Guerrilla Marketing meets Social Media

“Our mission is to unlock your online business potential.”

Guerrilla Marketing

“Create a unique, engaging and thought-provoking concept to generate buzz and turn viral.”

Guerrilla Marketing

“Create a unique, engaging and thought-provoking concept to generate buzz and turn viral.”

Objectives

› Increase brand awareness?

› Promote a new product or service?

› Emphasize product features?

› Communicate unique benefits?

› Increase traffic, sales, subscriptions?

› Showing you’re better than your competitors?

Advantages of Guerrilla Marketing

6 characteristics that every guerrilla campaign has to fulfil

Raise attention with unusual situations & messages› Catch the interest of people.

› Put usual objects in unusual places.

› Prepare your campaign with segmentation and proper profiling of target audience.

› Beware of negative reactions. Set up crisis communication scenario’s before launching your campaign.

Completely unexpected

Drasticity enables you to reach large number of message receivers without massive marketing budgets.

› Shock, amaze (maybe even cross the line).

› High degree of Attention and Interest.

“It catches us off guard and causes an emotional response: laughter, shock or sadness are great sellers.”

Drastic

http://www.youtube.com/watch?v=1BCA8dQfGi0

Raise attention with unusual situations & messages

› Diminishes barrier between sender & receiver.

› Will help take your campaign viral.

Humorous

http://www.youtube.com/watch?v=lAl28d6tbko

The campaign should last only a limited period of time

› Strictly limited period of time.

› Try to be actual!

› The concept should not be used again on the same market.

“The campaign can last several months but once the visitorswatch it, it never appears on his/her screen again.”

One-shot campaign

Low cost is primary factor for Guerrilla Marketing

› Low cost compared to target group impact (internet, social media).

› Cost depends on type of campaign and targetted segments.

Cheap

Build trust and self-satisfaction

› Give people a reason to smile, entertain.

› Give something for free.

“A guerrilla marketing campaign should always give the target audience something that will make them feel richer or satisfied.”

Goodwill and customer benefit

With social media,Guerrilla Marketing is now more powerful than ever.

With social media,Guerrilla Marketing is now more powerful than ever.

› Small businesses can get WOM & buzz with a small(er) budget.

› Guerrilla marketing is no longer reserved for large brands only.

› Fast, flexible, easy to measure, monitor and adapt.

› A small creative campaign can become global news, overnight.

› But you need to create campaigns that are worthy to be shared.

Social media

Social media

Social media

Greenpeace impersonates Shell to protest arctic drilling.

Social media

Now it’s your turn.Now it’s your turn.

Before brainstorming you should ask the following questions:

› What’s the purpose of the marketing?

› How will you achieve this purpose: what’s your competitive advantage

› Who are you targetting?

› Which marketing weapons will you use?

› What’s the identity of your business: what is your company known for and what people will remember you by?

› What’s your budget?

Build your own Guerrilla Marketing strategy

1. Deep-dive into your CRM› Get demographic, gender and sales patterns and trends.

› To develop a fact-based and bang on target campaign.

2. Signals on Social Media platforms› Monitor your social media platforms.

› Which products and services to market, which to drop, which deserve a facelift.

Build your own Guerrilla Marketing strategy

3. Analyse Google Analytics› Free, fast, customizable dashboards.

› A goldmine of digital information.

4. Online Survey Questionnaires› Understand the opinions of your customers and influencers, and

how successful your previous campaigns were.

Build your own Guerrilla Marketing strategy

5. PR & News Tracking Alerts› Learn about your competition’s developments

› Keep abreast of sector news announcements

› Corporate and product launches

what are the current gaps in the market, market perceptions?

provide an incentive to create news-jacking, publicity stunts, and guerrilla strategies which close the attention in your favour.

Build your own Guerrilla Marketing strategy

6. Setup up crisis communication scenario’s› Be prepared (24/7)

› Be fast

› Be honest

› Be human

Build your own Guerrilla Marketing strategy

http://www.youtube.com/watch?v=tIwH7ptHCWc

Questions?

www.invisiblepuppy.com info@invisiblepuppy.com @Invisible_Puppy

The

thanks you!

Questions for the speaker Mathieu Lanssens? @MatHLa