On the following pages please find my résumé and select samples from my portfolio. With over twenty-five years in the graphic design and marketing industry, I believe that my skills and experience would be a valuable addition to any organization. I have amassed solid experience at top-tier organizations, leading complex projects—marked by big picture thinking and meticulous attention to detail—for small and large clients in a wide variety of markets. I am passionate about design, and I think not only strategically and tactically, but creatively. My skills and talents have been brought to bear in the creation of a wide range of materials which includes corporate identity systems and branding campaigns, marketing materials and collateral, exhibit and environmental graphics, packaging, websites, annual reports, advertising, and direct mail. Many of these campaigns have been comprised of multiple components requiring knowledge and coordination of diverse methods and media. These projects often require the juggling of many different pieces, and I understand what it takes to dot the i’s and cross the t’s. I have enjoyed the opportunity to work collaboratively with participants from virtually every facet in the design cycle. I have worked jointly with and art directed designers, photographers, illustrators and writers in the development and execution of creative. I have worked with project managers, account executives and vendors to ensure that projects deliver on time and within budget. And I have helped to guide clients, both internal and external, through the process from initial information exchange and presentation of creative through delivery and follow-on, establishing goals and meeting or exceeding them. Thank you for your time in reviewing my résumé and samples. I hope to hear from you soon. Sincerely, Randy Guseman 1935 Wilson Lane Unit 103 McLean, VA 22102 703 893 4086 [H] 703 508 0300 [C] [email protected]To whom it may concern,
Transcript
On the following pages please find my résumé and select samples from my portfolio. With over twenty-five years in the graphic design and marketing industry, I believe that my skills and experience would be a valuable addition to any organization. I have amassed solid experience at top-tier organizations, leading complex projects—marked by big picture thinking and meticulous attention to detail—for small and large clients in a wide variety of markets. I am passionate about design, and I think not only strategically and tactically, but creatively.
My skills and talents have been brought to bear in the creation of a wide range of materials which includes corporate identity systems and branding campaigns, marketing materials and collateral, exhibit and environmental graphics, packaging, websites, annual reports, advertising, and direct mail. Many of these campaigns have been comprised of multiple components requiring knowledge and coordination of diverse methods and media. These projects often require the juggling of many different pieces, and I understand what it takes to dot the i’s and cross the t’s. I have enjoyed the opportunity to work collaboratively with participants from virtually every facet in the design cycle. I have worked jointly with and art directed designers, photographers, illustrators and writers in the development and execution of creative. I have worked with project managers, account executives and vendors to ensure that projects deliver on time and within budget. And I have helped to guide clients, both internal and external, through the process from initial information exchange and presentation of creative through delivery and follow-on, establishing goals and meeting or exceeding them.
Thank you for your time in reviewing my résumé and samples. I hope to hear from you soon.
Work ExperienceSenior Art DirectorFixation Marketing, Inc., Bethesda, MDAugust 2005–August 2016
Produced multi-component design strategies including identity and brand campaigns, marketing collateral, environmental graphics, advertising, direct response, packaging, video and interactive media. Successfully delivered creative solutions for a variety of clients including the Washington Wizards, National Association of Broadcasters, Greater Washington Sports Alliance and the Biotechnology Industry Organization.
Freelance Art Director and DesignerSelf-Employed, Washington, DC metropolitan areaSeptember 2003–August 2005
As an independent contractor and as a part of a variety of teams from small studios to large P.R. firms, quickly and flexibly provided creative and production in the development of identity systems, advertising, signage, and publications for clients from fields including communications, education, healthcare and politics.
Senior Art DirectorMHI Communications, Inc., Washington, DCJune 2001–September 2003
Managed design processes from budget and schedule development to concept creation and presentation. Art directed designers, copywriters, photographers and illustrators and coordinated with account executives, vendors and clients. Successfully delivered creative solutions for a variety of clients in scientific, education and technology industries including Celera Genomics, The Johns Hopkins Bloomberg School of Public Health and Road Runner High-Speed Online.
Art DirectorFranek Design Associates, Inc., Washington, DCAugust 1998–June 2001
Collaborated with the Creative Director to manage design staff and external copywriters, photographers and illustrators in the development of identity and brand campaigns, marketing collateral, annual reports, advertising, packaging and interactive media. Spearheaded budget and schedule development, creative execution and presentation and client and vendor coordination. Clients included The Internal Revenue Service, Hughes Network Systems and Transaction Network Services.
Senior DesignerThe Ad Agency, Inc., Vienna, VAMarch 1995–July 1998
Responsible for concept development, design and production for advertising, marketing collateral, signage and identity projects. Additionally, served as interim production manager and IT systems support as needed. Clients included American Express, Department of Transportation and Cable in the Classroom.
Produced identity and brand campaigns, advertising, annual reports and marketing collateral for a range of clients including MCI, The Kennedy Center and Comsat World Systems. Served as one of four principals responsible for the creative and business decisions of the company.
Other QualificationsSkills
Software proficiencies include expert-level knowledge of Adobe Creative Suite and Microsoft Office Suite. Knowledge of digital and traditional offset print process including file preparation, vendor liaison and press inspection.
Honors, awards and special accomplishments
Work recognized and/or honored by HOW magazine, Graphis, Art Directors’ Club of Metropolitan Washington, AIGA 50 (2001 – Best of Show), The Addy’s, American Corporate Identity, Creativity International, Association Trends, IAEE Art of the Show and LogoLounge.com.
Involvement with local chapter of American Institute of Graphic Arts (AIGA-DC) including pro-bono design work for events and participation in mentor program.
Education
1989–1991University of Maryland, Baltimore CountyBaltimore, MDBachelor of Arts in Graphic Design
1979–1983The Pennsylvania State UniversityUniversity Park, PAUndergraduate coursework
References
Available upon request
Trade Show Booth Celera Genomics
Event Identity Christian Booksellers Association
Identity Design BossaNova Consulting Group
Corporate Rebrand DYNAXYS
Direct MailCan Manufacturers Institute
Product Logo Verizon
Rebranding System Celera Genomics
FMI2014 is the only food retail showcase with something for every aspect of your business. From consumer goods to capital goods, fresh produce to fresh ideas, more than 1,200 of the world’s leading suppliers will be here with the latest innovations for you – plus a full educational program and plenty of networking opportunities. If it has to do with food retail, you’ll find it here.
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If it,s out there, it,s in here. FMI2014. The food retail show.
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If it,s out there, it,s in here. FMI2014. The food retail show.
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FMI2014 is the only food retail showcase with something for every aspect of your business. From consumer goods to capital goods, fresh produce to fresh ideas, more than 1,200 of the world’s leading suppliers will be here with the latest innovations for you — plus a full educational program and plenty of networking opportunities. If it has to do with food retail, you’ll find it here.
McCormick Place (South Hall)June 10-13 | Chicago, IL USAwww.FMIShow.com
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