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Growth Hacking 101 Product Talks: Influencer Marketing influencer.com @influencer ryan@influencer.com Ryan Mckinnia, CPO & Sales Director, Influencer
Growth Hacking 101
Product Talks: Influencer Marketing
influencer.com@influencer
Ryan Mckinnia, CPO & Sales Director, Influencer
influencer.com | @influencer
WHO IS INFLUENCER?
THE FACTS
+ Access real-time data on vetted network on creators+ Create beautiful creative at scale+ Backed by some of the world’s most popular creators+ Turbo-charged performance with Influencer insights+ Seamlessly swap between self-service and managed
DATA DRIVEN PLATFORM WITH A STRATEGY ARM
FOR CREATORS BY CREATORS
INDUSTRY LEADING
TECHNOLOGY.
VETTED CREATOR
NETWORK.
GUARANTEED PERFORMANCE
KPIS.
IN-DEPTH AUDIENCE INSIGHTS.
SELF SERVICE & MANAGED
SERVICE.
influencer.com | @influencer
influencer.com | @influencer
What is an INFLUENCER? “An influencer is someone with a large (relatively speaking) social following, which in almost every case you would only know
about if you follow them”
What is INFLUENCER MARKETING?“Influencer Marketing is hybrid of old and new marketing. Taking the idea of personal endorsement and and placing this
within a modern day campaign. The main difference is that the results of the campaign are focused on collaborations between brand and influencers”
> INTRODUCTION
influencer.com | @influencer
CELEBRITY VS. INFLUENCER?
> CAMPAIGN KPI’S
influencer.com | @influencer
influencer.com | @influencer
influencer.com | @influencer
influencer.com | @influencer
influencer.com | @influencer
influencer.com | @influencer
TRUST is gained from brand awareness
SALES is achieved through the persuasion of the CTA (CALL To Action)
you can’t persuade someone UNLESS the trust is there
influencer.com | @influencer
What is Growth Hacking?
Term coined by Sean Ellis back in 2010 to describe how brands use innovative strategies to attract the maximum number of
customers, while spending as little as possible.
influencer.com | @influencer
influencer.com | @influencer
Examples of Growth Hacking?
> INTRODUCTION
influencer.com | @influencer
influencer.com | @influencer
According to Apex Marketing Group Analytics, Vitaly Uncensored gained around $3.97 million in advertising thanks to Kinsey’s short sprint up the field.
influencer.com | @influencer
influencer.com | @influencer
“It’s so easy for anyone to be like ‘Logan Paul just ended his career he’s done.’ But the only person who will ever decide whether
that’s true is me.”
influencer.com | @influencer
influencer.com | @influencer
Thank you! Ryan Mckinnia, CPO and Sales Director, Influencer
influencer.com@influencer
