By William Harris @wmharris101

LET’S GO

IN THEpast

YEARS

growth hacking has exploded

popular among savvy internet marketers, SaaS companies, and technical product entrepreneurs

fairly simple…

growth = profits

Growth hacking for the big guys and little guys

!

!

!

SO WHERE DO YOU START?

genuine word-of-mouth recommendation = powerful and effective

"# $ %

&

Product Pages Emails Advertisements About Page Homepage

How to do this?

Put reviews and testimonials on…

guest post on another blog = new customers

How to do this?

Make a list of blogs

' ( ) *

01

02 Reach out to the managers of these blogs 04 Link back to your blogs

03 Don’t make your blog post promotional

handwritten thank you cards = impressed customers

%

+ ,

Dear Customer, you are great!

convince them to buy again

influence them to tell others

impress them

How to do this?

Hire interns to manually write thank you cards

or…

running A/B tests = good idea

How to do this?

Bigger product photos vs. smaller product

photos

Include a trust badge vs. don’t include a trust

badge

Add limited supply information vs. don’t include limited supply

information-

.

/

exit intent pop-ups = more customers

0 1 1 1

How to do this?

You can also try:

Offer something

good!

share purchase on social media = more traffic to website

How to do this?

clicktotweet

or…custom built landing page

I just bought my brand new top hat from @AbeLincolnHats! Can’t wait

to get it in the mail! Get yours: [link to shop]

include a special offer and link to it in the pre-written Twitter update

2

2

include a printed card in the order package = excited customers

%3%%

%

How to do this?

Designers

current customers = valuable customers

#after a customer buys send an email 10-15 days later inviting

them to buy again

4

How to do this?

design your

email

customize the look and feel of your homepage for returning visitors

5

How to do this?

Educate yourself

THEN USE…

launch a referral program that rewards customers for sending new business your way

1

1

1

1

How to do this?

Sweet Tooth

encourage customers to purchase related products

1

1

1add-ons

up-sells

cross-sells

How to do this?

Educate yourself

THEN

Find the right tools

statements and actions from real people = incredibly powerful selling tools

testimonials on your homepage number of customers or products sold on your About Us page

live interactions from other customers as they purchase your products in real-time

" 67

How to do this?

manually add or…

retargeting campaigns = incredibly powerful and effective

522

22

How to do this?

urgency statements = good buying cycle

relate to the amount of inventory remaining for

a particular product

the time left on a specific deal that you’re running

temporary free shipping

How to do this?

ENDS SOON HURRY

ACT NOW

TIME IS RUNNING OUT

LIMITED SUPPLYDEADLINETODAY ONLY

adding content upgrade offers = more sales

+

How to do this?

short ebook01

02 checklist

03 worksheet

8'9

Find your most popular blog post, and repurpose it into a…

Then build an email drip campaign

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::

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take advantage of the opportunities the seasons bring to your business

How to do this?

2;think about the types of deals and offers you can present to your audience

prepare your marketing materials

9 2

have a clear timeline for launching and managing your seasonal campaign

overcome objections and make people feel safe

How to do this?

Access the logos provided by the companies you use to keep your ecommerce site safe, then add them across your entire website

LOGO 1 logo 2

logo 3

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Thanks for reading!