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Growing the Digital Business: Accenture Mobility Research 2015

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Growing the Digital Business: Accenture Mobility Research 2015 Copyright © 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
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Page 1: Growing the Digital Business:  Accenture Mobility Research 2015

Growing the Digital Business: Accenture Mobility Research 2015

Copyright © 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Page 2: Growing the Digital Business:  Accenture Mobility Research 2015

Globally Accenture surveyed nearly 2,000 executives in nine industries and 15 countries around the world, to explore how companies are applying digital technologies to improve their organizations.

2 Copyright © 2015 Accenture All rights reserved.

www.accenture.com/mobility-research

Page 3: Growing the Digital Business:  Accenture Mobility Research 2015

3

Introduction Highlights of our research include:

Copyright © 2015 Accenture All rights reserved.

• Executives are more likely to expect digital technologies to help deliver growth-oriented benefits—such as creating new revenue opportunities and supporting better customer engagement.

• Seven in 10 said that digital technologies have greater potential for transformation when implemented together—rather than individually.

• Analytics has overtaken mobile as the digital technology seen as the most critical.

• A variety of challenges could be holding back broader deployment of digital—with security concerns the most commonly stated.

• There’s a potential link between digital adoption and profitability.

• Most approaches to digital are not unified, with responsibility for strategy and implementation dispersed across the enterprise.

www.accenture.com/mobility-research

Page 4: Growing the Digital Business:  Accenture Mobility Research 2015

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Digital Technologies: The Pathway to Growth The results indicate executives around the world are aware of the value of digital and what it can do for their business.

Copyright © 2015 Accenture All rights reserved.

Top five outcomes of combining multiple digital technologies

Create revenue opportunities

Increase product/service development speed

Increase customer engagement

Enable rapid responses to customer demands

Enable penetration of new markets

48%

46%

46%

45%

45%

www.accenture.com/mobility-research

Page 5: Growing the Digital Business:  Accenture Mobility Research 2015

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Executives Report Making Progress Toward Digital Many execs have made significant inroads in leveraging digital and a high number also have Chief Digital Officers in place.

Copyright © 2015 Accenture All rights reserved.

Progress to date

We have made significant inroads in leveraging digital technologies in the past year

87%

87% We have a clear chain of command for making digital technology decisions

80% We have a chief digital officer or comparable role to oversee the use of digital technologies

80% We have one, holistic strategy for moving toward becoming a digital business

www.accenture.com/mobility-research

Page 6: Growing the Digital Business:  Accenture Mobility Research 2015

Copyright © 2015 Accenture All rights reserved. 6

34% 30% 18% Analytics Cloud Mobile

Analytics has overtaken mobile as the digital technology seen as the most critical The top three were:

www.accenture.com/mobility-research

Page 7: Growing the Digital Business:  Accenture Mobility Research 2015

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More Work Is Needed to Overcome Obstacles to Adoption Execs acknowledged that more work remains to address a variety of challenges

Copyright © 2015 Accenture All rights reserved.

The top five challenges were:

Security concerns

Keeping pace with digital advancements

Finding the right technology partners

Exploiting the potential of digital

Having enough resources to support digital deployments

51%

41%

37%

36%

34%

www.accenture.com/mobility-research

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Profitability and Digital: Is There a Link? One finding from our research is the potential correlation between a company’s profitability (relative to its competitors) and its approach to and perspectives on digital technologies.

Copyright © 2015 Accenture All rights reserved.

Expected outcomes for digital differed by company profitability relative to competitors

Create new revenue opportunities

Increase customer engagement

Enable penetration of new markets

Enable rapid response to customer demand

Increase speed of offering time to market

Transform the way our company operates

Streamline our operations

Enable us to move from being product-orientated to service-orientated

57% 42%

53% 37%

52% 43%

52% 34%

51% 44%

45% 38%

44% 36%

40% 33% More profitable

Less profitable www.accenture.com/mobility-research

Page 9: Growing the Digital Business:  Accenture Mobility Research 2015

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Conversely, those believing their profitability is worse than competitors were more likely to see digital as a threat and be lagging in digital transformation.

Copyright © 2015 Accenture All rights reserved.

There is no one budget holder for digital technology implementation

Their organization hasn’t even started to think about transforming into a digital business

Digital technologies threaten the future of our business

64%

43%

51%

31%

22%

16% More profitable

Less profitable

Profitability and Digital: Is There a Link?

www.accenture.com/mobility-research

Page 10: Growing the Digital Business:  Accenture Mobility Research 2015

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Conclusion Executives recognize the promise of digital technologies and have made progress in adopting them

Copyright © 2015 Accenture All rights reserved.

• The numerous positive benefits executives expect from digital’s use, and the surprisingly high number of chief digital officers in place, reflect considerable optimism in digital.

• The correlation we found between digital and profitability further underscores that relationship.

• The rise in importance of analytics, signals companies are getting serious about better insights into their business.

• Potential pitfalls must be addressed for digital to have more of an impact on business performance, including greater clarity regarding strategy definition and digital decision making.

• Pursuing digital technologies in siloes not only risks duplication of effort and resources, but also mutes the impact they could have on business performance.

www.accenture.com/mobility-research

Page 11: Growing the Digital Business:  Accenture Mobility Research 2015

Read the full report at www.accenture.com/mobility-research

Copyright © 2015 Accenture All rights reserved. 11

Page 12: Growing the Digital Business:  Accenture Mobility Research 2015

About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.

Copyright © 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.


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