@simonmainwaringsimon@wefirstbranding.com

@simonmainwaring#WeFirst

1. Global Recession

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2. Consumer Distrust

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3. Connected Citizens

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Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values

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Contributory Consumption: Zynga using the sale of virtual goods for emergency relief

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Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability

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Brand Goodwill: Nordstrom enters NYC with charity store

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For Profit/Cause Integration: TOMS Shoes and Eyewear

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Non-Profit Brand Storytellers: charity: water

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Brand/Non-Profit Partnerships: Made For Good

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Brand Accountability: BrandKarma.com

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Brand/Customer Partnerships: Socialvest online/mobile platform

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Brand Collaboration: Nike Environmental Design Tool

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Citizen Activism: #OperationCupOfTea

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Mobile Brand Accountability: GoodGuide customer app

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Kiip: Social Gaming as OS + Social Currency + Mobile Content

Thank You.

@simonmainwaring

simon@wefirstbranding.com

For these slides and free We First video, email:slides@wefirstbranding.com