GW Scot Marketing Tool Kit 08-09

George Wimpey Scotland

Marketing Tool Kit

2008 - 2009

Contents

1 Advertising

2 Ad Trailer / Black Bullet

3 Banners & Signage

4 Leaflets, Inserts & Mailers

5 Variable Data Mailers

6 Tactical Marketing Projects

George Wimpey Scotland Marketing Tool Kit 2008 - 2009

1 Advertising


A dream home may be closerthan you thinkLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut

laoreet dolore magna aliquam

For further information on what’s available, specification,location map and prices please visit www.georgewimpey.co.uk.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Masterton Lea off Lapwing Drive, Dunfermline

A development of 2, 3, 4 & 5 bedroom homes

Telephone: 0845 671 1849

www.georgewimpey.co.uk

Location Advertising

a)




Telephone: 0845 671 1849


Location, Location, Location... the first and last lesson in buying property!

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore.


b)




Telephone: 0845 671 1849


Smart location with an even smarter priceLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Adipis elit, sed diam nonummy nibh euismod tinc.

For further information on what’s available, specification,location map and prices please visit www.georgewimpey.co.uk

c)

with your point of viewImpress your friends...

www.georgewimpey.co.uk for more information07796 247 058

Fabulous 2 bed apartments NOW on sale at Fairview Court, East GreenleesPrices starting from £124,000

c)

1 Advertising





Telephone: 0845 671 1849


Much more than bricks and mortarLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Adipis elit, sed diam nonummy nibh euismod tinc.


Product Advertising

a)




Telephone: 0845 671 1849


Designedfor livingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Adipis elit, sed diam nonummy nibh euismod tinc.


b)

Low Maintenance Homes for High Maintenance familiesA new George Wimpey home comes with a unpresidented two year no-hassle guarantee.





Telephone: 0845 671 1849


c)

1 Advertising





Telephone: 0845 671 1849


Buy and Sell in one easymoveeasymover from George Wimpey is an exclusive moving programme designed to take the stress out of moving into a new home. This bespoke service comes with a range of financial incentives:

For further information on this fabulous deal and other deals available , product specification, location map and prices please visit www.georgewimpey.co.uk

Stamp Duty

PAIDSet-Up Fees

PAIDRemoval Fees

PAIDLegal Fees

PAID

Easymover Advertising

a)




Telephone: 0845 671 1849


Easy does it!easymover from George Wimpey is an exclusive moving programme

designed to take the stress out of moving into a new home. This

bespoke service comes with a range of financial incentives:


Stamp Duty

PAIDSet-Up Fees

PAIDRemoval Fees

PAIDLegal Fees

PAID

b)




Telephone: 0845 671 1849


No worries,no hassle, no feeseasymover from George Wimpey is an exclusive moving programme designed to take the stress out of moving into a new home. This bespoke service comes with a range of financial incentives:


Stamp Duty

PAIDSet-Up Fees

PAIDRemoval Fees

PAIDLegal Fees

PAID

c)




Telephone: 0845 671 1849


You move you save!easymover from George Wimpey is an exclusive moving programme

designed to take the stress out of moving into a new home. This

bespoke service comes with a range of financial incentives:


Stamp Duty

PAIDSet-Up Fees

PAIDRemoval Fees

PAIDLegal Fees

PAID

d)

1 Advertising


Guaranteed yield for smart investorsLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Adipis elit, sed diam nonummy nibh euismod tinc.





Telephone: 0845 671 1849


Investor Advertising

a)

Looking for a home for your investments?Look no further!Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam





Telephone: 0845 671 1849


b)

We’ve got a great home for your investmentLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut






Telephone: 0845 671 1849


c)

1 Advertising


‘£99 & move in’

example4 bed Tay £209,000

5% deposit, stamp duty,

mortage fees & legal fees PAID!

saving to you could be up to

£13,450




Telephone: 0845 671 1849


£99 andmove inFind your brand newhome, pay £99, andmove in. It’s that simple.

For further information visitwww.georgewimpey.co.uk

First Time Buyer Advertising

a)

Desirable new living space seeks owner; no experience necessaryLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud.





Telephone: 0845 671 1849


b)

Is this your first time?We’ve got a fabulous 2.99% mortgage deal

*

from VirginLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam





Telephone: 0845 671 1849


c)

1 Advertising





Telephone: 0845 671 1849


Showhomes OpeningLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Adipis elit, sed diam nonummy nibh euismod tinc.


Coming Soon & Showhome Advertising

a)




Telephone: 0845 671 1849


Excitementis buildingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Adipis elit, sed diam nonummy nibh euismod tinc.


b)




Telephone: 0845 671 1849


Look who’s coming to townLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Adipis elit, sed diam nonummy nibh euismod tinc.


c)

1 Advertising





Telephone: 0845 671 1849


3 easy ways to a beautiful new homeWhen reserving choose one of these fantastic options...


a £5,000 discount

cb £200 per month for 24 months

Carpet and curtain package

Tactical Deal & Promotion Advertising

a)




Telephone: 0845 671 1849


Don’t lose the pl t...

Plot 74 bed Maple

detached home

£249,995

Plot 7 : 4 bed Maple : 1582 sq ft£249,995 plus your stamp duty paid• Four bedroom detached home with integral garage

• Lounge with feature bay window overlooking rear garden

• Breakfasting kitchen with separate utility room

• Separate dining room with bay window

• Master bedroom with dressing area and ensuite shower room

b)




Telephone: 0845 671 1849


Free Wii& LCD TVLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Adipis elit, sed diam nonummy nibh euismod tinc.


c)




Telephone: 0845 671 1849


Take a healthy step onto the property ladderReserve at Masterton Lea this weekend and we’llgive you £5,000 of top of the range fitness equipment.


d)

1 Advertising





Telephone: 0845 671 1849


Perfect incentiveswhen you buy theperfect home

Receive £1,000 of retail vouchers with every new home reserved in June 2008,courtesy of George Wimpey. For further information on what’s available, specification, location map and prices please visit www.georgewimpey.co.uk

Tactical Deal & Promotion Advertising continued

e)




Telephone: 0845 671 1849


Ready when you are...fantastic move-in package including curtains, carpets and blinds suppliedand fitted for your arrival. For further information on what’s available, specification,location map and prices please visit www.georgewimpey.co.uk

f)




Telephone: 0845 671 1849


It’s good when you’re given something extraReserve a 4 bed Don for the priceof a 3 bed Dee this weekend. For further information on what’s available, specification,location map and prices please visit www.georgewimpey.co.uk

g)




Telephone: 0845 671 1849


Trading PlacesThe easy way to move up to a new luxury home. Take advantage of our fantastic part exchange packages.Speak to our George Wimpey Sales Executivetoday to find out just how easy it is to moveinto your dream home.


h)

1 Advertising


Tactical Deal & Promotion Advertising continued

georgewimpey.co.uk

Burntisland The Inches Off Aberdour Road, Burntisland

A fantastic selection of 3, 4 & 5 bedroom family homes available from £180,000.Open 5 days Thursday - Monday 10am - 5.30pm.

0845 026 5341

To avoid disappointment, please contact the relevant Sales Centre for opening times. George Wimpey East Scotland, Masterton Park, Carnegie Campus, Dunfermline, Fife KY11 8PL. Photographic images are indicative of typical homes by George Wimpey. Prices correct at time of going to press 16/2/09.

Plot 76 the 3 bed Dee : £180,000

Don’t lose the pl t...• Three bedroom detached home with integral garage

• Living room with French doors overlooking rear garden

• Separate dining room

• Guest cloakroom with WC

• En-suite shower room to master bedroom

• Family bathroom

Part Exchange

also availableTerms and conditions apply

To avoid disappointment, please contact the relevant Sales Centre for opening times. George Wimpey East Scotland, Masterton Park, Carnegie Campus, Dunfermline, Fife KY11 8PL. Photographic images are indicative of typical homes by George Wimpey. Prices correct at time of going to press 9/2/09. *Terms and conditions apply, available on selected plots only.

Part Exchange

and other fabulous

incentives available *

0845 671 1849A fantastic selection of 2, 3, 4 & 5 bedroom homes and 3 & 4 bedroom townhouses from £135,000Open 5 days Thursday - Monday 10am - 5:30pm.

Dunfermline Masterton Lea Off Lapwing Drive, Dunfermline, Fife, KY11

Plot 33: The Lerwick4 bedroom detached home

£185,000

1 Advertising





Telephone: 0845 671 1849


For information on what’s available, house specification, location maps and prices please visit our fantastic website

georgewimpey.co.uk

Use the mouse to find a house

Website Advertising

a)




Telephone: 0845 671 1849



georgewimpey.co.uk

Find your new dream home without leaving the bedroom

b)

1 Advertising





Telephone: 0845 671 1849


Already Sold?The fun starts hereLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore.


Miscellaneous Advertising Headlines

a)

Help your children find their feetLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut






Telephone: 0845 671 1849


b)




Telephone: 0845 671 1849



georgewimpey.co.uk

Desirable new living space seeks owner for wonderful relationship

c)

2 Ad Trailers


Showhomesnow open.

* WRITTEN DETAILS ON REQUEST, TERMS AND CONDITIONS APPLY.

The InchesOff Aberdour Road, Burntisland

0845 026 5341

Showhomesnow open.


0845 026 5341

georgewimpey.co.ukgeorgewimpey.co.ukvisit our website for details

georgewimpey.co.ukgeorgewimpey.co.ukvisit our website for details

Showhomesnow open.

* WRITTEN DETAILS ON REQUEST, TERMS AND CONDITIONS APPLY.


0845 026 5341

Showhomesnow open.


0845 026 5341

The ad trailer template has been designed to allow maximum impact messages and

development details to be added via a ‘patch’ system , which is a very cost effective

and time efficient way of producing these 20ft x 10ft posters.

a) template

b) patches

c) final example

Orange box: Development details inc. 0845 number

Blue box: Bespoke message (e.g coming soon,

mortgage deals, Tactical offers etc. )

Caveat: Can be changes to suit message

2 Ad Trailers


c) Tactical Ad Trailer advertising

a) Permanent & bespoke ad trailer sites

2 Ad Trailers


c) Black Bullet tactical advertising

Using the black bullet ad van to advertise in areas where lots of people congregate, e.g. shopping centres,

supermarkets, football grounds etc.

3 Banners & Signage


Welcome toPilmuir Place

3.6m x 2m Pilmuir Banner.ai 11/1/08 11:30:48

External vinyl banners can be produced at various sizes to communicate standard or

bespoke messages.

a) standard messages

3 Banners & Signage


Continued.

You could behome by now!

0845 026 5245 georgewimpey.co.uk

Save more than just travelling time with our great value

3 bed townhouses and 4 bed villas at Park Gardens.

GWWS Park Gardens Banner.indd 1 21/2/08 12:03:58

b) bespoke messages

Masterton Lea2, 3, 4 & 5 bed homes0845 671 1846

Lapwing Drive Dunfermline

georgewimpey.co.uk

GWES Masterton 5x3m Outdoor RE-D1 1 5/2/08 15:53:37

3 Banners & Signage


Continued.

George Wimpeyat Excelsior GateA selection of two and three bedroom homes.


Sales information centre openseven days a week 10am till 5pm.

GWWS Excelsior Gate Sign A.indd 1 1/4/08 10:31:58

b) bespoke messages

George Wimpeyat Excelsior GateA selection of two and three bedroom homes.


Sales information centre open

seven days a week10am till 5pm.

GWWS Excelsior Gate Sign B.indd 1 1/4/08 10:39:09


Apartments, Family Homes and Townhouses

Harbour Desire

GWWS Harbour Signage A 12x8.indd1 1 7/4/08 10:18:45

0845 026 5290georgewimpey.co.uk

An exclusive development of only29 plots, enjoying an elevatedposition with great views.

Next left Ailsa GardensAmazingdeals available!Part Exchange considered!

GWWS Blackridge Sign A 12x8.indd1 1 4/6/08 16:14:24

3 Banners & Signage


Tactical ‘star buy’ or ‘Plot of the week’ signage

Replacing existing sign positions to add extra sales led signage

The Glamis 3 bed townhouse

£155,000Offers are subject to availability and on selected plots only.

Patches

3388 x 1244mm patch (1:2 scale)

The Glamis 3 bed townhouse

£155,000Offers are subject to availability and on selected plots only.

3 Banners & Signage


Proposed alterations to existing signage

Adding tactical messages to existing standard signs

Existing signage Proposed signage

3 Banners & Signage


New ‘latest deal’ signage

Adding tactical deal messages to existing standard signs

Existing signage Proposed signage

3 Banners & Signage


Exterior Sales Centre Boards


Terms and conditions apply.

Please ask for full details.

This Week’s Star Buy: Plot 38 the 4 bed Rowan £275,000

Large 4 bedroom villa with integral double garage, utility room and study room.

Can be adapted for any region to show any plot or promotion desired.

Can be produced at any size, but we feel A1 portrait is most effective.

Board is held in place by wooden steak into the ground.

www.georgewimpey.co.uk/600

Up to £600 per month off your mortgage...for 24 months*

Ask for full details!

£600 per month paid directly into your bank account for two years!Available on selected plots only. Terms and conditions apply



Various leaflet templates are available

a) Also building at leaflet

It’s simple.Many great homes in many desirable locations.

One that’s right for you.

georgewimpey.co.uk

Please phone our

developments before travelling

to avoid disappointment.

Images are for illustrative purposes only

and show typical George Wimpey interiors

and exteriors.

George Wimpey West Scotland Ltd,

Cirrus Building, Glasgow Airport Business Park,

Marchburn Drive, Paisley PA3 2SJ

Tel: 0141 849 5500

The Harbour, ArdrossanA selection of 2 bedroom apartments, 3 bedroom homes and 3 and 4 bedroom townhouses.

0845 026 5263Sales centre open seven days a week 10am till 5pm

The Pines, BlackwoodA selection of 3 and 4 bedroom detached homes.


Western Brae, KilmarnockA selection of 3 bedroom semi detached and terraced homes.


Victoria Gardens, AirdrieA selection of 3 and 4 bedroom terraced and semi detached homes and 3 and 4 bedroom townhouses.


Visit our website for information

georgewimpey.co.uk/move

It’s simple.Reserve this month, then we’ll sell your property and pay for you to move.*We’ll sell your property. Organise removals. Pay your stamp duty and estate agents fees. And assist with legal fees.

*Offer based on the existing home being valued by our agent and using the easymover scheme, estate agent fees, stamp duty, legal fees and removal costs up to a total amount paid being equal to 6% of the price. On selected properties only, terms and conditions apply. This offer can be withdrawn at any time. All offers are subject to using the recommended authorised mortgage broker who will provide independent advice, details available on request.

GWWS Also Building At 8pp.indd 1-4 20/2/08 12:37:37

Ailsa Gardens, BlackridgeA selection of 3 bedroom terracedand 3 and 4 bedroom detached homes.


Dunsmuir Park, KilmarnockA selection of 3 and 4 bedroom detached and terraced homes and 3 and 4 bedroom townhouses.


Excelsior Gate, MotherwellA selection of 2 and 3 bedroom semi detached and terraced homes.


Kingston Dock, GreenockA selection of 4 bedroom detached homesand 3 and 4 bedroom townhouses.


Manor Gardens, StewartonA selection of 4 and 5 bedroom detached homes.


Orchard Grove, BlackwoodA selection of 3 bedroom semi detached and terraced homes.


Park Gardens, RuchillA selection of 3 bedroom townhousesand 4 bedroom detached homes.


Poplar Grove, ChapelhallA selection of 3 bedroom semi detachedand 4 bedroom detached homes.


GWWS Also Building At 8pp.indd 5-8 20/2/08 12:37:57

Can be adapted for any region to show range of available developments.

Can be 8 page, 6 page or 4 page depending on the number of available developments.



b) Newspaper Insert - 4 page A4

www.georgewimpey.co.uk/600

It’s simple.Reserve this month, get a great deal.1.We pay half your mortgage for 2 years*

2.Move in for £99**

3.Let us sell your property and payfor you to move†

4.Guaranteedrental incomefor 12 months††

georgewimpey.co.uk

FREE 37” LCD TV

Take this

leaflet with

you when

rese

rvin

g your new

George W

impey hom

e1

To avoid disappointment, please contact the relevant Sales Centre for opening times. George Wimpey West Scotland Ltd, Cirrus Building, Glasgow Airport Business Park, Marchburn Drive, Abbotsinch, Paisley, PA3 2SJ. The images are for illustrative purposes only. Prices correct at time of going to press 17/1/08. Offers end Thursday 31st January 2008.

* Offer based on paying a subsidy for the first 24 months equal to 50% of the monthly mortgage interest only payments of the loan amount offered to the purchaser up to a maximumannual interest rate of 6%.

** Offer based on the existing home being valued by our agent and using the easymover scheme, estate agent fees, stamp duty, legal fees and removal costs up to a total amount paidbeing equal to 6% of the price.

† Offer based on paying 5% of the price, stamp duty, £500 legal and £500 mortgage fees.†† Offer based on a sum equal to the guaranteed annual rental figure of 5% of the price. On selected properties only, terms and conditions apply. The offers can be withdrawn at any time

and only one promotion offered on each purchase. George Wimpey is not a mortgage provider and therefore this advert does not constitute mortgage advice. All offers are subject tousing the recommended authorised mortgage broker who will provide independent advice, details available on request. YOUR HOME MAY BE AT RISK IF YOU DO NOT KEEP UPREPAYMENTS ON YOUR MORTGAGE.

1 Offer available on reservations made before Thursday 31st January at 5pm. TV will be supplied on legal completion. Image of TV is for illustrative purposes only.

For full details on all of the offers advertised within this leaflet please speak to our Sales Executives.

FREE 37” LCD TVReserve this weekend and takeadvantage of this amazing offer1


The deal can be easily changed depending on what is being needed at the time.

Can include anything up to 16 developments if back page is used for more site info.

Alternatively, the back page can be used for any other deal or promotion i.e. free TV,

Easymover, a year’s free shopping etc, or to give more space to one specific development

which may be in need of more attention.

It’s simple.Reserve a fabulous new George Wimpey home and take advantage of one of our amazing offers.

What’s Available? Large 4 & 5 bed homes

Where?Located off Dalry Road in Stewarton

How much?From £293,000

Interested?01560 484 766

bLackwooD

Orchard Grove





RuchiLL

Park Gardens





chapeLhaLL

Poplar Grove





aRDRoSSan

The Harbour





bLackwooD

The Pines





aiRDRie

Victoria Gardens





kiLmaRnock

Western Brae





bLackRiDge

Ailsa Gardens





kiLmaRnock

Dunsmuir Park





motheRweLL

Excelsior Gate





poRt gLaSgow

Kingston Dock





StewaRton

Manor Gardens

Not only that, take this leaflet with you when reserving and we will give you a free 37" LCD TV.

1.We pay half your mortgage for 2 years*






c) Site Specific Mailer or Insert - 4 page third A4

Can be adapted for any region to show any development.

The deal can be easily changed depending on what is being needed at the time.

The back page can be used for any other deal or promotion i.e. free TV, Easymover, a year’s free shopping etc.

It’s simple.Reserve now, get a great deal.

georgewimpey.co.uk

FREE 37” LCD TV

Take this

leaflet with

you when

rese

rvin

g your new

George W

impey hom

e1

1.We pay half your mortgage for 2 years*




FREE 37” LCD TVReserve this weekend and takeadvantage of this amazing offer

To avoid disappointment, please contact the relevant Sales Centre for opening times. George Wimpey West Scotland Ltd, Cirrus Building, Glasgow Airport Business Park, Marchburn Drive, Abbotsinch, Paisley, PA3 2SJ. The images are for illustrative purposes only. Prices correct at time of going to press 26/2/08.* Offer based on paying a subsidy for the first 24 months equal to 50% of the monthly mortgage interest only payments of the loan

amount offered to the purchaser up to a maximum annual interest rate of 6%.** Offer based on the existing home being valued by our agent and using the easymover scheme, estate agent fees, stamp duty, legal

fees and removal costs up to a total amount paid being equal to 6% of the price.† Offer based on paying 5% of the price, stamp duty, £500 legal and £500 mortgage fees.†† Offer based on a sum equal to the guaranteed annual rental figure of 5% of the price. On selected properties only, terms and

conditions apply. The offers can be withdrawn at any time and only one promotion offered on each purchase. George Wimpey isnot a mortgage provider and therefore this advert does not constitute mortgage advice. All offers are subject to using therecommended authorised mortgage broker who will provide independent advice, details available on request. YOUR HOME MAY BEAT RISK IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE.

1 Offer available on reservations made before Thursday 31st January at 5pm. TV will be supplied on legal completion.Image of TV is for illustrative purposes only.

For full details on all of the offers advertised within this leaflet please speak to our Sales Executives.

1

Park Gardensoff Balmore Road, Ruchill

0845 026 52453 & 4 bedroom homes plus 3 bedroom

townhouses available

Only a short drive drive from Glasgow city centre

and half an hour from Loch Lomond, Park Gardens is

an ideal place to call home for those searching for the

perfect balance in life. Lorem ipsum dolor sit amet,

consectetuer adipiscing elit, sed diam nonummy nibh

euismod tincidunt ut laoreet dolore magna aliquam

erat volutpat. Adipis elit, sed diam nonummy nibh

euismod tinc.

It’s simple.Reserve a fabulous new George Wimpey

home in January and take advantage of

one of our amazing offers.

Not only that, take this leaflet with you

when reserving and we will give you a

free 37" LCD TV.

1 We pay half your mortgage for 2 years*

2 Move in for £99**

3 Let us sell your property and pay foryou to move†

4 Guaranteed rental income for 12 months††



d) Easymover Mailer or Insert - double sided A4


Any number of Easymover incentives can be included.

Take the stress out of moving homeWith Easymover we’ll sell your property and pay for you to move

Easymover is George Wimpey’s personalised moving programme

For further information on what’s available, specification, and prices please visit georgewimpey.co.uk

Ailsa Gardens, Blackridge 0845 026 5293

Dunsmuir Park, Kilmarnock 0845 026 5293











Current site listing

• Estate Agency Fees • Set Up Costs • Advertising

You move and we pay.With easymover all of these fantastic incentives are PAID...

We can help you sell your existing home - with an impressive range of financial benefits that help right through the moving process, from the sale of your existing property right up to the day you move in to a fabulous new home.

Don’t worry if you have nothing to sell, we can tailor an exclusive deal to suit your own personal circumstances.



e) First-time Buyer Mailer or Insert - double sided A4


Deals and promotions can be changed to suit what is needed at the time.

Is this your first time?We have some fantastic first-time buyer offers to make

stepping onto the property ladder that bit easier

£99 & move in | up to £600 to your mortgage for 12 months | up to £8,000 cashback

‘£99 & move in’

example2 bed home £140,000

5% deposit, stamp duty,

survey fees & legal fees PAID!

Savings could be up to

£9,400

Find your brand new George Wimpey home, pay £99, and move in.

£99 & move in


£600 to your mortgage for 12 months

up to £8,000 cashback

• 5% deposit PAID• Stamp duty PAID• Survey fees PAID• Legal fees PAID


Dunsmuir Park, Kilmarnock 0845 026 5293











Current site listing

We will pay up to £600 per month directly into your bank account for one year.

Go on that dream holiday as well as buying your new dream home with our fantastic cashback offer.



f) Development Location Mailer or Insert - double sided A4


Deals and promotions can also be added if needed.

Target map on front shows how close development is to places of interest, road networks etc.

City centre2.5 miles

Glasgow Fort3.5 miles

Milngavie4.5 miles

Braehead4 miles

Loch Lomond20 miles

Glasgow Airport5 miles

M8 Motorway2 miles

Location Location Location...the fi rst and last lesson in buying property

Park Gardens off Balmore Road, Ruchill

ParkGardensBraehead

2.5 miles

Only a short drive drive from Glasgow city centre

and half an hour from Loch Lomond, Park Gardens is an ideal place to call

home for those searching for the perfect balance in life. Lorem ipsum dolor

sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod

tincidunt ut laoreet dolore magna aliquam erat volutpat. Adipis elit, sed

diam nonummy nibh euismod tinc.

Park Gardensoff Balmore Road, Ruchill

0845 026 52453 & 4 bedroom homes plus 3 bedroom townhouses available




g) easymover literature

*

Making your move easy. from George Wimpey is a professionally designed scheme to assist you move from your

existing property to a brand new George Wimpey home without the expenses normally associated

with moving:

If you choose easymover we promise to:

• Pay your estate agent fees and set-up costs

• Contribute £500 towards the advertising of your property

• Contribute £500 towards your legal costs

• Offer free financial advice that gives you access to some of the best finance packages that are available exclusively to George Wimpey customers

You can relax in the knowledge that the sale of your present

home is being managed by one of our specialist George Wimpey

easymover advisors, and an experienced local estate agent.

Since its launch in 1984, easymover has helped thousands of our

customers to make their move to a new George Wimpey home.

Easymover is simple. We channel our sales and marketing

expertise to the sale of your current property to typically find

a suitable buyer in around six weeks.

Easymover from George Wimpey gives you peace of

mind, security, convenience and professional full-time

management of the sale of your existing home. As part

of the package you will receive free independent financial

advice to help you choose the financial or mortgage

package that is absolutely right for your needs. Plus we

will also pay a contribution towards your legal fees when

you use one of our nominated solicitors.

We recognise that every one of our customers has different

needs and with 60% of our purchasers already choosing to

use easymover, we’ve got a great track record for getting

people on the move.

We’ve got over 100 years of experience of the property

market, so we’re confident that we can offer you the very

best advice to suit your individual circumstances.

Relax.We’ll do everything we can to assist you with the sale of your current home and pick up the costs.

Terms and conditions1. Acceptance onto easymover is at the discretion of George Wimpey. Unfortunately we are unable to take properties on easymover if they are outside Scotland.

2. If for whatever reason your property is not accepted by George Wimpey onto easymover your reservation fee will be refunded in full.

3. Should you decide not to proceed with easymover upon receipt of the valuation of your existing property your reservation fee is non-refundable.

4. We are unable to accept any property onto easymover which has been altered, or is of non-standard construction without the appropriate supporting documentation (e.g. building warrants).

5. We cannot accept any property where the seller attempts to influence the estate agents regarding the valuation of their property. The easymover will be cancelled with immediate effect should the seller be obstructive to viewers.

6. Two estate agents* will value your property. George Wimpey will instruct an independent valuation of your property. The valuation of your property will be passed to our easymover advisors who will then discuss with you the best strategy to sell your property. Your property must be presented in clean and marketable order.

7. You must agree to accommodate all appropriate appointments within five days of signing the temporary reservation form. In signing the easymover terms and conditions you are agreeing to allow us to pass your contact details onto the third parties mentioned.

8. Before easymover can proceed, a satisfactory realistic selling price must be agreed. The selling price will be based on the results of the valuation and survey. Should the instance arise where there is a discrepancy between the valuations, the price will be based on the independent survey instructed by us. All valuations will be based on a sales period of six weeks.

9. You must agree to your property being marketed by your chosen agent with immediate effect (usually seven to ten days from reservation). If your property requires work before it can be marketed we will be unable to take your property on easymover.

10. If there is a delay in putting your property in the market due to reasons not associated to George Wimpey we will have no choice but to terminate the easymover, your paid reservation fee will be forfeited.

11. Your nominated estate agent will market your property for a period of six weeks. The progress of your sale will be reviewed on a weekly basis. If the initial selling price is not fixed i.e. offers over, and after three weeks no firm interest has been received we will offer advice on the best way to generate interest, this could mean reviewing the price of your property. There may be some instances when we believe it would be beneficial to start marketing a property at a fixed price. Again, we will advise you on the best option. It is important to emphasise that you must be realistic in your expectations when selling your property.

12. Should the situation arise that you receive an offer lower than your expectations but the offer is deemed reasonable by the estate agent, we urge you to seriously consider the offer. We will discuss all offers with you. If an offer is rejected where it is deemed to be a reasonable offer, the easymover agreement may be terminated and all costs associated will be borne by you.

13. When positive interest is shown or a firm offer received the easymover time frames may be extended in order to secure the sale of your existing home. This is at the discretion of George Wimpey.

14. A conditional missive will be sent to your solicitor by our legal department, this must be signed and returned to us within 14 days of reserving. By signing a conditional missive you are not legally bound to your proposed purchase from George Wimpey until a buyer has been found for your home and has concluded a missive on your property.

15. Once an offer has been agreed on your existing property and a missive is concluded, you will automatically be committed to the purchase of the George Wimpey property.

16. If a buyer has not been found for your property after an initial six weeks, and up to a maximum of 12 weeks then George Wimpey will cover all advertising and administration costs providing a conditional missive is in place.

17. Your reservation is deemed as temporary whilst your current property remains unsold. George Wimpey will continue to market this plot for sale until you receive a temporary hold on your existing property. Should the situation arise that the plot is sold, your reservation will be moved to another plot on the development.

18. Should you cancel easymover before the end of the maximum term (12 weeks) you are responsible for all costs with your agreement.

* Subject to location as there may only be one estate agent in your area. ML/WS0608

This document will be superseded from 1st December 2008 to reflect the introduction of the Scottish Government’s Single Survey Scheme.Details of how this may affect you can be found at www.homereportscotland.gov.uk

**

7easy selling steps to help you move.

your questions answered.Your easymover scheme sounds too easy, what’s the catch?

There is no catch. If your property is not sold the whole transaction will be cancelled.

Why does George Wimpey offer this type of scheme?

Easymover allows us to monitor the progress of your sale by keeping in regular contact with you and your

nominated estate agent. Having George Wimpey involved in the selling process of your current property,

allows you to maximise our experience and knowledge to typically sell your property in around 6 weeks.

This will minimise any stress or worry and get you on the move to your new George Wimpey home.

When am I committed to the final purchase of my chosen George Wimpey Property?

Once a buyer has been found for your existing property and they conclude a missive to purchase your property.

What happens if I do not want to use your recommended estate agents?

We work closely with a number of estate agents across Scotland that, from our experience, are best-positioned to

market your property. If you decide you do not want to proceed with one of our nominated estate agents, we will

be unable to accept your property on the easymover scheme.

How do I find out the valuation of my property?

Your easymover advisor will discuss the independent valuations with you in order to set a realistic selling price

for your property.

1 Once you have chosen your new home from George Wimpey our Sales Executive will ask you to

complete the following:

• An easymover schedule - this is where you provide us with the details of your existing property

• The ‘Be Sure’ checklist - this document incorporates all the relevant details associated with your

selected plot and development

• A reservation form

• An easymover Agreement, this is the terms and conditions of our easymover scheme

FINAL STEPSOF SALEThroughout the period of the sale, your easymover advisor will be available every step of the way to ensure that your move is as easy as possible.

INDEPENDENTFINANCIALADVICEYou will be contacted by an independent financial advisor whois there to ensure that your mortgage and financial requirements are met satisfactorily.

SALE OF YOURPROPERTYIf you agree to proceed, the sale ofyour property will commence immediately.

YOURVALUATIONOnce your property has been valued the estate agents will discuss the valuations with our easymover advisors. They will contact you to discuss the valuation of your property with you.

PROPERTYSURVEYYour contact details will be forwarded onto the nominated estate agents and independent financial advisors. George Wimpey will also instruct an independent survey of your property.

OUR EASYMOVERADVISORS WILL CALL YOUYour details will be given to our easymover advisors, and they will call you within two days of reserving your new George Wimpey home.

CHOOSE YOUR NEW HOMEOnce you have chosen your new George Wimpey home, we will explain how to use our easymover scheme, and help you to complete the required paperwork to begin the process.

2 The Sales Executive will pass your details to our easymover advisors who will call you within two days of your

reservation of a new George Wimpey home. Your contact details will be forwarded onto the nominated

estate agents and independent financial advisors. George Wimpey will also instruct an independent survey

of your property.

3 Once your property has been valued the estate agents will discuss the valuations with our easymover advisors.

It is the responsibility of our easymover advisor to discuss the valuations with you. Our easymover advisors

will also discuss the best strategy to market your property to best effect. You are under no obligation to accept

our proposal.

4 In most cases and whenever possible, your nominated easymover advisor will visit you at home to go

through all the necessary details.

5 If you agree to proceed with easymover, the sale of your property will commence immediately.

The good news is we will pay the estate agent’s set-up fee, £500 towards advertising your property along

with the estate agent’s fees upon securing a sale and £500 towards legal fees. Plus we’ll offer free

independent financial advice, essentially saving you thousands of pounds.

6 As part of the easymover agreement you will be contacted by an independent financial advisor who

is there to ensure that your mortgage and financial requirements are met satisfactorily. It is a condition

of the sale that you discuss how you plan to finance the purchase of your new home. If you do not use

the service of the independent financial advisors, you must provide proof of how you intend to finance

the purchase of your new home.

7 Throughout the period of the sale, your easymover advisor will be available every step of the way

to ensure that your move is as easy as possible.

What happens if I am unhappy with the valuation?

You are under no obligation to accept the valuations offered. However, if you do not wish to take advantage of

the easymover scheme but want to proceed with the purchase of the George Wimpey home you will need to

re-reserve and sign a missive within 16 days. You will then be responsible for selling your own property.

How do I know the valuation on my property is correct?

George Wimpey has no involvement in the valuation of your property. The two independent estate agents

assigned to your property will conduct a professional valuation to be carried out on your current home.

This is the same process that you’d undertake to put your home on the market for sale.

What happens if I get an offer for my property that I am unhappy with?

All we ask is that you seriously consider any offer, within reason, made on your property. If the offer is deemed

as an acceptable offer by the estate agent we would strongly advise you to accept.

What happens to my reserved George Wimpey home whilst my existing property is being marketedon easymover?

We will continue to market the George Wimpey property keeping you advised of any interest. We will, however,

not take another easymover reservation on this plot whilst we are marketing your existing property.

What happens if someone else is interested in the plot I have reserved?

We will contact you to discuss all the options available.

Why do I have to put my house on the market straightaway?

This is in order to allow maximum marketing time of your property and to secure your chosen plot.

What happens if the buyer of my existing home has an entry date earlier than the entry date to theGeorge Wimpey property?

Unfortunately, this can sometimes happen, as it does when selling your own property without easymover.

It will be your responsibility to arrange alternative accommodation and storage.

What happens if the buyer of my existing home has an entry date later than the entry date to theGeorge Wimpey property?

In some instances we may ask you to move in earlier. If this is the case, we will discuss the ways in which

George Wimpey may be able to assist you to make this move.

Will George Wimpey cover rent or storage if I have to move out of my current property early?

The easymover scheme does not cover rent or storage costs. It is a scheme to assist you with the sale of

your existing property where our obligation is to meet the costs relating to the sale, but is limited to estate

agents fees, advertising fees, set up costs and a contribution to legal fees.

What do we have to pay George Wimpey if our current property does not sell?

There are no costs to pay providing you have adhered to the terms and conditions of our easymover

scheme. A copy of these are on the reverse of this leaflet.

If my property does not sell, is my reservation fee refundable?

Under the terms and conditions of a reservation, easymover or otherwise, your reservation fee is

non - refundable. Your reservation fee is transferable to another George Wimpey property provided you

re-reserve within 12 months of your original reservation.

Other material for this include;

• Press advertising

• Pull up banners and display stands in sales centres, etc.



a) Tactically Reserved Champagne Tasting variable data mailer - 6 page third A4

THE LATEST VINTAGE NOW AVAILABLE AT BURGESS VIEW

Come along to George Wimpey’s Burgess View development at leafy Barnton Grove on Saturday 2nd June, 2007 between 12-4pm to savour our final release of apartments and enjoy an exquisite complimentary vintage champagne tasting.

As a guest of our renowned expert, you’re invited to sample the sensational taste experience of famous champagnes such as Bollinger, Veuve Clicquot, Moet & Chandon and Dom Perignon in the stylish surroundings of our exclusive two bedroom show apartment.

Burgess View has been built with meticulous care and attention to detail and all apartments come with an impressive specification including fully fitted designer kitchen from European brand Mirari, and sanitary-ware from Roca as standard.

Just nine apartments remain some boasting stunning views over The Royal Burgess golf course. Special tours can be arranged during the day so you can appreciate the benefits of this tranquil, picturesque and exclusive location for yourself. If you decide to make Burgess View your new home we will present you with a 6 bottle case of vintage champagne when you move in.

FREE BOTTLE OF CHAMPAGNE FOR EVERY VISITOR!Name:................................................................................................................................................................................................

Address: .......................................................................................................................................................................................

........................................................................................................................................................................................................................

........................................................................................................................ Postcode:..........................................................

Tel No: .............................................................................................................................................................................................

Please tick if you would like to receive more information on the latest apartments at Burgess View.

Customers visiting the development between 12 noon-4pm and taking part in the tasting and a tour of the show apartment will be entitled to a free complimentary bottle of champagne. One bottle of champagne per voucher. All champagne is subject to availability and is limited to the first 100 customers producing this voucher between 12pm-4pm on Saturday 2 June, 2007. All recipients of free champagne must be 18 years or over. Vouchers are not transferable, and photo-copies will not be accepted. Case of champagne offer is available until 30 June 07, there is no cash alternative (This offer applies to new customers only).

General terms and conditions:All customers taking part in the complimentary champagne tasting must be aged 18 years or over, and should drink responsibly. Please do not drink and drive–use an alternative mode of transport to get to the event. George Wimpey reserves the right to refuse admission to the event, and to terminate the event at any point

!

MrsArmstrong

George Wimpey East Scotland Ltd, 1 Masterton Park, Carnegie

Campus, Dunfermline, Fife KY11 8PL Tel: 01383 845 700

*Terms and conditions apply. Images shown are of typical George Wimpey Homes.

Vintage Champagne

specially reserved...

Armadale, North Fells 01383 8457452, 3 , 4 & 5 bedroom homes

Broughty Ferry, Manor Gait 01382 530 3834 & 5 bedroom detached homes

Burnt Island, The Inches 01383 8457453 , 4 & 5 bedroom homes

Dunfermline, Carnegie Fields 01383 842 5763 & 4 bedroom detached homes

Edinburgh, Burgess View 0131 339 03061, 2 & 3 bedroom luxury apartments

Edinburgh, Harbour Green 0131 552 06672, 3 & 4 bedroom apartments

Edinburgh, Meggetland Heights 0131 455 82622 & 3 bedroom luxury apartments

Eyemouth, The Steadings 01890 752 8543 bedroom semi-detached and 3 & 4 bedroom detached homes

Kelty, Redmond Vale 01383 839 4132 & 3 bed semi detached and 3, 4 & 5 bed detached homes

Kirkcaldy, Hollybrae 01592 264 9583 , 4 & 5 bedroom detached homes

Tullibody, Ochil View, 01259 729 4273 & 4 bedroom homes

Our

cur

rent

site

list

ing

Reserve a new home at Burgess

View and you will receive

£2,000 **

of George Wimpey Options,

to make it an extremely

good year!

**£2,000 of Options Vouchers will be paid on completion. Offer ends 30th June 07 at 5pm.

... for You

Armstrong


Full site listing can be kept in or can be replaced with location maps if needed.

Deals and promotions can be changed to suit.



b) Door Knocker variable data mailer - 6 page third A4

George Wimpey East Scotland Ltd, 1 Masterton Park, Carnegie

Campus, Dunfermline, Fife KY11 8PL Tel: 01383 845 700

*Terms and conditions apply. Images shown are of typical George Wimpey Homes.

We’ve got a beautiful new home with your

name on it!

ROBERTSON

**£1,000 of Options Vouchers will be paid on completion. Offer ends 31/7/07 at 5pm.

Mr Robertson, reserve a new home at The Steadings before31st July 07 and you will receive

£1,000**

of Options, absolutely FREE!

And you can also take advantage of our exclusive package

Which offers these additional financial benefits:

• Estate Agency Fees Paid

• Advertising Fees Paid

Please contact us for full details

How to find us

Don’t miss your chance to own a great family home in the pretty coastal town of Eyemouth. Our development of 87 homes offers a wide choice of impressive two, three, and four bedroom detached family homes from our sought after Riverside collection.

The Steadings is situated in the quiet area of Acredale,

just off the A1 between Berwick-upon-Tweed and

Dunbar. This unspoilt corner of south-east Scotland has

stunning coastal views over the North Sea, whilst the

town itself is a vibrant thriving community, with plenty of

amenities and lots to keep you active.

Since we opened at The Steadings, we’ve enjoyed a

great response from the local market. Many people have

been waiting some time for a new-build developer to bring

family homes to the area, so we’re delighted to be the first.

You can also bring your very own personal touch to your

fabulous new home before you move in by fitting items

from our extensive range of options. From the latest

range of real wood and laminate flooring, an extensive

range of Amtico and Karndean flooring, to an impressive

range of kitchens, tiles, bathroom sanitary-ware, as well as

funky designer lighting, taps and radiators – there’s just

so much to choose from.

Visit The Steadings soon and see for

yourself the quality, style and value of

a new George Wimpey Home.

or call 01890 752 854 for further details

The Steadings is open seven days a week from 11.30am -5.30pm

£20Mr Robertson, visit The Steadings and receive

of Marks and Spencer’s vouchers compliments of George Wimpey.

Use this voucher and receive £20 of Marks & Spencer’s vouchers, when you visit The Steadings in Eyemouth.The Marks and Spencer vouchers will be sent out by post from George Wimpey Head Office. This voucher is not transferable for cash and is only valid on this development. Offer ends 31/7/07.


Location maps can be kept in or can be replaced with site listing if needed.

Deals and promotions can be changed to suit.



c) Cut out ‘shaped’ mailers

Tactical and consistent direct mail messages aimed at specifically

targeted areas within 5 miles of a development. e.g. a previous

development over 5 years old.

Targeted campaign with Tesco



c) Cut out ‘shaped’ mailers (cont.)

Seasonal campaigns



c) Cut out ‘shaped’ mailers (cont.)

to Mr. J. Kilmarnock Name

Address line 1

Address line 2

Post code

* Part Exchange is available on selected plots only and subject to availability. Terms and conditions apply. † Gift vouchers will be issued upon legal completion. Gift vouchers for the value of £500

will be redeemable at Silverburn or Braehead shopping centres.Please ask our sales executives for more details.

Offer ends 09/11/08 at 5pm.

Move into a fabulous new home atDunsmuir Park, Kilmarnock by Christmas with our

Part Exchange Package*

And we’ll give you £500 towards your Christmas shopping†

0845 671 3164georgewimpey.co.uk

Please contact us for more details

We can make all your

Christmas wishescome true!



Health Club promotions

a) leaflet

Free Health Club Membership

As a thank you for buying a fabulous new home at OCHIL VIEW, tullibody

please accept 2 months free membership at the exclusive Bodysense Health &

Leisure Club in the Paramount Stirling Highland Hotel with our compliments.

All you have to do is take this leafletto the Bodysense reception and they

will do the rest.

Offer ends April 30th 2008. Offer is only available to first time buyers of each George Wimpey home. Every household will receive the 2 month membership regardless of family size. Offer is subject to availability. Each adult membership will include a full induction and personalised programme.

Buy a new home at

ochil view, tullibodybefore april 30th 2008

and choose £500

of luxury options

absolutely FREE of charge.

ExclusiveMembers’ Offer

www.georgewimpey.co.ukThis offer is available to current members of Bodysense health & leisure club and

is in addition to any advertised promotion. Offer ends April 30th 2008.

a) postcard

Buy a new home at

ochil view, tullibody

before april 30th 2008 and

choose £500 of luxury Options

absolutely FREE of charge.

ExclusiveMembers’ Offer

For more details on Ochil View and other developments... www.georgewimpey.co.uk

a) ‘pull up’ banner



Thomsons Holiday Voucher Promotion


Value of promotion can be changed to suit.

Back of sheet can also be used to include site listing, location map, or any other relevant information.

£5,000of holiday vouchers FREEWhen you reserve a new George Wimpey home at Park Gardens before February 10th 2008

georgewimpey.co.uk

Your passport to a fantastic future!Visit our fantastic Park Gardens Showhomes today...and see for yourself

our beautiful range of luxury family homes.

up to

2, 3 and 4 bedroom luxury homes available

Showhomes

open 7 days

Terms and conditions apply, please contact a Sales Executive for full details.

a) Single or double sided A4 mailer, insert or leaflet

Other material for this promotion could include;

• Press advertising

• Radio advertising

• Pull up banners and display stands in sales centres, shopping centres etc



Refer A Friend Promotion


Value and incentives of promotion can be changed to suit.

a) poster & vouchers

Your Name: .........................................................................................................................................................................................................

Address: ...................................................................................................................................................................................................................

.................................................................................................................................................Postcode: ..............................................................

Tel: ...................................................................................................... E-mail: ......................................................................................................

Your Friends Name: ....................................................................................................................................................................................

Address: ...................................................................................................................................................................................................................

.................................................................................................................................................Postcode: ..............................................................

Tel: ...................................................................................................... E-mail: ......................................................................................................

George Wimpey West Scotland Ltd

1 2

Development: ................................................................................................................................................................................................ Plot: ......................................... Date of reservation: / /

£1000 Discount VoucherThis voucher entitles the bearer to £1,000 discount from any George Wimpey West Scotland new home purchased before 31/12/09. Just hand this voucher on reservation to a Sales Executive on any George Wimpey West Scotland development to validate*.

George Wimpey West Scotland Ltd

At George Wimpey we fully understand the benefits that a personal recommendation can deliver. That’s why we’ve developed a rewards promotion that pays £500 for every recommendation that leads to a sale.

Thanks for visiting George Wimpey, if you can think of any of your friends who may be thinking of a move, write your details in section 2 of the vouchers enclosed and ask your friends to take it with them if they visit any George Wimpey West Scotland development. If they decide to purchase a fabulous new George Wimpey home you’ll receive £500 and they will also get £1000 discount off the purchase price of their beautiful new home. Please see terms and conditions on reverse*.

Refer your friendsand earn £2,500

up to

Refer a friendAt George Wimpey we fully understand the benefits that a personal recommendation can deliver. That’s why we’ve developed a rewards promotion that pays for every recommendation that leads to a sale.

To receive your refer a friend vouchers take this leaflet to your nearest George Wimpey development and have a look round our wonderful showhomes. Our Sales Executiveswill then give you full details of this promotion.

and receive up to £2500

George Wimpey East Scotland, 1 Masterton Park, Carnegie Campus,Dunfermline, Fife KY11 8PL. Tel: 01383 845 700. terms and conditions apply.



Christmas Gift Promotion


Gifts of promotion can be changed to suit.

Other marketing material is also available including pull up banners, ad trailers and press advertising.

a) A1 Exterior Sales Centre Board

Complete the purchase of your new home by December 21st...

and pick out a fabulous Christmas Present, with the compliments of George Wimpey!

Christmas Gift ListChoose one of the following which will be delivered to you provided you complete the purchase of your new home before 21st December 2007

• £1000 John Lewis Vouchers

• £1000 Sainsbury Vouchers

• £1000 Marks and Spencer Vouchers

• £1000 Argos Vouchers

• Apple i-Pod classic 80GB with Bose sound system plus 37in Toshiba LCD TV

• Selection of Fine wines delivered Dec, April, Aug and Dec 08 (from Oddbins, value £250 per delivery)

• £1000 of vouchers from Goldsmiths Jewellers

• 20 inch i-mac computer

• Landscape your garden to the value of £1000

Terms and Conditions apply, please ask for full details.

b) Leaflet


Complete the purchase of your new home by December 21st...

and pick out a fabulous Christmas Present, with the compliments of George Wimpey!

Terms and Conditions: This offer applies to selected plots on the development, please ask our Sales Executive for more information. At reservation you will be asked to select ONE of the gifts listed. You must complete on your new home on or before the 21st December 2007 to qualify. If completion does not take place on or before this date you will forfeit your right to your free gift. If the completion is delayed due to George Wimpey delaying the entry date you will still qualify for your free gift. The Sales Executive will complete the relevant form stating which gift you have selected which you must sign at point of reservation. Once you have selected your free gift we are unable to change your selection. George Wimpey are not responsible for the maintenance or repair of any of the goods supplied or purchased with the vouchers, the guarantee is directly with the supplier of the goods If you have chosen to have your garden landscaped we will issue you with a cheque for £1000 to spend with your chosen landscape gardener. This offer supercedes all other offers and cannot be used in conjunction with any other offer from George Wimpey. George Wimpey reserve the right to cancel this promotion at any time. This offer closes on Sunday 18th November at 5pm

Christmas Gift ListChoose one of the following which will be delivered to you provided you complete the purchase of your new home before 21st December 2007

• £1000 John Lewis Vouchers

• £1000 Sainsbury Vouchers

• £1000 Marks and Spencer Vouchers

• £1000 Argos Vouchers

• Apple i-Pod classic 80GB with Bose sound system plus 37in Toshiba LCD TV

• Selection of Fine wines delivered Dec, April, Aug and Dec 08 (from Oddbins, value £250 per delivery)

• £1000 of vouchers from Goldsmiths Jewellers

• 20 inch i-mac computer

• Landscape your garden to the value of £1000


Terms and Conditions: This offer applies to selected plots on the development, please ask our Sales Executive for more information. At reservation you will be asked to select ONE of the gifts listed. You must complete on your new home on or before the 21st December 2007 to qualify. If completion does not take place on or before this date you will forfeit your right to your free gift. If the completion is delayed due to George Wimpey delaying the entry date you will still qualify for your free gift. The Sales Executive will complete the relevant form stating which gift you have selected which you must sign at point of reservation. Once you have selected your free gift we are unable to change your selection. George Wimpey are not responsible for the maintenance or repair of any of the goods supplied or purchased with the vouchers, the guarantee is directly with the supplier of the goods If you have chosen to have your garden landscaped we will issue you with a cheque for £1000 to spend with your chosen landscape gardener. This offer supercedes all other offers and cannot be used in conjunction with any other offer from George Wimpey. George Wimpey reserve the right to cancel this promotion at any time. This offer closes on Sunday 18th November 2007 at 5pm

Christmas Gift List

Development: .........................................................................................................................................................................................

Purchasers Name: .................................................................................................................................................................................

Date: ................................................ Plot Number: ................................................. Est DOE: .................................................

Please 4 your choice of the following gifts. Your gift will be delivered to you provided you complete the purchase of your new home before 21st December 2007.

£1000 John Lewis Vouchers

£1000 Sainsbury Vouchers

£1000 Marks and Spencer Vouchers

£1000 Argos Vouchers

Apple i-Pod classic 80GB with Bose sound system plus 37in Toshiba LCD TV

Selection of Fine wines delivered Dec, April, Aug and Dec 08 (from Oddbins, value £250 per delivery)

£1000 of vouchers from Goldsmiths Jewellers

20 inch i-mac computer

Landscape your garden to the value of £1000

Signed .................................................................................................................................................................. Purchaser

Signed ................................................................................................................................................................. Purchaser

Signed ................................................................................................................................................................. Sales Executive

c) Gift List Form



Easter Promotion


Gifts of promotion can be changed to suit.

a) Press advertising



Multi media Promotion

The ESPC plasma screen is sited in a prominent position within the centre. We can utilise existing footage of the St.

David’s Gardens showhome to provide a strong visual presentation with an aggressive pricing or deal message.

a) ESPC plasma screen presentation

Part Exchange this weekend at St Davids Gardens



Multi media Promotion

As it becomes increasingly difficult to reach potential customers through main stream media. Key demographic

groups can be targeted with a tailored interactive DVD delivered by mail. These DVD’s will contain development

information inc. showhome 360’s and the latest deals which can be viewed on TV or PC.

b) Tactical CD-Rom direct mail campaigns



Email campaigns

This eBlast campaign for George Wimpey was an initiative in partnership with The Scottish Sun, over 12,000 emails were delivered to members of ‘MySun’, the Sun’s online

membership area. The eblast campaign showcased a selection of specially discounted part exchange deals with a direct link to a new micro-site we have created for

George Wimpey’s easymover and part exchange initiatives.

a) Tactical eBlast and micro-site

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