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INTRODUCTION

o Guerrilla marketing is an unconventional system ofpromotions that

relies on time, energy and imagination rather than a bigmarketing

budget.

o Guerrilla marketing tactics are unexpected andunconventional;

consumers are targeted in unexpected places, whichcan make

the idea that's being marketed memorable, generatebuzz, and

even spread virally.

o Guerrilla marketing involves unusual approaches such asintercept

encounters in public places, street giveaways ofproducts, PR

stunts, any unconventional marketing intended to getmaximum 2

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7 Commandments of Guerilla Marketing

1. Know your market

2. Know who your customers are

3. how they think, and where they go

4. Keep your name in front of your in-house list

5. Put e-marketing to work for you

6. Give talks and presentations at industry

association meetings and conferences

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Principles

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Principles

Presence find ways to make yourself known at all times chat rooms, forums, discussion boards, e-mail, radio,magazines, blogs, Yellow Pages

Activity be aware of opportunities to makeyour product known at all times and act on them

Energy continually marketing

Networks always looking to make contactsand develop networks importance of relationships

Smart dont offend customers or turn them off

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Advantages

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Advantages

Flexible because of small scale nature can be adaptedquickly, relatively easy to respond to change

Low Cost one of the founding principles ideal for

firms who do not have massive marketing budgets

Targeted designed to reach the target market reduceswaste and ineffectiveness

Simple many of the methods simpleand easy to use and implement ideal for the smallerbusiness

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Theories of Guerilla Marketing

Not cutting your budget, but using it wisely

Rely on brain power, not money power

Primary investment should be time, energy, &imagination

Aim for more & larger transactions with existing

customers

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You must be patient and let your programs develop

and take hold --- IT DOES NOT HAPPENOVERNIGHT

Remember that marketing is all about people and not

about things

A customers perception goes a long way

This is where customer service can really change

your entire facility

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Success Of Guerilla Marketing

1. Commitment Determine a marketing plan and

commit to it. The more repetition, the more it is

remembered.

2. Confident What should you be concerned aboutwhen you advertise? 5th concern is Price; 4th

concern is Selection; 3rd concern is Service; 2nd

concern is Quality; 1st concern is Confidence.

3. Patient You must have patience to be confident.4. Convenient Be convenient for your customer and it

will be easy for them to do business with you.

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5. Amazement Encourage excitement for what you

offer. Are you the best,

6. Involvement Prove you care by staying in touch

and listening to your customer. Customers pay you

back by referring their friends.

7. Content Have killer content in your message. Talk

directly to your customer with a clear direct

message.

8. Measurement You will have many methods of

advertising in operation at one time, some will be a

hit and some will miss. Reduce your marketing

budget 50% by asking people Where did you hearof us.

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Guerrilla Marketing Examples

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Anti Smoking Advertisement

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Unexpected Offers

7

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Public Service Ad (Dont Speed)

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Western Union

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Some ads of small companies

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..THANKS TO ALL OF YOU..