Top tip #1

http://www.thinkwithgoogle.com/mobileplanet

Top tip #2

Top tip #3

Top tip #4

Title: needs to be eye catching and include a strong

call to action

Description: needs to add

context, emotion and urgency

URL: adds trust

Use good images

Include a call to action

Mention your account or relevant hashtag

Use Twitter cards to pull more information into Twitter

More calls to action and context

Add tracking codes to your URLs

https://dev.twitter.com/docs/cards

Pre-populated tweets have double the click through rate (CTR) Increased CTR on Twitter by >50% through Twitter card integration Structured Facebook shares have 2-3x CTR of standard likes

Top tip #5

www.flickr.com/photos/dcassaa

Top tip #6

https://www.facebook.com/cancerresearchuk

@benrmatthews

• Over £4 million raised (on JustGiving) • 765,000 individual donations • 90% donations by SMS • 247 charities received donations

http://just.ly/icebuckstats

Flickr: imagesbywestfall

www.flickr.com/photos/goldberg/4452428532

www.flickr.com/photos/alpertecer/4103986832

www.flickr.com/photos/artlantis/255527823

Flickr: photonquantique