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Agencies operate in a fast-paced, highly competitive environment that spans multiple industries and markets. The need to differentiate is critical and is often the deciding factor between success and falling short. Having access to deep consumer insights across industries and global markets in real time to help plan and execute creative initiatives is the advantage agencies need to help secure, maintain and grow business. The challenge for agencies is aligning the research cycle with the fast pace of business. Using proprietary data mining technology, advanced analytical tools and tested research solutions, NM Incite offers high quality data, analytics and consumer insight that will provide you with a thorough understanding of each client’s key customer segments, allowing you to be the first to spot trends and uncover drivers of consumer behavior. NM Incite brings to bear ‘Big Data’ technology and industry expertise to help agencies succeed throughout the entire lifecycle of a campaign: Perfecting the Pitch Gain a broad perspective on your clients’ targets: who they are, where and how they should be engaged and the most effective means of reaching them. Focus on maximizing the potential return on investment for creative initiatives. Planning Initiatives FROM Analyzing the Highest Quality Data Cleansed Data 4,440,095 messages - “He always pampers me” Segmented Data 375,929 messages – “Use this lotion, it really pampers your baby” Classifier Applied 7,699 messages - “Pampers fit my baby very well, no complaints!” KNOW THE CUSTOMER AGENCY SOLUTIONS Measuring Campaign Impact Walk into a client pitch with an in- depth understanding of the client’s market, brand, products and their key customers’ needs, wants and pain points. Accessing real-time data allows you to confidently understand what the client’s target audience needs and then demonstrate how to fulfill that. Demonstrate the value of your initiatives by assessing the pre- and post-launch impact of a campaign. Win more business and craft new campaigns with evidence of success. Learn what works best and what does not work at all. GUIDE CAMPAIGN STRATEGY WITH SOCIAL I NSIGHTS • The uncomfortable reality is that raw social media data is far from pristine. To extract maximum value from your Business Intelligence, analytics and reporting investments, you need superior data hygiene. NM Incite applies Nielsen’s proven de-duplication and anti-spam processes to cleanse the social media data for quality integration into all of your external or internal data sources. This cleansing combined with world-class filtering tools, ensures you get the cleanest, most relevant results. Example: Buzz for Pampers diapers Pre Post
