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IGNITIONISSUE #2
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WHO WHO
We are 600 creative inds strong, spread across continents, acting as one.
WE ARE A GLOBALIDEAS SHOP, AN
AGENCY WITHUNCONVENTIONALDNA.
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e bright, new technologies of now are bringing huans togethernever before. In just one click, we can share our innerost
oughts with a illion other inds.
can swap pictures of kittens. We can bring down governents.
should feel like gods.
t soehow we dont.
cause ostly what we feel is nub.
sees weve switched on soething that we cant switch off.e current of inforation is endless now; it knows w here we workd it follows us hoe. It bo bards us with ultichannel assaultsour tie and attention, and the ore it continues, the ore
sensitied we becoe.
the big question is this: In a world ade nub by digitalise, what can any business or brand do to ake itself relevantain? Why should anyone care?
is the question we reinvented our copany to answer.
ter three decades helping world-class businesses succeed, weve had the courage to change our culture.
tirely.
e kind of ideas our clients need now can coe fro anywhered take any for, so weve swept away the creative apartheid.
These ties dean d an agency with unconventional DNA, a collectivetea of influencers, curators, editors, thinkers, inventors andproducers.
With all the energy, exciteent and passion of a start-up wehave created a global ideas shop.
We are 600 creative inds strong, spread across continents, actingas one. United by a single purpose: to produce ideas that ignite.
These unstoppable ideas, fired by eotion, are behind everythingwe want to achieve for our clients. Eotion is the key to intiacybetween businesses, brands and people. Its there in every choicehuans ake, whether theyre buying laptops or signing illion-dollar contracts.
Ideas that ignite eotions are ideas that ignite business decisions.
And our right to exist as a co pany depends on our ability to findthose expansive ideas on every project were given and everysingle day we coe to work.
We will never be afraid to do w hatever it takes to ake businessesand brands atter to people again.
WE ARE GYRO.
A world alive withconnectivity is becoing
nub to businessesand brands.
WHAT A TImE TOBE ALIVE
WHO WHO
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Denver.A day in the office.
San Franciscotaking a break
Copany meetingGetting into the speech
madrid? Thats right!Suer Away Day.Todays special
Suer Away Day.missing
Chicago news.The Hanson brothers have been spottedin Chicago. And apparently they are
Kansas City Chiefs fans
Give and GainThe London office tea during their
gardening project iproving 15 gardensin a local sheltered housing centre.
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There is only
one unoWe have front doors in lots ofplaces, but to go through any one ofthe is to enter the sae creativespace. Weve erased the borders,taken down the walls and reovedthe silos. We are one P&L around theworld, with one agenda.
AT GYRO WE CALLTHIS CULTURE UNO.Its how we ensure nothing coesbetween a client and an idea thatcould transfor their business. As
far as we know, this U NO cultureis unique.
EUROPE
: Asterda: London: madrid: manchester: munich: Paris: Stockhol
ASIA
AUSTRALIA: Sydney*
CHINA: Beijing*: Shanghai*
INDIA:
: Bangalore*: Delhi*: mubai*
RUSSIA: moscow*
UAE: Dubai
NORTH AmERICA
: Cincinnati: Chicago: Denver: New York: San Francisco: Washington, DC
SOUTH AmERICA
: So Paulo*
OUR UNO mAP:
*Associate Partner
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Our unique process puts the spark of eotioninto every creative brief we write.
Our challenge is to ake our clientsproducts and services shine. Our strategyust be to find that touchpoint where anincontrovertible product truth collideswith a deep consuer insight.
WE HAVEIGNITION
Its only when we involve the business decision-aker or consuer in a huanly relevant waythat we know we have succeeded.
THATS THEIGNITION POINT.What happens next is a chain reaction ofcreative thinking coing fro every quarterof our copany, an explosive process thatdraws upon all of the diverse talents andcelebrates every channel of counicationopen to our clients.
We work this way because ideas can no longerbe the preserve of one agency discipline.
We know that to solve odern business problestoday in an ever-changing digital world requiresan agency to have a group ind as eclectic andwell-connected as the world itself has becoe.
WRITE ONTHE DOTTED LINE
Identify and exploreNEW AND mORE RELEVANTterritories to interactand entice our audience.
HOW HOW
The gyro ignition method
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EXPANSIVEIDEAS
The Ignition Point is alwaysjust the beginning.
Never an end in itself but thetrigger for an explosion ofideas that can expand forever.
Were not lighting fireworks here.This is BIG BANG stuff.
WHATWE START
DOESNTSTOP
WHAT WHAT
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No consuer ever saidI love how the poster is justlike the website.
We need ideas that ean soething to people. We can (and do) invent those ideas,but its also about what we find in the world, the connections we see and how webring it all together.
Were creatives, but were also curators.
At the heart of our way of working is what we call the Curation Session (not thatthe nae is iportant; we could have easily naed it Kevin or Idea ProcessX3000; how it works is the interesting part).
The Curation Session is when we get together to do whatever it takes to go beyondthe conventional boundaries of integration.
And we do need to go beyond integration as usual. We have to do ore than justadapt one idea to work in ultiple forats. Thats an exercise largely irrelevantto people in the real world. There has to be ore to it than siply coordinatingcounication channels to hit people fro as any directions as the edia spendcan afford. That process has undoubtedly contributed to the ind-nubing noise ofodern counications.
In a Curation Session, we ask: What can we do in each counication channel toexpand upon our idea, to create it in new and different ways? We ask: How can weproperly integrate into peoples lives, where can we help, what do we share? Itsnot just about deploying sales essages; its about finding ideas that atter.
HOW HOW
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A LOT OF PEOPLE YOU KNOWALREADY USE OUR GLOBAL
IDEAS SHOP
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GOOD THINGS HAPPEN WHEN
GOOD THINGS HAPPEN
Our stated ission is to create ideas that are huanly relevant.
And that spirit extends beyond the paid work we do for our clients.We are forever curious about how we can use our talents and our tie tohelp the people around us in the counities where we ply our trade.
For us corporate social responsibility is not an obligation. Itsan opportunity. It enriches our understanding of huan nature
and akes the work we do far ore eaningful.
We created the G foundation a decade ago on the principle thateveryone deserves a chance: inner-city school children, local
charities, aspiring athletes, failies coping with HIV/AIDS to naejust a few. Our work ranges fro arketing and business support,
internships, literacy progras and fundraising.
Inspiring local childrenLondon Office
the G foundation
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AmSTERDAmice
Peperstraat 71011 TJ AsterdaThe Netherlands....+31 (0)20 320 97 99mICHELLE HENLEYECD/[email protected]
CHICAGOice
20 West Kinie StreetSuite 1400ChicagoIllinois 60654USA....+1 312 595 0203
BRIAN [email protected] [email protected]
World TradeCenter1625 Broadway,Suite 2800Denver, Colorado80202USA....+1 303 294 9944DAPHNE FINK [email protected]
CAmERON [email protected]
The DENVEROffice
7755 montgoeryRoad,Suite 300Cincinnati, Ohio45236USA....+1 513 671 3811
ADRYANNA [email protected]
mIKE [email protected]
CINCINNATIice
1204 BusinessCentral Towers(A)Dubai media CityDubaiUAE......+971 (0)4 4331864 / 1866
LUCY [email protected]
FIONA [email protected]
The DUBAIOffice
3rd floor,The ChabersChelsea HarbourLondon SW10 0XFUK......+44 (0)20 7351 1550
The LONDONOffice
HUmANS AT WORK
WHO WHO
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CHRISTOPH BECKER ceo + cco, [email protected]
mADRIDice
Calle Alcal 143,3d28009madridSpain....+34 914 323 224
CAROLINA [email protected]
mUNICHice
Auenstrae 3780469munichGerany....+49 (0)89 7677 340
HOLGER [email protected]
mARTIN [email protected]
31 West 27th Street11th FloorNew YorkNY 10001USA....+1 212 915 2490
KEITH [email protected]
The NEW YORK CITYOffice
3rd floor8 Exchange Quaymanchester m5 3EQUK....+44 (0)161 876 5522
DANNY [email protected]
mANCHESTERice
20, Rue mirabeau75016ParisFrance....+33 (0)1 45 24 48 00
DIDIER [email protected]
The PARISOffice
1025 SansoeStreet,San Francisco,California 94111USA....+1 415 445 9111
ROBERT [email protected] [email protected]
The SAN FRANCISCOOffice
WHO WHO
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21 Tower Street,Covent Garden,LondonWC2H 9NSUK....+44 (0) 20 7836
6060
CHRIS [email protected]
DEAN [email protected]
e WOOLLEY PAU (London)fice
2425Wilson BoulevardSuite 400Arlington,Virginia22201USA....+1 703 284 9810
SCOTT [email protected]
e WASHINGTON, DCfice
Kungsgatan 15SE-111 43StockholSweden....+46 8 462 49 00
CLAS AF [email protected]
e STOCKHOLmfice
RICK SEGAL worldwide president, chief practice officer, [email protected]
WHO WHO
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ContactLORI LUm to join [email protected]
ContactPAUL NEAL to ignite your brand or [email protected]
gyro.co
2011gyro.
Allrightsreserved.
Printedon
100%recycledpaper.
Only
the
ideasarenew.
