Guru Lounge Entry #14New People Bank

The Following Presentation is by: Danny Clemons

Bluefield

Pages 2-7

Forging Successwith L&L Broadcasting

New

Peoples BankPoint Template

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Entry #14By: Danny ClemonsPages 2-7

New Peoples Bank

New Peoples Bank specializes in being a community oriented bank throughout

Southwest Virginia. New Peoples Bank is an aggressive well respected bank totally dedicated to it’s clients, with services designed to make banking

easy. New Peoples Bank has 9 branches all of which are within reach of all of L

and L Broadcasting’s stations.

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New Peoples Bank

L and L Broadcasting is the home of Kicks Country 106.3 and 107.7 as well as

J104.5. and The Eagle our classic rock station. These are the number 1 and 2

and 3 radio stations in all the surrounding counties in this area. We

pride ourselves in delivering results to our clients through concentrated radio campaigns with creative messages to

reach our listeners.

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New Peoples Bank

New Peoples Bank utilizes print, television, and social media to reach potential

prospects, and to achieve the ultimate results for it’s clients! There may be

something missing!

Kicks Country , J104.5 and The Eagle reach over 118,300 listeners per week on our

radio frequencies in the surrounding areas. This is a 19% increase in listeners over the

past 7 years. We stream live across the world wide web as well as utilizing facebook

sites to increase listeners to our clients

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OBJECTIVES FOR RADIO CAMPAIGN

To increase awareness of why New

Peoples Bank should be the bank of

choice in the Southwest Virginia area.

To further create a differentiation

between New Peoples Bank and other

banks and financial institutions in the

Southwest Virginia area.

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FORGING

New Peoples Bank

New Peoples Bank partnership with L&L Broadcasting will

include:

50 Thirty second commercials per month on each station.

That’s a total of 150 commercials per month.

Monthly investment = $2,250 March 2014 thru February 2015.

__________________________________________________

New Peoples Bank and Date

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Entry #15Mancave Makeover

The Following Entry is by: Jeff HaleyColumbia

Page 9

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Guru Lounge Entry #16Advertising Proposal

The Following Presentation by: Ron PhillipsColumbia

Pages 11-17

Megan Nivens4 Week Radio Schedule

YMF Media LLC (Hot 103.9 FM WHXT)Columbia, SC

Advertising Proposal Presented to:

Presented by: Ron Phillips Pg. 11

Entry #16Ro PhillipsPages 11-18

Hot 103.9 FM Coverage Map

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Hot 103.9 FM (4) Week Radio Schedule & Remote

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Hot 103.9 FM (4) Week Radio Schedule & Remote

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Hot 103.9 FM (4) Week Radio Schedule & Remote

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Includes:

4 Week :30 Sec Schedule – 136 radio ads from 8/2 – 9/6/13

2 Hour Live Remote Saturday (9/7) includes – (15) :15 second liners & (5) :60 second live call-ins. Please note $200 (net) talent fee required for remote.

Investment Amount: $3,475.00

4 Week Radio Schedule – Hot 103.9 FM (WHXT)

Client Approval: _________________

Hot 103.9 FM (4) Week Radio Schedule & Remote

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Ron Phillips – Account Executive YMF Media LLC (Hot 103.9 FM WHXT)

1900 Pineview Drive, Columbia SC 29209Office Phone Number: 803-227-4626

Office Fax Number: 803-695-8605Cell Phone Number: 919-667-7022

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Guru Lounge Entry #17Justa Cowboy Association

By: Jean ToneyColumbia

Pages 19-24

Justa Cowboy Association

Radio Advertising Campaign

Columbia, South Carolina market

April 14-June 7, 2014

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Entry #17By: Jean ToneyPages 19-24

Power of Live and LocalBrand building and Reputation Management all under one roof…

• Celebrity Endorsements

• Traffic Sponsorships

• Remotes

• Event Sponsorships

• Studio Sponsorships

• Streaming (Online and Mobile)

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Exceed Campaign Objectives with:

• Intense Broadcast Schedules

• 5-4-3-2-1 Ticket Giveaways

• Winning Weekend Package

• Station presence at the event

• Live Celebrity Host at the Event

Justa Cowboy Association’s campaign objectives:

Generate excitement and increase ticket sales.

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Live and Local ConnectionsL&L Broadcasting has the largest group of live and local talent in the Midlands.

Live Celebrity Hosts during the event…

WWDM WHXT

DeeDee Renee Neek

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L & L Broadcasting Delivers!The consumer is in control and people still want live and local connections that are solid and credible. Our creative strategy connects with consumers and delivers strong ROI to advertisers!

• Creative wins … our live and local team knows how to personalize a message to excite our listeners.

• Creative wins … our live and local team knows how to increase the interaction between your business and your target audience.

• Creative wins … our live and local team has the flexibilityto react and change quickly to support the needs of your business.

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60 Second Spot ScheduleUse our award winning creative team or submit your own spots.

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Guru Lounge Entry #18Rock 93.5

The Following Entry is by: Chuck VanPattenColumbiaPage 26

ROCK 93.5 and Little Black Dress Vodka are partnering on an exciting promotion that

capitalizes on the popularity of the novel, 50 Shades of Grey. Specifically,

ROCK 93.5 will host a series of 5 Ladies Night events that are tailor-made for

the perfect girls night out…. interactive SOG trivia with erotic and fun prizes,

signature LBD cocktails specially priced for the ladies, and a chance to win the

ultimate Girls Night Out in SIN City!!!

The details:

•ROCK 93.5 and the Ladies of LBD Vodka will host the events at Liberty Tap Room

and drive traffic with ROCK 93.5 Morning Co-Host and Mid-Day Personality, Laura Martin.

Rock 93.5 will provide the following promotional support for each event:

•30 (:30) Recorded Announcements per event.

•20 (10) Live Liners per event.

•Website exposure

•Social Media/Facebook Postings. Personality Chatter.•“50 Shades of Grey” Gift Bags courtesy of Nancy’s Nook.

50 Shades of Grey…Ladies Night

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Guru Lounge Entry #19Ultimate Fight Nights

The Following Presentation is by: Chuck VanPattenColumbia

Pages 28-36

Ultimate Fight Nights

Pg. 28

Columbia’s rock station, Rock 93.5 will host “Ultimate Fight Nights” all summer long. We’ll broadcast LIVE during UFC’s main events and give

listeners a chance to win a trip to Las Vegas to see UFC in person! Rock 93.5 will support this promotion with strong on-air exposure,

web and social media support.

Here is what’s included in your sponsorship:

Concept

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UFC Popularity Continues to RISE!

UFC’s key demographic is Males 18-34. With approximately 31+ million avid fans in the United States, UFC’s popularity is among even the largest professional sports leagues.

Over three years spanning 2009 – 2011, UFC fans grew by nearly 30%!

Men 18-34 are UFC’s primary demographic, and shows competitive numbers of fans vs. NFL, MLB, NBA, NHL, NASCAR and MLS!

*Data courtesy of Simmons Research Group: http://mmapayout.com/2010/11/the-ufc-fan-base/ Pg. 30

ROCK 93.5 Is a Market Leader for Reaching Your Target Men 21-34 in Columbia!

© 2013 Research Director, Inc.

If you're targeting Men 21-34, then ROCK 93.5 is perfect for your message. Over a two-book average (Winter 2013, Fall 2012) WARQ-FM is the #3 (tied) station in the market reaching Men 21-34!

36% of WARQ’s audience is M21-34 – the highest concentration in the market!

Data © 2013 Arbitron Inc., Winter 2013, Fall 2012

WNOK-FMWHXT-FMROCK 93.5WCOS-FM

WWDM-FMWNKT-FMWLTY-FM

WVOC-FMWTCB-FMWLXC-FM

WFMV-FMWMFX-FM

18,10015,700

13,70013,700

12,60011,800

7,6006,2006,100

5,3005,0005,000

Cume Men 21-34Monday-Sunday 6A-12MID

is unmatched reaching Columbia’syoung & active male listeners!

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ROCK 93.5 Is a Market Leader for Reaching Your Target Men 21-34 in Columbia!

© 2013 Research Director, Inc.

Rock 93.5’s Men 21-34 listeners' are 19% more likely than the market average to be interested in Ultimate Fighting Championship.

That means your organization has the potential to reach 4,814 Men 21-34 interested in Ultimate Fighting Championship.

119

100

Interested in Ultimate Fighting Championship

Men 21-34 Cume Index

ROCK 93.5 Average Man 21-34

Source: Scarborough Columbia, S.C. Fall 2012 Mid-Tier, Monday-Sunday 6AM-12M

is unmatched reaching Columbia’syoung & active male listeners!

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WARQ On Air Support Inclusion in (160) total :20 second pre-recorded promos

• Minimum 20x promos to air M-SA 6a-12a• To run 3 days prior to all (6) remote broadcasts

Inclusion in (160) total :15 second live promos• Minimum 20x promos to air M-SA 6a-12a• To air 3 days prior to all (6) remote broadcasts

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Web & Social Media Support

Live Remotes for On Site Support

Dates: 6/15, 7/6, 7/27, 8/3, 8/17, & 8/31Includes2 hour live broadcast at location TBD (4) live :60 second call-ins during live remote broadcast (2 per hour)On-site appearance with a Rock 93.5 on-air DJ Rock 93.5 Van on-site Included pre-promotional support listed on preceding page Freebies (i.e. cd’s, t-shirts, bumper stickers)

*Dates are tentative and subject to change

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Web & Social Media Support

Rock 93.5 Web & Social Media Support

Includes728x90 rotating web banner at WARQ.comWeb feature in “Today at Rock 93.5” section

3 days prior to each live broadcast

Includes Minimum of (7) Facebook announcements

to over 8,000 Rock 93.5 “Likes”

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Ultimate Fight Nights

Total Promotional Value: $25,450 Total Investment: $10,800

(Includes $1,200 Tech & Talent)

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Guru Lounge Entry #20Health Care

The Following Presentation is By: Alyson PhillipsColumbia

Pages 38-51

© 2013 Research Director, Inc.

Alyson Phillips Marketing Consultant (C) 803-556-0042 (O) 803-227-4595 aphillips@LLColumbia.com

L&L Broadcasting 1900 Pineview Road Columbia, SC (Main) 803-695-8600 (Fax) 803-695-8605

WWDM The Big DM 101.3www.TheBigDM.com

WHXT Hot 103.9www.Hot103.9FM.com

WMFX FOX 102www.Fox102.com

WARQ Rock 93.5www.WARQ.com

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© 2013 Research Director, Inc.

42% of Americans are unaware the Affordable Care Act is the law.

Source: April 2013 Survey conducted by Kaiser

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© 2013 Research Director, Inc.

Where & Who are the Uninsured in South Carolina?

Source: Enroll America.org 2013

HHS.gov/Healthcare 2013

• 18% Over 725,000 people

• 36% African American

• 54% White

• 54% Male

• 37% 19-34 years of age

• 69% Full time worker in family

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© 2013 Research Director, Inc.

L&L BroadcastingCluster Overview

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© 2013 Research Director, Inc.

Age and Gender Composition

Data © 2013 Arbitron Inc., Spring 2013

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© 2013 Research Director, Inc.

Age Composition by Station

Each station reaches a unique audience!L & L Broadcasting combined reaches all important demographic age cells.

12-17 18-24 25-34 35-44 45-54 55-64 65+

WWDMThe Big DM 101.3

7/3% 11.1% 18.2% 19.3% 19.7% 9.7% 5.3%

WHXTHot 103.9

17.7% 21.6% 32.2% 15.0% 8.0% 4.5% 1.1%

WMFX-FMFOX 102.3

8.1% 17.1% 6.3% 22.4% 27.7% 14.9% 3.4%

WARQ-FM Rock 93.5

10.0% 25.4% 23.6% 17.4% 17.1% 3.7% 2.7%

Cume Age Composition

Data © 2013 Arbitron Inc., Spring 2013, Cume Persons 12+

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© 2013 Research Director, Inc.

Station Profiles

Each station reaches a unique audience!L & L Broadcasting combined reaches all of the important groups.

Format Median Age % Male % FemaleHHI

<$50K1+

Children

Urban AdultContemporary

42 44.9% 55.1% 54.4% 40.6%

Hip Hop R&B 29 46.2% 53.8% 63.5% 50.2%

Classic Rock 44 67.2% 32.8% 48.6% 31.7%

New Rock 31 51.4% 48.6% 51.3% 38.3%

Data © 2013 Arbitron Inc., Spring 2013, Cume Persons 12+

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© 2013 Research Director, Inc.

L&L Broadcasting reaches adults that may benefit from the Affordable Healthcare Act!

Source: Scarborough Columbia S.C. Spring 2013 Mid-Tier, Monday-Sunday 6AM-12MIDMetro/DMA

WWDM-FM’s/The BIG DM 101.3 Adult 18+ Audience:• 24% are employed part-time or un-employed

• 65% have an annual household income of less than $50,000

• Ethnicity• 5% White/Caucasian• 92% Black/African American• 3% Other ethnic backgrounds

• 28.9 % do not have health insurance: • Over one-quarter• Represents 49,058 listeners

WHXT-FM’s/HOT 103.9 Adult 18+ Audience:• 30% are employed part-time or un-employed

• 67% have an annual household income of less than $50,000•

• Ethnicity• 13% White/Caucasian• 86% Black/African American• 2% Other ethnic backgrounds

• 34.7% do not have health insurance: • More than one-third • Represents 32,552 listeners

WMFX-FM’s/FOX 102 Adult 18+ Audience:

• 21% are employed part-time or un-employed

• 52% have an annual household income of less than $50,000

• Ethnicity• 92% White/Caucasian• 8% Black/African American• 7% Other ethnic backgrounds

• 17.3% do not have health insurance: • 1 in 5 listeners • Represents 6,170 listeners

WARQ-FM’s/ROCK 93.5 Adult 18+ Audience:• 22% are employed part-time or un-employed

• 51% have an annual household income of less than $50,000

• Ethnicity• 95% White/Caucasian• 3% Black/African American• 2% Other ethnic backgrounds

• 18.4% do not have health Insurance • 1 out of 5 listeners• Represents 8,192 listeners

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© 2013 Research Director, Inc.

Radio Can Deliver Your Message

• Commercials :15/:30/:60

• Program Sponsorships

• Live Remote Broadcast – Roadshows

• Specialty Events (HealthCare Fair)

• Social Media

• Digital

• Live and Local DJs

L&L Broadcasting (The Big DM 101.3, Hot 103.9, Fox 102, Rock 93.5)Reaches 282,400, Adults 18+ weekly between 6a-12m

L& L Broadcasting 1900 Pineview Road ~ Alyson Phillips ~ 803-556-0042~aphillips@LLColumbia.com

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© 2013 Research Director, Inc.

Thank you!

Alyson PhillipsMarketing Consultant

The Big DM 101.3, Hot 103.9, Fox 102.3, Rock 93.5aphillips@LLColumbia.com

803-556-0042

L& L Broadcasting 1900 Pineview Road ~ Alyson Phillips ~ 803-556-0042~aphillips@LLColumbia.com

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