8
ver. 1.3 / 2019 GUIDE FOR RETAIL LIGHTING OPTICS
ver. 1.3 / 2019
GUIDE FOR RETAIL LIGHTING OPTICS
RETAIL LIGHTING IN A NUTSHELLEven in the age of internet shopping we still spend time in shops – some more frequently than others. Shops try to make the retail experience as positive as possible and lighting is one key element to this. How comfortable the lighting makes us feel correlates to time and money spent, and how likely we are to return. Spotlights are used to highlight promotional products, and different lighting levels are used to create contrast, mood and drama within a store. RGB LEDs are used to help re-enforce corporate brand colours or marketing campaigns. Lighting certain products with a specific colour temperature has been proven to increase sales. Wall-washing and uplighting techniques can be used to create artistic scenes or to ensure that all the areas of the store remain bright. Lighting shops is an art, but there is also a lot of science and research behind it. Good lighting helps to attract the purchaser’s eye to products, present products at their best and increase revenue. Bad lighting can not only reduce sales and footfall but also staff retention.
HIGHLIGHTS PRODUCTS
AND MAKES THEM VISIBLE
RIGHT LIGHT
ENCOURAGES PURCHASES
BUILDS THE BRAND
GUIDES THE CUSTOMER
ALLOWS MORE ENJOYABLE SHOPPING EXPERIENCE
SAVES ENERGY
KUV
DO NOT LOOK AT LIGHTING AS AN EXPENSE, BUT RATHER AS A WAY TO INCREASE SALES AND PROFITABILITY
LIGHTING SELLS
WHY LEDiL?One of the key elements in a good lighting fixture is optical control that will direct the light to exactly where it is needed. Whether you need linear, shelf or premium class highlighting we have the right optics to meet and exceed your expectations. Industry standard sizes, backward compatible fittings; LEDiL optics are designed to provide functionality that lasts. Our solutions allow you to create the most efficient, cutting-edge lighting solutions that will turn everything from the tiniest to the biggest light sources into light that is right for the purpose.
Make our optics the heart of your luminaire to optimize cost,
efficacy and light distribution with great results!
LIGHTTHAT IS RIGHT
A NEW LIGHTING SYSTEM PROVIDING MORE
LIGHT AND EFFICIENCY
A LIGHTING SYSTEM CHANGE MADE TO SAVE ENERGY
AND IMPROVE AESTHETICS
ILLUMINATED DISPLAY END-CAP
Source: Impact of quality of light on retail sales by Soraa simply perfect light https://www.trueluxgroup.co.uk/wp-content/uploads/2014/06/Soraa-Quality-of-Light-in-Retail.pdf
TRAFFIC+33 %
SALES+38 %
PROFIT+19 %
VISITORS+76 %
TIME SPENT+112 %
SALESx3
SALES+1 M $ / year
ENERGY SAVINGS+20 000 $ / year
PAYBACK< 12 months
FASHION RETAILDISPLAYS SUPERMARKETS
CONTRAST
ATTENTION
MINITUARIZATION
BRAND
MOOD
GUIDANCE
VISUAL COMFORT
MAINTENANCE
ENERGY EFFICIENCY
SEARCH FOR ALL OUR RETAIL LIGHTING OPTICS www.ledil.com
REFLECTORS
ALISE & ELISEThe most up-to-date reflector offering for down and track lights.
Premium light quality in most popular sizes and beams – 12 variants in both families.
ANGELA/ANGELINA/ANGELETTE
BROOKE-G2/MIRELLA-G2/BARBARA-G2
Ø120 mm, Ø110 mm and Ø82 mm LEDiL System Reflectors with wide range of accessories.
ALISE Made from aluminiumExcellent thermal resistance
Ø45 mm and Ø50 mm LEDiL System Reflectors with wide range of accessories and compatible with LEDiL HEKLA sockets and solderless connectors.
S
15o 24o
M
36o
W
60o
WW
Ø110 mmØ110 mm
Ø70 mmØ70 mm
Ø50 mmØ50 mm
BROOKE-G2: 20o / 30o / 50oMIRELLA-G2: 15o / 25o / 35o / 50oBARBARA-G2: 12o / 25o / 40o / 60o
ANGELA: 10o / 30o / 45o / 70oANGELINA: 20o / 30o / 50o / 90oANGELETTE: 10o / 35o / 50o / 60o / WAS
The beam shapes listed represent typical values only and may vary depending on the LED chosen.
COMING SOON ELISE Made from polycarbonate with metal coating
Easy attachement to connectors from TE-connectivity
SINGLE & MULTI-LENSES
FLORENTINACARMENDark Light COB optics with smooth cutoff, minimized spill light and low glare.
LAURA/ROSEWell established square optics with many beams.
OLGAØ30/32 mm optics with uniform illuminance for a wide range of LEDs.
GABRIELLAØ38 and Ø45 mm RGBW
and tunable white colour mixing optics.
LISAØ10 mm miniature
optics with many beams.
VICTORIAØ300 mm optics with 160 lenses for highbay retail lighting.
WINNIELow profile Ø50 mm
optics for up to 21 mm LES size COBs.
ILONAØ50 mm TIR optics
for premium lighting and up to 14.5 mm LES size COBs.
RONDAVersatile, Ø52 and 70 mm low profile optics for up to 14 mm LES size COBs.
MOLLYØ70 mm highly efficient Fresnel optics for up to 19 mm LES size COBs.
9o / 11o / 30o / 40o / 20o+40o / WAS
60o / 90o
25o / 35o / 60o
10o / 14o / 25o / 35o / 50o / 55o
25o / 45o / 60o / 90o / 50o+30o60o+60o / 80o+80o / WAS / WAS2 / ZT45
9o / 15o / 20o / 25o / 35o / 45o 60o / 80o / 20o+45o / 20o+50o
LEIAØ50 mm optics with
extremely narrow beams for creative decorative lighting.
3o / 50o+5o
10o / 25o / 35o / 12o+40o
10o / 14o / 25o
20o / 35o / 50o / 65o / 60o+20o
10o / 16o / 18o / 25o / 30o / 40o / 45o 50o / 60o / 35o+15o / 45o+15o / O-WAS
LAURA: 8o / 10o / 15o / 30o / 40o / 45o / 65o / 70o / 15o+40o / SS-WAS / O-WAS ROSE: 10o / 15o / 25o / 30o / 50o / 60o / 80o/ 15o+45o
The beam shapes listed represent typical values only and may vary depending on the LED chosen.
Versatile Dark Light optics for high visual
comfort lighting.
LINEAR LENSES
LINDA
LILIANNarrow pitch-free linear optics for wall-washing.
LINNEAVersatile, aesthetic and easy to install optics.
High optical efficiency and exceptional colour-over-angle performance
Versatile with many beams and customizable length
A great choice for creating slim, good looking luminaires
CLAUDIAFixed pitch linear optics
with excellent light control.
DAISYPremium Dark Light
optics (UGR <19) in several form factors.
VANESSAFixed pitch linear optics
for wall-washing.
FLORENCEVersatile 1 and 3 row linear
optics with market leading colour uniformity.
The first industrial scale extrusion optics with precise light control.
60o / 90o
50o / 80o
10o+80o 17o / 25o / 35o / 45o+20o
60o+90o / 40o+100o / 65o+100o 110o+100o / 145o+100o (UP) / ZT25 / Z2T25
LINNEA-GC: 90o LINNEA: 35o+70o / 60o+90o 90o+90o / UP / ZT25 / Z2T25
3R: 30o / 60o / 90o / 85o+35o / ZT25 / ZT25-S 2-3R: 60o / 90o 3R-IP: 60o / 90o / 85o+40o1R: 60o+110o / 90o+110o / 95o+30o / UP / ZT25 / Z2T25 / MAXI-WG 1R-GC: 70o / 90o / ZT25
The beam shapes listed represent typical values only and may vary depending on the LED chosen.
TECHNICAL SUPPORTSimulations to show optic performance in real applications
Installation guides and tips
Thermal analysis for luminaire designs
Free for all our customers
[email protected] (GLOBAL)[email protected] (NORTH AMERICA)[email protected] (RUSSIA)
LUMINAIRE EXAMPLES
Ledil OyJoensuunkatu 1324100 SALOFINLAND
Ledil, Inc.228 West Page Street Suite DSycamore IL 60178USA
Ledil Optics Technology (Shenzhen) Co., Ltd.# 405 , Block B Casic Motor Building Shenzhen 518057 P.R.CHINA
www.ledil.com
The information contained herein is the property of LEDiL Oy, Joensuunkatu 13, FI-24100 SALO, Finland, and is subject to change without prior notice. Please visit www.ledil.com for additional information, such as the latest photometric files, 3D mechanical models, and application notes relating to handling, gluing and taping. LEDiL products are IPR protected.
LINEAR
TRACK LIGHTS
DOWNLIGHTS
HIGHBAY RETAIL
