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GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

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Overlaying rich media display ads on still images is fast becoming a staple of the digital media plan, based on their viewability, relevance and high engagement. GumGum CEO Ophir Tanz is credited with inventing the in-image advertising category and will share his insight on how in-image ads work best for retail brands, including key takeaways from the company's new white paper, "The Brand Marketer's Guide to In-Image Advertising." Speaker: Ophir Tanz, CEO and founder, GumGum

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The 5 Things Retail Brands Need to Know About In-Image Advertising Ophir Tanz July 24, 2013

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Page 1: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

The 5 Things Retail Brands Need to Know About In-Image Advertising

Ophir Tanz

July 24, 2013

Page 2: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

Page 3: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

IN-IMAGE ADVERTISING

http://demo.gumgum.com/

Page 4: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

#1 - VIEWABILITY

Page 5: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

#2 - RELEVANCE

Page 6: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

#3 - ENGAGEMENT

Page 7: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

#4 - BRAND LIFT

Page 8: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

#5 - MULTI-SCREEN

Page 9: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

LOOKING BEYOND IMAGES

Page 10: GumGum at DRS: What Retail Brands Need to Know About In-Image Advertising

Thank you!

@[email protected]

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