GROWTH CONSULTING (RUSSIA) Management, strategy and marketing consulting

Strategy consulting Marketing consulting Management consulting Consumer research Sales management

Structure

GROWTH CONSULTING

Sales management

Management consulting and design

Strategy consulting

Marketing consulting and research

GROWTH CONSULTING

About

GROWTH CONSULTING

«Growth Consulting» is a group of consulting companies and agencies focused on our client’s business growth, increasing of marketing effectiveness, growth of sales and revenue.

Our team unites consulters and specialists with more then 15 years of experience at the professional consulting market.

«Growth Consulting» successfully cooperating with companies in different fields: retail (clothes, shoes, accessories), producing and distribution of food products, personal services, finance and banking, restaurants, construction, building materials, etc.

Consulting services

Strategy consulting Creating of company’s strategy

Conducting of strategic sessions. Seminars and workshops

Management consulting and design

Management system optimizing. Creating of organization structure of company (business)

Description and analysis of organization structure

Marketing consulting

Creating of marketing strategy and marketing plan of company

Marketing research, studying and analysis of markets

Mystery shopping, Point of sales audit, Retail audit

Marketing research

Surveys of consumers of goods and services. Questioning

Focus groups, hall tests, testing of advertising, packaging, product etc.

Sales management

Intensification and increasing of sales due to introduction of «System of sales growth»

Practical workshops on sales techniques

GROWTH CONSULTING

Marketing and

advertising

Consumer research

Services map

Steady business growth Demand product New markets Increase in market share Growth in turnover and profit

Threats from competitors Decline in market share Decline of profitability

Problem Action Result

Company’s strategy

Staff and structure

Portfolio of products

Sales and distribution

GROWTH CONSULTING

Why to involve consulters?

Realistic short and medium term forecast of the business development. Identify problem areas in advance, and make adjustments in time.

Highly financial response. Costs of involving the consulters pay off soon.

Minimization of management errors due to consulters' experience and personal practices.

Unique instruments of studying competitors and their strengths. You will know all their steps and will have an opportunity to play ahead of the curve .

GROWTH CONSULTING

Key success points for company

Active and

successfully growing company

Proper organizational structure and

motivation

Correct business

processes within the company

Attentive analysis and planning of marketing and sales

High standards of

product quality and

service

The team and staff

qualifications

Well organized marketing, distribution

and sales system

GROWTH CONSULTING

Key stages of typical project on business development (scheme)

Monitoring implementation of the plan according to the control points

Consulters' monitoring of the changes inside the Company

Adjustment of the implementation plan in case of insufficient results or great changes in market conditions

Support and training of the staff

Analyzing of marketing and sales system "As it is"

Common analysis and assessment of market prospects of products / services of the Company

Planning the configuration of the project and the necessary actions

Market analysis

Consumer study and analysis

Direct competitors analysis

Action plan to increase sales

Principles and model of distribution, distribution channels

Corporate branding and portfolio of brands (brand strategy)

Assortment strategy

Organization of commercial services to meet the declared plans

Developing system of marketing and sales, "How it should be"

Preparing an implementation plan of projects of marketing and sales development

Motivation system, KPI

Launching the plan of business development and sales increase

Technologies and methods transferring, workshops and staff teaching

Diagnostics

Research and plan of changes creating

Preparing and starting the implementation of the plan

Monitoring and maintenance

GROWTH CONSULTING

Key issues to be answered during the project

How is the market organized?

What trends are on the market?

Who are our competitors and what is our position relative to them?

Market

Consumer

Product

Promotion

Sales

What is the target audience of the product?

What consumer preferences are on the market?

How does consumer's preferences change happen?

Does the product matches market trends?

How to change product and brand offer to achieve company's plans?

How to produce a product qualitatively different relative to competitors?

What marketing and promotional channels are the most effective?

How to evaluate return of marketing and promotional investments properly?

Who and how should engage in marketing inside the Company to achieve the maximum effect?

How should the system of sales and distribution be designed to correspond objectives of the Company?

Where and how to sell the Company's products?

What technologies and methods of sales will serve goals achievement?

People

What should be the organizational and staff structure to achieve the goals?

How to motivate and supervise staff (KPI)?

What skills and qualities should the staff have?

GROWTH CONSULTING

How the project work is built

Working group

+

Consulters Client’s employees

Project Director Project Manager Consulters analytics External practicing

experts

Key Client Managers and specialists of major

departments and services: - development - staff - Marketing and sales - Finance - Production - Others (IT, lawyers)

Formats of interaction: Work in groups and thematic meetings Domestic individual interviews Methodology seminars and strategic planning session Methodological support and collaboration with analytics

GROWTH CONSULTING

Regions of operation

The Central Federal District

Moscow and Moscow region

Kaluga region

Tver region

Vladimir region

Voronezh region

Smolensk region

North-Western Federal District

St. Petersburg and the Leningrad region

Novgorod region

Kaliningrad region

Pskov region

Petrozavodsk and Karelia

Other regions

The Republic of Tatarstan

The Republic of Bashkortostan

The Republic of Chuvashia

The Republic of Mari El

Perm

Samara region

Nizhny Novgorod region

Sverdlovsk region

Khabarovsk, Vladivostok

Krasnodar, Rostov-on-Don, Stavropol

Work in regions that are not on the list can be provided with the help of freelance consulters GROWTH CONSULTING

Contacts

Company «Growth Consulting»

Phone number in Moscow: +7-495-720-7186

Phone number in St.Petersburg : +7-812-939-5267

Internet address: www.growthstrategy.ru

E-mail: mail@growthstrategy.ru

GROWTH CONSULTING