Gruppo09 - Project 2

Augmented reAlity & mobile expirience 2 - touring mAgAzine group 9 - grel

GRELgiulia laguzzi, riccardo gioria, elisa codazzi, lorenzo rizzoni


TOURING CLUB


TARGET

the main audience of touring club si between 30 and 80.We found more interesting for this target to get informative contents more than particoular multimedial services.We tryed to used the augmented reality in order to expand the quantity of contents and to find innovative ways of doing it.


link to a website cointaining a more detailed and easier to use almanax.

image gallery about the events listed in the page.

CONCEPT1


PROS CONS- expand informations wich readers are very interessed in

- great utility

- Aim to the target of subscribers

- not much comunicative potential

- A specific app would serve the porpouse better

CONCEPT1


names and recipes of the most popoular local food, with images.

interactive map with the same places described in the box.

more tips.

more informtions about rooms and services.

CONCEPT2


PROS CONS- both informative and co-municative

- Well coordinated with the page

- too much encyclopedic

- not very innovative

- informations can easely be found elsewhere

CONCEPT2


A more detailed map with infos about airport, underground, hotels and res-taurant.

Add a slideshow with trivia question, the questions are clickable and they redirect to an internet page with the answers.

CONCEPT3


PROS CONS- coordinated with page’s layout

- interactive

- informative

- less information than the otherpourposes

CONCEPT3


PROJECT


PROJECT


PROJECT


GRAZIEgiulia laguzzi, riccardo gioria, elisa codazzi, lorenzo rizzoni

Date post:	11-Jul-2015
Category:	Design
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Gruppo09 - Project 2

Design