GTP Investor Business Plan

8/2/2019 GTP Investor Business Plan

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EGO Solutions

Preliminary Business PlanFor

A Global B2B

Trade Portal

Presented to

MedVentures

September 2010


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TABLE OF CONTENTS

1. EGO Solutions Company Profile1.1 Who is EGO Solutions?1.2 EGO Solutions Corporate Power

1.2.1 Local Alliances1.2.2 International Alliances

1.3 EGO Solutions Flagship Product1.3.1 Tradeegypt.com

2. Tradeegypt.com Achievements2.1 Ranking.com Ranking2.2 Search Engine Optimization Success2.3 Quick Inquiries, Trade Leads& Inquiries Received by Members on Tradeegypt.com

20092.5 Tradeegypt.com 2006 Visitor Statistics2.6 Tradeegypt.com Customer Base August 20062.7 Tradeegypt.com Financials for 20052.8 Tradeegypt.com Online Marketing Success

3. EGO Solutions Services & Revenue Streams

4. The Global Trade Portal B2B Marketplace for the World4.1 Introduction4.2 Current Marketing Situation

4.2.1 Current Market Situation4.2.2 Competitive Situation

4.3 Key Success Factors

5. Overview of the Proposed Global Portal5.1 Marketing Objectives5.2 Marketing Strategy

5.2.1 Target Markets5.2.1 (a) Sectoral Segmentation5.2.1 (b) Geographic & Demographic Segmentation5.2.1 (c) The Marketing Mix Matrix

5.3 Positioning5.4 Range of Available Services5.5 Pricing

5.6 Advertising5.7 Proposed B2B Portal Features5.8 Proposed B2B Portal Infrastructure Requirements

5.8.1 Top Management & Executive Board5.8.2 Middle Management5.8.3 Departmental Structure5.8.4 Infrastructural, Operational, and Marketing Financial Requirements

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1. EGO Solutions Company Profile

1.1 Who is EGO Solutions?

EGO Solutions is an Egyptian Information Technology Solution Provider

engaged in the field of internet solutions and e-marketing. EGO is now serving

more than 3,000 clients in Egypt and over 40,000 overseas providing them

with value rich Internet marketing solutions including Business Content,

Website Development, E-commerce Solutions, Electronic Marketing, and B2B

Marketplaces.

We believe in the importance of using Internet in business, so our mission is

to help maximize the benefits received by our customers from the internet

revolution by starting an online business with professional electronic

marketing to increase their sales and decrease their costs. We have excelled

in this field and now we are confident that we can produce results.

Furthermore, we have a proven track record in this field. During the past five

years, EGO Solutions through its exceptional B2B trade portal,

Tradeegypt.com, has successfully provided the Egyptian business community

with the countrys first full-fledged Business to Business (B2B) Marketplace

which has in a very short period of time dominated a leadership position

among its rivals in the international online arena. EGO Solutions has

developed for Tradeegypt.com a Consortium of Excellence comprising more

than 168 trade facilitation partners in over 85 countries from around the

globe. The powerful design and development capabilities put intoTradeegypt.com coupled with a broad spectrum Global Marketing Campaign

were the primary reasons why we have gained such international recognition.

Our reputation which was based on a track record of success has given us the

opportunity to contribute in the design and development of the websites of

several institutions and associations including, Canada Egypt Business

Council, British Egyptian Business Association, and the Egyptian E-

Government Portal among several others.

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1.2 EGO Solutions Corporate Power

1.2.1 Local Alliances

Our unique and in some cases exclusive governmental alliances in Egypt

include:

Ministry of Foreign Trade & Industry (MFTI)

Industrial Modernization Center (IMC)

Ministry of Communication & Information Technology (MCIT)

Ministry of the State for Administrative Development (MSAD)

Horticultural Export Improvement Association (HEIA)

European Information Correspondence Center (EICC)

British Egyptian Business Association (BEBA)

Good News 4 Financial News (GN4FN)

Egypt Canada Business Council (CEBC)

Egyptian Exporters Association (Expolink)

Egyptian Junior Business Association (EJB)

Al-Alam Al -Youm Newspaper

Foreign Trade Training Center (FTTC)

Egypt Yellow Pages

1.2.2 International Alliances

Although securing those local alliances was an extremely demanding and

exhaustive task, yet EGO Solutions realized that it was only half the mission.

The other half was ensuring much stronger alliances with the major players

within the international marketplace. Consequently, EGO Solutions invested

more than three years in developing international alliances with the best and

strongest trade facilitators worldwide to set up a Consortium of Excellence

which would ensure that our clients products receive a fair chance at

competing effectively, professionally, and efficiently within the global arena.

Today, the Consortium of Excellence comprises more than 168 trade

facilitation companies in over 85 key countries worldwide.

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The EGO Solutions International Marketing Team is constantly working on

developing alliances with strong trade facilitators and service providers in

order to maximize the exposure of our members to the largest number of

possible buyers and importers all over the world.

1.3 EGO Solutions Flagship Product

1.3.1 Tradeegypt.com

Tradeegypt.com acts as a one stop shop for all the needs of the business

community, assisting them to successfully exist within the global

marketplace. In 2004, the size of the transactions which took place within the

various B2B platforms was estimated at US$5.3 trillion and is expected to

reach an astounding US$8.3 trillion by the end of 2010. Tradeegypt.coms

primary objective is to place Egypt among the attractive and accessible

export and sourcing destinations of the World.

Tradeegypt.com is a B2B marketplace built on international standards and

specifications and has become recognized globally as a value-rich platform

where buyers and sellers interact to establish effective business relations. To

date, the Portal is ranked as the 10th largest B2B Marketplace on the World

Wide Web. Tradeegypt.com serves manufacturers, importers, exporters,

suppliers, shippers, and service providers by assisting them in

Finding Buyers and Sellers from around the World

Strategically positioning themselves within the clusters of

prospective counterparts within the global marketplace

Sourcing for production components and raw materials local

& International

Reducing production costs

Reducing shipping cost

Finding shipping companies

Finding trade related service providers

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2. Tradeegypt.com Achievements

Since its launch in February of 2005, Tradeegypt.com has established itself among

the leading B2B marketplaces in the world. Backed by three years of preparation,

benchmarking, research and development, Tradeegypt.com had in less than one

year become ranked as one of the most visited B2B Trade Portals. Below is an

account of the various achievements accomplished by Tradeegypt.com.

2.1 Ranking.com Ranking

Ranking.com calculates the online popularity of the most visited websites andprovides these results free to the World Wide Web. Since 1998 Ranking.com

has performed market research upon a statistically, geographically and

demographically significant number of surfers. By recording these surfers'

website visits, Ranking.com calculates the ranking of the top 900,000

(growing every month) most visited websites and provides the results to

surfers absolutely free! According to Ranking.com, Tradeegypt.com is the

10th most popular B2B Marketplace within its category of

Business/Trade/Directories.

2.2 Search Engine Optimization Success

Research by prominent IT market research firms such as Gartner, shows that

internet surfers solicit the use of search engines for their information needs.

The same studies show that 60% of the users will view the first pages of

results for a given keyword while 40% view the first two pages. This means

that if a website does not appear on the first two pages of the keyword

relevant to their field of business then their website as a marketing tool

becomes useless.

Tradeegypt.com has investing time and money in studying and identifying

the secrets behind search engine optimization and has now achieved a first

two page rank on the major search engines (Yahoo, Google, MSN, etc.) for

more than 12,000 keywords. This is a continuous exercise that needs

dedicated time and constant improvement.

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2.3 Total No. of Quick Inquiries, Trade Leads& InquiriesReceived by Members on Tradeegypt.com 2009

2.4 Total No. Of Trade Leads Posted 2009

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2.4 Tradeegypt.com 2010 Visitor Statistics

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2.5 Tradeegypt.com Customer Base August 2006

Tradeegypt.com has an impressive base of esteemed clients that are

receiving unique, exceptional business related services through the Portal. To

date TE Members are as follows:

Paid Members

Egyptian Paid Subscribers 2,643

Paid Shipping & Freight 97

Export Service Providers 32

Non-Paid Members

Foreign Importers (Free based on industry

Standards)

23,674

Foreign Exporters 13,131

2.6 Tradeegypt.com Financials for 2009

Revenue from Subscriptions of

20093,300,000

Total Expenses in 2009 825,000Net Profit 2,475,000Profit Margin 75%

2.7 Tradeegypt.com Online Marketing Success

Advertising

o Advertising for TE on 168 portals and trade related websites

Affiliations with International Trade Partners

o Established affiliate agreements with major trade portals

Examples: Importers.com, Europages.com,

Tradefeeds.com

Commercial Representation Offices

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o Established communication lines with several CRO around the

world

3. EGO Solutions Services & Revenue Streams

EGO SOLUTIONS offers an assortment of specialized professional services aimed at

assisting Egyptian manufacturers and traders through acting as a one-stop shopfor all their business needs. Our services cover the following areas:

Business to Business Marketplace (www.tradeegypt.com)

Business Content Provider

Specialized Business Studies & Research

Portal Development & Marketing

Search Engine Optimization

Web & Multimedia Development

Online Marketing Campaigns

With this know-how that has been developed and mastered over the past 5 years,

EGO Solutions is now ready to expand into the global arena and become a key

player within the world of online trade services providers. The following pages

provide a description of the Global Trade Portal which will be developed to become

the second largest B2B Marketplace in the world. The financial requirements and

expected revenues are provided.

4. The Global Trade Portal B2B Marketplace for theWorld

4.1 Introduction

In recent years the world has witnessed several economic shocks that have

made it essential to find new and alternative means for establishing global

trading. The Internet revolution has contributed very effectively in providing a

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http://www.tradeegypt.com/http://www.tradeegypt.com/


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cost effective solution for reaching international markets. Studies conducted

by specialized internet research firms such as Gartner have showed that

commercial transactions that take place through internet marketplaces have

reached in excess of US$8.3 trillion.

The reason is that B2B Marketplaces offer a wide reaching cost effective

means for international promotion and for finding buyers and sellers from

around the world. It has become an inevitable solution for global businesses

to utilize B2B Marketplaces through which they can facilitate their export

efforts. This model has worked successfully for countries since 1999 and has

proven to be a proficient means for worldwide promotion.

GTP will be built on international standards and specifications in accordance

with the United Nations Standard Products and Services Code (UNSPSC).

4.2 Current Marketing Situation

4.2.1 Current Market Situation

The establishment of a firm international business existence has become a

necessity in the strategic planning of businesses worldwide. Previously, local

markets had absorbed the production of most businesses and were more

profitable than export. In recent years, due to massive economic shocks, and

the rapidly increasing number of international agreements such as the GATT,

the local marketplaces have become extremely weak and exporting became

a matter of life or death especially for manufacturers and producers.

B2B Marketplaces has been developed in order to assist manufacturers and

exporters in effectively developing their export activities by introducing them

to the explosive US$ 8.3 trillion online marketplace.

Considering that this is still to a large extent a new technology, to date there

are a little over 2,000 B2B marketplaces in the world. Some of those are

developed to cater to the needs of specific countries like Tradeegypt.com,

and a few others are global, serving the entire online business community.

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However, one B2B Marketplace stands out in the middle of all such portals

and that is Alibaba.com, a Chinese trade portal that has set the trend and has

become a benchmark against which all B2B Marketplaces measure their

success. Alibaba.com was launched in 1999 and has become the number one

trade portal in the world with over one hundred thousand paid subscribers. In

addition to the large customer base which is primarily due to the national

initiative in China towards export promotion coupled with an explosive

population, Alibaba.com has established its leadership position through a

series of carefully planned, well structured, high impact online and offline

marketing and advertising campaigns. As a result, the portal has become an

attractive, lucrative opportunity to investors from around the World, a factwhich encouraged Yahoo.com to buy a 40% share of the portal in exchange

for Yahoo China; a US$4.0 billion merger.

The rest of the B2B Marketplaces have focused intensively on the IT element

of the portal operation and functionality with less emphasis and budget

allocation to marketing. This to a large extent is due to the fact that in most

of the cases the developers of the portal have an IT background as opposed

to a business or trade expertise.

Nonetheless, the market is far from being saturated and because the

subscription fees range from US$100 to US$ 500 annually on a typical B2B

trade portal, companies tend to widen their range of opportunities through

subscribing to several portals simultaneously.

4.2.2 Competitive Situation

At present, most of the existing attempts to develop a high traffic B2B

Marketplace similar to Alibaba.com have been to say the least unsuccessful.

Alibaba.com remains the leading B2B Marketplace in the World for its

emphasis on marketing, promotion and advertising backed up by solid

financial resources which are essential for the implementation of such high

impact campaigns that deliver high return on investment.

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However, with the appropriate know-how, a well planned marketing

campaign, developed within a sensible business-oriented mentality, and the

required financial resources, creating a B2B Marketplace that establishes a

number two position after Alibaba.com is an objective that is definitely

achievable.

Due to the reasons mentioned within Section 5.2.1, namely, technical rather

than business oriented backgrounds of B2B Marketplace developers, and the

fact that this is still a technology being further explored, it is not expected

that there will be many successful attempts in the near future to meet the

proposed objective of a number two position as the largest B2B Marketplacein the World.

In short, there exists almost no competition to Alibaba.com at this point, and

those that do exist lack the marketing comprehensiveness or the realistic

business needs of global commercial community.

4.3 Key Success Factors

There are several key factors that directly and positively impact the success

of this project. Those factors are:

The business oriented and IT experience and qualifications of

the personnel within the management and staff

The comprehensiveness of the offering based on a scrupulous

analysis of the real needs and requirements of the global

manufacturers/exporter

The know-how in establishing international affiliations which

will provide the portal with:

oDatabases of importers/exporters worldwide

oWide variety of international trade leads

oMulti-posting capabilities

o

Banner exchange for exposure and optimization

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The know-how acquired and formulated by the Operations

Team in developing high return marketing and advertising campaigns

The successful development, deployment, management andoperation of the Tradeegypt.com Portal which provides a solid

foundation for credibility and reliability

The availability of necessary resources would allow the Portal

to take advantage of promotional opportunities and dynamically

implement innovative techniques that maximize the return on

investment of the stakeholders

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5. Overview of the Proposed Global Portal

5.1 Marketing Objectives

The marketing objective of TE covers several areas. Those are as follows:

1. Internet (Online) marketing campaigns

a. Portal launching announcement to the online community

i. search engines

ii. announcement sites

iii. general directoriesiv. geographic sites

v. specific-interest sites

vi. selective sites

b. Issuing a successful press release

i. having newsworthy content

ii. targeting interested editors

iii. matching distribution method with editor preference

iv. properly formatting the release for each method of

distribution

c. Announcing in newsgroups

i. Industry specific newsgroups

ii. General newsgroups

d. Participating in e-mail lists

e. Obtaining links from other websites

i. one-way links to TE

ii. two-way links to TE

f. Purchasing ad banners on other websites

g. Partnerships & Alliances

h. Specialized Subscriptions

i. Search Engine Optimization

j. Google AdWords & Paid Inclusions

k. Yahoo! Advertising & Paid Inclusions

l. Trade Portal Advertisingm. High Traffic Portal Advertising

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n. News Portals Advertising

o. Running on-site events

p. Issuing an e-newsletter

q. Conducting a direct e-marketing campaign

r. Measuring results

2. International Marketing Campaigns Above & Below the Line

a. Media

b. Newspaper

c. Magazines

d. Television

e. Outdoorf. Hotels

g. Convention Centers

h. International Directories Hard Copy

i. Specialized Sector Specific Events

j. Trade Fairs & Exhibitions

k. Embassies and Consulates

5.2 Marketing Strategy

5.2.1 Target Markets

There are several target areas that need to be approached in order to

maximize the effectiveness of the marketing campaign. The marketing

campaign that will be described in details in the following pages will be

executed on specific targets in order to ensure optimum impact as well as

relevance and reliable measurement results. The marketing campaign will be

multi-dimensional addressing several different characteristics and attributes

of our target recipients. The segmentation will be Sectoral, Demographic, and

Geographic.

5.2.1 (a) Sectoral Segmentation

Based on specialized research and analysis of actual figures and capacities,

key sectors within the Global Industry will be identified and selected. Those

key sectors will be selected based on their ability to demonstrate

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competitiveness, conformity to international requirements and reliable

delivery capabilities.

Through our research, both in-house, or with the assistance of international

specialized firms, the most prospective and potential global markets will be

identified for each of the pre-selected key sectors. The Global Marketing

Campaign (GMC) will be executed on those target markets in order to focus

resources and intensify the reach to the audience that demonstrate the most

potential and who would be most interested in receiving the messages within

the GMC.

5.2.1 (b) Geographic & Demographic Segmentation

There are countries with larger business community than others. Those

communities will be studied in order to identify their characteristics and the

level of internet usage in relevance to their daily business operations. Those

countries are: Germany, France, Sweden, Croatia, Bulgaria, Spain, Italia, UK,

Greece

Those countries represent the first target segment based on their

demography in conjunction with their internet usage.

5.2.1 (c) The Marketing Mix Matrix

The marketing mix of the nine components of the GMC will be implemented

within each of the three segments described above according to the needs

and requirements of each individual sector.

A combination of techniques and segments will be designed in order to arrive

at the optimum formula which would maximize the exposure and ensure

visibility as well as cost effective awareness to the largest number of

prospective candidates within the international marketplace. The table below

demonstrates the marketing mix that will be appropriately completed based

on the needs and requirements of each segment.

TARGETED SEGMENTATION

Sectoral Demographic GeographicPartnerships & Alliances

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Specialized Subscriptions Search Engine Submission Search Engine Optimization

Google AdWords & Paid Inclusions Yahoo! Advertising & Paid Inclusions Trade Portal Advertising High Traffic Portal Advertising News Portals Advertising

Furthermore, an inter-segment relationship may be identified based on the

results of research and the study of those segments as well as the practical

feedback from the outcome of the measurements of each phase of the GMC

which would pinpoint specific niche targets for smaller individual campaigns.

5.3 Positioning

The Portal will be positioned as the 2nd largest B2B Marketplace in the World.

Portal positioning is the online equivalent to product positioning in market

and product strategy. We need to relate our website to the benefits offered to

target users, and locate it in relation to its strategic focus on defined benefits

for defined target users. The Portal will be positioned to play towards

strengths and away from weaknesses.

The Global Trade Portal (GTP) Positioning Statement:

Through a vast network of partnerships and alliances coupled with a wide

reach international marketing campaign, GTP offers a non-traditional, user-

friendly and cost-efficient channel for Global Exporters / Manufacturers to

exist and interact within the Global B2B Marketplace to establish trade

relationships with international buyers and suppliers. Unlike other B2B Portals

GTP focuses from a business oriented perspective on the real needs and

problems specific to Exporters / Manufacturers and assists them in

overcoming those hurdles by providing them with realistic, practical solutions

that facilitates the export process / activity and renders them more

competitive within the international marketplace.

5.4 Range of Available Services

The Portal product line will include the following:

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1. Paid Subscriptions for Egyptian Companies

a. Platinum Membership

b. Gold Membership

c. Silver Membership

d. Shipping & Freight Membership

e. Export Service Provider Membership

2. Paid Advertising on the Portal

a. Homepage Banners & Buttons

b. Internal Page Banners & Buttons

c. Text Link Advertising

d. Featured Product, Company, Offer

5.5 Pricing

The pricing strategy for the Portal will take into consideration the awareness

factor and the need to attract the largest number of subscribers during the

first year. Pricing for the international target customers is based on the

market price for similar portals and will be set accordingly. Accordingly, the

price for the service is set at a modest value with a price range for different

categories in order to encourage subscribers by minimizing the financial risk

and accommodating the various financial capabilities of the target market.

The proposed pricing is set as follows:

MembershipCategory

AnnualSubscription

(US$)

Platinum Membership 300Gold Membership 200Paid Subscriptions for ForeignExporters

150

Shipping & Freight Membership 100Export Service Provider Membership 100Importers FREE

5.6 Advertising

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Advertising for the TE services will cover two main components. Those

components are:

Online Advertising

Offline Above & Below the Line Advertising

Advertising Mix

There are several advertising techniques that can be used to reach the

discussion makers within our target segments. Those include both above the

line as well as below the line advertisements. Due to the nature of our

specific industry the main concentration of the advertising budget will bedirected towards online campaigns which in our case would prove more

efficient in terms of cost as well as effectiveness.

Above and below the line campaigns will be used modestly to develop

corporate image and to further emphasize the impact of the more intensive

online advertisements.

The advertising and promotional mix will include the following:

E-mail Campaigns

Mail Campaigns

Services Flyers

Corporate Posters

Corporate Brochures

Multimedia CDs

Newspapers

Airline Magazines

Hotels

Convention Centers

Specialized Sector Specific Events

Trade Fairs & Exhibitions

Giveaways

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5.7 Proposed B2B Portal Features

B2B STANDARD SERVICES & FEATURES GTPInternational B2B Marketplace Standard Structure

Adapted B2B Category Structure According to United NationsStandard Products & Services Code (UNSPSC)

YES

Ability to Post Offers to Sell YES

Ability to Post Offers to Buy Raw Materials YES

Self-Registered Buyers on the Portal YES

Offers to Buy Posted by Non-Egyptian Importers YES

Dynamic Online Product Catalogue (Subscriber Developed

Website with personal URL)

YES

Onsite Directories

Egyptian Exporters Directory YES

Foreign Importers Directory YES

Foreign Raw Materials Suppliers Directory YES

Directory of Shipping Companies YES

Directory of Export Service Providers YES

E-Office Manage YES

Create company Profile YES

Upload/Edit Company Logo YES

Upload/Edit Company Video YES

Post and Manage Trade Leads YES

Receive Inquiries and Offers to Buy Interactively through thePortal

YES

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Build and Edit Online Product Catalogue (Website) YES

Request and Receive Shipping Quotations YES

Inbox For Managing and Communicating with Contacts YES

International Partnership Program YES

Business Center Helpdesk

Assistance in Business Writing Skills YES

Assistance in Translation YES

Receive Trade Alerts from TE Messaging Center RegardingPotential Offers

YES

Online Live Support & Export Helpdesk YES

Telephone & E-mail Support YES

Online Live Support YES

Export Helpdesk YES

Shipping Information Center YES

Exporter Guide YES

Exporter Tools YESResource Library YES

Business Directory YES

Assistance with Fraud Identification YES

Assistance on Participation in International Trade Fairs YES

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5.7 Proposed B2B Portal Features (Continued)

B2B STANDARD SERVICES & FEATURES GTPDistribution of Market and Product Studies and Research YES

Content Verification YES

Portal Training (Online & Physical) YES

Raw Materials Sourcing Studies YES

Business Match Making YES

Marketing Activities

Co-branding agreement with prominent providers YES

Attend trade exhibitions and fairs to indirectly promote ourcustomer base

YES

Organize specialized seminars and workshops YES

Online marketing campaigns YES

Online paid inclusions on search engines such asGoogle and Yahoo

YES

Online paid advertising on high traffic websites andportals

YES

E-mail campaigns to prospective buyers from aroundthe globe

YES

Acquiring of reliable, validated databases of prospectiveimporters and raw material suppliers

YES

5.8 Proposed B2B Portal Infrastructure Requirements

The services offered by GTP to its customers are have been carefully

structured and developed to follow a systematic, scientific implementation

methodology. In order to be able to stand by our claim as a one-stop-shop for

all trader needs and to confirm our policy of providing value while ensuring

continuous improvement, it will be necessary to develop a state of the art

internal organization structure that includes multi-division departments to

cover all the elements required for total quality service.

The Portal will comprise several departments and divisions that are

responsible for the various services that the Portal offers to its subscribers.

Those departments are smoothly run by the following management structure:

5.8.1 Top Management & Executive Board

Managing Director (Chairman)

Director of Marketing & Sales

Director of Operations

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Chief Technical Officer

5.8.2 Middle Management

Marketing Manager

Sales Manager

Public Relations Manager

Verification & Validation Manager

Resource Center Manager

Customer Support Manager

Human Resources Manager Business Development Manager

Legal Department Manager

Finance & Accounting Manager

Research & Development Manager

5.8.3 Departmental Structure

Marketing & Sales Department

o Marketing Division

International & Web Marketing Unit

International Marketing Unit

Market Research Unit

o Sales Division

Online Sales Unit

o Public Relations Division

International PR Unit

Ad Agency Coordination Unit

Operations Department

o Verification & Validation Division

o Quality Assurance Division

o Help Desk And trade consultancy

Information Technology (IT) Department

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o Technical Support & Infrastructure Division (incl. Online

Support)

o Web Administration Division

Web Development Unit

Graphic Design Unit

o Software & Desktop Applications Division

o Security Division

Customer Care Department

o Secretarial & Office Management Division

o Customer Service Division

Human Resources Department

o Recruitment and Personnel Division

o Training & Development Division

Research & Development

Business Development & Strategic Planning Department

Legal Department

Finance & Accounting Department

The GTP Internal Structure will comprise multi-division departments headed

by the Top Management and monitored by the Quality Assurance Officer, a

role which is played by the Director of Marketing & Sales who is a Founding

Partner and a Certified Quality Consultant & Auditor by Quality Austria for the

ISO9001:2000.

5.8.4 Infrastructural, Operational, and Marketing Financial

Requirements

The infrastructure requirements necessary for operation includes hardware,

software, office space and furniture, licenses, connectivity, networks, among

other things. The tables below provide a breakdown of the various

requirements that have been identified based on their necessity for the

smooth operation of the Portal.

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The breakdown of the financial requirements for the infrastructure is as

follows:

Infrastructure Requirements

IT Basic Requirements(Hardware, Software, Licenses, etc.)

Office Requirements

Annual Overheads

Fixed Expenses (Rent, Salaries, etc.)

Variable Expenses

Marketing & Promotional Costs

Online MarketingAbove & Below the Line Marketing

PR

Cost of Operations

Database Acquisition & Compilation

Data Entry

Data Verification & Validation

o Telephone Verification

Local

Internationalo Fax Verification

Local

International

Market Intelligence & Research

o Local

Focus groups

Surveys

Questionnaire Mail-Outs

Market Monitors

o

International Soliciting Studies

Subscriptions to Resource Centers

Periodicals

Newsletters

Information Bureaus

Knowledge Banks

Software Requirements

o Microsoft Windows XP

o Microsoft 2003 Server

o Microsoft Office 2003

o Microsoft Projecto Norton Client

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o Internet Business Promotion Software

o Traffic Monitoring Software

o Statistical Analyzer

o Multi-Posting Administrative Toolo Verification & Validation Admin

o Image Optimizer

o ASP to HTML Converter

o TE Digital Trust Passport Certificate

o Online Dynamic Catalog Builder Application

o Visitor Logging System

o Search Engine Optimization Software

o Search Engine Submission Software

o Fax Campaign Organizer

o E-Mail Shots Organizer

o Rank Optimization Analyzer & Submitter

Required Software Licenses

In order to run this operation according to best business practices and to offer

the level of quality service through this exceptional innovative technique

which is offered by GTP, all positions must be filled with high and medium

caliber personnel who have the qualification and skills to undertake such

responsibilities.

On behalf of EGO Solutions Management I would like to thank you for your

confidence in our professionalism and capabilities and for your interest in our

proposal. I hope that the above proposed project is up to your standard and

expectations.

Thank you for your anticipated cooperation.

Regards,

Hisham Ibrahim Khalil MBA

Managing Director & CEO - Founding Partner

Export Gateway Online (EGO)

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