GUIDE

YOU CAN

TARGET SHOPPERSWHO LIKELY ARE BUYING FROM YOUR

COMPETITORS?

YOU CAN

TARGET SHOPPERSWHO LIKELY ARE BUYING FROM YOUR

COMPETITORS?

YOU CAN DELIVER DIFFERENTTARGETED MESSAGES REGARDLESSOF A CONSUMER’S STAGE IN THE SALES FUNNEL?

YOU CAN DELIVER DIFFERENTTARGETED MESSAGES REGARDLESSOF A CONSUMER’S STAGE IN THE SALES FUNNEL?

YOU CAN BUILD CUSTOM AUDIENCESBASED ON YOUR BEST PERFORMERS AND

ACCELERATE THE SALES CYCLE?

YOU CAN BUILD CUSTOM AUDIENCESBASED ON YOUR BEST PERFORMERS AND

ACCELERATE THE SALES CYCLE?

1 Whether launching a new product

or expanding the audience for a

current one, generating initial

AWARENESS amongst consumers

is key. Targeting messages to

buyers of competitive products or

heavy category shoppers allows

you to offer new insight to

consumers as they explore

purchasing options.

Brand Portfolio Loyal – ie: Samsung TV, smartphone, tablet, etc.

Brand Switcher – ie: buys Pampers more often than Huggies

Premium Preference Buyer – ie: Haagen-Dazs, Method Cleaners, etc.

Shopcom Audiences are based on the largest passively-collected, observed, UPC-level purchase behavior dataset in the industry including offline and online CPG and non-CPG retail purchase behavior data for 300 million unique U.S. consumers. Shopcom Audiences offer the most precise and most effective targeted advertising delivery available in the market today.

MasterCard Audiences use segments informed by activity on more than 1.8 billion cardholders and more than 23 billion US transactions annually. Unlike other online audiences, MasterCard Audiences allow you to target segments based on real spending behavior. It’s a scalable solution to help drive awareness to your brand with consumers most likely to move successfully through the purchase funnel.

Seasonal – Valentine’s Day shopper

Top Spender – Consumer electronics

Competitive Set – Consumers likely to spend

with your competitors

2

1

3

Home Improvement

Fashion & Style

Purchase Behavior – Babies & Kids

Offer Seekers

Green Living

eXelate Interest Segments are comprised of qualified online targeting events that indicate consumer proclivity or interest in certain topics, including memberships in a specific interest cluster or enthusiast group. Data contributors include social networks, auto research, gaming, shopping, health and fitness, parenting, sporting, and travel review websites.

eXelate Intent Segments reflect qualified online targeting events that indicate consumer purchase intent or conversion activity. Dozens of e-commerce websites, shopping comparison portals and qualified lead genera-tion sites contribute to eXelate’s intent data shopping segments.

In-Market – Shopping – Personal Tech – Mobile

In-Market – Shopping – CPG – Heavy Spenders

In-Market – Shopping – Holiday Presents

In-Market – Shopping – Fashion

In-Market – Shopping – Pets

3

Targeted digital advertising is unique in

its ability to help consumers filter their

purchase CONSIDERATION set through

relevant recommendations, geographical

messaging and customized incentives.

Brand preference is cemented in the PURCHASE

stage of the funnel, which is driven by a tighter

series of consumer intent criteria measured from

a unique set of in-market activities.

2

2

3

1

ShorterSales Cycle

NarrowerField of

Top Performers

eXelate maX models leverage your first

party data to recognize the characteristics

of your best performers. From that “seed”

we grow an expanded audience of highly

relevant consumers for you to retarget –

effectively narrowing the purchase funnel

and driving accelerated conversions

without sacrificing reach.

4

eXelate’sACCELERATED

CONSUMERPURCHASE

FUNNEL

4

with

from eXelate IDENTIFIESTOP PERFORMERS from your first party conversion/purchase

data to build CUSTOMmaX AUDIENCES...

...Giving you the power toretarget this expanded segment,

ACCELERATING SALESand ENHANCING ROI.

With over 100 billion unique data points,best of breed segmentation from MasterCard Advisors, Kantar Shopcom and dozens of others, and custom 1st party modeling solutions all made actionable on over 75 media platforms, eXelate is your single source for digital targeting.

No one has more reach, more exclusivedata or more powerful modeling solutions for advertisers.

www.exelate.com