Guide to:Utilization of Visual Elements for Creative Projects, Corporate & Public Venues

Investing in art provides, on average, an 8% annualized net return over a minimum holding of five years.

Return on Investment

Although it is impossible to specifi cally determine the return on an artwork, past investments have demonstrated that there are consistent ROIs on artwork, especially when working with an art investment fund specialists. Philip Hoffman, chief executive of London’s Fine Art Fund Group stated that “we generally look for annual net returns of 7% to 12% for our investors…I can confi rm as an example that a Frank Auerbach painting we purchased in 2005 for $1.1 million sold in 2006 for $2.3 million.”

Grant, D. (2013). Picture This Investment. The Wall Street Journal. Retrieved from: www.wsj.com/articles/what-sort-of-return-are-you-getting-above-your-fi replace-1387056633?tesla=y

Social Capital

“Art pays dividends in the form for enjoyment and social capital.” Kathryn Graddy, Professor of Economics at Brandeis University (WSJ)

Unlike other investments, art provides a tangible, aesthetic, and social benefit.

Art and collectibles gain value above the rate of infl ation, which is uncommon in most other investments.

Stay Buoyant

Making History

As there is a limited amount of historical collectibles, the demand will be high for historical art in the long-term.

Moskowitz, D. (2015). The Advantages of Investing in Art & Collectibles. Investopedia. Retrieved from: http://www.investopedia.com/articles/person-al-fi nance/061815/advantages-investing-art-collectibles.asp

Art Inspires

In addition to impressing clients and potential business associates, unique art can also create a positive, efficient atmosphere for your employees. A splash of color or an abstract display of art can inspire your entire organization to be at its best. According to a collaborative survey by the Business Committee for the Arts, Inc. (BCA) and the International Association for Professional Art Advisors (IAPAA) conducted in the fall of 2003 consisting of 800 employees from 32 organizations, art has a positive influence on many of the challenges faced by organizations:

78% agree Art helps reduce stress

67% agree Art helps increase morale

64% agreeArt helps increase creativity & productivity

Company Culture

In relation to company culture, it is also shown that art enhances the environment, both for employees and clients:

94% agreed art enhances the work environment.

52% agree art leads to networking opportunities.

73% agreed art helps to build community relationships.

Intrinsic Return on Investment

In a survey of over 800 employees at 32 different companies, 94% of employees found that artwork enhanced the work environment. Additionally, 82% agreed that artwork is an important element of the workplace, and 72% of those surveyed desired to have more art in the workplace.

Source: The Business Committee for the Arts Inc. and the International Association for Professional Art Advisors

Intrinsic Return on Investment

“Environmental motivators can make or break you,” states Jason Demers, Founder and CEO of AudienceBloom. Demers continues, “including pictures, quotes, and artwork on the walls of an office can inspire creativity and make the office feel like a much more human, organic place to work.”

As demonstrated in the previously mentioned survey, the overwhelming majority of employees want artwork in the workplace – and it’s partially due to the intrinsic effects of art that inspire and motivate employees.

Return on Environment

Return on Environment (ROE) emerged as a term in a 2014 Forbes article to describe the concept of the positive and uplifting benefi ts of artwork and design in the workplace.

Lipman, V. (2014) The Motivational Benefi ts of Art in the Workplace. Forbes. Retrieved from http://www.forbes.com/sites/victorlipman/2014/07/31/the-motivational-benefi ts-of-art-in-the-workplace/#2c8f892e63df

15% Faster

Research has demonstrated a direct link between the working environment and employee satisfaction, productivity, and well-being. One study analyzed the effects of the offi ce environment on staff productivity by placing two groups of employees with an hour’s worth of administrative tasks, one in an offi ce with art and plants and the other in an environment without any additional decoration. The results revealed that employees in the offi ce with art work 15% faster than those in the offi ce without any decoration.

Source: S. Alexander Haslam & Dr. Craig Knight, Scientifi c American Mind, 2010

Case Study of Prairie Care

Prairie Care is a client in the Healthcare field that is very passionate about the healing power of art.

All pieces of art were created by local artists, ensuring a strong connection to the community. These pieces were heavily focused around nature, appealing to both adults and children. Evidence-Based Design was also used along with the art to create an atmosphere that supports nuturing and healing.

Case Study of Latitude 45

Another Client, Latitude 45 had a unique project for it’s luxury high rise apartments.

Edgy, urban artwork is displayed throughout the facility, incorporating bicycles, bright colors and conversation pieces in both public and private spaces.

Each piece of artwork throughout the facility is an original piece of work by a number of local artists. This includes paintings, sculptures and other visual media.

ARTFORCE CAPABILITIES

Delivery & Installation

Graphic Images Photography Art Images

VinylCanvasPaperGlass

Wallpaper

Sculpture

Sound PanelsCabling SystemsHistory Walls

Fine Art

Art Consulting

Assembly Materials

Lean Production

ARTFORCE CAPABILITIES

Delivery & Installation

Graphic Images Photography Art Images

VinylCanvasPaperGlass

Wallpaper

Sculpture

Sound PanelsCabling SystemsHistory Walls

Fine Art

Art Consulting

Assembly Materials

Lean Production

•Listening and Learning •Idea Exploration •Client Expectations

•Budgets & Timelines •ROI

•Consulting •Collaboration •Narrowing Options •Identifying

•Challenges & Solutions •Leveraging •Technology

•Creative ResourceManagement •LEAN Six Sigma •Manufacturing

•Final Installation •Approval •Review and Evaluate

We hope you enjoyed this brief glimpse into our process. As the statistics have shown, utilizing creative standardization and artwork services can help you unlock unfound potential. From creating brand alignment to motivating employees to attracting new clients and customers, artwork has the power to enhance your brand experience at every customer touchpoint. Curious if any of our artwork solutions are right for you? Please request a Free Art Consultation and we will be happy to explore some options: http://artforce.org/free-consultation/.