For standard range product presentations on shelves and on pallets as well as campaign presentations of standard

range products on pallets or in displays.

Dry Goods

Guidelines forshelf ready packaging

Coop Norden

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Check list – shop unit packaging

The packaging must…

Conform to the measurements of the shelf The product is to be delivered in display packaging ready to

be placed on the shelf! The depth of shop units is not to exceed 40 cm. The use of shelf space in depth takes priority over use in width. The height/width/depth of the package must fit the product (no superfluous air). The individual measurements of the shop unit must be such that the shop units fit on a Euro

pallet.

Be stable and presentable, and it must not hide the product The product must be visible in the display package and its front is

to face the shopper. The product must be within easy reach of the customer. The front of the display package must be designed so that it is

presentable and does not fray. The colour and the design of the display package must be in

harmony with the product. If the product is to be displayed on the shelf in several layers, the

display packages must be stackable. The display packaging is to be stable and of such a quality that

handling and displaying of the product in the package will not cause the tray/box to fold.

Be easy to open without the useof a knife and easy to dispose of The transport package must be easy to open without using a knife. It must be clearly indicated how the transport package is to be

opened. The packaging must be easy to dispose of.

Be informative and protect the product during transport The transport package must be robust enough to withstand the

handling of shop units in the logistics system. The transport package must clearly state what product the shop

unit contains. As far as possible labels with product description etc. are to be

placed on the part of the transport package which is to be re-moved. Labels are not to be placed on the front of the display package or across perforations and tear tape.

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The pallet is to be delivered ready to set up, wrapped in plastic or with a cardboard lid or sleeve.

The pallet must be stable and able to withstand handling in the logistics system without breakage.

A ¼ pallet is displayed with its short side (40 cm) facing front. A ½ pallet is displayed with its long side (80 cm) facing front.

On the pallet the front of the product must face the shopper. The product must be within easy reach of the customer. Pallets are to be built in a way that will allow easy transfer of the

last few products to another pallet. An exception from this princip-le is bottles, which are to be staggered to ensure stability.

Shelf ready packaging consists of two parts:

Transport packaging: The entire shop unit package that protects the product during transport. Part of the transport packaging is to be removed for product display.

Display packaging:The product is displayed in this part of thepackage.

Check list – Standard range products on campaign pallets and in displays

Check list – Pallets in space management

On delivery the pallet/display must be ready to put up, alternati-vely it must be possible to make the pallet ready for presentation without taking the pallet load apart.

The pallet must be stable, possibly wrapped in plastic or with a cardboard lid or sleeve, so that it can withstand handling in the lo-gistics system without breakage.

All variants of the product must be within easy reach of the cus-tomer, and the pallet must be stable.

It must be possible to put standard range products which are left over from a campaign direct on the shelf while they are still in the display packaging. Consequently, pallets and displays are to be built of shop units in packaging allowing transfer to shelf.

Pallets displays are not to be built of mixed shop units.

Definition

Display package Transport package

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The product is visible and within easy reach. Only a minimum of on-shelf-pack-aging is visible.

The plastic is welded so as to allow easy opening without the use of a knife. The packaging is still strong enough to withstand handling in logis-tics system.

Good packaging properties – Shop unit packaging

When the goods are packed for delivery to stores, they are placed on commissioning pallets. Therefore, the packaging is to be robust enough to pro-tect the products during transport.

The holes in the tray provide stability for the products.

The front is presentable and the product is within easy reach of the customer. The packaging is suitable for multi-layer pre-sentation.

The pack-aging is stable, presentable and does not hide the product. The packaging design is in harmony with the product.

The label with the product de-scription has been placed on the part of the transport packaging which is to be removed. The colour and the label on the dis-play package show what product the shop unit contains.

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The transport packaging is suitable for heavy or “soft” goods. The lid is easy to detach. The product is visible and stands upright, its front facing the shop-per. Flaps make the box easier to stack. Grip slots allow for ease of handling.

The transport package is stable and well suited for “soft” goods. The perforation is on the transport package so that the front of the display package is presentable. The packaging readily lends itself to multi-layer displays.

Good packaging properties – Shop unit packaging

The lid is loose and therefore easy to remove. The lid must not fall off, and it may be neces-sary to point glue it or to provide it with “flaps” that can be inserted into the box.

It is clearly indicated on the package how it is to be opened, and that it is not necessary to use a knife.

The package is easy to open, and it is clearly indicated on the package how it is to be opened.

A whole lid, which is to be point glued or fastened in some other manner. Use no point glue on the front of the box.

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The pallet is wrapped in pla-stic and presen-tation ready. The plastic wrapping extends around the pallet to ensure stability.

On delivery the pallets are ready to be put on the sales floor. The goods are placed in trays, and it is therefore easy to move the bottom layers to another pallet.

The cardboard lid is fastened around the pallet by means of “strapex” to ensure stability.

Pallet solution for bags. The perforation of the package allows gradual opening of the box in step with sales. The product is within easy reach of the customer.

Some good examples – Pallets in space management presentations

Pallet in a space management presentation with bottles staggered and with carton separator sheets between layers to ensure stability. To be delivered with a carton sheet on top for goods from the “old” pallet.

Shop unit packaging is not mandatory in pal-let presentations.

Pallet in a space manage-ment presenta-tion with bottles placed on top of each other. The pallet is stable nonetheless.

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The products are placed in trays in the display so that unsold items are easy to put on a shelf while still in the display package.

Some good examples – Campaign pallets and displays

The stabilising carton – and not the goods – car-ries the weight of the pallet load. The stabilising carton extends across two trays, which makes the pallet very stable.

The box is perforated along the dashed lines so that the front can be removed without disturbing the stack of shop units.Quality perfora-tion is required so that the front remains presen-table and will not fray.

The products are placed in boxes in the dis-play. All variants are within reach of the customer. The boxes are to be open and presentation ready on delivery.

The display is made up of goods in display packages so that unsold items are easy to put on a shelf. The packaging makes it possible to stack the shop units. The pallet is to be delivered ready for the sales floor with boxes open.

For displays with a high centre of gravity special attention is needed to en-sure the stability of each individual ¼ pallet – the pallets are hand-led as single units in the logistics system.

The goods are not to have more packaging, but the right kind of packaging!

It is the product that sells – not the packaging!

Simplicity and rationality are musts in handling and displaying of goods!

November 2004