Internet is creating a borderless world. The borderless growth maintain the more then emotionally and quickly connection on the world. In this time Internet economy is a global economy in overall world. It requires co ordination between countries to take advantage of the large opportunities on a global scale. Developing countries are increasingly challenging the traditionally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising trend of Internet use, it is important to ensure that the environment that is being created allows for the strengthening of long term relationship with customers. The number of companies and countries all over the world are using E Marketing. If India could not meet this challenge, it will suffer the market globalization. It is therefore imperative to understand the structural changes taking place in market and also the long term impact of the changes due to online buying especially to understand the reasons causes influencing the customers to buy online. Dr. Pushpa Suryavanshi | Prof. Qumar Izhar "Growth of Online Marketing: A Special Case study of India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2 , February 2018, URL: https://www.ijtsrd.com/papers/ijtsrd8356.pdf Paper URL: http://www.ijtsrd.com/management/other/8356/growth-of-online-marketing-a-special-case-study-of-india/dr-pushpa-suryavanshi
@ IJTSRD | Available Online @ www ISSN No: 245 Inte R Growth of Online M Dr. Pushpa Suryavanshi Assistant Professor, Dr. Hari Singh Gour Central Uni Sagar, Madhya Pradesh, Ind ABSTRACT Internet is creating a borderless world. T growth maintain the more then em quickly connection on the world. In this economy is a global economy in ove requires co-ordination between coun advantage of the large opportunities on Developing countries are increasingly c traditionally developed nations. The inn Internet has major impact from both te business point of view. With the ri Internet use, it is important to ens environment that is being created al strengthening of long term relat customers. The number of companies all over the world are using E-Marke could not meet this challenge, it will suf globalization. It is therefore imperative the structural changes taking place in m the long term impact of the changes buying especially to understand the r influencing the customers to buy online. Keywords: Borderless, Globalization, Economy, Internet etc. INTRODUCTION Commerce is a wider area for marketi services for the peoples of the world w without wireless and paperless work. I and globalization time every one want i new technology based methods for commerce or electronic commerce gi facilities for working in any field. Commerce is a deal with the buying a w.ijtsrd.com | Volume – 2 | Issue – 2 | Jan-Feb 56 - 6470 | www.ijtsrd.com | Volum ernational Journal of Trend in Sc Research and Development (IJT International Open Access Journ Marketing: A Special Case stud i iversity, dia Prof. Qumar Professor, Government Rewa, Madhya Pr The borderless motionally and s time Internet erall world. It ntries to take a global scale. challenging the novation of the echnology and ising trend of sure that the llows for the tionship with and countries eting. If India ffer the market to understand market and also due to online reasons/causes . E- Marketing, ing and social with the help of In this modern innovation and r working. E ives the more Actually E- and selling of goods and services, or transm over an electronic platform, m type of business related to th (B2B), business to consume consumer (C2C), consumer t government to consumers involved various application such as email, fax, Web serv newsletters to suppliers and buying. INTRODUCTION OF INDI India is a country in South largest country by area, the country with over 1.2 billion populous democracy in the wo of E-Marketing is continu maximum customers are lik because everyone wants savi rush etc. So he likes the onl and other countries’ maximum Marketing for every purpose Growth of online customer world included India. The cur is 1,326,801,576 (2016) base Live Stats. India population i of the total world population. of countries by populatio population 462,124,989 (2016 2018 Page: 146 me - 2 | Issue – 2 cientific TSRD) nal dy of India r Izhar t College, Naigari radesh, India mitting of funds or data mainly the internet. This he business to business ers (B2C), consumer to to business (C2B), and (G2C).In this process ns, methods, techniques vices, shopping arts, e – d etc. for selling and IA Asia. It is the seventh second most populous n people, and the most orld. Till the date Trend ue growing in India, ked the online marking ing of time, money and line marketing. In India m companies join the E- e of self and customers. continuous rise in the rrent population of India ed on the latest Internet is equivalent to 17.84% Second ranks in the list on but comparatively 6) online users in India.
Transcript
@ IJTSRD | Available Online @ www.ijtsrd.com
ISSN No: 2456
InternationalResearch
Growth of Online Marketing: A Special Case study of India
Dr. Pushpa SuryavanshiAssistant Professor,
Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India
ABSTRACT
Internet is creating a borderless world. The borderless growth maintain the more then emotionally and quickly connection on the world. In this time Internet economy is a global economy in overall world. It requires co-ordination between countries to take advantage of the large opportunities on a global scale. Developing countries are increasingly challenging the traditionally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising trend of Internet use, it is important to ensure that the environment that is being created allows for the strengthening of long term relationship with customers. The number of companies and countries all over the world are using E-Marketing. If India could not meet this challenge, it will suffer the market globalization. It is therefore imperative to understand the structural changes taking place in market and also the long term impact of the changes due to online buying especially to understand the reasons/causes influencing the customers to buy online. Keywords: Borderless, Globalization, EEconomy, Internet etc. INTRODUCTION
Commerce is a wider area for marketing and social services for the peoples of the world with the help of without wireless and paperless work. In this modern and globalization time every one want innovation and new technology based methods for working. E commerce or electronic commerce gives the mofacilities for working in any field. Actually ECommerce is a deal with the buying and selling of
International Journal of Trend in Scientific Research and Development (IJTSRD)
International Open Access Journal
Growth of Online Marketing: A Special Case study of India
Dr. Pushpa Suryavanshi
Dr. Hari Singh Gour Central University, India
Prof. Qumar IzharProfessor, Government College,
Rewa, Madhya Pradesh
Internet is creating a borderless world. The borderless growth maintain the more then emotionally and
ion on the world. In this time Internet economy is a global economy in overall world. It
ordination between countries to take advantage of the large opportunities on a global scale. Developing countries are increasingly challenging the
nally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising trend of Internet use, it is important to ensure that the environment that is being created allows for the
ng of long term relationship with customers. The number of companies and countries
Marketing. If India could not meet this challenge, it will suffer the market globalization. It is therefore imperative to understand
tural changes taking place in market and also the long term impact of the changes due to online buying especially to understand the reasons/causes influencing the customers to buy online.
Borderless, Globalization, E- Marketing,
Commerce is a wider area for marketing and social services for the peoples of the world with the help of without wireless and paperless work. In this modern
ant innovation and new technology based methods for working. E commerce or electronic commerce gives the more facilities for working in any field. Actually E-Commerce is a deal with the buying and selling of
goods and services, or transmitting of funds or over an electronic platform, mainly the internet. This type of business related to the business to business (B2B), business to consumers (B2C), consumer to consumer (C2C), consumer to business (C2B), and government to consumers (G2C).In this process involved various applications, methods, techniques such as email, fax, Web services, shopping arts, e newsletters to suppliers and etc. for selling and buying.
INTRODUCTION OF INDIA
India is a country in South Asia. It is the seventh largest country by area, the secondcountry with over 1.2 billion people, and the most populous democracy in the world. of E-Marketing is continuemaximum customers are likebecause everyone wants saving of time, money and rush etc. So he likes the online marketing.and other countries’ maximum companies join the EMarketing for every purpose of self and customers. Growth of online customer continuous rise in the world included India. The current population of India is 1,326,801,576 (2016) based on the latest Live Stats. India population is equivalent to 17.84% of the total world population. Second ranks in the of countries by populatiopopulation 462,124,989 (2016)
2018 Page: 146
6470 | www.ijtsrd.com | Volume - 2 | Issue – 2
Scientific (IJTSRD)
International Open Access Journal
Growth of Online Marketing: A Special Case study of India
Prof. Qumar Izhar Government College, Naigari
Madhya Pradesh, India
goods and services, or transmitting of funds or data over an electronic platform, mainly the internet. This type of business related to the business to business (B2B), business to consumers (B2C), consumer to consumer (C2C), consumer to business (C2B), and government to consumers (G2C).In this process nvolved various applications, methods, techniques
such as email, fax, Web services, shopping arts, e – newsletters to suppliers and etc. for selling and
INTRODUCTION OF INDIA
India is a country in South Asia. It is the seventh the second most populous
1.2 billion people, and the most populous democracy in the world. Till the date Trend
continue growing in India, maximum customers are liked the online marking
wants saving of time, money and etc. So he likes the online marketing. In India
and other countries’ maximum companies join the E-for every purpose of self and customers.
Growth of online customer continuous rise in the current population of India
based on the latest Internet . India population is equivalent to 17.84%
. Second ranks in the list of countries by population but comparatively
(2016) online users in India.
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456
@ IJTSRD | Available Online @ www.ijtsrd.com
OBJECTIVES OF THE STUDY
1. To study and analysis the internet users 2. To study the E-Marketing growth of India3. To study the growth of India comparative other countries4. To Study the reasons for online Marketing in India. 5. To analysis the better option for improvement of EMarketing in India.
RESEARCH METHODOLOGY
The study is based on secondary data that has been collected from other secondary sources. The study covers the period of 2010-11 to 2015
FOR THIS PURPOSE THJE FOLLOWING
1. INTERNET USERS OF VARIOUS
Source: - Market Realist
By observing Graph 1 according to population internet users are increased in per yearworld. 89% internet users in US this is highest condition and lowest condition in India only 19 %. If we see the condition of internet users before the time in India, they have grown the uses for online 2. INTERNET USERS IN INDIA 2015
Graph 2 (Million)
Source: - Google
0
10
20
30
2010 2011 2012 2013 2014 2015
7.510.07
12.5815.1
21
26
Internet Users %
19%
0%
50%
100%
India
Countries's Internet Users %
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456
internet users of India. growth of India. comparative with
other countries. To Study the reasons for online Marketing in India.
5. To analysis the better option for improvement of E-
The study is based on secondary data that has been collected from other secondary sources. The study
to 2015-16.In the
present study, an attempt has been made to growth of E-Marketing in India. These study Online Marketing sectors.
LIMITATIONS OF THE STUDY
Due to constraints of time and resources, the study is likely to suffer from certain limitations. The limitations of the study are:
1. The study is based on only 2. The secondary data are collected from other sources for growth of online marketing in 3. This study based on the only to 2015-16 years.
FOR THIS PURPOSE THJE FOLLOWING PROGRAMME HAVE BEEN STUDIED
USERS OF VARIOUSCOUNTRIES WITH INDIA AS 2016. Graph 1
Market Realist
raph 1 according to population internet users are increased in per year orin US this is highest condition and lowest condition in India only 19 %. If we see the
condition of internet users before the time in India, they have grown the uses for online
2015-16Geographical distribution of internet users in India
(Million) Graph 3 (Million)
Source: - Google
2015
26
0
3860
92
0
99130
165
0
50
100
150
200
250
2012 2013 2014
46% 53% 59%86% 89%
China Brazil Russia Japan US
Countries's Internet Users % in 2014-15
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
2018 Page: 147
.
To Study the reasons for online Marketing in India.
t study, an attempt has been made to growth of These study one related to the
LIMITATIONS OF THE STUDY
Due to constraints of time and resources, the study is likely to suffer from certain limitations. The
only secondary sources data. a are collected from other
online marketing in India. based on the only time period 2010-11
PROGRAMME HAVE BEEN STUDIED
or day by day in overall in US this is highest condition and lowest condition in India only 19 %. If we see the
users and E-Marketing.
Geographical distribution of internet users in India
(Million)
Google
138165
216
2014 2015
Rural
Urban
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
By observing and analysis the Graph 2 and 3 in India the internet users are continuously grow per year or day by day for personnel, official and other works. In India internet users year 2010 are 7.5% and year 2015 the growth of online users are 26% and till the date the maximum educated and non-educated peoples are use and like the online system process because they know the this system can be save time and avoided the maximum suffering problems. Graph 3 analysis the India’s rural and urban online populations. In India rural online user’s year 2012 to 2015 increased 100 and urban population year 2012 to 2015 continuously increased 117. These graph show the till the date in India overall rural and urban online users continuously increased.
ONLINE USERS APPLICATIONS OF INDIAINDIAN ONLINE GROWTH
Graph 4 (Activities performed in India) Graph 6
Source: - Mobile Consumer Report, a global snapshot 2013
Graph number 4 shows the various types of activities performed by peoples in India and other countries but in India internet users are like SMS 45%, Social Networking 26%, 7% Shopping, 7% Mobile Banking,17% Email, 13% App, 11% Online music, 8% Instant Messaging etc .with the help of online system. Maximum E- Retail companies’ market share & forecast involve in India like that Snap deal, Mantra, Yebhi, Lets buy, Home shop 18, Naaptol, Flip kart, E Bay and others and Indian online Retail Market growth is year 2011 1800 Crore and this growth continuously increase year 2015 7200 Crore.
CHALLENGES OF E –MARKETING IN INDIA
In India there are many problems for E-Marketing comparatively other countries like that High return rates, cash on delivery, payment gateways inefficiency, a quality penetration, Features phones still rule the roost, Reliable Logistics and Supply Chain, Computer / Internet literacy and effective reach, Tax norms, overfunded competitors are driving up cost of customer acquisition, too many players, startups have to struggle etc. but growth of E-Marketing continuous increase with many problems till the date but mobile, internet, and social media penetration and growth can be quantified, describing the changes in social values and lifestyles that have accompanied those trends is far more challenging.
CONCLUSION
Online marketing especially search a fastly engine for double digit marketing in few Future years of India and world. In this present time many households used online marketing and growth of online household members continues increased. Maximum E-Marketing companies are foreigner and these companies stable in India. The transaction of online marketing depend on consumers and company, so in this condition the government face the financial loss like that profit, tax etc. This financial loss is own country and own people. The online marketing gives many facilities for all persons of every country in many areas.
45%
26%
7% 7%17% 13% 11% 8%
0%10%20%30%40%50%
Activities
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
REFERENCES 1. International Marketing SBPD Publication Writer Dr. S. C. Jain. 2. International Marketing SBPD Publication writer Dr. I. M. Sahai. 3.www.e-marketing in India 4.www.gdp growth of India 5.www.Market Realist 6. Mobile Consumer Report, a global snapshot 7.
