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Creating the Equation for Growth Growth Opportunities in the Global Composites Industry SPE ACCE September, 2011 Lucintel 1320 Greenway Dr., Suite 870, Las Colinas, TX 75038, USA. Tel: +1-972-636-5056, E-mail: [email protected] Copyright © Lucintel
Transcript

Creating the Equation for Growth

Growth Opportunities in the Global

Composites Industry

SPE ACCE

September, 2011

Lucintel

1320 Greenway Dr., Suite 870, Las Colinas, TX 75038, USA.

Tel: +1-972-636-5056, E-mail: [email protected]

Copyright © Lucintel

Creating the Equation for Growth

Table of Contents

2

• Executive Summary

• Composites Competitiveness and Market Opportunity

• Market Trends and Opportunity

• Growth Opportunities in 2011 and Beyond

• Conclusions

• About Lucintel

2

Creating the Equation for Growth

Executive Summary

• Global composite materials industry reached $17.7 B in 2010, YOY growth of 10.3%

• Major industries rebounded after 2009 slowdown from economic crises

• End product market made with composites in 2010 was $50.2 B

• North American composites industry accelerated by ~13% in 2010, while Europe accelerated by ~8%

and Asia grew by ~9% in 2010

• Driven by Government economic stimulus package and increased consumer confidence

• By 2016, composite materials industry is expected to reach $ 27.4 B (7.8% CAGR) while end product

market made with composite materials expected to reach $78.0 B

• Global Automotive Composite Materials market was estimated to be around $ 2.4 B in 2010, forecast to

reach $ 3.7 B by 2016 @ CAGR of approx. 8%

• Demand for low weight, fuel efficiency & reduced emissions will drive the usage of composites in

automotive industry

• NA automotive market has shown a positive growth after a setback in 2009

• European market has more penetration for composite usage in automotive applications

• Population growth, new infrastructure projects, urbanization, increase in middle class population and

green movement will drive composites growth to new horizons

• Companies with innovation capability will sustain and gain market share in future

3

Creating the Equation for Growth

Table of Content

4

• Executive Summary

• Composites Competitiveness and Market Opportunity

• Market Trends and Opportunity

• Growth Opportunities in 2011 and Beyond

• Conclusions

• About Lucintel

4

Creating the Equation for Growth

Composites Penetration in Various Market Segments

Market Segment

Composite

Materials

Market

Structural

Materials Market

(Steel, Al &

Composites)

Composites

Penetration

Performance

GapPrice Gap

Transportation $2.7 B $75.7 B 3.6%

Marine $0.5 B $0.7 B 68%

Aerospace $2.0 B $19.1 B 10%

Pipe & Tank $2.1 B $29.6 B 7%

Construction $3.1 B $78 B 4%

Wind Energy $2.0 B $5.4 B 38%

Consumer Goods $1.1 B $7.7 B 14%

0% – 25% 25% – 50%

Source: Lucintel

5

Creating the Equation for Growth

Composites in Automotive

6

Key Insights

• Global Automotive Composite Materials market

was $ 2.4 B in 2010

• Glass fiber-reinforced polymer composites (SMC,

GMT, etc.) are cost effective around 100K units per

annum due to lowered tooling cost

• High cost of materials and lack of suitable high

volume manufacturing processes for applications

continue to be limiting factors for growth

• Carbon fiber usage will remain limited to high end &

premium segment cars

• Advent of lower (than aerospace) cost and

performance carbon fiber could open a new era for

composites in high-volume applicationsApplication

Front Bumper

Hood panelsRoofChassis Leaf Spring

Body Panels, Parts Key Composite

Materials

Key Manufacturing

Processes

Interior HeadlinersPolyurethane,

LWRTRIM, Injection molding

Air Intake Manifold SFT Injection molding

Front End Carriers LFT, SMCInjection molding,

Compression molding

Engine Valve Covers SFT, BMC Injection Molding

Bumper BeamsGMT, SMC,

Polyurethane

Injection Molding,

Compression Molding,

RIM

Fenders SMC, LCM Compression molding

Hoods SMC, LCM Compression molding

Creating the Equation for Growth

Weight savings, fuel economy and other performance benefits will fuel

the growth of composite consumption in Automotive applications

7

Drivers

• Light Weight: GFRP reduces fabricated

part weight by 20-30% whereas CFRP

can reduce by 40-60%

• Excellent corrosion resistance

• Superior fatigue strength

• Styling & system cost saving

Challenges

• High material cost

• Lack of efficient

manufacturing process

ProcessInitial

Cost

Production

Rate

Injection Molding H H

Blow Molding H L

BMC Molding H M

SMC Molding H M

GMT Stamping H M

RIM L M

RTM L L

Thermoforming L M

H = High, M = Medium, L = Low

Automotive parts fabrication process

comparison

3.7

2.4

0

1

2

3

4 +8%

2010 2016

Global Automotive Composite Materials

market (2010-16) in $B

Key Insight• EU has a significant share of composite usage in

automotive applications, followed by the US

• Emerging economies from APAC & ROW will

substantially drive composites usage in automotive

applications in the future

• Global Automotive Composite Materials market is

estimated to grow @ CAGR 8% to 2016

Source: Lucintel

Air Intake Manifold

Instrument Panel

Creating the Equation for Growth

Price Performance Comparison of Competing Materials for Automotive

Applications

+

Pe

rfo

rma

nc

e/ P

ric

e R

ati

o (

Str

en

gth

/$)

Average amount per car (lbs)

Steel

Aluminum

Glass Fiber Composites (FRP)

Natural Fiber Composites

Materials

Average

amount per

car (lbs)

Performance

/ Price ratio

(Strength/$)

Steel 2000 1.1

Aluminum 600 0.2

FRP 77 0.7

Natural Fiber

Composite35.2 1.5

While taking into consideration the

density of steel, its relative performance

compares well to composites . . . .+

Source: Lucintel

8

Creating the Equation for Growth

Price Performance Comparison of Competing Materials for Automotive

Applications

+

Pe

rfo

rma

nc

e/ P

ric

e R

ati

o (

Sp

ec

ific

Str

en

gth

/ $

)

Average amount per car (lbs)

Steel

Aluminum

Glass Fiber Composites (FRP)

Natural Fiber Composites

Materials

Average

amount per

car (lbs)

Performance

/Price ratio

(Specific

strength/$)

Steel 2000 0.15

Aluminum 600 0.08

FRP 77 0.36

Natural Fiber

Comp.35.2 1.15

…. but for equal volumes, glass fiber

composites outperform steel and

aluminum. Natural fiber composites have

additional strong penetration potential

+

Source: Lucintel

9

Creating the Equation for Growth

THERMOPLASTIC RESIN THERMOSET RESIN

Resin Partially cured resin

Resin

$10 Bil

Continuous

fiber

Short

Fibers

Continuous Fiber Chopped

FiberFiber mat

stripFibers

$7.7 Bil

Combining

process

Granules

Short

fibers

Long

fibers

Prepreg

/ GMT SMC / BMC PrepregSemi

Finished

product

Forming

process

Injection

molding

Compression

Molding

RRIM

SRIM

Filament

WindingRTM

Pultrusion/

Hand layupPress /

Autoclave

Finished components for end markets such as Automotive, Aerospace, Construction, etc. = $50.2 Billion

Pultrusion

& chopping

Extrusion &

Chopping Impregnation Impregnation

& Fillers

Short

FibersFiber

mat

Thermoset and Thermoplastic Composites Market in 2010

Compression /

Inj. Molding

End Product

$50.2 Bil

10

Creating the Equation for Growth

Table of Content

11

• Executive Summary

• Composites Competitiveness and Market Opportunity

• Market Trends and Opportunity

• Growth Opportunities in 2011 and Beyond

• Conclusions

• About Lucintel

11

Creating the Equation for Growth

External Forces Shaping Composites Industry: Higher market fragmentation

expected in future due to emerging economies. Companies in developed nations

with innovation capability can thrive and gain share

Composites

Industry

SuppliersCustomers

Competitors

WorkforceTechnology

Regulators

• Specialization

• Efficiency

• Power

• Competition from

emerging

economies

• Consolidation

• Non-traditional/new

entrants

• Focus/specialization

• Skills

• Availability

• Location

• Needs

• Culture

• Global recession

• War

• Political instability

• China asset bubble

• Technical Service

• Specialization

• Efficiency

• Value-added

DestabilizersDistributors

• Innovation

• Cost

• Process

improvement

• Capital

• Regulations on (VOCs)

• Tax credits on

renewables

• Uncertainty in

Government programs

for defense projects

• Global platforms

• Technical service

• Application Dev.

• Partnership

• Value

12

Creating the Equation for Growth

Regional Composites Market Trend: 2005-2010

Key Insights

• Composites industry growth outpaced

GDP in 2010

• Huge fluctuations in various markets

during last 5 years due to economic

recession

• Composites industry performed poorly

relative to GDP during the last 5 years

• However it is forecast to grow at a

higher rate than GDP over next 5

years

Source: Lucintel

13

Source: Lucintel0

1000

2000

3000

4000

5000

6000

7000

8000

2005 2006 2007 2008 2009 2010

Ship

men

t ($

Mn)

Trend (2005-2010) in composites shipment in various region in ($ Mn)

North America

Europe

Aisa

ROW

0

5000

10000

15000

20000

2005 2006 2007 2008 2009 2010

GD

P in

$ B

illi

on

Trend (2005 - 2010) in GDP in various regions

North America

Europe

Asia

ROW

Creating the Equation for Growth

Looking towards the future: the world has become an Urban World

with strong growth opportunities across developing nations . . .

Global Urban & Non-Urban Population

(Millions)

4,435

61%

39%

1950

2,519

71%

29%

2030

8,309

40%

60%

2010

6,790

49%

51%

2005

6,454

51%

49%

2000

6,070

53%

47%

1990

5,263

57%

43%

1980

Non Urban Population

Urban Population

World Population in Millions

1950 1980 1990 2000 2005 2010 2030

World 2,518 4,434 5,262 6,070 6,453 6,791 8,309

Urban 731 1,734 2,263 2,835 3,143 3,449 4,985

Non Urban 1,788 2,701 3,000 3,235 3,311 3,341 3,324

Oceania

North America

Latin America

Europe

Asia

Africa

138%

9%

2010

6,791

5%5%9%

11%

61%

15%

2005

6,453

5%9%

11%

61%

14%

1990

1%1%

5%8%

8,309

2030

1%

5,262

14%

60%

12%

1980

4,434

1%

6%8%

16%

59%

11%

1950

2,518

7%

7%22%

55%

9%

1%

59%

18%

Global Population by Region

(Millions)

14

Creating the Equation for Growth

. . . .where the largest urban cities are in developing countries

Source: Demographic World Urban Areas Population & Projections 2010,

United Nations, World Urbanization Prospects, the 2007 Revision.

Rank Largest Urban Areas

1900

Largest Urban Areas

1950

Largest Urban Areas

2000

Largest Urban Areas

2025

1 London, UK New York US Tokyo- Yokohama, Japan Tokyo- Yokohama, Japan

2 New York, US London, UK Mexico City, Mexico Mumbai, India

3 Paris, France Tokyo, Japan New York, United States Delhi, India

4 Berlin, Germany Paris, France São Paulo, Brazil Dhaka, Bangladesh

5 Chicago, US Shanghai, China Mumbai, India São Paulo, Brazil

6 Vienna, Austria Moscow, RussiaShanghai, People's Republic of

China

Mexico City, Mexico

7 Tokyo, Japan Buenos Aires, Argentina Kolkata, India New York, United States

8 St. Petersburg, Russia Chicago, US Seoul–Incheon, South Korea Kolkata, India

9 Manchester, UK Ruhr, Germany Buenos Aires, ArgentinaShanghai, People's

Republic of China

10 Philadelphia, US Kolkata, IndiaLos Angeles-Long Beach-Santa

Ana, USAKarachi, Pakistan

Emerging Nations Other Regions

15

Creating the Equation for Growth

11%

DevelopedCountries

89%

40%BRIC nations

DevelopedCountries

60%

As developing countries play a larger role in the global economy, their

presence in composites manufacturing is also increasing

16

BRIC nations

2000 2010

• Developing nations (defined as

BRIC) have substantially increased

their participation in global economy

• Overall, developing nations have

taken a stronger role in global

composites production

GDP

Composites

Production

GDP

DevelopedCountries

BRIC Nations

53%

Key Insights

19%

81%

37%

63%DevelopedCountries

BRICNations

Source: Lucintel

Creating the Equation for Growth

Composites consumption/potential in various countries (2010)

17

BRIC Mega Trends

Rapid Growth

Rapid Urbanization

Emerging Middle Class

Global Connectivity

Increased OEM Production

Rising Costs

Potential Challenges

Asset Bubbles / Loose Credit

Political InstabilitySource: Lucintel

US

China

Japan

Germany

FranceUK

Italy

India

Brazil

Russia

-5

0

5

10

15

20

25

-20000 0 20000 40000 60000

Co

mp

osi

te V

olu

me

Pe

r C

ap

ita

($

/Ca

pit

a)

(20

10

)

GDP Per Capita US$ (2010)

Composite Potential by Country (2010)

Creating the Equation for Growth

US wind energy market declined in 2010 with future recovery in the

works

Challenges as overall wind market declined in

2010

• 3-4% drop in energy demand had a multiplier effect on new

capacity projects which were 50% renewable

• Fall in natural gas prices affected wind competitiveness

• Connectivity issues impacted new projects

• Lack of robust long term federal targets for renewable energy

continued to impact investor confidence and credit availability

• State level RPS targets are main driver

Solutions

• Demand to grow with renewed economic vigor with

EIA forecasting 2% CAGR over next 5 years for

overall energy demand

• Forecast 7% CAGR in natural gas prices over 5 yrs

• Texas is leading way with new connectivity

• Political support for renewable energy expected to

continue

Forecast of US cumulative wind capacity installation

(MW) - 2011-2016

102,300

48,200

0

20,000

40,000

60,000

80,000

100,000

120,000

20162011

+16%

Source: Lucintel

18

Creating the Equation for Growth

Why wind energy: Even in highly developed wind markets such as Germany,

penetration relative to potential remains low; large markets such as USA have

very low penetration levels

Key Insights

+

Win

d e

nerg

y p

ote

ntial

30%+

–15%

Percentage of wind energy penetration vs. potential

• Both US and China show strong

potential and low current penetration

• Russia has high potential but oil

dependence points to limited wind

development

• PROFINA program is expected to

drive wind power sector in Brazil

targeting 5,000 MW by 2015

• Germany, widely considered a

leading economy in adopting wind

energy is currently at 30% penetration

Germany India

Mexico

South Africa

Indonesia

USA

ChinaRussia

Brazil

Source: Lucintel

19

Creating the Equation for Growth

China wind market expected to witness robust cumulative growth rate

in next 5 years

• Wind is expected to remain dominant

renewable source in next 10 years

• Chinese government made commitment

for 15% non-fossil fuel in total energy use

by 2020 (currently at 8.5%)

• Expiration of Kyoto Protocol in 2012, with

elimination of carbon trading mechanism, is

likely to have a temporary adverse impact on

China wind market in 2013 by reducing the

carbon trading revenue of wind farms, reducing

their IRR and impacting overall investment in

wind

• China’s YoY annual installation growth rate to

2016 is relatively low due to a high base in

2010, but total installations are expected to

exceed 100 GW by 2014

Forecast of China wind cumulative capacity

installation (MW) 2011-2016

Key Insights

Source: Lucintel

20

158,700

64,200

0

50,000

100,000

150,000

200,000

20162011

+20%

Creating the Equation for Growth

Wind energy market insight: increasing blade length requires better

blade design, improved materials, lower process and life cycle cost

Current focus for Wind Blades

• Design: • Improved Aerofoil design for better load

distribution across the blade cross section

area which increases reliability and

performance

• Materials:• With increasing length, need for higher

strength-to-weight ratio material

• Mixture of fiber glass and carbon fiber to

improve the stiffness and tensile strength

in the fiber direction

• Process:• Process improvement to reduce total

production time

• Lower life cycle cost: • Improving reliability

• Reducing manufacturing cost

• Lower operation and maintenance cost

Lower life cycle cost

with increased

power output

Design

ProcessImproved materials

21

Source: Lucintel

Source: Lucintel

Creating the Equation for Growth

Table of Content

22

• Executive Summary

• Composites Competitiveness and Market Opportunity

• Market Trends and Opportunity

• Growth Opportunities in 2011 and Beyond

• Conclusions

• About Us

22

Creating the Equation for Growth

Global Composite Materials Market Growth by Segment

23

3,732

5,180

2,712

4,043

0

5,000

10,000

15,000

20,000

25,000

30,000

27,438

838

1,615

4,369

2,791

4,067

3,708

828

17,755

5511,083

3,119

2,075

1,969

2,043

471

Others

Consumer goods

E&E

Construction

Pipe & tank

Aerospace

Wind energy

Marine

Transportation

Sh

ipm

en

t($

mil)

Global composite materials shipment ($ mil)

by market segment • Global composite materials industry

reached $17.7B in 2010, with YOY

growth of 10.3%

• Global composites end product market

expected to grow @7.8% CAGR to 2016

– Positive sign of healthy growth with

gradual bounce back of automotive,

construction, electronics and

consumer goods markets

• Asia will drive future growth of composite

materials to 2016

• Europe to see moderate growth2010 2016

Key Insights

Source: Lucintel

Creating the Equation for Growth

• Attractiveness comparison is analyzed among different market segments in the same region

• Attractiveness is analyzed by taking different parameters such as current and future market potential

Relative Market Attractiveness by Region: Aerospace and Wind

Energy segments show most attractive markets for growth

Market Segment North

America

Europe Asia Rest of World

Transportation

Marine

Aerospace

Pipe & tank

Construction

Wind

Consumer Goods

High Medium Low- Medium Low No

24

Creating the Equation for Growth

Table of Content

25

• Executive Summary

• Composites Competitiveness and Market Opportunity

• Market Trends and Opportunity

• Growth Opportunities in 2011 and Beyond

• Conclusions

• About Us

25

Creating the Equation for Growth

Applications Composites Potential in 2016 Composites Part Price

@ current price level

@ 0.85x current price

@ 0.7x current price

Composites Market Potential Analysis in 2016 at Different Price Points

FRP Utility

pole

Swimming

Pool

FRP Window FRP Grating FRP Door

Auto PartsFRP Wind

BladeResidential

26

US$ 78 B

US $ 160 B

US$ 230 B

Creating the Equation for Growth

Conclusions

• Composites industry is sustainable with +30,000 composite applications

• Strong growth expected in the foreseeable future, led by accelerated BRIC growth

• Weight savings, fuel economy and other performance benefits will fuel the growth of composites

consumption in Automotive

• High cost of materials and lack of suitable manufacturing processes for high volume automotive

applications continue to be limiting factors for future growth

• New reality in various emerging countries will change geo-political and geo-economical elements of

market. . . .players must react accordingly

• New business models need to be re-invented to address fast changing complex world

– Quarterly demand for composites shipments monitored by Lucintel show significant changes (up to

40% change Quarter by Quarter) in various market segments

• Companies driven by innovation in developing nations will maintain and gain market share

• Population growth, new infrastructure projects, urbanization, increase in middle class population, green

movement will drive composites growth to new horizons

• Innovations aimed at lowering cost of end products by 30% have potential to grow composites market by a

factor of 3x

27

Creating the Equation for Growth

Table of Content

28

• Executive Summary

• Composites Competitiveness and Market Opportunity

• Market Trends and Opportunity

• Growth Opportunities in 2011 and Beyond

• Conclusions

• About Us

28

Creating the Equation for Growth29

Lucintel is the leading global management consulting & market

research firm

Lucintel creates your equation for growth and is committed to

actionable results that deliver significant value and long term growth

to our clients.

Lucintel has been creating measurable value for over 10 years and

for thousands of clients in 70 + countries worldwide.

Visit http://www.lucintel.com/imovie/ for a short 3.5-minute movie on

Lucintel solutions.

About Lucintel

Creating the Equation for Growth

Lucintel Products & Services: Over 100 market reports to optimize

your market research investment

30

Aerospace

Transportation

Marine

Construction

Renewable Energy

Recreational

Composite Materials

Market Reports Consulting

Growth and Strategic Consulting

Benchmarking

Opportunity Screening

Partner Search and Evaluation

Due Diligence and M&A

Market Entry Strategy

Creating the Equation for Growth

Lucintel has an extensive toolkit to address key strategic questions for

increasing your company’s profitability and market presence

31

• Is market space / opportunity of current

product offerings sufficiently robust?

• Markets are focus for many: how can my

company profitably differentiate?

• Based on our core skills, where should

we focus?

• Should we build or buy? Is build even an

option?

• What game changer actions exist and/or

is a more incremental approach best?

• What is the order sequence of market

entry segments / products?

Key Questions

Lucintel Consulting

Market Entry

Strategy

Build/Buy/Partner

Strategic Growth

Consulting

Salesforce Optimizati

on

Feasibility Study

Due Diligence

Opportunity Screening

Creating the Equation for Growth

Clients around the world value our services

32

Creating the Equation for Growth

Roy Almaguer

Sales Manager, USA

Email: [email protected]

Tel. : +1-210-878-7693 (Office)

Alan Clark

Director of Sales, UK

[email protected]

Tel :+44 (0) 7875 708825

Nigel Odea

Business Development Manager, UK

[email protected]

Cell : +44 (0) 207 558 8798

Reach Lucintel

For your business requirements and cutting edge consulting solutions, contact

Lucintel at [email protected] or Tel. +1-972-636-5056 or call one of the

following.

33


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