Growth Opportunities in the Global Conferencing
Services Market, Forecast to 2024 Video Collaboration Continues to be the Main Pillar Behind Industry Growth
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November 2018
Global Digital Transformation Research Team at Frost & Sullivan
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Source: Frost & Sullivan
Purpose of this Experiential Study
• The primary objective of this experientialstudy is to uncover Your Company’s
Growth Zone in the Conferencing
Services Market.
• Your company’s Growth Zone represents
opportunities that have been validated andoptimized, based on your internalobjectives and capabilities weighedagainst growth opportunities in theConferencing Services Market.
• An integral part of achieving this goal isengaging with Frost & Sullivan to developyour company’s Growth Opportunities
Matrix at the end of this study.Preview
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5 Step Process to Transformational Growth
Where are we? • Market analysis
• Fact foundation
What might the future bring? • Macro to micro
What are the growth opportunities? • Generation, evaluation
& prioritization ofopportunities
How do we get there? • Growth
strategies
Best practices implementation
Growth
Environment
Visioning
Scenarios
Growth
Pipeline
Growth
Strategy
Growth
Implementation
Scope of this Study Customized Solutions for Your Company
• In-depth analysis of the conferencing servicesmarket
• Predicting the future of this market• Determination of the opportunity universe• Strategic-options framework
• Prioritization of growth opportunities• Translation into cogent strategies• Planning and implementation• Monitoring and optimizationPreview
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Scope and Market Definitions
Scope
Geographic Coverage Global
Study Period 2016–2024
Base Year 2017
Forecast Period 2018–2024
Monetary Unit US Dollars
Region Breakup North America, Europe and Middle East (EMEA), Asia Pacific (APAC), and LatinAmerica (LATAM)
Revenue
• Revenue figures represent original provider level sales or sales from in-houseconferencing and collaboration services as opposed to end-user level sales orresale of third-party conferencing services to end users.
• Market shares of conferencing service providers include only home-grown productsales sold both directly and indirectly through channel partners.Prev
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• Stand-alone Audio Conferencing Services: Frost & Sullivan defines audio conferencing as a voicecommunications session among three or more users over a bridging service, using voice signals acrossan analog, digital, or voice over Internet Protocol (VoIP) connection. Users can connect to an audioconferencing session by dialing in via phone, or via a dial-out service from a PC or a VoIP connection.Revenues include sales from unattended and reservationless as well as attended (operator-assisted)audio conferencing services. This research strictly includes revenue of stand-alone audio conferencingservices or usage of audio conferencing services not tightly integrated with any type of cloud web orvideo conferencing services.
Market Definitions
Conferencing Services
Stand-alone Audio
Conferencing Services
Managed Video
Conferencing Services
Cloud Web and Video
Conferencing Services
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• Cloud Web Conferencing Services: Cloud web conferencing services allow users to hold real-time,synchronous meetings and conferences over the web. Typical web conferencing features include:presentation, application, screen and file sharing; co-browsing; public and private chat; white boardingand annotation; polls and surveys; desktop video; mobile client; recording and archiving; andbroadcasting. While this research includes revenues from webinar services, revenues of stand-alonewebcasting services are excluded.
• Cloud Video Conferencing Services: Cloud video conferencing services are hosted/cloud-basedservices that enable point-to-point and multi-point video meetings among users. For this servicecategory, the video bridging infrastructure (bridges/multipoint control units/gateways) and associatedsoftware reside in the service provider hosting environment, and are owned and operated by theservice provider. This category includes traditional hardware MCU hosting, software MCU hosting, andmulti-tenant cloud services, referred to as video conferencing-as-a-Service (VCaaS).
• Cloud Web and Video Conferencing Services: The distinction between video and web conferencinghas nearly disappeared. Most web conferencing solutions now offer rich video conferencing whilevideo-centric providers have enhanced their solutions with content sharing and collaboration. To a largeextent, the two solutions appear nearly identical in features and price, effectively competing for thesame user base. For this reason, and for the last three years, Frost & Sullivan has combined web andvideo conferencing services into a single category called “cloud web and video conferencing
services”. Communications and collaboration feature sets will continue to merge in the future, with
Frost & Sullivan classifications evolving accordingly. For solutions that offer audio integrated withinmulti-media capabilities, the revenue from “integrated audio” is included in this segment.
Market Definitions (continued)
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• Managed Video Conferencing Services: Managed video conferencing services involve on-premisesvideo conferencing infrastructure and endpoints owned by the end user organization and managed by aservice provider. Managed services typically include a range of services delivered either on-site orremotely through a central video network operations center (VNOC). VNOC-based services for videoconferencing management, monitoring, and value-add software applications are included in thiscategory. Revenues exclude any hardware sales or leasing, installation, equipment maintenance,network maintenance, planning services, systems integration, and network/transport charges.
Market Definitions (continued)
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Market Drivers
Total Conferencing Services Market: Key Market Drivers, Global, 2018–2024
1–2 Years 3–4 Years 5-7 Years
Growth of global, distributed teams and the increase in remote workers continues to be the main driver behind conferencing and collaboration services adoption.
The evolving trend of "cloud everything" and the clear benefits of cloud communications and collaboration compel businesses to replace on-premises solutions with hosted/cloud services.
The growing influx of tech-savvy and connected Generation Y workers and the increased familiarity with video among more workers continues to drive the usage of cloud web and video conferencing solutions.
Digital transformation initiatives focused on enabling more agile and efficient work streams require team members to collaborate more effectively to make faster and more informed decisions that address rapid market changes and better engage with customers.
The need to reduce travel costs coupled with importance of business continuity during climate, political and social events compels businesses to invest in technologies that facilitate remote work and real-time collaboration.
Improvements in the conferencing and collaboration experience and the availability of new tools and features that make it easier to join and host meetings will foster increased usage of cloud web and video services.
Impact: H High M Medium L Low Note: Drivers & Restraints are ranked in order of impact.
Market
Drivers
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Market Restraints
Total Conferencing Services Market: Key Market Restraints, Global, 2018–2024
1–2 Years 3–4 Years 5-7 Years
The increased popularity of tightly integrated audio and video conferencingservices is adversely impacting the usage of stand-alone audio conferencingservices.
The increasing adoption of all-in-one cloud-based communications andcollaboration licenses that include conferencing as a feature of UCaaSofferings is expected to impact overall conferencing service revenues.
The shift of video conferencing hardware infrastructure investments to cloud-based web and video conferencing services is gradually deterring the marketopportunity behind managed video conferencing services.
Reliability of cloud web and video conferencing services, while greatlyimproved, is still not on par with traditional dial-tone for the industry.
Adapting to ever-changing industry trends, including businesses' demand forone-stop shopping, the rise of WebRTC technologies, and growing adoptionof embedded communications and collaboration, creates challenges fortraditional conferencing service providers and their business models.
Bad user experiences with poorly implemented cloud web and videoconferencing service results in lost productivity and limited adoption of toolsets.
Impact: H High M Medium L Low Note: Drivers & Restraints are ranked in order of impact.
Market
Restraints
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Note: All figures are rounded. The base year is 2017. Source: Frost & Sullivan
Revenue Forecast—Total Conferencing Services Market R
eve
nu
e (
$ M
illi
on
)
Year
Key Takeaway: While stand-alone audio conferencing services are expected to continue to decline,
widespread user-demand for video and web conferencing will sustain overall market growth.
Service Stand-alone Audio Conferencing Cloud Web and Video Conferencing Managed Video Conferencing
Revenue CAGR (%) (18.6) 11.4 3.1
Total Conferencing Services Market: Revenue Forecast, Global, 20XX–
20XX Revenue CAGR = %
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Note: All figures are rounded. The base year is 2017. Source: Frost & Sullivan
Unit Forecast—Stand-alone Audio Conferencing Services
Market
Gro
wth
Rate
(%
)
Un
its
(B
illi
on
of
Min
ute
s)
Year
Key Takeaway: As more users shift towards integrated audio and video conferencing services,
stand-alone audio conferencing service minutes are expected to decrease notably.
Stand-alone Audio Conferencing Services Market: Unit Forecast, Global, 20XX–20XX
Unit CAGR = ( %)
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Note: All figures are rounded. The base year is 2017. Source: Frost & Sullivan
Unit Forecast—Cloud Web and Video Conferencing
Services Market
Gro
wth
Rate
(%
)
Un
it (
Mil
lio
n o
f S
ea
ts)
Year
Key Takeaway: While cloud web and video conferencing service seats are expected to triple by
20XX, growth rates are expected to decelerate due to the rising adoption of all-in-one UCaaS
offerings. Cloud Web and Video Conferencing Services Market: Unit Forecast, Global, 20XX–
20XX Unit CAGR = %
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