PART IFacts and Figures

Gujarati Dailies

Figures according to Indian Readership Survey (IRS)

Following are the top ten language daily newspapers in India, according to the Indian Readership Survey (IRS) 2010 Quarter 1 released recently by theMedia Research Users Council (MRUC).The survey was conducted by Hansa Research.

Rank Newspaper IRS 2009 R2 IRS 2010 Q1

1 Malayala Manorama (Malayalam) 91.8 95.94

2 Lokmat (Marathi) 71.04 73.61

3 Daily Thanthi (Tamil) 75.17 73.53

4 Mathrubhumi (Malayalam) 66.78 66.98

5 Ananda Bazar Patrika (Bangla) 64.74 65.32

6 Eenadu (Telugu) 62.24 59.43

7 Gujarat Samachar (Gujarati) 52.09 52.17

8 Dinakaran (Tamil) 52.71 51.93

9 Sakshi (Telugu) 45.56 45.64

10 Daily Sakal (Marathi) 38.67 40.92

(All figures are in lakhs; IRS 2009 R2: IRS 2009 Round 2; IRS 2010 Q1: IRS 2010 Quarter 1)

Figures of total reach that consists Mumbai

Figures of total reach that consists urban + rural readership

• They have added new readers in the current round of IRS, though the top publications have lost readers.

• The total readership of any Gujarati daily has increased by 1.22 lakh readers

Average Issue Readership (AIR) An estimate of the number of people who have read or looked at a publication during its issue period.

•As per the IRS Q2 2010 results, the top three Gujarati dailies have received positive growth in AIR as against the IRS Q1 2010 data.

AIR

Gujarat Samachar70year old Gujarati daily

NRS 2003.National readership survey

Gujarat Samachar Sandesh

Gujrat Samachar’s AIR

Change in Readership figures suggest that among the three top dailies (State)

Change in Readership figures suggest that among the three top dailies (City)

Rural-Urban readership dataSandesh’ Divya Bhaskar’s

•61% urban•39% rural

•74% urban•26% rural

Gujarat Samachar’s

• 67% urban• 33% rural

Age group20 to 39 years age group 30 plus group

• Gujarat Samachar lost -1.9% readers

• Divya Bhaskar - 5%

• Sandesh - 9%

• Gujarat Samachar gained 0.5% readers

• Divya Bhaskar lost - 2.7%

• Sandesh lost - 4% readers

SectionsSEC A SEC AB

• Gujarat Samachar has 42% presence

• Divya Bhaskar has 30.1%

• Sandesh has 23.5% share

• Gujarat Samachar has 34.7% share

• Divya Bhaskar has 22.5%

• Sandesh has 20.3% share

READERSHIP BY OCCUPATIONComparison between – •GUJARAT SAMACHAR •SANDESH•MUMBAI SAMACHAR•Sandesh + Mum. Sam.

Officers/Executives Businessmen/ Industrialist

• Gujarat Samachar - 1,05,000

• Sandesh - 66,000

• Mumbai Samachar - 15,000

• Sandesh + Mumbai samachar - 81,000

• Gujarat Samachar - 1,44,000

• Sandesh - 86,000

• Mumbai samachar - 21,000

• Sandesh + Mumbai Samachar - 1,07,000

Self Employed Prof. Supervisors

• Gujarat Samachar – 20,000

• Sandesh - 1000

• Mumbai Samachar – 12,000

• Sandesh + Mumbai samachar – 13,000

• Gujarat Samachar - 1,29,000

• Sandesh - 93,000

• Mumbai Samachar - 5,000

• Sandesh + Mumbai samachar - 98,000

Clerical/Salesmen

• Gujarat Samachar - 3,21,000

• Sandesh - 1,91,000

• Mumbai Samachar -32,000

• Sandesh + Mumbai samachar - 2,23,000

PART IIProfile

Gujarat Samachar

Reader Profile -

SupplementsSpecial days are set aside for specific supplements catering to current developments.

Hindustan times

Sister publications of ht

Supplements

•Brunch: A weekly magazine, distributed every Sunday, for the last few years. Includes entries by noted columnists like Vir Sanghvi, Seema Sharma, and a cover story. This very popular feature of the newspaper also includes an interview in the end, by a famous celebrity.

•HT City: A popular daily supplement, freely distributed with the newspaper, includes commentary on lighter news, updates of happenings around the city in which it is distributed, coverage of local parties and celebrity gossip.

•HT Horizons: A supplement providing information to students across the country help in the form of sample career options, career counseling, latest campus news, psychological counseling etc.

PART IIIPage Analysis

Apparent Layout Difference

•Gujarat Samachar is a 24 page paper in the broadsheet format.

•The city pages appear in the beginning as well the last page and are generally 6 in number.

•There are 2; sometimes 3, business pages and the rest are national and international news and Sports pages.

•The front page is a full colour job as is the entertainment page. While the other pages are mostly black and white with 30% colour.

•The Business page is always black and white.

• Hindustan times carries its main broadsheet of 24 pages out of which a major portion is kept for its local news and contributes only 3-4 pages each for national and international news.

• Hindustand times of today is more concerned on adding glamour to its news paper and layouts and hence, is mostly preferred by the youth and middle-class Indians.

•The sense of corporate world has grabbed most of the media coverage today; even the print media is not free of it.

•Even though it doesn’t hold and political affiliaions, it seems to support the government, but it isnt bias and condemns it whenever needed.

Page wise analysis

Differences –

Gujarat Samachar

HINDUSTAN TIMES

PART IVReaders Perspective

Hindustan times

Hindustan times

Gujarat Samachar

Gujarat Samachar

Goal( Existing and future) & competitive strength

Strategic positioning and behavior

Hindutan times

Vernacular Press