Register online at www.worldjuice.com Booking Hotline +44 (0)20 3377 3658 18th Annual Conference Guest Speakers Include: World Juice is Co-located with: Pre-Conference Masterclass Pre-Conference Workshop World Juice Awards & Gala Reception 2 October 2013 How to Increase the Success of Your Next Juice Product Launch in Nutrition, Health and Wellness 2 October 2013 Maximising the Packaging Opportunities for your Beverages 3 October 2013 The social highlight of the event is included in your registration. Don’t miss this opportunity to network, recognise the greatest achievements of the juice industry and have fun! Monther Alharthi CEO Alrabie Saudi Foods Co. Saudi Arabia Hans Lanzinger Managing Director Herman Pfanner Getränke GmbH, Austria Sarah de Wit Core Chilled Product Manager Asda*Walmart UK Meshal Alkadeeb Vice President – Strategy and Business Development Aujan Coca-Cola Beverages Company, UAE Ekaphol Pongstabhon Managing Director Tipco Foods Public Company Limited, Thailand José Jordão Executive Director sumol+compal Portugal Wayne Lutomski Vice President – International Welch’s, USA Linda Zhao Vice President – Global Sales Yantai North Andre Juice Co, China Douglas Ackerman Executive Director Florida Department of Citrus, USA Robert-Paul Prijt Purchaser Hero Group Netherlands Led by: 2-4 October 2013 Pullman Hotel, Cologne Germany Do you have a colleague that works in the Dairy industry? Don’t miss out on our group discounts! 3 Network with decision-makers from across the supply chain, from all over the world 3 Hear from 16 juice packers drawn from all 6 continents 3 Indentify the latest NPD successes from case studies from around the world 3 Optimise your juice purchasing and trading based on supply analysis from the major producing regions 3 Harness the latest technical innovations to ensure quality, safety, authenticity and sustainability FREE FOR ALL DELEGATES Taking place right before ANUGA in the same city! Juice Bar Sponsor: Associate Sponsors: Exhibitors: International Marketing Partner: Foodnews Supports: Organised by: Gold Sponsor: Bronze Sponsors:
Transcript
Register online at www.worldjuice.com Booking Hotline +44 (0)20 3377 3658
18th Annual
ConferenceG
uest
Spe
aker
s In
clud
e:
World Juice is Co-located with:
Pre-Conference Masterclass
Pre-Conference Workshop
World Juice Awards & Gala Reception
2 October 2013How to Increase the Success of Your Next Juice Product Launch in Nutrition, Health and Wellness
2 October 2013Maximising the Packaging Opportunities for your Beverages
3 October 2013The social highlight of the event is included in your registration. Don’t miss this opportunity to network, recognise the greatest achievements of the juice industry and have fun!
Monther Alharthi CEO Alrabie Saudi Foods Co. Saudi Arabia
Hans Lanzinger Managing Director Herman Pfanner Getränke GmbH, Austria
Sarah de Wit Core Chilled Product Manager Asda*Walmart UK
Meshal Alkadeeb Vice President – Strategy and Business Development Aujan Coca-Cola Beverages Company, UAE
Ekaphol Pongstabhon Managing Director Tipco Foods Public Company Limited, Thailand
José Jordão Executive Director sumol+compal Portugal
Wayne Lutomski Vice President – International Welch’s, USA
Linda Zhao Vice President – Global Sales Yantai North Andre Juice Co, China
Douglas Ackerman Executive Director Florida Department of Citrus, USA
Robert-Paul Prijt Purchaser Hero Group Netherlands
Led by:
2-4 October 2013 Pullman Hotel, Cologne
Germany
Do you have a colleague that works in the Dairy industry? Don’t miss out on our group discounts!
3 Network with decision-makers from across the supply chain, from all over the world
3 Hear from 16 juice packers drawn from all 6 continents
3 Indentify the latest NPD successes from case studies from around the world
3 Optimise your juice purchasing and trading based on supply analysis from the major producing regions
3 Harness the latest technical innovations to ensure quality, safety, authenticity and sustainability
FREE FOR ALL DELEGATES
Taking place right before ANUGA in the same city!
Juice Bar Sponsor: Associate Sponsors: Exhibitors: International Marketing Partner:
Foodnews Supports:
Organised by: Gold Sponsor:
Bronze Sponsors:
2-4 October 2013, Pullman Hotel, Cologne, Germany
World Juice is the meeting place for the global juice industry and the best place to find new business within the entire juice supply chain.
Register online at www.worldjuice.com
TRULY GLOBAL: 2012 Attendees Represented 55 Different Countries Sponsorship & Exhibition Opportunities
18th annual
Year on year this event continues to widen its geographical reach (2012 saw representatives from 55 different countries) and this year will be no different. The juice industry has faced some tough challenges of late but Foodnews World Juice represents all parts of the supply chain from all parts of the globe. World Juice provides the perfect platform to work out the best solutions for these challenges. This is the aim of World Juice and by looking at our speaker line up this year you can be sure that the international presence will be as strong as ever. Take a look below at some of the key snapshot features this year and we look forward to seeing you there!
EVEN MORE NPD TRENDS:
Identify the threats and benefits for juice in other beverage products such as dairy, tea and water as well as the latest innovation in fruit juice product development
HOT TOPIC:
Key emerging markets are becoming more and more important for the global juice industry. A new and unique panel will analyse the latest opportunities in a variety of emerging markets such as Africa, South East Asia and the Middle East
JOIN WORLD JUICE 2013 AS A SPONSOR!
Your chance for prominent positioning among senior decision makers. Choose your level of impact anywhere from an entry level package, to a high profile marketing strategy. • Proven to generate business opportunities • Unrivalled branding in the juice industry • Launch new products and penetrate new
markets
EXHIBITION OPPORTUNITIES
Hurry! Limited spaces are available. Exhibition packages are available, or exhibit as part of a sponsorship package. • Showcase your solutions for the juice AND
dairy industries • Be approached by potential customers • Stand out from the crowd For all Sponsorship and Exhibition enquiries, contact Gareth Moore on +44 (0)20 7017 7574 or email [email protected]
For the first time World Juice will take place in the stunning city of Cologne right before Anuga, Europe’s largest food and beverage trade fair. This provides you with the perfect opportunity to combine two leading events into the same trip meaning that it could be your most productive week of the year in terms of meeting new contacts and starting new business relationships.
DEEPER RAW MATERIAL INSIGHTS:
This year there are individual talks on orange juice in Brazil and Florida and individual AJC trends in China, Poland and Chile as well as red berry outlooks, raw material trends in India and pineapple forecasts in Asia
Even more analysis of consumption trends in juice markets around the world including: Africa, Asia, South East Asia, Latin America, Eastern Europe, Russia and the Middle East
Online Networking Tool: Giving you the opportunity to arrange meetings and network pre, during and
post the World Juice conference
Juice and Lunch Breaks: Discuss the latest industry trends with your peers over a juice, coffee or lunch
Linked in: Join our exclusive Foodnews World Juice Linkedin Group and have your say on some of the industry’s hottest subjects
Juice Awards: Come and join us at the ever popular World Juice Banquet & Awards and celebrate
individual success in the world of juice
Twitter: Whilst on the move keep up to date with the latest news for World Juice 2013 @WorldJuice
NEW THIS YEAR: Why not grab a juice at our Juice Bar sponsored by SIG
World Juice 2013 Snapshots: Join the World Juice Network!
World Juice 2013 Moves to Cologne!
34% of 2012 attendees were from juice packers
Register online at www.worldjuice.com
08:30 – 12:30 Keynote Plenary Session: Improving Consumers’ Perception of Juice and Identifying Opportunities in Key Emerging Markets
08:30 – 12:30 Plenary Session: Global Raw Material Supply – The Short and Long Term Outlook
16.00 – 17.00 World Juice Roundtable Discussions
2 October
3 October
4 October
18.00 – 20.00 World Juice Welcome CocktailTaking place the evening before the conference, the World Juice Welcome Cocktail Reception is a great way to meet up with acquaintances and build new ones for the forthcoming days.
19.00 – 23.30 World Juice Banquet & Awards
14.00 – 17.00 Stream 1: Consumption Trends in Juice Markets Around the World
14.00 – 16.00 Stream 4: Global Raw Material Supply
08.30 – 17.30 Pre-Conference Masterclass Increasing the success of your next juice product launch
08.30 – 17.30 Pre-Conference Workshop Maximising the Packaging Opportunities for your Beverages
14.00 – 17.00 Stream 2: Examining Developments in Juice NPD
14.00 – 16.00 Stream 5: Examining Developments in Juice NPD cont.
14.00 – 17.00 Stream 3: Developments in Juice Processing Technologies
14.00 – 16.00 Stream 6: The Latest Technical Issues in Juice Manufacturing
Monther Alharthi CEO Alrabie Saudi Foods Co. Saudi Arabia
Wayne Lutomski Vice President – International Welch’s, USA
Douglas Ackerman Executive Director Florida Department of Citrus, USA
Meshal Alkadeeb Vice President – Strategy and Business Development Aujan Coca-Cola Beverages Company, UAE
Sarah de Wit Core Chilled Product Manager Asda*Walmart, UK
José Jordão Executive Director sumol+compal, Portugal
Robert Paul Prijt Purchaser Hero, Netherlands
Lionel Marumahoko, General Manager, Coca-Cola Central, East & West Africa Business Unit, Kenya
Linda Zhao Vice President – Global Sales Yantai North Andre Juice Co, China
Hans Lanzinger Managing Director Herman Pfanner Getränke GmbH, Austria
David Berryman CEO David Berryman Ltd, UK
Ekaphol Pongstabhon Managing Director Tipco Foods Public Company Limited, Thailand
Cheryl Walker Analytical Development Technologist Britvic Soft Drinks, UK
John Wøhlk CEO myGoodness A/S (mySmoothie) Denmark
Juan Pablo Fernandez General Manager Alpina Foods, Colombia
Victor Aigbogun Head of Product Development Almarai, Saudi Arabia
Victoria Chirita Founder & CEO AlphaBambi GmbH, Germany
David Bird Senior Analyst Datamonitor, UK
Stefan Müller Sales Manager TAB-Koncentraty Sp. z o.o., Poland
Rohit Bhatla General Manager – Agri Business ITC Limited, India
Fernando Casari Supply Chain Manager Agricola Cran Chile, Chile
James Ajaka Chief Nudie Nudie Foods Pty Ltd., Australia
Julio Galan Purchasing Director J García Carrión, Spain
Led by
A sample of the speakers you can hear from at World Juice
Agenda at a Glance – World Juice 2013
Stream 1: Consumption Trends in Juice Markets around the World Stream 2: Examining Developments in Juice NPD Stream 3: Exploring Developments in Juice
Processing Technologies
12:30 Lunch
KEYNOTE PLENARY SESSION
Agenda Day 1: 3 October 2013
Register online at www.worldjuice.com
14:00 Opening Remarks from the Chair
14:05 Capitalising on Rapidly Increasing Opportunities in the African Juice Industry
• Assessing key consumer demands all over the continent • What are the natural opportunities that this region offers in terms of
juice investment?• Examining projections for macroeconomic growth and income growth
in Africa• Identifying the barriers to developing a thriving market for RTD juice
and juice drinksUnati Speirs, National Director – Agro Processing Department of Trade and Industry, South Africa
14: 25 CASE STUDY: Capitalising on Rapidly Increasing Opportunities in the African Juice IndustryFrancesco Caponetti, Development Manager Montecarlofruit, Mali
14:40 Juice Markets in Asia: What Are the Factors Which Will Drive Future Growth
• Analysing the latest consumer demands• Examining the size and growth potential of the market for juice• Looking at the raw material supply chain structure for different
regions in AsiaEkaphol Pongstabhon, Managing Director Tipco Foods Public Company Limited, Thailand
15.10 Examining the Fruit Juice Category in Latin America and its Potential
• Analysing the latest consumer demands• Examining the size and growth potential of the market for fruit juices• Where does fruit sit in relation to other beverage based products?
Juan Pablo Fernandez, General Manager Alpina Foods, Colombia
15:40 Juice Break
16:10 Analysing Consumer Trends and Juice Developments in Eastern Europe
• Which juices are consumers choosing in this region?• Analysing the potential for growth in each market• The role these regions play in the overall position of the EU market
16:40 Overcoming Negative Juice Perception in Russia and Improving Demand
• Identifying which juice categories are developing; nectars, smoothies etc• Analysing potential growth areas for this market• Identifying the key reasons behind current consumer perceptions
Nataliya Vasina, Marketing Director - Juices PepsiCo Russia, Russia
17:00 Analysing Consumer Trends and Demands for Juice Products in IndiaParveen Dang, Director Sales and R&D Orana India Pvt. Ltd, India
17:30 Closing Remarks from the Chair
14:00 Opening Remarks from the Chair
Understanding The Threats and Benefits for Juice in Other Beverage ProductsFruit juice is being used more and more widely in a variety of food and beverage products. This session looks at the role of juice in three key separate sub-categories and the main benefits and threats that they pose to NPD and also the overall fruit juice category.
14:05 The Role of Juice in Dairy ProductsVictor Aigbogun, Head of Product Development Almarai, Saudi Arabia
14:25 The Role of Fruit Juice-Based Tea Beverages
14:45 The Role of Juice in Flavoured WatersVictoria Chirita, Founder AlphaBambi – NutriWater, Germany
15.05 Identifying NPD Strategies to Provide Reduced Sugar Juice Products
• What are the new blends and ingredients showing best potential for sugar reduction?
• Utilising water and herbal extracts to further blend new sugar-reduced fruit juices
• Examining the use of new sweeteners such as steviaSergey Polukhin, Managing Partner Raimbek Bottlers LLC, Kazahstan
15:35 Juice Break
16:00 What Are the Latest Consumer Preferences and How Can we Utilise Them in NPD?
• Overview of the different juice categories and the different consumer trends occurring within them
• Examining differences in NPD development within the different juice categories
• Forecasting future and growing categories to aim juice products at and identifying the best ways to do soDavid Bird, Senior Analyst Datamonitor, UK
16:30 Examining the Potential for Vegetable Juice as a Fruit Blend Product
• The role of vegetable juice in balancing consumers perceptions of sugar levels
• Which fruit/veggie combinations have appealed to customers in the last 12 months?
• Identifying future blendsJames Ajaka, Chief Nudie Nudie Foods, Australia
17:00 CASE STUDY: Exploring an Example of Successful Packaging Innovation for Juice
• Understanding the full impact that packaging has on the consumer perception of juice
• Examining the fundamentals of juice packaging• Assessing the risks, rewards and innovations in juice packaging• Are we fully understanding the consumer’s needs when designing
products?Dirk Maehr, Head of Global Marketing SIG Combibloc, Germany
17:30 Closing Remarks from the Chair
14:00 Opening Remarks from the Chair
14:05 Maximising the Production Efficiency of Juice Plants Through Technological Innovation
• Identifying the priority of technology in enhancing juice processing plants, are there other factors that need to be addressed first?
• Using technological innovation to better manage the cost base of a plantSenior Representative GEA TDS GmbH, Germany
14:35 Reducing Waste in Juice Processing Plants to Improve Your Carbon Footprint and Profitability
• Ensuring water usage is as efficient as possible• How can we reduce the fruit juice waste that is produced even before
the product has reached market?• Identifying the latest waste reduction technologies• The potential role that reduced raw material waste could play in
bringing down pricesAlex Nolte, Sales Manager Citrusvil S.A., Argentina
15:05 The Role of Advancements in Heating Technology for Juice Processing
• An overview on ohmic heating technologies for juice• Highlighting the strengths of ohmic technology in processing
diced fruit• Examining how ohmic technology can improve enzyme deactivation in
puree production• Analysing performances and advantages in sterilization and
pasteurizationStefano Romei, Technical Director CFT, Italy
15:35 Juice Break
16:00 The Role of Microbiological Technologies to Improve Quality Assurance in Juice
• Assessing the benefits of microbiological technology tools• The impacts these tools can have on manufacturing costs• Creating better flexible production planning for juice processing• Making sure detection of micro-organisms is pro-active
Robert Deak, Strategic Manager MMM Beverage Partner Ltd, Hungary
16:30 CASE STUDY: Analysing The Latest Authenticity Technologies for Pomegranate JuiceMichèle Lees, Director Collaborative Research Eurofins, France
17:00 Ensuring Product Quality Through Innovation in Fruit Pre-Washing
• Which technologies are showing cost base advantages?• Identifying the importance of embedding efficient and safe pre-
treatment procedures for juice
17:30 Closing Remarks from the Chair
*subject to final confirmation
08:00 Registration and Welcome Coffee
09:00 Opening Remarks from the ChairDavid Berryman, CEO David Berryman Ltd, UK
09:10 OPENING KEYNOTE ADDRESS: The Future of Liquid Fruit Wayne Lutomski, Vice President – International Welch’s, USA
09:40 PANEL DISCUSSION: Improving Consumers’ Perception of Juice: Leveraging the Value of Fruit to Demonstrate Lifestyle Benefits
• How is juice currently positioned in the beverage market?• How to better communicate the nutritional benefits of fruit juice• Capitalising on consumer lifestyle concerns such as obesity and nutritional awareness• Getting it right: examples from around the world
José Jordão, Executive Director sumol+compal, Portugal
Robert Paul Prijt, Purchaser Hero Group, Netherlands
10:20 KEYNOTE INTERVIEW Hear a leader in the Middle East beverage industry share his insights into some of the
key issues facing the world of juiceMonther Alharthi, CEO Alrabie Saudi Foods Co., Saudi Arabia
10:40 Juice Break
11:10 The Retail View: Giving Consumers the Health Benefits They Want From Juice• Analysing consumption time trends and their effect on purchasing habits and NPD• How are sugar level perceptions impacting NPD from a retail perspective?• Assessing consumer concerns with dental hygiene and weight management in light of fruit juice sugar perceptions• Examining recent juice products brought into the market with specific health targets• How is NPD in juice for kids developing from a retail perspective?• Developing private label brands for juice
Sarah de Wit, Core Chilled Product Manager Asda*Walmart, UK
11:40 PANEL DISCUSSION: Juice Around the World: Identifying Business Opportunities in Key Emerging Markets
• Assessing worldwide juice consumption• Analysing why the Middle East is seen as a key platform for growth• Identifying which juice products will give you success in these markets• Examining the growth and future potential of juice in Africa• What is needed in terms of investment and business strategy?
Meshal Alkadeeb, Vice President – Strategy and Business Development Aujan Coca-Cola Beverages Company, UAE
Hans Lanzinger, Managing Director Hermann Pfanner Getränke GmbH, Austria
Lionel Marumahoko, General Manager – Still Beverages Coca-Cola Central, East and West Africa Business Unit, Kenya*
RET
AIL
ER
Stream 4: Global Raw Material Supply Stream 5: Examining Developments in Juice NPD – Continued
Stream 6: Overcoming the Latest Technical Issues in Juice Manufacture
12:30 Lunch
17:00 Conference Close
PLENARY SESSION: Global Raw Material Supply – The Short and Long Term Outlook, and the Impact on the Juice Industry
Agenda Day 2: 4 October 2013
15:35 Juice Break
Register online at www.worldjuice.com
16:00 – 17:00 World Juice Roundtables: Brainstorming Solutions to Industry Problems
14:00 Opening Remarks from the Chair Neil Murray, Editor Foodnews, UK
14:05 PANEL DISCUSSION: Global Red Berry Outlook• Analysing red berry forecasts• Examining current price implications for this produce • Identifying current demand levels
Fernando Abel Casari, General Manager Cran Chile, Chile
David Berryman, CEO David Berryman Ltd, UK
Miguel Montes, General Manager Bayas Del Sur, Chile
14:35 Examining the Latest Raw Material Trends in India• Exploring supply and demand trends for key products; mango,
pomegranate and guava• Assessing the growing role this market plays in economic development• Analysing forecasts for the coming season• Identifying the active consumer markets for juice in India• Identifying the emerging markets for Indian exports
15:05 What are the Latest Trends in the Asian Pineapple Market?
• Where is current demand coming from?• Examining price forecasts• Analsying supply stocks for this product• The role of pineapple in continuing to drive an already growing market
Daniel Levy, Vice President Levy Group International, France
14:00 Opening Remarks from the Chair
14:05 How Has Provenance in Juice Impacted NPD Trends?
• The role of having a ‘greener’ marketing strategy• Assessing consumer behaviors towards ‘greener’ images in the juice
category• The relationship between consumers paying for a premium product
and also wanting a ‘greener’ sustainable one Robert Paul Prijt, Purchaser Hero Group, Netherlands
14:35 CASE STUDY: Assessing the Launch of a New Blended Fruit & Veggie Smoothie
• What are the key consumer trends in new smoothie blends?• How are these trends transferred to NPD research?• Identifying the key packaging aspects when launching new smoothies• Marketing the benefits of vegetables alongside fruit juice
John Wøhlk, Chief Executive Officer my Goodness A/S, Denmark
15:05 Examining the Latest NPD Trends in Juices for Children
• Analsying consumer preferences in this age group• How have sugar level perceptions impacted product development in
this demographic?• Examining the role of juice in constantly improving children’s diets
14:00 Opening Remarks from the Chair
14:05 Reformulation of Juice Flavourings: Benefits versus Challenges
• Managing the risk of adulteration in juices when flavours are mixed• Making sure antioxidant levels are monitored through the formulation
processCheryl Walker, Analytical Development Technologist Britvic Soft Drinks, UK
14:35 Utilising Enzymes for Alternative Natural-Source Sweeteners in Juice
• The role of these technologies in tackling sugar levels in juice• Analysing the cost implications for some of these processes e.g. bio-
inversion• Assessing the development of new enzymes in producing ‘cloudy’
based juicesSenior Representative Food and Bioprocessing Sciences Research Group – Reading University, UK
15:05 Examining the Technicalities of Sugar Perceptions in Juice: How Can Taste Be Maintained But Sugar Reduced?
• Where are we with regulations in juice sugar levels?• The state of play with Stevia and its future as a leading sweetener• Has the demand for more taste varieties opened up the market for
other in gredients
09:00 Opening Remarks from the Chair Neil Murray, Editor Foodnews, UK
Analysing Global Trends and Price Implications for Orange Juice
• Analysing production levels• Comparing supply and demand forecasts• Examining the latest trends in global FCOJ• Forecasting the price outlooks for orange juice production
09:10 The Outlook from FloridaDouglas Ackerman, Executive Director Florida Department of Citrus, USA
09:30 The Outlook from BrazilMauricio Mendes, Chief Executive Officer Informa Economics FNP, Brazil
Global AJC Outlooks• Analysing the latest supply forecasts• Examining current price implications for this produce • Identifying current demand levels
09:50 The Outlook from ChinaLinda Zhao, Vice President – Global Sales Yantai North Andre Juice Co, China
10:10 The Outlook from Poland
Stefan Müller, Sales Manager TAB-Koncentraty Sp. z o.o., Poland
10:30 Juice Break 11:00 CASE STUDY: Achieving Sustainable Sourcing for
Juice in Africa• Sustainability for juice: A global hot topic• The role of focused sustainability agenda• Focusing on Africa’s agricultural output• Project Nurture
Lionel Marumahoko, General Manager – Still Beverages Coca-Cola Central, East and West Africa Business Unit, Kenya
11.30 PANEL DISCUSSION: Developing a Sustainable Juice Raw Material Supply Chain
• What needs to be done in order to achieve consolidation?• Assessing the developments and impact of vertical integration• Quantifying the impact of trade tariffs• Examining the role of fair trade juice
Francois Sonneville, Senior Analyst – Beverages Industry Rabobank, Netherlands
Rohit Bhatla, General Manager – Agri Business Division ITC Limited, India
Julio Galan, Purchasing Director J García Carrión, Spain
12:20 Closing Remarks from the Chair
This session will enable you to interact with your peers from around the world and identify solutions for some of the key issues facing your day to day juice business. From perceptions of sugar levels to certification of raw materials in farming, this final session for World Juice 2013 will give you some key ‘take home’ ideas to not only improve the success of your own business but also help bring about a sustainable and profitable future in the fruit juice industry. So grab a juice, take a seat and get involved!
TABLE TOPICS:
1 Bringing new fruits to market – what fruits are out there, what are the supply chain challenges and how can you engage consumers? Led by Francesco Caponetti
2 Balancing added health benefits with strong ‘natural’ selling points of juice Led by Cheryl Walker
3 How packaging can add value to juice and enhance standout and key selling points against competition Led by Andrew Streeter
4 Looking beyond the breakfast table – finding new consumption occasions for juice Led by Sergey Polukhin
5 Working with growers to improve the certification of raw materials for juice processing Led by Rohit Bhatla
6 Creating closer partnerships in the juice supply chain to ensure everyone has the economic incentives to sustain production Led by Fernando Abel Casari
…..more tbc
NEW FOR 2013!
Register online at www.worldjuice.com
Pre Conference Masterclass – 2 October 2013
How to Increase the Success of your Next Juice Product Launch in Nutrition, Health and Wellness
The Healthy Marketing Team will share a checklist of FourFactors® of success, an easy toolkit to direct successful brand innovation. Leading companies including Coca Cola, Unilever, Danone and Nestle have participated in this training which is fast becoming a global industry standard. The FourFactor® Master Class is a unique opportunity to learn the difference between success and failure for innovating healthy brands in one day, using real market case studies.
This masterclass enables brands to:• Health-check products
• Understand the factors behind success & failure
• Calculate success of new product development
• Decode consumer motivations
• Direct your innovation to the right positioning in the market
Your Workshop Leaders:
Led by
Peter WennströmPresident & Founder
Peter has over 25 years of experience and has earned his reputation as an international brand management consultant working for clients in pharma, dietary supplements and functional foods.
Peter is regarded as one of the world’s leading experts in functional foods marketing and is the author of The Four Factors of Success – how to innovate healthy brands and co-author of The Food & Health Marketing Handbook.
Peter’s speciality is to take consumer data and market insights from around the world on food/health issues and provide strategic tools, such as the FourFactors™ Brand Analysis System which allows marketing teams to make strategic decisions and accelerate brand innovation and NPD.
Peter is a popular speaker and chairman, delivering workshops and seminars to companies across the globe and speaking at conferences including Vitafoods, Hi Europe & Nutracon.
Sam WaterfallSenior Partner
Sam is Senior Partner at The Healthy Marketing Team and specialises in leading brand positioning and innovation projects for food, beverage and ingredients clients around the world.
In demand as a speaker, Sam has chaired conferences and inspired audiences worldwide. He has recently spoken at events in Bangkok, Jakarta, Mumbai, Shanghai, Saigon, Singapore, London, Amsterdam and has delivered three keynote addresses to the prestigious World Food Technology and Innovation Forum.
Sam has been a consultant with HMT since 2007 and previously held branding and commercial and marketing positions at Procter & Gamble, Boots The Chemist and Kraft Foods. He holds a BA in Economics and a Masters in Entrepreneurship from Durham University Business School.
08.30 Welcome and coffee
09.00 FourFactors® introduction: The value chain starts in the mind of the consumer
• How to translate the health benefits of your product – or its ingredient – into a motivating message for your target consumer at the point of purchase
• Learn the crucial difference between Motivation to Buy and Permission to Buy
10.00 Factor 1: Need the product? How to target the right consumer
• Who? When? Why? The basic proposition for your product!• Understand motivation and lifestyle needs of your target
consumer and how they currently perceive and need your product
• Interactive session: Consumer Segmentation Exercise• Case studies: Medical, Lifestyle, Early and Late Mass market
targeting
11.00 Refreshments Break
11.30 Factor 2: Accept the ingredient? How to communicate ingredients
• Understand the level of consumer knowledge, awareness and interest in your ingredients
• How to educate your consumers about the ingredient and what is the role of the ingredient?
• Interactive session: How to position your ingredient.• Case studies: Functional vs natural ingredient strategies.
12:30 Lunch Break and Networking
13.30 Factor 3: Understand the health benefit? How to communicate health benefits
• How to offer a relevant benefit to your consumer target• How to develop three levels of health benefits and the role of
health claims• Interactive session: How to develop a motivating benefit
platform• Case studies: Single vs multiple benefit strategies
14.30 Factor 4: Trust the brand? How to position your brand
• Niche brand or Mass brand?• How to extend an existing brand• How to create a successful new brand• Interactive session: How to position your brand for the right
target group• Case studies: What brand strategy to choose?
15:30 Refreshments Break
16.00 Interactive session – FourFactors® analysis of recent Failures
• What were the failure factors?• How could it have been turned in to a success?
17.00 Final summary and questions
17:30 Close
18.00 World Juice Welcome Reception
Register online at www.worldjuice.com
Attend this workshop to:• Incorporate the latest packaging innovations into your
juice products
• Harness the latest innovation strategies whilst maintaining your current production lines
• Gain independent understanding; the forensic and physical analysis of the packaging
• What are the emotive properties, why are they important?
• Interact and discuss with your peers the reasons for success in highlighted packaging examples
Your Workshop Leader:
Andrew Streeter Director, CPS International and Founder, Pack-Track
Andrew is an internationally recognised consumer packaging expert specialising in food and drink products. His passion and enthusiasm for innovation in the packaging field is second to none and this is proven by the level of detail shown in his work and why the world’s leading food and drink companies call upon his services.
He brings a multi-disciplined skill base to the complex world of consumer packaging and is always striving to give customers the very latest best practices, making sure their packaging is one step ahead of the competition.
These skills have been born out of packaging consultancy CPS International and packaging innovation system Pack-Track. Andrew has worked for hundreds of companies all round the world including some of the largest food and drink companies in the business.
He provides cost effective holistic packaging solutions, the deepest research and analysis advice. His multi-disciplined blend of packaging expertise is used to resolve the complex issues of packaging and formulate packaging strategy for companies.
Pre-Conference Workshop – 2 October 2013Maximising the Packaging Opportunities for your Beverages
09:00 Registration and Welcome Coffee
Welcome and Introduction
Game Changers on the Packaging Playing Field
Grasp the Top 10 Beverage Packaging Innovations from the Last 12 Months
• How do they meet brand owners’ and consumers’ needs?• How do they fit into the key trends in the CPG market?• Gain independent understanding; the forensic and physical analysis
of the packaging• What are the emotive properties, why are they important?
DiscussionBreak
Driving Packaging Innovation • Making blue skies thinking credible and actionable• Innovative ways to change your packaging without changing your
production lines
DiscussionLunch
The Implications of Sustainability for Your Packaging Strategy
• Consumer response – influencing communication• The impact on unit cost of change versus the brand value• Balancing and analyzing sustainability and where the future will be • Determining your recyclability strategy • Sustainability examples from major global juice and drinks players
DiscussionBreak
Learnings from Other Packaging Cultures• Looking to the future whilst keeping your feet on the ground• Japan – a packaging trailblazer• The 20 most exciting packaging innovations from other categories
Juice and Drinks Packaging Exhibition • Explore, touch and analyse hands-on from a display of different
packaging innovations on display
Discussion
16:30 End of workshop
18.00 World Juice Welcome Reception
“The best ever conference both in quality and quantity of presentations as well as the social programme” Werner Basler, Elopak Systems AG, Delegate @ World Juice 2012
Nominate online at www.worldjuice.com/nominations
Best Pure Juice or Smoothie
TQuite simply, an award for the most appealing 100% juice or 100% fruit smoothie!This award celebrates the great natural characteristics of pure, liquid fruit – taste, colour and health benefits. The winner will be the product which tastes and looks best and therefore makes it the most exciting new product in this category.
Best New Nectar or Juice Product
For the best and most innovative product containing juice blended with other ingredients. Some of the most important innovations in juice come in the nectar category or in products which combine juice with other beverages like tea, mineral water and dairy products. The winner will be the product which has made the biggest impact in its market, which tastes great and which adds value to the juice industry.
Best Sustainability Initiative in Juice
For the organisation, person or project which has done most to enhance the impact of the juice industry on the environment and society. Sustainability is one of the most important themes for all parts of the food and beverage industry – and juice is no exception. This award will go to the people who have developed the best new solution to improve resource efficiency, minimise carbon footprint or to better the share economic benefits throughout the supply chain.
Best Health Message for Juice
For the best product with a market positioning focused on health and nutrition.The intrinsic healthiness of juice is one of the major factors in its growing appeal around the world. For the same reason, juice products are the ideal carriers for ingredients which offer enhanced health benefits, and together these propositions give juice a strong differentiator over its competitors for share-of-throat. The winner in this category will be the product which has best leveraged these benefits to add value to the industry.
Best Juice Product for Kids
For the best product targeted at school-age children.The lunchbox is an important consumption occasion for juice, linking heavily with its healthy and natural appeal. This award will go to the new product with most appeal to children and their families.
Best Retail Packaging Innovation for Juice
For the best new pack which can be used for juice productsPackaging is the vital link between your product and the consumer, and innovation in packaging is essential for packers looking for an edge over competitors. And now the sustainability of packaging is a big part of the overall sustainability message for the industry. The winner will be the organisation who have developed a new pack for juice products which facilitates competitive differentiation and adds value to the juice category.
The World Juice Awards – now in their 12th year – recognise the innovations which have added most value to the juice industry. The presentation of the Awards is the highlight of the World Juice Gala Reception, which is a full evening dinner-cocktail, enabling you to mingle freely with other delegates, network in an informal atmosphere and most importantly, have fun!
And if you think that you, or your colleagues, your suppliers or your customers deserve recognition from the global juice industry – make your nomination now at www.worldjuice.com!
12th Annual
Make your nomination for the World Juice Awards today!You can make your nomination online at www.worldjuice.com/nominations. The deadline for nominations is 26 July.
“Good opportunity to mingle with global industry leadership”
Ademerval Garcia, General Manager, G2G Trading
PepsiCo collect their award
Want to Sponsor a World Juice Award Category? Call Gareth Moore on +44 (0)20 7017 7574 or email at [email protected]
All shortlisted nominations will receive global exposure and will:
· Be featured in Foodnews before the event
· Be featured on the Foodnews World Juice website
· Appear in the World Juice Event Guide which all attendees receive
Last year’s winners: PepsiCo, Tabletree, Marks & Spencer, Frubob and Citrusvil – joined an exclusive list of past winners of the Awards which includes Innocent Drinks, Gerber/Italpack, VdF, Rapak, Grove-to-Glass, Elopak, Hero, Sainsbury’s and RDA Organic.
As an Award Winner, you will:
· Be featured individually in Foodnews after the event
· Be featured in exclusive press releases following the event
· Join the prestigious list of former winners!
Join a prestigious list of previous winners!
3 October 2013
300+100+
key industry decision makers
World Dairy Contacts
Connect to
PLUS an additional
Register online at www.worldjuice.com
SIG Combibloc is one of the world’s leading system suppliers of carton packaging and filling machines for beverages and food. The company supplies complete systems including both the packaging materials and the
corresponding filling machines.
In 2012 SIG Combibloc achieved a turnover of 1,620 million Euro. The com-pany is part of the New Zealand based Rank Group. SIG Combibloc draws on the skills and experience of around 4,950 employees in more than 40 countries.
DuPont Nutrition & Health addresses the world’s challenges in food by offering a wide range of sustainable,
bio-based ingredients and advanced microbial diagnostic solutions to provide safer, healthier and more nutritious food. Through close collaboration with customers, DuPont combines knowledge and experience with a passion for innovation to deliver unparalleled customer value to the marketplace.
CFT is the leader in providing engineering and technology for turnkey solutions in fruit and vegetables processing. The Group incorporate companies as Rossi e Catelli, Manzini, Sima and Comaco with over 50
years experience. www.cftfoodtechnology.com
Advanced Enzymes is a leading enzyme manufacturer, providing eco-safe solutions to industries like Food,
MMM Beverage Partner have developed and introduced LC Real-Time PCR systems which rapidly detect spoilage maker bacteria, yeasts and moulds strains in juices, teas, energy drinks and
concentrates. We are proud of our System being the first PCR based rapid microbiological method approved by Coca-Cola Hellenic. www.mmmbeverage.hu
POM Wonderful is a pomegranate expert. Completely vertically integrated, we grow, harvest and ship our pomegranates and
pomegranate products worldwide. Directly from our trees to you. www.pomwonderful.com
Associate Sponsors:
Juice Bar Sponsor: Gold Sponsor:
Exhibition Sponsors:
Our Sponsors
• Exclusively attach your brand to a category of your choice
• Present the award on stage
• Your branding at the awards ceremony
Contact Gareth Moore for further details:+44 (0)20 7017 7574 / [email protected]
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Reserved
Why not join us as a Sponsor or Exhibitor!Sponsorship OpportunitiesYour chance for prominent positioning among senior decision makers. Choose your level of impact anywhere from an entry level package, to a high profile marketing strategy.
• PROVEN to generate business opportunities • Unrivalled branding in the Juice industry• Launch new products and penetrate new markets
Exhibition OpportunitiesHurry! - Limited spaces are available.Exhibition packages are available, or exhibit as part of a sponsorship package.
• Showcase your solutions for the Juice AND Dairy industries
• Be approached by potential customers • Stand out from the crowd
For all Sponsorship and Exhibition enquiries, contact Gareth Moore on +44 (0)20 7017 7574 or email [email protected]
NEW for 2013!• Juice Bar Sponsor
• Twitter Wall Sponsor
“Exhibiting at World Juice is effective for us to be known as a partner and important collaborator for the juice industry.” Rodrigo Gomez, Bericap S.A – Previous World Juice Exhibitor
“Great location, great variety of speakers and great range of topics” Mark Lydon, Britvic, Delegate @ World Juice 2012
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