Show Marketing ROI in Times of Show Marketing ROI in Times of Slow EconomySlow Economy

With Melani Gordon • CEO/Founder

ContentsContents• Who is gWave?

• Your Opportunity

• Live Assessment

Who is gWave? Who is gWave?

• We are a multifaceted, driven and highly motivated online marketing team.

• 10+ years of industry experience

• gWave will produce results for you and • gWave will produce results for you and your customers.

What services & solutions do we provide?

Who is gWave? Who is gWave? • Web Design & Development

– Planning and creating online presence for your business, customers and much more.

• Organic Search Engine Optimization (SEO)

– Optimizing your: Site Content, Site Design and Architecture, Meta Tags, Titles and Descriptions

• Paid Search Services

– Paid Inclusion

– Pay Per Click- bid on certain keywords in Google & Yahoo.

• Email Marketing

– Direct distribution, newsletter design and distribution

Who is gWave? Who is gWave?

• Online Media Buying

– Rich media, flash ads, streaming video

• Web Traffic Analysis

– Monitoring and ROI tools for Search Engine campaigns

• Rich Media

– Create richer Flash training and presentations. Change – Create richer Flash training and presentations. Change the way you train, present to and connect with your audience.

• Business Consulting, Branding & PR

– Web strategy and planning, process outlining, technical consulting, site audits

Your OpportunityYour Opportunity

• When the economy slows down and business begins to slack, the marketing budget is typically the first thing to be cut.

• This makes it even more difficult to target the right customers. customers.

• However, internet marketing makes it possible to spend less money than a traditional advertising campaign and generate the same, if not more return!

• The benefit is clear, when fewer competitors are advertising, the ones that continue or increase their advertising become more visible to the consumer

Your OpportunityYour Opportunity

•Online ads expected to generate $19 billion by 2009.

•Ecommerce transactions to total $329 billion by 2010, which represents 13% of total US Sales.

•Online advertising can boost brand impact at 60% less cost than piling on more offline ads.

•50% of SMB firms attributed some portion of their annual sales to their online presence.

•40% of consumers cite search engines such as Google and Yahoo as the chief way they research products.

Source: Jupiter Research, Forrester Research

Your OpportunityYour Opportunity

BONUS SLIDE: How to win during a down market?

• 2009 10% of all US ad dollars will go online

• Internet is 20% of overall media consumption in the US

• US advertisers invest only 7.5% of their budget online• US advertisers invest only 7.5% of their budget online

Tremendous potential for marketplace growth

Search Engine Search Engine MktMkt

AssessmentAssessment

PPC tracking

• separate major campaigns

• conversion tracking is key

AssessmentAssessment

Call Tracking

becomes paramount

for client campaigns

AssessmentAssessment

•Can you track your internet leads/inquiries all the way to a sale?

•360 degree view is most important

AssessmentAssessment

AssessmentAssessment

AssessmentAssessment

What are your competitors doing in times of a economic downturn?

• KeywordSpy.com

• Compete.com

• HitWise.com

• ComScore.com

Melani GordonCEO/Founder

gWave Consulting, Inc.121 Broadway Ste. 327San Diego, CA 92101

p: 619-224-2455 ext 7f: 619-330-1977

www.gWaveConsulting.comLinkedIn: www.linkedin.com/in/gwave

Accelerated Internet Marketing. Profitable Results.