• Twelve specific elements that should be in every marketing piece • e most important print component and why it’s oſten missed • ree simple strategies for doubling your website’s effectiveness • 25+ examples of what ‘to do’ and ‘not to do’ in your marketing • What you should be looking for within your sales process Gulf Coast April 28-30, 2016 South Seas Resort Captiva Island, FL NATIONAL MEETING Spring 2016 • Key ways to turn leads into converted customers • e secret behind creating a sales pipeline • How to use MTI’s quarterly Heat Treat Outlook forecast to gauge the future of your company’s sales • An in-depth look at forecasted heat-treat sales for the next three years • What to look for when hiring a new employee who deserves a second chance Here is a glimpse of what you will learn at the Spring Meeting: You Are MTI Strong
Transcript
• Twelve specific elements that should be in every marketing piece
• The most important print component and why it’s often missed
• Three simple strategies for doubling your website’s effectiveness
• 25+ examples of what ‘to do’ and ‘not to do’ in your marketing
• What you should be looking for within your sales process
Gulf CoastApril 28-30, 2016South Seas ResortCaptiva Island, FL
NATIONAL MEETINGSpring 2016
• Key ways to turn leads into converted customers
• The secret behind creating a sales pipeline
• How to use MTI’s quarterly Heat Treat Outlook forecast to gauge the future of your company’s sales
• An in-depth look at forecasted heat-treat sales for the next three years
• What to look for when hiring a new employee who deserves a second chance
Here is a glimpse of what you will learn at the Spring Meeting:
You Are MTI Strong
Dear MTI Members.
2016 has kicked off in high gear, and I am excited to invite you to MTI’s Spring Meeting, which will take place April 28-30 at the South Seas Resort in Captiva Island, Florida.
Here at MTI, we pride ourselves on being able to offer our members invaluable resources, information and programs. To me, though, the most beneficial opportunity MTI provides is the chance to connect with other like-minded professionals and openly discuss the challenges and opportunities we experience in the industry.
The Spring Meeting will focus on providing you with the opportunity to refresh, renew and re-energize your perspective on the performance of your company and the industry as a whole. It will also feature sessions that cover effective marketing and sales tactics, how to forecast sales for the next three years and best practices for hiring.
We have found from experience that two key components that significantly contribute to a company’s growth are sales and marketing. As such, it is important to implement the right strategies for attracting your desired customer base. Over the course of two days, you will hear practical solutions on a number of topics, including:
Invite From The President
• Twelve specific elements that should be in every marketing piece
• The most important print component and why it’s often missed
• Three simple strategies for doubling your website’s effectiveness
• 25+ examples of what ‘to do’ and ‘not to do’ in your marketing
• What you should be looking for within your sales process
• Key ways to turn leads into converted customers
• The secret behind creating a sales pipeline
• How to use MTI’s quarterly Heat Treat Outlook forecast to gauge the future of your company’s sales
• An in-depth look at forecasted heat-treat sales for the next three years
• What to look for when hiring a new employee who deserves a second chance
I encourage you to take advantage of this opportunity to experience a well-balanced mix of educational sessions and interactive social events – all taking place at an exciting location. The meeting and registration details are enclosed with this brochure. If you have any questions, please do not hesitate to contact our corporate office at 904-249-0448 or email [email protected].
I look forward to seeing you this spring,
Pat McKenna – 2016 MTI President
Ipsen
Patrick McKennaIpsen
2016 MTI President
Host Hotel Information
Travel & Transportation
South Seas Island Resort
5400 Plantation Road
Captiva Island, FL 33924
Reservation Information
Phone Reservations: 866-565-5089
Online at www.HeatTreat.net
Reservation Code: Metal Treating Institute
Cut off Date: 4/13/16
Local Airport:
Southwest Florida International Airport - RSW (37 miles from resort)
Transportation
Rental Car
Taxi /ShuttleCaptiva Island Shuttle 239-233-5907Airport Limo Transportation239-850-5466Apple Transportation239-482-1200
Dolphin Transportation800-385-5370Dixie Taxi239-200-4600Mark’s Sedan Service239-292-3623
Room Rate: $199 per nightGroup: Metal Treating Institute
For more information, contact the MTI Office at 904-249-0448 or [email protected]
Thursday, April 28 6:30 pm - 9:30 pm: Opening Night Reception & Dinner
Friday, April 298:00 am - 11:30 am: General Sessions
Session 1: How to Create Outrageously Effective Marketing Material - Ron Rosenberg, Quality Talk
In this interactive and entertaining program, you’ll learn how to apply Ron Rosenberg’s outrageous marketing strategies to improve the effectiveness of your own marketing communications. In this one-of-a-kind session you’ll discover 12 specific elements that MUST be in every marketing piece.
Session 2: Applying Effective Marketing Elements to Your Marketing Material - Ron Rosenberg, Quality Talk
In this workshop environment, Ron will help you apply the 12 elements to your marketing material that he taught you in Session 1. You will want to bring your company’s marketing pieces with you. During this session you will receive on the spot feedback to help increase the responsiveness of your marketing strategy.
Session 3: Making Your Sales Forecast as Clear as Day - Alex Chausovsky, ITR Economics
As the future economic outlook can be a bit unclear for many, being able to forecast your sales into the future is key to making choices in growing your business in the right manner. Effective forecasting of sales can also help you to know where to allocate your financial resources for new projects and investment in equipment. ITR Economics has a 94.7% accuracy rate predicting the ups and downs in the economy over the last 60 years. During this session, Alex Chausovsky will share with you the keys you need to know about the future of heat treat sales and how to use their reports to make a very unclear future, very clear.
9:00 am - 10:30 am: Spouse and Guest Breakfast
Spouses and guests are invited to meet by the pool in a private cabana for breakfast. This is a great opportunity for a healthy and relaxing start to your stay during the MTI National Spring Meeting as you catch up with old friends while meeting new ones.
1:00 pm - 3:30 pm: Meet, Greet, Mingle and Golf
Don’t miss this “not your average” golf tournament. MTI members will tee up in teams of 4, for a fun scramble golf outing on South Seas Resort’s 9-hole par 3 course. The Captiva Island course has been rated as one of the top 5 short courses in the world. This event will include prizes for closest to the pin, longest putt and 1st and 2nd place team scores. The rules will require strategy as teams will have strings, throws and mulligans available to help level out the playing field. This outing
Spring 2016 National Meeting Schedule
REFUEL | REFRESH | REENERGIZE
For more information, contact the MTI Office at 904-249-0448 or [email protected]
Spring 2016 National Meeting Schedule
REFUEL | REFRESH | REENERGIZE
will be enjoyable for everyone, no matter your golf skill. Spouses and guests not playing golf are welcome to walk the course enjoying an afternoon of networking and socializing. Refreshments will be available throughout the various holes.
6:00 pm - 7:00 pm: Optional Meet-Up Reception
7:00 pm: Free Night to Enjoy Captiva Island
Saturday, April 30 8:00 am - 11:30 am: General Sessions
Session 1: Selling Has Nothing to do with Selling - Rick Farrell, Tangent Knowledge Systems
In this fast paced and energetic session, Rick will debunk the time-honored beliefs and strategies that organizations hold to so dearly and expose the obscene cost of sales that they blindly operate under. Content is non-traditional, contrary and designed to be a wake up call for all organizations on selling, strategizing and positioning their companies to meet the harsh realities of the economy and the challenging economic climate of today’s marketplace. Rick will show you the keys to effective selling, and the value your company brings to your customers to ultimately increase growth in your annual revenues.
Session 2: Applying Effective Sales Strategies in Your Company - Rick Farrell, Tangent Knowledge Systems
In this workshop environment, Rick will help you apply the key elements that he taught in Session 1. Rick will show you how to dig into generating more leads in your sales pipeline, breakdown sales barriers and build accountability of your sales staff.
Session 3: Featured Keynote: If You See It, You Can Be It! - Chef Jeff Henderson
Award-winning Chef and Author of the New York Times best-seller “Cooked”, Chef Jeff Henderson discovered his passion and gift for cooking in a most unlikely place: behind bars. Today, the creator of the Food Network’s docu-reality series “The Chef Jeff Project” and the host of “Family Style” with Chef Jeff, is one of the most influential African-American chefs in the country, using his redemptive journey from drug dealer to TV celebrity Chef, to nationally acclaimed motivational speaker to help others reboot their own dreams and gain a new foothold on the ladder to success. His acclaimed memoir, “Cooked: My Journey from the Streets to the Stove”, is being adapted into a film, starring Will Smith. His most recent book, “If You Can See It, You Can Be It”, teaches his 12 street-smart recipes for success. Chef Jeff says, “I was an HR nightmare.” But he knew the lessons he learned on the streets taught him transferable skills that would adapt to the corporate world: marketing, branding, public relations and managing a diverse workforce. He now educates audiences on how to embrace workers from all backgrounds so companies won’t merely survive in today’s economy, but they will thrive.
6:30 pm - 7:30 pm: President’s Reception
7:30 pm: Closing Night Dinner & Entertainment
Beach & Water Activities• Beaches • Marinas and Boating • Cruises • Fishing
• Shelling • Snorkeling & Scuba Diving • Water Sports
Golf, Tennis, Spas & Health ClubsGolf & Tennis
Spas & Health Clubs & Yoga
RestaurantsRestaurateurs and chefs from all over the globe have come to Sanibel Island and Captiva to add their creative inf luences to our island melting pot of restaurants. The result? Some of the most delightfully inventive cuisine you’ll discover anywhere. No matter your taste, you’ll find culinary delights to match every appetite, each ref lecting the savory spirit of our tropical Sanibel and Captiva Island paradise.
ShoppingNo type of “island hopping” is more fun than “Sanibel Island Shopping and Captiva Island shopping.” Sanibel Island and Captiva Island and the surrounding area offer dozens upon dozens of delightfully unique shopping stores and galleries – you’re sure to go home with that one-of-a-kind island find.
Featured Activitiesin the area
You’ll find plenty of fun things to enjoy, making Sanibel & Captiva Island the perfect choice for our meeting destination.
Sanibel & Captiva Island
Name Badge and Member Welcome Bag Pick UpYour name badge(s) and program schedule will be delivered to your room after you check in. If you arrive after 4:30 pm, your name badge and program schedule will be available at the entrance of the Opening Night Reception and Dinner.
Dress CodeResort casual for the first two nights and general sessions. Business casual for the final night.
NOTE: Business casual means:MEN - Slacks, nice shirt (sport coat optional)WOMEN - Sun dresses or slacks/blouse
Drink TicketsAs a convenience to members at MTI General Meetings, we developed a “drink ticket” feature that allows members to purchase their beverages at MTI functions with blue drink tickets. This keeps members from needing to carry large amounts of cash for beverages. Your booklet of blue drink tickets is coded with a number linked to your company for tracking. Within 30 days of the meeting, MTI will send you an invoice for your beverages consumed during the meeting. Treat these tickets as cash - you will only be billed for the number of tickets collected by the bartenders at the functions. These tickets are only accepted at official MTI functions and are not valid at any other hotel bars.
WeatherYou will experience mid 80’s during the day and mid 60’s in the evening.
Captiva Island Travel Tips
TRAINING & EDUCATION | NETWORKING | FUN & EXCITEMENT
2016 MTI N
ational Spring Meeting Registration Form
Send to: M
TI 8825 Perim
eter Park Blvd. Ste. 501 Jacksonville, FL 32216 or Fax to: 904-249-0459 Q
