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UK Full Service Market Research Agency
| Date post: | 30-Oct-2014 |
| Category: |
Business |
| Upload: | gusto-research-ltd |
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UK Full Service Market Research Agency
Key Facts
Established 2005
Traditional & Online
Qual & Quant
MRS Partner
Blue Chip client base
Preferred supplier status with many clients
Directors heavily involved in all projects
One of the UK’s fastest growing agencies
What We Do
Qualitative Quantitative Fully integrated approach
A tailored approach that utilises traditional and online research methodologies to deliver impactful insight focused on driving
change and improving the bottom line
What We Offer Overseas Agencies
Qual recruitment and moderation (including audio/video outputs) Quant field, tab and
basic reporting
Qual recruitment only Quant field & tab
National network of recruiters
Consumer and B2B
Full end to end project management
Including set-up, fieldwork, analysis and
presenting
Completely flexible to your project requirements
Part Service Field Only
Full Service
Expertise
Specialisms Audiences Communications &
branding
Product/concept development
Satisfaction tracking (consumers, B2B, and employees)
Segmentation
Statistical modelling
Ethnography
Panel communities
Consumer
－ Mass market
－ Teens/students
－ Greys
－ Mid/high net worth
B2B
Intermediaries
Employee
Who For - 2009 Clients
GustoZoom Technology
Gusto Innovations
Qualitative Bespoke Online Solutions － Focus groups － Forums/blogs － Rating tool
Supporting face-to-face qual, CATI and online quant…
Streaming
Production quality Monthly vox pops
Secure online portal
Quantitative Interactive techniques/tools
－ Flash integration － Simulator models/
predictive tools to assess consumer behaviour for potential scenarios
－ Product/revenue optimisation modelling
Quantitative Qualitative
Online Solutions
Low cost, quick turnaround quantitative field & tab tool
Clients builds survey via simple online application
Reporting in circa 48hrs
www.gustozoom.com
Gusto Panel Communities
Getting engaged consumers to
collaborate on future company developments
Create and nurture brand advocates and impact positive perception on
social media
A dedicated group of consumers to provide deeper profiling and
richer insight
Gusto Communities • Consumer and B2B
panels • Bespoke, branded
client solutions
Advisory Communities Influencer Networks
Customer Panels
Gusto Trackers
• Continuous or regular dips
• Client or general customer sample
• Fresh sample or revisit previous
respondents
Flexibility
• Benchmarks • Moving averages • Multivariate techniques - Regression - Segmentations - TURF - CHAID
Full Stats Offer
Fully Integrated Approach
• CATI • Online • Face-to-Face Full range • Customer Satisfaction • Awareness tracking • NPD
Methodologies
• Include qualitative – exploratory or diagnostic
• Range of bespoke qual methodologies used - Online & traditional
• Regular questionnaire review • Provision for ‘bolt on’/topical sections on questionnaire
• 2 way process – client updates on key issues/events within business
• Real time access to holecount data
• Reporting frequency/format flexible to client requirements - Ongoing topline reporting
Extensive experience managing trackers for variety of Blue Chip clients
Key Contacts
DonaldMacintoshChairman/HeadofQuant [email protected]
Ian Rowlands Managing Director [email protected]
Damien Flannagan Director – Head of Online Qualitative [email protected]
Elli Willis Qualitative Director [email protected]
Gusto Research Phoenix House Roman Terrace Leeds LS8 2DU Tel: 0113 268 9020 Fax: 0113 268 9088 www.gustoresearch.com
Gusto Research www.gustoresearch.com 0113 2689020
