Growth Hacking

Change this Image (relevant to webinar)

Growth Hacking - Driving massive user growth for startups

Know your instructor

www.edureka.co/digital-marketing

Vishal Srivastava

Digital Marketing for startups and small businesses

Deliver 100s of leads / sales to my clients each week

Advised / helped multiple startups get early growth and traction

Over 20 years of experience in India and abroad

He has worked with companies such as KPMG, Deloitte, Tata Steel and iGATE.

Vishal has a Bachelors in Engineering from IIT Roorkee and MBA from ISB. He

is Google, Bing and HubSpot certified. MBA-ISB, Hyderabad B.Tech-IIT, Roorkee Co-Founder, Trainedge Consulting Pvt Ltd

What will you learn today?

Let us have a quick poll, do you know the following topics?

What is Growth Hacking

Who should do Growth Hacking

Who is a growth hacker

3 Growth Hacking ideas you can implement today


What is Growth Hacking?

Growth Hacking

® Is a way of acquiring large number of customers quickly and

cheaply using

»Creativity

»Experimentation

»Data Analysis

® Coined by Sean Ellis, a silicon valley marketer who has

helped many early stage companies with growth

® A big part of growth hacking is acquiring customers online


Growth Hacking

® Essentially, Growth Hacking is about

» Identifying the Must Have Experience about your

product (that aha! factor)

» Identifying the Right users / prospects

»Getting it into the hands of as many Right prospects

as you can, by taking out the friction from their path


Growth Hacking is for

Small business

Any business that wants higher than normal growth

Technology startupsEstablished businesses looking to launch

new product / enter new markets


Examples of Growth Hacking


Who is a Growth Hacker?

Who is a Growth Hacker

® Sean defines a growth hacker as someone whose “True North” is growth

»Ability to take responsibility for growth and an entrepreneurial drive

»Focused on delivering growth using non-traditional means

»Not necessarily a marketing guy – technology, sales…- anyone who

can think outside traditional ways of acquiring customers

»Comfortable with trying new things and experimenting

»Extremely good at analyzing data

»Very good at online marketing


Two Types of Growth Hackers

• Get to product-market fit• Experiment & learn• Scale without resources

Early stage startups

• Analyze tons of data from current users

• Look for opportunities to boost growth rate

Stable companies

with established

productswww.edureka.co/digital-marketing

Growth Hacking Tip #1

® Find the Must Have Experience your customers need

to experience

»For Dropbox, it is the moment when a user puts

a file in her Dropbox folder and sees it replicate

immediately across devices



® Find the Must Have Customer for your product

»Create Persona of your ideal customers

Who she is

What is her problem

How does your product solve her problem

»2-3 things about her that make your solution a Must Have for her


Customer Persona® Dropbox user

» Amy, 25 years old, BS in Computer Science, is a software developer in a startup

» Needs to backup her code, access it from multiple devices / locations and share with co-workers

» Problems with current solution – remember to take backup, carry the pen drive wherever she goes, files out

of synch on different machines / with co-workers

» Too much effort needed to make the current solution work

» Saves everything in her Dropbox folder on the machine – automatically gets backed up and synched with all

her machines and co-workers

» Solves a problem she faces every day, Makes her a hero in her dev group, Makes a big difference to her

professional life


LAB

http://makemypersona.com/

LAB


Growth Hacking Tip #3® Start removing friction from their path

»Use Unbounce / Leadpages to rapidly create and test landing

pages

No coding required, just drag and drop

Create multiple variants for A/B testing

»Use Inspectlet (or something similar) to understand user

interaction)

»Use Google Analytics / KissMetrics to understand user behaviour




http://unbounce.com/

LAB


http://Inspectlet.com/

LAB


Visualizing User Flow in Analytics

LAB


Special Offer

® I teach Digital Marketing Course at Edureka. As a special thank you for attending this webinar, we are

offering you a one time discount of 20% for this course.

® The discount is valid for the next 48 hours.

®I feel you could really benefit from the training in 3 ways:

»Get insights into selling online though the live case studies I use

»Learn how to use the essentials tools of digital marketing

»Apply everything you learn in the course to your product in the course assignment

®If you want to take advantage of the offer or want more information, click here:

http://www.edureka.co/digital-marketing


http://www.edureka.co/digital-marketing

Course details

Edureka's Digital Marketing course:

• Edureka's Digital Marketing course will help you develop a strategic understanding of how to use digital media to grow your company's sales and branding by covering all the important aspects of Digital Marketing. Online

• Live Courses: 16 hours• Assignments: 15 hours• Project: 16 hours• Lifetime Access + 24 X 7 Support

Go to www.edureka.co/digital marketing

Batch starts from 14th November (Weekend Batch)


Thank You

Questions/Queries/Feedback

Recording and presentation will be made available to you within 24 hours

Date post:	13-Apr-2017
Category:	Marketing
Upload:	edureka
View:	314 times
Download:	0 times