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Growth Hacking 101: An Introduction To Growth Hacking Marketing

Date post: 09-May-2015
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A slideshare presentation that will help you understand what Growth Hacking Marketing is all about.
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Growth hacking Intro Test - Evaluate - Repeat : growthrocks : @growthrocks : www.growthrocks.com
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Page 1: Growth Hacking 101: An Introduction To Growth Hacking Marketing

Growth hacking Intro Test - Evaluate - Repeat

: growthrocks

: @growthrocks

: www.growthrocks.com

Page 2: Growth Hacking 101: An Introduction To Growth Hacking Marketing

Common scenario in many tech accelerators

Original idea gets no traction. The team pivots. New product development. Launch to same list. No paid signups and no traction again. And again. And then again. But then they decide to fall back into their original idea. Because they’ve since learnt about Growth Hacking, now they understand that their original ideal was actually massively “sticky”, but their activation process had too much friction.

Page 3: Growth Hacking 101: An Introduction To Growth Hacking Marketing

Product/Market fit is the only thing that matters

✤ Growth Hacking helps you to keep burn rate as low as possible while iterating towards achieving Product/Market fit.

✤ Some level of preliminary value proposition iteration and signup flow optimisation is necessary to establish some early traffic

✤ Achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product.

Page 4: Growth Hacking 101: An Introduction To Growth Hacking Marketing

What is Growth Hacking

✤ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure

✤ Term invented in 2010 called before: Agile Marketing ✤ Marketers are important, but early in a startup you

need someone with a narrower focus on growth. ✤ With growth hacking, we begin by testing until we

can be confident we have a product worth marketing. ✤ Growth hacking is primarily found in startups, but it is

eventually also found in larger organisations.

Page 5: Growth Hacking 101: An Introduction To Growth Hacking Marketing
Page 6: Growth Hacking 101: An Introduction To Growth Hacking Marketing

What is a Growth Hacker

Developer

Marketer

Growth Hacker

Growth hackers "are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers

with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.

Page 7: Growth Hacking 101: An Introduction To Growth Hacking Marketing

01

Growth Tactics

Analytics and Measurements

Landing Pages

On-boarding

Social Networks

A/B Testing

Content Marketing

Email Marketing

Page 8: Growth Hacking 101: An Introduction To Growth Hacking Marketing

Growth FunnelCustomer Acquisition

Customer Activation

Customer Retention

Referrals Once people love your product, you need to start to optimise viral growth mechanisms and boost your growth engine.

People who pay for using your product or service are those that put the real fuel your company.

Acquisition and Activation mean nothing if people don't stick to your product or service. This is one of the most vital factor if you want to achieve sustainable growth.

This is the first time that people experience your “Aha!” moment and they experience the value proposition that you promised them.

Acquiring new customers means understanding what makes your customers tick.!You need a continuous flow with prospects and be careful for not wasting money in the wrong channels.

Revenue Generation

Page 9: Growth Hacking 101: An Introduction To Growth Hacking Marketing

Thank you!

#growthrocks

: growthrocks

: @growthrocks

: www.growthrocks.com

: growthrocks


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