Growing Your Process Serving

Business

Michael Kern President, Kern Legal

President, CALSPro

Growing up in this business

•2nd Generation Server•Starting at the bottom•Working to gain respect of others

Working with Your Family

•Leadership in Control•Never undermine your family in front of others

Keeping the “Family Owned” Feel

•Treat each client like they’re the most important client•Communication•Meetings• Job Duties•Treat each other with respect•Show you care about family and staff

What should have been done differently?

•Make people more accountable•Teach others the benefits of your ideas•Hire the best person for the job• Invest in your people

Work-life Balance

•Empower your staff

•Time for yourself

•Family First!

Embracing Technology

•E-filing

•Online ordering & notifications

•Tracking & status

Get Involved in Your Industry

Offering New Services

• Cost Factor

• Potential Revenue

• Potential Loss

…Pros & Cons

Embracing Online Marketing

• Social Media• Google Places & Directories• Website • Marketing (SEO, PPC)• Blog: Content Marketing

Email SignatureMichael KernPresident / CEOKern Legal Services, Inc.Office: 800-675-5376 Ext 237 Fax: 866-241-0051www.kernlegal.com l mkern@kernlegal.com Connect with us: Facebook l Twitter

Did You Know? Kern Legal recently launched eFiling with Riverside and Orange County Courts! Learn more here.

Your California Connection: Process Service, Court Filing, Skip Tracing, eFiling, Out of State Depositions, Writ Levies and Court Reporting Services cid:image001.gif@01CDA869.0DE6BBB0

Client Rewards

• Early Pay Rewards• Volume-based• Specials• Gift Cards

Brochures, Price List & Flyers

Exhibit & Sponsor Client Events

Don’t Fear Competition

• Learn from others• Offer like services• Offer services they don’t• Offer better response time &

customer service

Find Acquisition Opps

• Companies that offer the same services

• Companies that are in an area you want to service

• Companies you can take to the next level

Find the Right Partners

• Technology• Marketing

Management

• Empower people to do their jobs

• Deciding when to hire

Parting Thoughts…

• Transition from “Process Server” to “Manager”

• Finding Mentors• How/if you bring children into

the business.• Succession Plan

Thank you. Questions?