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Growth Initiatives LLC Revenue-Generating Solutions Marty Gilbert 1 www.growthinit.com • 847.732.7400 • [email protected]
| Date post: | 22-Nov-2014 |
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Growth Initiatives LLCRevenue-Generating Solutions
Marty Gilbert
1 www.growthinit.com • 847.732.7400 • [email protected]
The Growth Initiatives Difference
• Analyze, prioritize, plan and execute programs that drive incremental revenue for B2B clients
• Bridge, optimize and integrate the sales and marketing efforts• Large and small company leadership background• Portfolio of four solutions focused on revenue creation:
1. Target marketing & lead generation2. New product, service & market launches3. Channel partner identification & development4. International expansion
2 www.growthinit.com • 847.732.7400 • [email protected]
Lead GenerationThe Growth Initiatives Solution
• Vertical market exploration• Customer needs analysis• Value proposition & website
messaging• Database development
(industry, title, company size)• Direct marketing campaign
strategy and development • Campaign analytics and leads• Sales lead follow-up process
3 www.growthinit.com • 847.732.7400 • [email protected]
4 www.growthinit.com • 847.732.7400 • [email protected]
• A process that increases chances for success• For products or services• Aligns customer needs with product value• Interactive business model with variable assumptions• Can be utilized for entry into new vertical mkts with existing products
New Product & Service LaunchesThe Growth Initiatives Solution
• Vertical market penetration through partner selection• Increasing your value proposition to gain greater partner mindshare• Channel partner management strategies, sales tools and incentives • Channel partner and direct sales team integration
5 www.growthinit.com • 847.732.7400 • [email protected]
Our channel partner efforts include any and all of the following activities:
Channel Partner DevelopmentThe Growth Initiatives Solution
• Market size/segmentation estimates and entry strategies• Risk-reward assessments• Local partner selection: distributors, VARs, dealers, agents• Sales and marketing plans for overseas revenue growth
6 www.growthinit.com • 847.732.7400 • [email protected]
International Market ExpansionThe Growth Initiatives Solution
Marketing Feeds the Sales Funnel
7 www.growthinit.com • 847.732.7400 • [email protected]
Sales Customer
Recognize need
Gather info
Evaluate
Purchase
Qualify
Pitch
Negotiate
Close
Build Credibility
Klose
Demonstrate Value
Create Awareness
Build Credibility
Webcasts, speaking opps,vertical marketing to the
buying center, associations
Demonstrate Value
Case studies, ROI modeling, Whitepapers,
Key acct mktg
Klose Testimonials
Demonstrate Value
Case studies, ROI modeling, white papers,
key acct mktg
Close Testimonials
Marketing Funnel
Create Awareness
Campaigns, press releases, articles, trade shows, Web site,
collateral, sales decks
8 www.growthinit.com • 847.732.7400 • [email protected]
9 www.growthinit.com • 847.732.7400 • [email protected]
Industry Expertise
10 www.growthinit.com • 847.732.7400 • [email protected]
Our experience spans a breadth of industries and products.
Contact Us
Marty GilbertGrowth Initiatives LLC
847.732.7400www.growthinit.com
11 www.growthinit.com • 847.732.7400 • [email protected]
We can help you win the race to revenue growth!
