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GROWTH BY DESIGN

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@matteopenzo

FROG AT A GLANCE

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WE ARE A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM

We bring together a unique combination of creativity, collaboration and business planning to deliver breakthrough products and services to the market.

We are more than 600 strategists, researchers, designers, and technologists who consult and partner with clients across industries and geographies.

We help organizations increase their value and expand their offerings through a human-centered design process.

Zurich Connect Responsive Redesign - Creative Pitch November 2013 - Confidential5

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Amsterdam Milan San FranciscoAustin Munich SeattleBoston New York Shanghai

REACH

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Discover  Analysis Becomes Insights •Design  research  •Market  and  business  research  •Technology  assessment  •Opportunity  mapping

Design  Insights Become Ideas

•User  Experience  architecture  •Sketching  and  modeling  •Ecosystem  integra=on  •Visual  design  •Prototyping  and  usability  •Out-­‐of-­‐the-­‐box-­‐experience

Deliver  Ideas Become Products

•Detailed  design  &  documenta=on  •SoCware  architecture  &  engineering  •Tes=ng  &  Quality  Assurance

Deploy  Products Go To Market

Cer=fica=on  •Systems  integra=on  •Packaging  and  marke=ng  support  •Post-­‐launch  revisions  and  enhancements

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OUR PROCESS

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HOW WE DO IT

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YOU NEED TO KNOW YOUR MARKET. Don’t study your competitors, study your users.

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YOU NEED TO KNOW YOUR MARKET. Don’t study your competitors, study your users.

From understanding the offer to anticipating the needs.

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find the hidden needs

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and create something different

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Know your user

Think with prototypesBe interdisciplinary

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Know your user

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KNOW YOUR USER

Participatory Design Contextual Enquiry frogImmersive User walkthroughs

Analytics will tell you what people do with your product. But they will never tell you why they do it.

CHW Backpack Plus Phase 1 Report 13/07/23

UGANDA4 DISTRICTS, 37 INTERVIEWS

Before CHWs, having medicines to treat malaria available right in the village was a daydream. !CHW SUPERVISOR

CHW Backpack Plus Phase 1 Report 13/07/23717

SENEGAL

The main challenge is sensitizing people to look for health services to timely treat their illnesses. !CHW (ASC)

3 DISTRICTS, 26 INTERVIEWS

SKY ITALIA

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WE UNIFIED INTERACTION QUALITIES ACROSS SERVICES, CHANNELS AND

MEDIA, ANTICIPATING THE CHALLENGES

OF AN EVOLVING MARKET5+ year collaboration across business units

FROG & SKY ITALIA

SKY GO !With tablets becoming the popular “second screen” companion to television, a mobile-first approach enabled us to design a simple, minimalist user interface, and then scale it to the web.

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PROTOTYPING&TESTING

ALTERNATIVE DESIGN DIRECTIONS

INITIAL SKETCHING

ALTERNATIVE DESIGN DIRECTIONS

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PROCESS

Over a six-month engagement frog and Sky team worked together to envision, design and detail the service proposition across a wide range of platforms, including connected TVs and gaming consoles, as key part of a differentiating offering. !As part of an extensive group of consultants, frog collaborated daily with different stakeholders to ensure viability and effectiveness of the solution across marketing and tech development. Frequent moment of contact with final users were planned to verify project decision along the way, form concept evaluation to final usability testing.

MARCH 2014 SKY ONLINE GOES LIVE

GAMING CONSOLES XBOX, PS & SMART TVS

WEBAPP

TABLET APP

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Think with Prototypes

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THINK WITH PROTOTYPES

Rapidly

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!Verify the design intentions Test, measure, improve Generate new ideas See your users in action The best communication tool

The value of a prototype lies in what you learn from it.

UNICEF BACKPACK PLUS

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CARE

TRUST

SUPPORTCHWs are crucial links connecting the communities they serve and the health system.

To be empowered and activated CHWs need to be provided and regularly resupplied with commodities, diagnostic devices, information and non-medical enablers such as bikes or boots.

To be empowered and activated CHWs need to be provided with a well-orchestrated set of activities and services that support them all along their journey, from the moment they are recruited and trained to the day-to-day service they deliver to their communities, to the incentives and growth plans that are meant to keep them motivated.

COMMUNITY HEALTH SYSTEM

SERVICES

TOOLS

CHW

TRUST

CARE

SUPPORT

REPORT

CARE

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CARE

SUPPORT

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Be interdisciplinary

Quality  Assurance

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Be interdisciplinary

Interac=on  Designer

Visual  Designers

Design  Lead

Interac=on  designer

Quality  Assurance

Android  developers

Web  developersSoCware  Architect

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BE INTERDISCIPLINARY

Design + Tech + Business Chicken & Egg vs. Chickens & Pigs Agile/Lean UX Cross-pollination Always tailor to the team!

A team of open-minded specialists sparks innovation and achieves excellence.

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Work hard party harder