9th September 2014 | Marie Austenaa

Mobile Connect The convenient alternative to passwords that protects customer privacy

Marie AustenaaGSMA

VP & Head, Personal Data & Mobile Identity

Programme

maustenaa@gsma.com

Kevin FloresVerizon

Lead Product Manager, Internet

Services

Ken FigueredoMore-with-mobile.com

David AndrzejekApigee

Telecommunications GTM & Big Data

Passwords are a broken access mechanism, damaging consumer trust and threatening revenues

of mobile phone users said that it’s hard to trust companies when it comes to the way they use consumers’ personal data.

78% of mobile phone users felt that service providers hold too much information about consumer behaviour and preferences.

78%

Orange’s ‘Future of Digital Trust’ survey

Consumers are increasingly concerned about online privacy

Benefits for Online Service Providers and Developers

Less frustration for your end-users – fewer dropped logins

Consistent user experience – delivers trust, with built in privacy

Fewer fake accounts – it has to be a real person behind the phone

Future-ready platform – will extend into context and rich user attributes

Single API to reach all participating Operators, reduces complexity and costs

Consistent service reaching a global user base on any device

Global reach

Experience of secure customer data management

Strong privacy protection regulation

Network authentication mechanisms

Secure SIMs

Trusted by consumers

“Know your customer”

Billing and payments expertise / history

Operators are the ideal partners for mobile authentication & identity

services

We are making fast progress…

Mobile Connect launched at Mobile World Congress in March 2014

Mobile Connect solution agreed with 10 Lead Operators in April 2014

Beta service launched in Asia in June 2014

Ongoing deployments or feasibility studies in most major markets across the world

Currently testing the market in North America

In summary

For the consumer, Mobile Connect means no more problems remembering passwords whilst giving them more control over the sharing of their personal information

For Service Providers, Mobile Connect offers a simple way of achieving higher conversion rates, at lower costs, whilst securing a new source of super rich personal data

THANK YOUwww.gsma.com/personaldata | maustenaa@gsma.com