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8/8/2019 Guidelines in Summer Project Supervision
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Guidelines in Summer
Project Supervision
ANAND PRAKASH
ALARD Series 2
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Objectives for the Summer Project
Introduce students to selected elements of educational researchin B-Schools.
Allow them to formulate and assess research plans.
Provide tools to help them carry out those plans.
Engage them in the Research Methodology Assignments.
Overall goal: Design a study to include research questions,research methods, data collection logistics, data analysis toolsand success strategies for current issues in Management.
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Why study Business Research?
It is a systematic inquiry that provides
information to guide managerial decisions, like
to experience significant turnover inemployees for software majors, to determine
resurfacing and replacement requirements for
Department of Transportation, etc.
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Exhibit
-1The
Bu
sinessResearch
Process
What is clarifyingthe ResearchQuestion?
What is Research
Design Strategy?
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Classification of MarketingResearch
Problem Identification Research Research undertaken to help identify problems which are
not necessarily apparent on the surface and yet exist orare likely to arise in the future. Examples: marketpotential, market share, image, market characteristics,sales analysis, forecasting, and trends research.
Problem Solving Research Research undertaken to help solve specific marketing
problems. Examples: segmentation, product, pricing,promotion, and distribution research.
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A Classification of MarketingResearch
Marketing Research
ProblemIdentification Research
Problem SolvingResearch
Market Potential ResearchMarket Share ResearchMarket CharacteristicsResearchSales Analysis ResearchForecasting Research
Business Trends Research
SegmentationResearch
Product Research
Promotion Research
Distribution Research
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Problem Solving Research
Determine the basis ofsegmentation
Establish market potential and
responsiveness for varioussegments
Select target markets
Create lifestyle profiles:
demography, media, andproduct image characteristics
SEGMENTATION RESEARCH
Test concept
Determine optimal productdesign
Package tests Product modification
Brand positioning andrepositioning
Test marketing
Control score tests
PRODUCT RESEARCH
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Problem Solving Research
PRICING RESEARCH
Pricing policies
Importance of price in brand selection
Product line pricing
Price elasticity of demand
Initiating and responding to price changes
$ALE
PROMOTIONAL RESEARCH
Optimal promotional budget
Sales promotion relationship
Optimal promotional mix
Copy decisions
Media decisions
Creative advertising testing
Evaluation of advertisingeffectiveness
Claim substantiation
0.00% APR
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Problem Solving Research
DISTRIBUTION RESEARCH
Determine
Types of distribution
Attitudes of channel members
Intensity of wholesale & resalecoverage
Channel margins
Location of retail and wholesaleoutlets
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Scope of such Market Researchstudy
Identify changes in the existing market
Build up a knowledge bank
Improve market awareness & opportunities
Reduce risk and uncertainty
Support marketing mix decisions
Support marketing planning and controls
Improve understanding of marketing Solve ad hoc problems
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Major Responsibility ofGuides
Allocating proper research title to students Ensuring students are working with appropriate
research objectives Regular follow-up with Manager / Executive from the
sponsoring company on email and phone.
Hand holding the students till they complete theirquestionnaire.
Motivating them to religiously collect data and preparea good research report.
Ensuring that students report regularly with proper
communication Any non-communication from the student-end be
regularly appraised to the Director, or the Guide beheld responsible for not getting good work done bystudents.
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Format of Summer InternshipReport
i. Title Page: 1 Pageii. Acknowledgements: 1 Pageiii. Certificate from AIMSiv. Certificate from Company
v. Executive Summary (Abstract): 2 Pages with 6Para.vi. Contents: 1 Pagevii. List of Tables: Actual number of pagesviii. List of Graphs : Actual number of pages
ix. List of Figures : Actual number of pagesx. Abbreviations: 1 Page
Minimum 11 Pages of Documentation
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Format of Summer InternshipReport
1. Introduction
1.1. Company Profile
1.2. Definition and purpose of the project
1.3. Scope and objectives of the project
1.4. Salient Contributions of the project
1.5. Outline of the project report
Maximum 7 Pages
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Format of Summer InternshipReport
2. Review of Literature [ Your aim of review ofliterature should be designing of appropriatequestionnaire to measure variables under the study]
2.1. Theoretical framework, and background theory
2.2. Review of the existing literature frominternational/ national journals, conferences, books,reports, and patents which are related to the project.
2.3. Comparison of current project work with thework reported in the literature by other researchers.
Minimum 15 Pages
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Format of Summer InternshipReport 3. Report Design on the Present Project
3.1. Research MethodologyPlease Note: (Write in detail only about the method which has been used forthe project and explain why it is used)
3.1.1. Method of research: Descriptive 3.1.2. Type of research: Survey
3.1.3. Objectives (with justifications) 3.1.4. Data type: Primary & Secondary 3.1.5. Data Collection: Describe tools 3.1.6. Sampling: Universe, Sampling unit,
Sampling Frame, Sample Size, Sampling
technique or Method: Non-Probability 3.2. Processing and Analysis of Data:Classification, About statistical analysis ofdata
Minimum 10 Pages
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Exhib
it2
Desig
nin
the
Resear
chProce
ss
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Format of Summer InternshipReport
4. Results and Interpretations
4.1. Details about the outcome ofthe research
4.2. Interpretation of results Minimum 20 Pages
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Faculty are Comfortable withElectronic Resources
I am simply not comfortable using electronicresources such as computer databases of
journals. Not well: 68%
Somewhat: 24% Very Well: 8%
How well does the followingstatement describe your point of
view?
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For the Vast Majority, ElectronicDatabases are Already Invaluable
Electronic research resources, such ascomputer databases of academic journals, are aninvaluable research tool.
Not well: 5%
Somewhat: 22% Very Well: 73%
How well does the followingstatement describe your point of
view?
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Methods Used to Find Journal
Articles
0 20 40 60 80 100
Citations from other
articles
Recommendation from
colleagues
Ref. from database, hard-
copy/microform
Keeping mental note of
relevant articles
Searching full-text
databases
Published, hard-copy
directories
Ref. From database, doc.
Delivery
Methods Used Often / Occasionally toFind Articles
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Format of Summer InternshipReport
5. Conclusions
5.1. Salient conclusions from thework
Minimum 3 Pages
6. Limitations of the project Minimum 2 Pages
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Format of Summer InternshipReport
7. Recommendations
7.1. Guidelines for the implementation based onconclusions
7.2. Procedure for implementation, if applicable. 7.3. Expected outcome from the recommendations 7.4. Scope for future work
Minimum 3 Pages Appendix
All Questionnaires to be enlisted References / Bibliography
Minimum 2 Pages
Exhibits All non-academic pictures to be enlisted Minimum 1 Page
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Example for writingReferences
Book reference: Oliver, N., & Wilkinson, B. (1992), The Japanization of British
Industry, Oxford, UK: Basil Blackwell.
Journal reference: Makino, S., & Delios, A. (1996), Local knowledge transfer and
performance,Journal of International Business Studies, Vol. 27,pp. 905-928.
Conference: Darnall, N. (2003), Why firms adopt ISO 14001: An institutional
and resource based view, Paper presented at the conference of
the Academy of Management, Seattle, WA.
Website: www.iupindia.org, available online on 1st March 2008.
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COMPANY CERTIFICATE
This is to certify that Mr./Ms./Mrs. _________________student of ________________________________ fromAlard Institute of Management Sciences hassatisfactorily completed his/her project work entitled
__________________________________________
___________Department of ________(name oforganization)_____ from _____to_______.
Authorized Signature
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COLLEGE CERTIFICATE
This is to certify that Mr./Ms./Mrs. __________ is abonafide student of this institute and has successfullycompleted his project entitled _____________ at
___(Company Name) ________ for partial fulfillment ofcourse _____________________________from Alard Institute
of Management Sciences.
Director Internal Guide
(Dr. ) (Prof. )
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EVALUATION
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Schedule for Summer InternshipProject Report (SIP)
Sr. Activity Schedule Submission
1 Correspondence with Company Till 1st May 2008 Application on list of companies for request letter to get SIP.
2 Confirmation from company forSIP
May 1st 2008 May 1st 2008
Confirmation letter from company
3 Topic Finalization 30th May 2008 Topic definition
4 Commencement of SIP 1st June 2008
5 Definit ion of Topic, scope ofproject work and deliverables
9th June 2008 Initial Information Report
6 Project Work 30th June 2008 First Progress Report
7 End of Project Work 30th
July 2008
8 Report Writing 15th August 2008
9 Corrections And Submission 30th August 2008 Final rough Draft Two copies
1) Internal examiner
2) Guide
10 Final Submission of Report 25th October 2008 Final Report
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Most important information forstudents
Students have to necessarily report tothe college on 1st August 2009, eventhough they may be into their summer
project assignment. That is, the SIPmust end latest by 30th July 2009 as perdirections of the University of Pune.
Students need to adhere to the
schedule for getting good scores in SIPby the respective Internal Guide.
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Summer Internship ProgramINITIAL INFORMATION REPORT (IIR)
Name of the Student :
Name of the Organization : City : ...................................................... Pin : ..
Main activity of the Organization : Name of the Head of the Organization: ... Designation (and Address of the Head of the Organization) : City : ...................................................... Pin : ..Telephone Numbers : (O) (R) .. Fax Numbers : E-Mail :
Name & Designation of the Project Guide :
Telephone Numbers : (O) (R) ..
Reporting Date :
Description of Project in brief:Title:Objectives::
..Signature of the studentDate :
..Signature of Project Guide Name of the Faculty Guide
.Signature of DirectorDate :
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If you haven't
measured it you don'tknow what you aretalking about.
-LordKelvin
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Questions?Questions?
Thank you!
HAPPY SUMMERS
SUPERVISION
HAPPY SUMMERS
SUPERVISION