Date post: | 18-Jan-2015 |
Category: |
Data & Analytics |
Upload: | sean-ellis |
View: | 7,487 times |
Download: | 6 times |
#datahacks
Growth Hacking with Data How to Find Big Growth with Deep Data Dives
#datahacks
Today’s Experts
Colin Zima Chief Analytics Officer
Looker @LookerData
Sean Ellis CEO & Founder
Qualaroo & GrowthHackers.com @SeanEllis
#datahacks
#DATAHACKS
#datahacks
Poll Question What is your primary job function/role?
a) User acquisition
b) Product manager
c) Brand marketing
d) Other
#datahacks
15-second commercial: Qualaroo • Analytics are great at telling
you what happened—Qualaroo tells you why.
• Collect voice of customer insights from site visitors
• Understand visitor intent to unlock growth
#datahacks
15-second commercial: Looker Looker makes large, complex data set accessible to everyone through the web…
…providing data analysts with tools to create new self-service data experiences…
…and empowering every employee to make better, data-driven decisions
#datahacks
How to Use Data to Grow Image: http://wall.alphacoders.com/by_collection.php?id=86
#datahacks
Discovery Process Ask$
Ques(ons$
Generate$Hypotheses$
Test$and$Iterate$
Analyze$$$Data$
Understand$Results$
Product$Decisions$
#datahacks
Collaboration is Key Team$Member$
Team$Member$
Team$Member$
Team$Member$
Data$Analyst$
#datahacks
Data Analysis Through the Funnel
Data Analysis Through the Funnel
Image: http://hadapt.com/use-cases/threat-detection-and-analysis/
#datahacks http://slidemodel.com/templates/tag/aarrr/
#datahacks
Mobile SEM Data Hacking
• Target mobile search ads for car rentals to airport locations
• Use voice of customer research and data to understand last-minute search needs
• Create high-value, high ROI campaigns to win business from long lines at rental counters
AARRR
#datahacks
Finding Better Customers
Source
User Attributes
Purchase Details
AARRR
#datahacks
Twitter’s Follow 30 People
• Twitter wanted to know what made someone become a core user
• The number of people you follow determines activation rate
• "Once a user follows 30 people, they're more or less active forever.” – Josh Elman, Greylock
AARRR
#datahacks
Intelligent Recommendation AARRR
#datahacks
Is Easier Than You Think AARRR
• Different Groupings – Users – Orders
• Different Actions – Purchase – View
• Different Items – Product – Brand – Department
#datahacks
Airbnb’s Pro Photos
• Airbnb discovered that listings with high-quality photos received 2-3x bookings of average listings
• Airbnb invested quickly in professional photography and verified photos
• Booking activity explodes as people get a better sense of what they’re buying
AARRR
#datahacks
Finding the Magic Number AAARR
#datahacks
Netflix Original Programming
• Knew House of Cards would be a hit based on Kevin Spacey and David Fincher
• Data-driven original programming makes Netflix shows 2x as likely to succeed as new broadcast TV shows
• Original programming drives down churn, increases overall hours viewed
https://blog.kissmetrics.com/how-netflix-uses-analytics/
AAARR
#datahacks
Uber’s Referral Machine • Uber grows largely through
word of mouth both for riders and drivers.
• How can Uber make the most of this program?
• What data points should they measure to find opportunities to drive even greater growth?
AARRR
#datahacks
Try Looker for Free
Get a Free Trial of Looker
• Try Looker directly on your data, not demo data
• We do the set-up • We offer technical
support the entire trial period
#datahacks
Get an Extended Qualaroo Trial
30-Day Qualaroo Trial
• 30 Day trial instead of 14
• Try all pro features including mobile surveys
• Get voice of customer insights from your web visitors
#datahacks
Q & A