Date post: | 22-Jan-2018 |
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THE ABSOLUTE POWER OF
From CREDIBLE in INCREDIBLE in 9 Steps
PROOFby David Brier
from C r e d i b l e to I n c r e d i b l e
What if we could use
9 proven methods used by Amazon, Yelp,
Apple and Etsy to inspirecustomer confidence and drive sales?
from C r e d i b l e to I n c r e d i b l e
All to helpraise your brand from
credible to incredible.
from C r e d i b l e to I n c r e d i b l e
FACT: We each get hit with an estimated
5,000 messages every day.
from C r e d i b l e to I n c r e d i b l e
D e f i n i t i o n :
Social proof is evidence (the proof) that others have chosen
your product/service — such as reviews, likes, numbers of followers, social shares, testimonials
or how many stars the product’s received.
from C r e d i b l e to I n c r e d i b l e
This “proof” encourages you & me to feel
the risk is minimal and the odds are
we’ll be fully satisfiedwith the product or service.
from C r e d i b l e to I n c r e d i b l e
Even though these reviews are from
complete strangers.
from C r e d i b l e to I n c r e d i b l e
So how do we move beyond
mere testimonials to inspire
confidence?
from C r e d i b l e to I n c r e d i b l e
9 Methods to move your brand from CREDIBLE to
INCREDIBLEThe same ones used by the world’s most successful brands
from C r e d i b l e to I n c r e d i b l e
Method #1:The VIP Endorsement
from C r e d i b l e to I n c r e d i b l e
After an article I’d written on Shark Tank for Fast Company, Shark Tank star Daymond John
and I connected via Twitter.
from C r e d i b l e to I n c r e d i b l e
That resulted in a valued relationship…
and a stellar endorsement: “David Brier is brilliant
with branding” which proudlysits on my home page.
from C r e d i b l e to I n c r e d i b l e
Strategy: Connect up and establish
relationships. And be very good and valuable to those contacts.
from C r e d i b l e to I n c r e d i b l e
Method #2: Find where
you can shine
from C r e d i b l e to I n c r e d i b l e
I knew a Forbes contributor and had the bright idea to reach out to
NY Times bestseller and sales guru Grant Cardone to include
him in a video chat opportunity.
from C r e d i b l e to I n c r e d i b l e
Grant accepted andimmediately reciprocated
(you’ll find real high-powered VIPs mostly do) and offered to
interview me on his showPower Players.
from C r e d i b l e to I n c r e d i b l e
Strategy: Work out ways to help those who are popular, figuring out ways to
help increase their popularity.
from C r e d i b l e to I n c r e d i b l e
Method #3:Shine on,
you crazy diamond (leverage your moments)
from C r e d i b l e to I n c r e d i b l e
Once the Power Players episode aired on Grant’s channel,
I followed how it ranked on iTunes.
from C r e d i b l e to I n c r e d i b l e
Within days, it hit the #1 spot on his podcast on iTunes, something
I promoted shamelessly.
from C r e d i b l e to I n c r e d i b l e
Strategy: When you’ve gotten exposure,
that’s when the work starts and be very attentive.
Leverage what you discover.
from C r e d i b l e to I n c r e d i b l e
Method #4:Control your numbers
from C r e d i b l e to I n c r e d i b l e
The most fundamental metric is something that is one Google
search away: your digital footprint.
from C r e d i b l e to I n c r e d i b l e
Get your numbers up in terms of followers.
from C r e d i b l e to I n c r e d i b l e
When I am approached by someone who I do not know,
whether a vendor or a potential client, I Google them.
from C r e d i b l e to I n c r e d i b l e
And if I see low numbers and low engagement, it’s a red flag.
from C r e d i b l e to I n c r e d i b l e
Strategy: Determine what social channels you need to have a presence on.
Take the necessary steps to getyour relevant numbers up.
from C r e d i b l e to I n c r e d i b l e
Method #5:Leverage your numbers
from C r e d i b l e to I n c r e d i b l e
So, let’s get practical. Currently, I have almost50K followers on Twitter,
over 20K followers on Instagram,thousands of subscribers to my blog
and 2 viral videos on YouTubewith over 400K views
between the two of them.
from C r e d i b l e to I n c r e d i b l e
This is when the game starts.
Not whenthe game ends.
from C r e d i b l e to I n c r e d i b l e
How do I tellthat story?
That over 83,000 restless and demanding brands, CEOs and entrepreneurs subscribe to my
branding insights and strategies.Worldwide.
from C r e d i b l e to I n c r e d i b l e
Strategy: Once you get numbers,
use them to help amplify your story.
If you don’t tell the marketthe story to talk about, the market
will define your story for you.
from C r e d i b l e to I n c r e d i b l e
Method #6:Know when to share
from C r e d i b l e to I n c r e d i b l e
Everything isn’t equally important.
When I wrote an article for Fast Company,I shared it.
When I was written about in Yahoo Finance,I shared it.
When I got into ADWEEK, INC, Business Insider and Huffington Post, I shared it.
from C r e d i b l e to I n c r e d i b l e
Strategy: When influential blogs, publications and podcasts feature you, you feature them.
Most importantly,thank them directly and be gracious.
from C r e d i b l e to I n c r e d i b l e
Method #7:It’s your job: add value.
Freely.
from C r e d i b l e to I n c r e d i b l e
Years ago,I wrote an
eBook called,
The Lucky Brand.
(click here to get your free copy)
from C r e d i b l e to I n c r e d i b l e
You do have knowledge. You have to share it freely.
from C r e d i b l e to I n c r e d i b l e
The payback is outstanding. Here are 3 examples
of payback by writing and providing this free eBook
resulting in millions of impressions.
from C r e d i b l e to I n c r e d i b l e
DesignTaxi (visited by millions of visitors monthly) wrote:
“Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the
changing face of communication and seeks to answer three key questions: How to stand
out; How to be noticed at all; and How to be thought of when it's time for your customer
to buy.”
from C r e d i b l e to I n c r e d i b l e
NY Times best-selling authorMicah Solomon wrote:
“Absolutely eye-opening wisdom on branding and marketing. Brier does it again.”
from C r e d i b l e to I n c r e d i b l e
INC magazine included it in its must-read collection of free ebooks:
“This book provides outlines for 10 branding strategies to help your business stand out
from the rest and attract more customers.”
from C r e d i b l e to I n c r e d i b l e
Strategy: Offer value.
By providing value,you set yourself as an authority andyou never know who will embrace
what you’re offering.
from C r e d i b l e to I n c r e d i b l e
Method #8:Own your story
from C r e d i b l e to I n c r e d i b l e
I am in the top 5% of presenters on Slideshare with over 12,370 followers.
Only because I decidedI had something to offer.
No other reason.
from C r e d i b l e to I n c r e d i b l e
Now, I have
42 Slideshares seen by over 885,000 people
worldwide.
from C r e d i b l e to I n c r e d i b l e
I also wrote and directedtwo videos that went viral—one on
Innovationand one on
Branding(with over 300K views).
(Here’s the Innovation video link and here’s the Branding video link.)
from C r e d i b l e to I n c r e d i b l e
And these only happened becauseI saw gaps in information
GAPS THAT I COULD FILL which I then chose to fill.
By taking this initiative, I opened the door to achieve social proof enabling
others to discover me, my skill and value on an ever-expanding range of channels.
from C r e d i b l e to I n c r e d i b l e
Strategy: Find a hole.
Fill it with outstanding content. Choose wisely.
Share intelligently. Be shamelessly proud when others embrace
your knowledge.
from C r e d i b l e to I n c r e d i b l e
Method #9:Realize every door you
encounter isn’t a barrier but an entrance
from C r e d i b l e to I n c r e d i b l e
You’re in the business of bringing your talent to the world.
For some, that may be a service.
For others, it may be a product.
As long as it provides true value, it has a place in the world.
from C r e d i b l e to I n c r e d i b l e
Social proof is part of you’re ongoing story.
Like anything, you have to correctly estimate
how much you need to do to make a dent.
Greatness has never been an exercise in telepathy.
The one with the best story (told by the most people) wins.
from C r e d i b l e to I n c r e d i b l e
Strategy: Use your story to
open more doors.
And close the doors to indecision andlost sales and conversions.
from C r e d i b l e to I n c r e d i b l e
Written and Designed: David Brier
www.RisingAboveTheNoise.com