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People, strategy and companies

Vocabulary

1.1.2 Open your Market Leader book on page 67 and develop exercises A to C

on describing people.

EXERCISE A

ANSWER

1. Like to spend time with other people a) ambitious

2. Want to reach the top in their career b) creative

3. Have a lot of news ideas c) hard- working

4. Do what they promise to do d) motivating

5. Are usually calm e) helpful

6. Spend a lot of time doing a good job f) punctual

7. Like to be on time g) relaxed

8. Encourage other people to work well h) sociable

9. Are good at making things work i) practical

10. Like to do things for other people j) reliable

EXERCISE B

ANSWER

Maria Karlsson

Maria is good in a team and she gets on well with her colleagues. She is extremely

sociable. She is never late for meetings- she always punctual. She is very

reliable, she always meets deadlines. She is in the office at 8.00 a.m. every day

and usually stays late, so she is very hard working. Her boss says this is very

motivating to others. Her colleagues have a lot of respect for her work and

attitude.

She is also a very creative person with a lot of good ideas for the future of the

company.

EXERCISE C

ANSWER

1. She is never late for meetings- she always punctual.

2. She is very reliable, she always meets deadlines

3. She is also a very creative person with a lot of good ideas for the future

of the company.

.1.3 Now open your Market Leader book on page 75 and develop exercises A to E

on advertising and markets.

EXERCISE A

ANSWER

6.300 Six thousand, three hundred.

75.807 Seventy- five thousand, eight hundred and seven.

823.120 eight hundred and twenty- three thousand, one hundred and

Twenty.

1.255.500 One million, two hundred and fifty- five thousand, five

Hundred.

10.5% Ten point five per cent

EXERCISE B

ANSWER

1. Last year, the company had a market share of 10.3 /103 percent.

2. Last year, for the launch of sparkle lite, the advertising budget increased by 30 /

13 per cent.

3. Last year, the company sold more than 850.000 / 815.000 units of sparkle.

4. The new advertising campaign cost €90.000 / €900.000.

5. The company wants to increase its market share to 11.5 / 11.9 per cent.

6. Next year, the company wants to sell 210.000 / 2.100.000 units of sparkle.

EXERCISE C

ANSWER

1. Coca-Cola is a mass-market product; it e.

2. Selling special-interest holidays is a niche market; it a.

3. Rolex watches sell in a luxury market; they are d.

4. An a export market b.

5. A home market c.

EXERCISE D

ANSWER

1. Nike is a mass product.

2. On vacation is a travel company

3. Audi is a luxury market

4. The coffee export

5. Technology Sony.

EXERCISE E

ANSWER

1.Newspapers/magazines a smartphone

2.On line/ internet ads a health magazine

3.Billboards/ hoardings a sport car

4.Tv radio commercials a health magazine / a new car

5.Mobile ads a smartphone

6.Leaflets/flyers a new chocolate bar

7.Free samples a perfume

1.1.4 On page 83 of your Market Leader book, develop exercises A to C

on describing companies.

EXERCISE A

ANSWER

Dalotek

A large car-parts company

Green Shoots

A small garden-products company

John Smith started Dalotek in 1960 George and James Hawkins began

Green Shoots in the 1920s.

Dalotek exports to ever 12 countries green shoots sells some of its products

abroad

It manufactures car parts it makes garden products

Dalotek provides components for the

car industry

green shoots supplies the gardening

industry

it launches 12 new products a year It introduces one or two new

components each year

it has workforce of 2.500 it employs about 35 people

EXERCISE B

ANSWER

John Smith started Dalotek in 1960

George and James Hawkins began Green Shoots in the 1920

It manufactures car parts

It makes garden products

Dalotek exports to ever 12 countries

Green shoots sells some of its products abroad

Dalotek provides components for the car industry

Green shoots supplies the gardening industry

It launches 12 new products a year

It introduces one or two new components each year

It has workforce of 2.500

It employs about 35 people

EXERCISE C

ANSWER

.

GNK SERVICES

GNK services began in 1989 when Dieter Norland left his job as an engineer

in the computer industry. The company supplies high-tech security alarms

and exports its products all over the world. It employs 150 people at its

factory near Rotterdam, although the company’s head office is in

Amsterdam and workforce a staff of 20. The company launches a number

of new products each makes a staff of 20. The company manufactures a

number of new products each year, GNK services introduces products to

the security industry and provides domestic alarms for the general public

.5 Go over learning object 1 and test what you have learnt on vocabulary.

.2.2 Open your Market Leader book on page 68: Develop exercises A to E

of Language Focus 1.

EXERCISE A

ANSWER

1. The deadlines for the projects weren’t realistic.

2. Most people didn’t leave the office until 8 p.m.

3. She wasn’t a good manager.

4. Meetings didn’t start on time.

5. She didn’t know how to motivate the staff.

EXERCISE B

ANSWER

CD2.4 Listen to a conversation to check your answers.

EXERCISE C

ANSWER

1. Maris, I’m sorry. I’m having a bad day. I didn’t sent the report. Send

2. Out, and I not check the figures. I didn’t get to the bank. been

3. On time, and I didn’t phoned the suppliers. I tried to call you. call

4. This morning. But you not answer. I think I need to go home. Reply

EXERCISE D

ANSWER

1. Was he an efficient manager?

2. When was you born?

3. when did Ania start to work for IBM?

4. why was Marcus change jobs?

5. where was your next job?2.

Activity 2 - Reading and listening

2.1 Reading

2.1.1 Develop exercises A to E on page 69 of your Market Leader book.

EXERCISE A

ANSWER

1. I know Martha Lucia Ramirez de Rincon, who is a lawyer and politician,

currently a candidate for the Presidency of the Republic of Colombia.

2. Must be an entrepreneurial, responsible, active, social, and honest,

dedicated who loves what he does and has plans and dreams in their

professional lives.

EXERCISE B

ANSWER

Andrea Jung

Born in: Toronto to Chinese

Grew up in: Massachusetts

Education: she graduated in Princeton, she speaks fluent Mandarin.

Appearance: Is famous for her long black hair pearl necklaces

Company: Chief executive of Avon.

Professional

Achievements: Jung became the first female CEO of Avon and

Increased revenues and is one of the world's top

Business leaders. She is also on the board of GE and

Apple.

EXERCISE C

ANSWER

1. Avon sales cosmetics through shops (F)

Avon sells cosmetics door to door.

2. Andrea jung speaks English and Chinese (F)

Andrea Jung speaks English and Mandarin.

3. Around 50 per cent of managers at Avon are women (T)

4. Avon has an all-female board (F)

About half the managers of Avon's board are woman

5. Jung thinks all - women management teams make the best decisions. (F)

Jung thinks with a mix of men and women in mixed teams

communication and decision making are better.

6. She is on the boards of two other companies. (T)

EXERCISE D

ANSWER

1. Sales Representative.

2. Leadership

3. Quit

4. Revenues

5. Passion.

EXERCISE E

ANSWER

1. How to divide the time with your family and your job?

2. What would you like to study at this time?

3. You like to have your own business?

4. What business would create?

5. What countries would you like to visit the brand AVON?

2.1.2 Read article Volkswagen’s Black Beetle ad on page 76 of yourMarket

Leader book and develop exercises A to D.

EXERCISE A

ANSWER

1. Smaller

2. Faster

3. Slower

4. Higher

5. Worse

6. Better

7. More competitive

8. More efficient

9. More interesting

EXERCISE B

ANSWER

1. The Mazda is a faster car than the Mini (F)

The Mini is a faster car than Mazda

2. The Mazda has a smaller luggage compartment than the Mini (T)

3. The Mini has better petrol consumption than the Passat (T)

4. The Mazda is more expensive than the Passat. (F)

The Passat is more expensive than the Mazda

5. The Passat is more practical for a family than the Mini. (T)

EXERCISE C

ANSWER

1. I think the Mazda is a more stylish car than the Mini.

2. The Passat has a more powerful engine than the Mazda

3. Compared to the Passat, the Mini is easiest to park in small spaces.

4. The Passat is cheapest to run than the Mazda

5. The Passat is a more spacious car than the Mini

EXERCISE D

ANSWER

1. A: Advertising on primetime TV is expensive

B: yes, It's the most expensive time of the day to show an advert

2. A: Nike's "Write the future" commercial was very good

B: Yes, i think it was the best commercial in 2010

3. A: 2009 was a bad year for the advertising industry

B: Yes, it was the worst year i can remember.

4. A: China has a very High number of internet users

B: Yes, it has higher number of users in the world

2.1.3 Open your Market Leader book on page 85, read article New markets for

Gamesa, and develop exercises A, B, C, D and F (all of them individually). Send

these exercises in the Word file corresponding to Study Guide 3. DO NOT take

photos of the pages and paste them on the Word file; you have to type these

exercises (including the instructions).

EXERCISE A

ANSWER.

1. In Colombia does not talk about it much wind energy is used and spoken over

hydroelectric plants and fossil fuels, which is known as renewable energy.

2. Advantages:

Safe

Clean form of energy

Natural

Ecological

Disadvantages:

Wind is not constant

Noisy

Ugly

EXERCISE B

ANSWER.

1. to install a) to start something new

2. manufacturing plant b) a company that is owned by another larger

Company

3. subsidiary c) to put equipment in position, so it is ready to use

4. to set up d) a company that you buy from

5. component e )a factory that makes machines and equipment

6. supplier f) a part of a machine

EXERCISE C

ANSWER.

It's better in the international market, and in Colombia it can be applied only in the Guajira ,

the climate , therefore does not provide jobs and Gamesa , which has offices in 20

countries and plans to expand to all Latin America and India ; also is also better because

their technology is more advanced .

EXERCISE D

ANSWER.

Table No. 1 New markets for Gamesa.

Company Gamesa Products Turbines

Nationality Spanish Growth markets India and Latin

America

Numbers of:

Employees

Countries with sales

offices.

Manufacturing plants

8.000

20

30

Results (first half 2011)

Revenues:

Sales:

26% 1.297 mill.

29%

100%

EXERCISE F

ANSWER.

1. Wind a) plants 5. Enter e) quality

2. Sales b) centre 6.set up f) the (Braz) market

3. Manufacturing c) turbines 7.recruit g) a subsidiary

4. Technology d) offices 8.improve h) (more) workers

2.2 Listening

2.2.2 Open your Market Leader book on page 67 and develop exercises A to C

on listening.

EXERCISE A

ANSWER.

Hard working

Reliable

Creative people

EXERCISE B

ANSWER.

1. Because they are not prepared to criticize it in front of him ..

2. because they think they will not be supported.

EXERCISE C

ANSWER.

Well luckily, i have met and worked with several good managers and these are

people who are willing to delegate, that is they will give a task to a team member

get on and complete. they are less involved in how a task is done, but they are

clear about setting the objective and being clear about what results they expect.

And a good manager will also give praise and feedback to a team member when

they do a good job.

2.2.3 Go to page 78 of your Market Leader book and develop exercises A to F

on listening (all exercises must be developed individually).

EXERCISE A

ANSWER

1. My favorite ad is the PEPSI, because it is very creative, innovative and fun for

his character Ronaldinho.

2. Ads are bad cigarettes and alcoholic beverages such as beer eagle, poker and

Marlboro.

3. Yes, there are visual pollution and occupy more television advertising time in

the programs.

EXERCISE B

ANSWER

1. Unanswered question is - what’s your favourite advent on TV at the

moment? Why do you like it?

EXERCISE C

ANSWER

1. The product is one for a snack product of potato crisps.

2. It’s about a man choosing whether he loves the potato crisps more than his

partner or not.

3. Because this is complete unrealistic and it also goes on for a long time.

EXERCISE D

ANSWER

I think what makes it effective is for it to be very memorable, that you remember a

key message or the main product in it. One that I particularly like at the moment is

the Honda cars advert, which uses pictures of flowers in the countryside to give a

very modern message about th engine and the cars.

EXERCISE E

ANSWER

1. Should not adverts be extensive.

2. Should not adverts be harmful to health products

3. Should not adverts be bad vocabulary

4. Should not adverts being negative

EXERCISE F

ANSWER

1. Should not use claims

2. Should not use promises

3. Should not seem to be delivery at home.

2.2.4 Develop exercises A to C on page 84 of your Market Leader book.

EXERCISE A

ANSWER

LEADERS

Decent people who really look after Their workers

Care about their customers

Want to meet customers’ needs

Care about the environment

WORKERS

Believe they’re helping people when they most need it

EXERCISE B

ANSWER

1. What type of company would Jeremy like to work for? a.

2. What sort of things would that company produce or do? b.

3. What do the best companies have in common? d.

4. Which of the following does Jeremy mention? e.

EXERCISE C

ANSWER

1. Apple : is famous for it’s innovation and creativity.

2. Google: invest a lot of time in inventing new products for it’s customers.

3. Fairtrade: is renowned for looking after people in the world.

4. Body Shop: is renowned for being environmentally friendly.

2.2.6 Open this video http://goo.gl/3k5ey1 and answer the questions as follows in the Word file to be delivered:

1. What is the main difference between bakeries and pastry shops?

The main difference is the work environment.

2. What is the main task of local bakers?

The main task is to interact with their colleagues and customers.

3. Which professional spends more time with machines?

Bakers spend more time with the machines.

4. Which are the three aspects allowing to state that everything is in order when

baking?

That colors shapes and icing are all in order.

5. How is most workers’ work time and work place described?

Describe it as a job in which you spend more time on the machines and

furnaces working nights and weekends in a noisy environment for the

preparation of batters and fillings.

6. Which are the three abilities mentioned to prepare the bakery products?

Requires the ability to measure and knowledge needed to properly use

scales and graduated containers.

7. Which aspects do bakers have to take into consideration to move up in the

business?

Need to learn more about how to make and distribute baked goods.

8. How many years of vocational training do manufacturing bakers need?

Need one to two years related training or on the job experience annually.

9. How is job growth expected to be in the future?

Is expected to be slower than normal,

10. Which kind of manufacturing bakers have opportunities in the future market?

There are always opportunities for bakeries that make.