GWC2012 - Scott Schnaars - Una mirada internacional de la tendencia

#GWC2012 @schnaars@badgeville

Scott SchnaarsGM EMEA

@schnaars@badgeville


#GWC2012

20-Minutes of

@Schnaars


#GWC2012

4-Things5-Minutes

Each+ a question or two


#GWC2012This presentation is NOT highly-confidential, proprietary, extra-

super-duper top secret or otherwise restricted in a

corporate governance kind of way.

Please tweet, blog, like, link, post, friend, share, snap,

photograph, pin, thumb up or down, vote, star, cheer, fan or

whatever verb you’re in to.

We are all friends.


#GWC2012

1. It’s All About Behavior2. Game,

Reputation & Social Mechanics3. Who is

Badgeville?4. Who does this

stuff?




845 Million Active Users

2 Billion Minutes of Play Per Day

60 Hours of Video Uploaded Per Minute

Common Theme : H I G H LY E N G A G E D U S E R S


THEN THERE’S THE REST OF US

STRUGGLING TO ENGAGE YOUR CUSTOMERS AND EMPLOYEES

CUSTOMERS EMPLOYEES






#GWC2012




stuff?


What is Gamification?

Gamification is:

Game Dynamics integrated into a non-game experience in order to hit a business objective


http://www.flickr.com/photos/lucgaloppin/6324319212/


New Context is not the GoalGamification isn’t just adding games


If you put an Xbox in the break-room, have you ‘gamified’

work?

New Context is not the Goal


What is Gamification?Something put on a site or

into an activity, to increase:

• Stickiness• Time on site• Sharing• Content creation• Registration• Purchases• Valued Behaviors


BEHAVIOR MANAGEMENT

EMPLOYEE MOTIVATION

EMPLOYEE OPTIMIZATION
















aa a

Build Your Engagement Layer

Drive, Measure, & Reward High Value

Behaviors with Smart Gamification

Socialize, Recommend, and

Notify Users about Contextually Rich

Behaviors

Elevate User Status Across All Your Communities of

Engagement

Game Mechanics Social Mechanics Rank & Reputation


What Does An Engagement Layer Do?

Provides Lift:- Engagement

- Retention- Commerce- People


#GWC2012




stuff?


The Behavior Platform


Drive Desired Behavior Everywhere


STATUS AND REWARD VALUE

WITH A HIGHLY SOCIAL EXPERIENCEYOU CAN DELIVER MEANINGFUL

LOW-COST REWARDS

Reputation, Status, Badges, Levels, Icons

RECOGNITION ($)

Early/VIP Access, Moderation Powers, Stronger Votes

PRIVILEGES ($$)

Discounts, Free Shipping, Prizes

MONETARY ($$$)

SOCIALNESS OF SITE

PER

CEIV

ED

VA

LU

E O

F R

EW

AR

D


2 0 0 + W O R L D C L A S S C O M PA N I E S

5.1.2012

GREEN TECHMEDIA FINANCE

RETAIL / ECOMMERCE & DEALS

TECHNOLOGY

HEALTH & EDUCATION TELCO

CPG / CONSUMER

BRANDS


#GWC2012




stuff?





DELOITTE’SCHALLENGE

182,000 Consultants on the road, meeting with high value clients

How do you get them to share those high-value interactions with relevant colleagues?


WHO—WHAT—WHERE APP POWERED BY BADGEVILLE


BUSINESSRESULTS

Increase sharing in social intranet

Rewards drive additional high

value behaviors

Improved expertise location

EMPLOYEE-FACING



10% increase in “Ask a Question”27% increase in “Answer a Question”55% increase in “Comments”60% increase in “Votes"


2 0 + A R O U N D E M E A


Saatchi & Saatchi found that more than 75% of

18- to 45-year-old respondents in the U.S.

were "extremely, very or somewhat interested in working for a company

that uses gamification as an incentive


Wanda Meloni, M2 Research, projects the market to reach $242 million in 2012 (more than double the 2011 total), and to climb to $2.8 billion in 2016.


By 2014, more than 70 percent of Global 2000 organizations

will have at least one "gamified" application,

according to Gartner, Inc.


Thank YouScott Schnaars

GM EMEA@schnaars#GWC2012

Date post:	15-Dec-2014
Category:	Business
Upload:	gamificationworldcongress
View:	203 times
Download:	1 times

GWC2012 - Scott Schnaars - Una mirada internacional de la tendencia

Business