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Growing Your Business: Lessons from Uber on Fueling Growth

Date post: 23-Aug-2014
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Uber grew, fast. We looked at how this car service company was able to grow so quickly so that you can apply some of the things that they did to help grow your own business. Want to fuel your growth? It all starts with a great website. Leave first time viewers with a great impression and impress the customers you already have. Start building a website here, for free: http://name.com/website-builder
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Growing Your Business Lessons from Uber on Fueling Growth
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Page 1: Growing Your Business: Lessons from Uber on Fueling Growth

Growing Your BusinessLessons from Uber on Fueling Growth

Page 2: Growing Your Business: Lessons from Uber on Fueling Growth

This has caused:– The taxi industry to be disrupted.– One transportation brand to be in over 70

cities.– Over $1.5 billion dollars raised for expansion.

Uber has quickly become a large transportation company

Page 4: Growing Your Business: Lessons from Uber on Fueling Growth

• They did this to:– To quickly reach early tech adopters.– Address inadequate cab service in the

city.• They did this by:– Sponsoring events (free rides galore!).

These free rides led to strong word of mouth growth.

Launched in San Francisco First

Page 5: Growing Your Business: Lessons from Uber on Fueling Growth

• Widespread taxi driver protests brought mass awareness to the Uber service.

Controversy Supercharged Growth

Page 7: Growing Your Business: Lessons from Uber on Fueling Growth

Uber created unique and relatable experiences for each city that they launched in.

Big launches, city-by-city

Page 8: Growing Your Business: Lessons from Uber on Fueling Growth

Uber offered free rides for referrals. This is a win-win because they got people to use their social capital to share the Uber service, while also making current customers more loyal customers.

Free Rides!

Page 9: Growing Your Business: Lessons from Uber on Fueling Growth

The Uber experience is great because it’s simple. Just press a button, a car comes to you, and payment happens automatically.

Great experience

Page 10: Growing Your Business: Lessons from Uber on Fueling Growth

Most of Uber’s growth came from its referral program. In addition to the referral program they offered, using the Uber experience was a great way to impress friends. If one person brings four friends who have never been in an Uber along for a ride, Uber potentially just got four new customers.

Word of Mouth Growth.

Page 11: Growing Your Business: Lessons from Uber on Fueling Growth

• Created a great user experience that was able to fuel growth.

• Built a fun and easy to use product, while making it easy for customers to share the product and its benefits with friends.

What Uber Did Best:

Page 12: Growing Your Business: Lessons from Uber on Fueling Growth

It all starts with a great website. Leave first time viewers with a great impression and impress the customers you already have.

Fuel the Growth of YOUR Business:


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