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Growing Your Business with Social Media MLK, Jr. Celebration – January 19, 2015 Stan Robinson SHR Marketing LLC www.shrmarketing.com
| Date post: | 27-Jul-2015 |
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Growing Your Business with Social Media
MLK, Jr. Celebration – January 19, 2015
Stan RobinsonSHR Marketing LLCwww.shrmarketing.com
Your Business Strategy
Elements of Your Web Presence
Social Media tools
Social Media execution
Overview
Who do you serve?
How do you help them?
What value do you provide?
What makes you different?
Four Questions
Website
Social media
Mobile
Your Web Presence
Hub of your digital presence
Free options (e.g., Wix, Weebly); also Wordpress
Need domain and hosting
Your Website
Griots Roll
Your email list is an asset
Nurture relationships - most visitors aren’t ready to buy when they first visit
Regular emails with relevant information
Use an email service provider
Email Basics
Where is your audience?
Do you have enough resources?
Takes time & requires engagement
Social Media
Self publishingReachDialogueSpeedSharingPublicly available and searchable information
Social proof
The Power of Social Media
Credibility
Get found
Find resources
Business intelligence
Why LinkedIn?
LinkedIn Profile
YouTube
oMinimize selling
oGive first
oBe nice
Social Media Etiquette
Foundation for growth
Contacts
Communications
Calendar
Customer Relationship Management
CRM - Nimble
Establish regular routine
Check for engagement
Share content
Move off social media into sales process
Executing Your Strategy
Contact information:
Stan Robinson, Jr. Phone: 908-463-3485Email: [email protected]
www.shrmarketing.comLinkedIn: www.linkedin.com/in/stanrobinson
Questions?
