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Growth @ Prompt.ly Web Scraping and Targeted Campaigns
| Date post: | 17-Jul-2015 |
| Category: |
Marketing |
| Upload: | jordan-feldstein |
| View: | 180 times |
| Download: | 1 times |
Growth @ Prompt.lyWeb Scraping and Targeted Campaigns
0-2,500 Signups
● $4.50 B2B CPA, Investors expected ~$20● Local-Targeting, Nationwide Reach● Used Traction to Close Funding● 9 Month Timeframe
w. ❤ @JFELDSTEIN
Target: Behaviorally Similar Horizontal. Bottom 20% of All Service Verticals
House Cleaning Tutoring Handy Work
Top 80%Homejoy
ThumbtackCraigslist
WyzantThumbtackCraigslist
TaskRabbitThumbtackCraigslist
Bottom 20% Prompt.ly
w. ❤ @JFELDSTEIN
The Lead-Data Pipeline
w. ❤ @JFELDSTEIN
Finding = Web Scraping
House Cleaning Tutoring Handy Work
Top 80%Homejoy
ThumbtackCraigslist
WyzantThumbtackCraigslist
TaskRabbitThumbtackCraigslist
Scraped all these guys’ publicly exposed data...
w. ❤ @JFELDSTEIN
Allocation
Any Marketer can use these tools to create touch points on top of the super-targeted data gathered by our web scraping and enrichment.
w. ❤ @JFELDSTEIN
Amazing Targeting
$10+ CPA(Targeting Keywords)
$4.50 CPA(Targeting Individuals)
w. ❤ @JFELDSTEIN
Targeted Campaigns
Sounds Like A Human!(But Sent 1,000’s / Day)
w. ❤ @JFELDSTEIN
