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Guy Kawasaki's Enchantment

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Here's the presentation Guy Kawasaki delivered during his Enchantment webinar on http://brandsquare.com
65
The Art of Changing Hearts, Enchantment Guy Kawasaki Monday, March 21, 2011
Transcript
Page 1: Guy Kawasaki's Enchantment

The Art of Changing Hearts,

Enchantment

Guy Kawasaki

Monday, March 21, 2011

Page 2: Guy Kawasaki's Enchantment

Achieve Likability1

Monday, March 21, 2011

Page 3: Guy Kawasaki's Enchantment

Zygomatic major muscle

“Pan Am” smile

Monday, March 21, 2011

Page 4: Guy Kawasaki's Enchantment

Orbicularis oculi muscle

Make a Duchenne smile

Monday, March 21, 2011

Page 5: Guy Kawasaki's Enchantment

Dress for a tie

Monday, March 21, 2011

Page 6: Guy Kawasaki's Enchantment

Under-dressing:

“I don’trespect you”

Monday, March 21, 2011

Page 7: Guy Kawasaki's Enchantment

Over-dressing:

“I am betterthan you”

Monday, March 21, 2011

Page 8: Guy Kawasaki's Enchantment

Equal-dressing:

“We’re peers”

Monday, March 21, 2011

Page 9: Guy Kawasaki's Enchantment

Shake it

•Eye contact throughout

•Appropriate verbal greeting

•Duchenne smile

•Grip and firm squeeze

•Mid-point position between the two of you

•Cool, dry, and moderately smooth hand

•Medium level of vigor

•Two or three seconds

PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2

Monday, March 21, 2011

Page 10: Guy Kawasaki's Enchantment

Achieve Trustworthiness2

Monday, March 21, 2011

Page 11: Guy Kawasaki's Enchantment

Trust others

Monday, March 21, 2011

Page 12: Guy Kawasaki's Enchantment

Bake, don’t eat

Monday, March 21, 2011

Page 13: Guy Kawasaki's Enchantment

Default to

“yes”

Monday, March 21, 2011

Page 14: Guy Kawasaki's Enchantment

Get Ready3

Monday, March 21, 2011

Page 15: Guy Kawasaki's Enchantment

Do something DICEE

Deep

CompleteEmpowering

Elegant

Intelligent

Monday, March 21, 2011

Page 16: Guy Kawasaki's Enchantment

Make it short, sweet, and swallowable

Monday, March 21, 2011

Page 17: Guy Kawasaki's Enchantment

Conduct a

Monday, March 21, 2011

Page 18: Guy Kawasaki's Enchantment

Launch4

Monday, March 21, 2011

Page 19: Guy Kawasaki's Enchantment

Tell a story

Monday, March 21, 2011

Page 20: Guy Kawasaki's Enchantment

Plant many seeds

Monday, March 21, 2011

Page 21: Guy Kawasaki's Enchantment

Use salient points

Miles/gallon Yearly costsvs.

Monday, March 21, 2011

Page 22: Guy Kawasaki's Enchantment

Use salient points

Miles/gallon Yearly costsvs.

Degrees Heating costsvs.

Monday, March 21, 2011

Page 23: Guy Kawasaki's Enchantment

Use salient points

Miles/gallon Yearly costsvs.

Degrees Heating costsvs.

GigabytesNumber of

songsvs.

Monday, March 21, 2011

Page 24: Guy Kawasaki's Enchantment

Overcome5

Monday, March 21, 2011

Page 25: Guy Kawasaki's Enchantment

Provide social proof

Monday, March 21, 2011

Page 26: Guy Kawasaki's Enchantment

Find a bright spot

Monday, March 21, 2011

Page 27: Guy Kawasaki's Enchantment

Enchant all the influencers

Monday, March 21, 2011

Page 28: Guy Kawasaki's Enchantment

Enchant all the influencers

Monday, March 21, 2011

Page 29: Guy Kawasaki's Enchantment

Enchant all the influencers

Monday, March 21, 2011

Page 30: Guy Kawasaki's Enchantment

Enchant all the influencers

Monday, March 21, 2011

Page 31: Guy Kawasaki's Enchantment

Enchant all the influencers

Monday, March 21, 2011

Page 32: Guy Kawasaki's Enchantment

Enchant all the influencers

Monday, March 21, 2011

Page 33: Guy Kawasaki's Enchantment

Endure

“Loving Memory of Jerry Garcia” by Stephen Dorian Miner

6

Monday, March 21, 2011

Page 34: Guy Kawasaki's Enchantment

Don’t use money

Monday, March 21, 2011

Page 35: Guy Kawasaki's Enchantment

Don’t use money

Monday, March 21, 2011

Page 36: Guy Kawasaki's Enchantment

Invoke reciprocation

Monday, March 21, 2011

Page 37: Guy Kawasaki's Enchantment

Build an ecosystem

Monday, March 21, 2011

Page 38: Guy Kawasaki's Enchantment

Present7

Monday, March 21, 2011

Page 39: Guy Kawasaki's Enchantment

Customize the

Monday, March 21, 2011

Page 40: Guy Kawasaki's Enchantment

Customize the

Monday, March 21, 2011

Page 41: Guy Kawasaki's Enchantment

Sell your dream

iPhone ≠ $188 of parts + AT&TMonday, March 21, 2011

Page 42: Guy Kawasaki's Enchantment

10 slides 10

Monday, March 21, 2011

Page 43: Guy Kawasaki's Enchantment

20 minutes

10 slides 10

20

Monday, March 21, 2011

Page 44: Guy Kawasaki's Enchantment

This is 30This is 20

This is 10

30-point font

20 minutes

10 slides 10

20

Monday, March 21, 2011

Page 45: Guy Kawasaki's Enchantment

Use Technology8

Monday, March 21, 2011

Page 46: Guy Kawasaki's Enchantment

Remove the speed bumps

Monday, March 21, 2011

Page 47: Guy Kawasaki's Enchantment

Provide value

Information

Insights

Assistance

Monday, March 21, 2011

Page 48: Guy Kawasaki's Enchantment

EngageFast

Monday, March 21, 2011

Page 49: Guy Kawasaki's Enchantment

EngageFast Many

Monday, March 21, 2011

Page 50: Guy Kawasaki's Enchantment

EngageFast Many Often

Monday, March 21, 2011

Page 51: Guy Kawasaki's Enchantment

Enchant Up9

Monday, March 21, 2011

Page 52: Guy Kawasaki's Enchantment

Drop everything else

Monday, March 21, 2011

Page 53: Guy Kawasaki's Enchantment

Prototype fast

Monday, March 21, 2011

Page 54: Guy Kawasaki's Enchantment

Deliver bad news early

Monday, March 21, 2011

Page 55: Guy Kawasaki's Enchantment

Enchant Down10

Monday, March 21, 2011

Page 56: Guy Kawasaki's Enchantment

Provide MAP

Monday, March 21, 2011

Page 57: Guy Kawasaki's Enchantment

Provide MAP

Mastery

Monday, March 21, 2011

Page 58: Guy Kawasaki's Enchantment

Provide MAP

Mastery

Autonomy

Monday, March 21, 2011

Page 59: Guy Kawasaki's Enchantment

Provide MAP

Mastery

Autonomy

Purpose

Monday, March 21, 2011

Page 60: Guy Kawasaki's Enchantment

Empower action

Monday, March 21, 2011

Page 61: Guy Kawasaki's Enchantment

Suck it up

Mike Rowe, Dirty Jobs

Monday, March 21, 2011

Page 62: Guy Kawasaki's Enchantment

Monday, March 21, 2011

Page 63: Guy Kawasaki's Enchantment

Monday, March 21, 2011

Page 64: Guy Kawasaki's Enchantment

Monday, March 21, 2011

Page 65: Guy Kawasaki's Enchantment

Enchantment

Slides by AnaFxFz.com

Copies from [email protected]

Monday, March 21, 2011


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