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Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Date post:18-Jan-2015
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  • 1. Content Curation:Your Next Social Media Marketing IdeaGuillaume DecugisCo-Founder & CEO [email protected]

2. Content Curator ?1. Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online (Rohit Bhargava)2. A Web Super Hero (Steve Rosenbaum) 3. Why Curation ? 4. The Social Web is crowdedIm talkingto you!Im lookingfor you! 5. Its hard to get heard ! 6. Its hard to be found ! 7. Brands must become media toearn relevance.Brian Solis 8. So how can you make an impact to develop your Organization? 9. Try to be everywhere? 10. Spend hours creating relevantcontent to engage your audience? 11. Here come the passers 12. The Interest Graph: where SocialDiscovery meets Search Relevancy discoverSocial GraphInterest Graphnoisyrelevant Search find 13. Content Curation Best Practices:1 Start from what you already do and define your formataccordingly What Content do you already read? Send by email? Tweet?What do youalready do? Images, Articles, Blog Posts, Events, Videos, SlideSharesWhat type of Content? What Pinboard Story Magazine Video Channel Curation format? 14. Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources 15. Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose 16. Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view 17. Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub 18. Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact 19. Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact7 Build your Community of interests 20. Content Curation Ethics:Beth Kanter (@kanter) 21. Ashoka.orgLeading the way toan Everyone a Changemaker Worldhttp://changemaking.ashoka.org 22. CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer 23. ABroaderView.org Humanitarian missions & Volunteering http://www.scoop.it/t/travel-information 24. The Encouraging ReportCurating good news!by Pastor Timothy Uttonhttp://news.encouragingreport.com 25. Beth [email protected]/u/beth-kanter 26. Thank you!Guillaume DecugisCo-Founder & CEO [email protected]

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