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Home > Documents > GZ`aVb IVcéiéb =^obZiaZg^ kZ :i`^ca^` HVadcaVgéyapifuari.com.tr/ · .DUW h]HUL Card Cover ......

GZ`aVb IVcéiéb =^obZiaZg^ kZ :i`^ca^` HVadcaVgéyapifuari.com.tr/ · .DUW h]HUL Card Cover ......

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2018 Make a
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2 0 1 8

Make a

Join those choosing one of the many promotion options; be noticed and notice…

978

YEM FUARCILIK

BAU

YAPI FUARI - TURKEYBUILD

3

Promotion Tools at the Exhibition Entrances and Exits . . . . . . . . . . . . . . . . . . 4

• Entrance Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 • Flagpoles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5• Megaboard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6• WESTERN Entrance Billboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6• EASTERN Car Park Billboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7• Brochure Distribution in Exhibition Buses . . . . . . . . . . . 7

Promotion Tools Within the Exhibition Area . . . . . . . . . . . . . . . . . . . . . . . . . . . 8• Visitor Name Badge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Visitor Name Badge Ribbons . . . . . . . . . . . . . . . . . . . . . . . . . 9Card Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

• Corridor Flagging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 • Hall Entrance Floor Covering . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11• Foyer Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11• Foyer Floor Covering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12• Hall Entrances Layout Plans . . . . . . . . . . . . . . . . . . . . . . . . . . 12• Guiding Boards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13• New Product Stand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13• Entrance Hostess Uniforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14• Mobile Promoters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14• Linen Bags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15• Kiosks (Information Terminals) . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Terminal Screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Advertisement on Terminal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Promotion Tools Usable in Printed Materials of the Exhibition . . . . . . . . . . .18• Exhibition Catalogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 • Exhibition Catalogue (Spine) . . . . . . . . . . . . . . . . . . . . . . . . . . . 20• Visitor Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Ad Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Promotion Tools at the Exhibition Entrances and Exits

• Entrance Columns

• Flagpoles

• Megaboard

• WESTERN Entrance Billboards

• EASTERN Car Park Billboards

• Brochure Distribution in Exhibition Buses

5

Entrance ColumnsBy using the boards on the 7 building columns located in front of the WEST visitor entrance, you can ensure your company and your services to be noticed right from the entrance of the exhibition. Logos and / or ad visuals to be used at the promotion boards, located on 4 fronts of the columns, are to be sent to YEM EXHIBITIONS for printing and application, after being prepared in requested measurements and format.

Flagpoles14 flagpoles, allocated for Exhibitors promotions are located at the WESTERN entrance. Within the framework of this eye - catching promotion option, which will be offered to the use of only 2 exhibitors, up to 7 flagpoles per company may be used. Logos and / or ad visuals are to be sent to YEM EXHIBITIONS for printing and application, after being prepared in requested measurements and format.

For YAPI – TURKEYBUILD Istanbul on

Number of Advertisement Columns

Price (TL / Column)

Size (1 Panel)

Material Folio

Printing One Sided

Number of Advertisement 14 Poles

Price (TL / 7 Flags)

Size (1 Flag)

Material Fabric

Printing Double Sided

VAT is not included.

VAT is not included.

6

MegaboardWith large advertising board located at the car park entrance, which faces the WESTERN Entrance, it is impossible for you to not being noticed. Logos and / or ad visuals are to be sent to YEM EXHIBITIONS for printing and application, after being prepared in requested measurements and format.

6

WESTERN Entrance BillboardsA total of 5 billboards located on the WESTERN Entrance ramp, are in the field of view of all visitors entering and leaving the exhibition on foot or in vehicle. Logos and / or ad visuals are to be sent to YEM EXHIBITIONS for printing and application, after being prepared in requested measurements and format.

VAT is not included.

Number of Advertisement 1

Price (TL)

Size

Material Canvas

Printing One Sided

Number of Advertisement 5

Price (TL)

piece

piece

piece

Size

Material Canvas

Printing One Sided

VAT is not included.

7

EASTERN Car ParkBillboardsThese billboards are located at a position extremely valuable in terms of promotion, as are other billboards located around entrances. Their numbers are limited and these are located at the EASTERN Car Park Entrance, which enjoys a heavy visitor traffic. Logos and / or ad visuals are to be sent to YEM EXHIBITIONS for printing and application, after being prepared in requested measurements and format.

Brochure Distribution in Exhibition BusesFree bus service will be arranged to the exhibition area, for the visitors. The distribution of brochures pertaining to your company, at the exhibition buses, and their examination by the visitors during the journey, enables your company and your products to be recognized. You can offer your promotion brochures and booklets to visitors for examination, during the free bus services provided to the exhibition area.

VAT is not included.

Number of Advertisement 2

Price (TL)piece

piece

Size

Material Canvas

Printing One Sided

Price (TL / route - 5 days)

Size

Material Brochure

Printing Double Sided

For YAPI – TURKEYBUILD Istanbul on

VAT is not included.

Promotion Tools Within The Exhibition Area

• Visitor Name Badge

Visitor Name Badge Ribbons

Card Cover

• Corridor Flagging

• Hall Entrance Floor Covering

• Foyer Columns

• Foyer Floor Covering

• Hall Entrance Layout Plans

• Guiding Boards

• New Product Stand

• Entrance Hostess Uniforms

• Mobile Promoters

• Linen Bags

• Kiosks (Information Terminals)

Terminal Screen

Advertisement on Terminal

9

Visitor Name Badge RibbonsYou can also use the ribbons of the name badges, which are mandatory to be carried by all visitors, for the promotion of your company. Badge ribbons, which would increase your visibility in the entire exhibition in an effective manner, are prepared by YEM EXHIBITIONS, with the relevant details specified below.

Visitor Name Badge

Card CoverYou can also use the ribbons of the name badges, which are mandatory to be carried by all visitors, for the promotion of your company. Badge ribbons, which would increase your visibility in the entire exhibition in an effective manner, are prepared by YEM EXHIBITIONS, with the relevant details specified below.

VAT is not included.

VAT is not included.

Visitor Name Badge Ribbon

Length

Width

Number of Badges 110.000

Price (TL)

Card Cover

Size

Number of Badges 110.000

Price (TL)

For YAPI – TURKEYBUILD Istanbul on

10

Corridor FlaggingYou can attract even more visitors to your stand, by courtesy of flags displayed vertically in main corridors adjacent to your stand, and which carry the name and logo of your company. Great attention should be paid in order for the flags prepared by the advertiser and displayed by YEM EXHIBITIONS, are at the specified dimensions. In order to ensure the standardization of hall’s appearance, it is mandatory for these flags to enjoy specified technical characteristics. The flags are double-sided and lightproof. The short edge of the flag, which will eventually be on top, shall be stitched in a manner for it to pass through the display apparatus (plastic or iron pipe profile). Also, holes of 3 mm shall be bored in both edges of the apparatus, in order to enable the ropes to pass. A similar use of pipe profile shall also be applied to the bottom short edge, in order to ensure that the flag stays at a fixed position.

10

Number of Advertisement The number of flags varies for each axles and halls.Please contact your YEM EXHIBITIONS Sales Representative to request more informations.

Price (TL / Flag)

Size

Hall 2,3,5,6,7,12,14

Hall 8,9

Hall 10

Hall 11,13

Material Canvas

Printing Double Sided

11

Foyer ColumnsThe boards around 9 columns, which have 4 fronts and which are located at the Large and Small Foyer near the WESTERN Visitor Entrance, ensure your company to be at the heart of the exhibition area. For columns logos and / or ad visuals are to be sent to YEM EXHIBITIONS for printing and application, after being prepared in requested measurements and format.

Number of Advertisement Columns

Price (TL / Column)

Size

Material Folio

Printing One Sided

For YAPI – TURKEYBUILD Istanbul on

Hall Entrance Floor CoveringThe area allocated on the floor of hall entrance, is an ideal tool to get noticed. This attention drawing promotion options also facilitates orienting the visitors towards your stand, since it is only applied on the entrance of the hall where your stand is located. Logos and / or ad visuals are to be sent to YEM EXHIBITIONS for printing and application, after being prepared in requested measurements and format.

Price (TL)

Size

Material Vinly

Printing One Sided

VAT is not included.

1212

Hall Entrance Layout Plans At the hall entrances in the exhibition area, “layout plans”, in which the participants are shown with their stand numbers, are found. It will help your location to be easily noticed, if you appear on these boards, to which the visitors can’t help to look at, with your logo on your stand address.

VAT is not included.

VAT is not included.

Price

PrintingLogo in High Solution

Foyer Floor CoveringFoyer floor covering which is the meeting point of visitors at the exhibition, and which enjoys heavy traffic. For Foyer Floor Covering logos and / or ad visuals are to be sent to YEM EXHIBITIONS for printing and application, after being prepared in requested measurements and format.

Number of

Advertisement

641

Price (TL / Piece)

Size

Material Folio

Printing One Sided

13

Guiding Boards Boards indicating the distribution of the exhibition area according to products, appear at hall entrances and passages. It will help you to meet your customers in a faster manner, if you appear on these orientation boards, which are the most important reference source for visitors to reach the stand they look for, with your company logo.

VAT is not included.

VAT is not included.

New Product StandDisplay areas, with dimensions of 100 x 100 cm, are located at spots in the exhibition area, where there is heavy passage traffic. These areas, allocated by YEM EXHIBITIONS to attract attention to “new” products, provide special display conditions. Big care is taken for the novelties to be displayed in these areas to support sectoral development and to be conform to the criteria determined by YEM EXHIBITIONS.

Price

PrintingLogo in High Solution

Price (TL)

For YAPI – TURKEYBUILD Istanbul on

14

Mobile PromotersIt would be helpful to attract the attention to your stand and also to establish warm relations with visitors, if there are any mascots, clowns, patented employees or pollsters, who will carry out the promotion of your company, at the exhibition area. Mobile promoters, who will stroll around the area, may perform the promotions at the entrance foyer or in the hall where the company stand is located. Since a maximum of 6 mobile promoting employees can appear in each hall and foyer, this advertisement request is evaluated according to the application order.

14

VAT is not included.

Presentation in the Foyer

Price (TL / Day - 1 Person)

Presentation in the Hall

Price (TL / Day - 1 Person)

Entrance HostessUniforms By courtesy of this promotion service, which will be provided to a single company throughout the exhibition, you can use your company name and / or logo in the overalls of the organisation employees who welcome guests at door entrances; and you can enjoy the privilege of being perceived as one of the hosts of the exhibition. For this promotion opportunity, it is sufficient to procure hostess uniforms, with your company's logo and to deliver these to YEM EXHIBITIONS.

Number of Advertisement 25

Price (TL)

15

Linen BagsWith linen bags, which will facilitate the carrying of exhibition catalogues sold at various spots in the exhibition, you can give a functional gift to visitors for use during and even after the exhibition. The YEM EXHIBITIONS logo appears on one face of the linen bags, and to use the other face of the bags for the purpose of promotion, it is sufficient to deliver the preferred visual in the appropriate dimensions and format, to YEM EXHIBITIONS.

Number of Advertisement 2.500

Price (TL)

Advertisement Size

For YAPI – TURKEYBUILD Istanbul on

1616

Kiosks (Information Terminals)

Terminal ScreenInformation terminals, through which the visitors can receive invitation and exhibition information online, are located next to the “entrance turnstiles”, through which the visitors will enter to the exhibition area. Through your corporate logo, you can appear on the display of all terminals scattered through the entire exhibition area, and you may remind yourself to visitors who want to receive information, by saying, “Welcome”.

Advertisement on TerminalThe front panels of information terminal, installed of the fair area by YEM EXHIBITIONS, are suitable for a promotion visual. In order to appear on these spots, which would make an efficient contribution to your promotion to be spread throughout the entire exhibition area.

VAT is not included.

Number of Advertisement 20

Banner on the Screen of Kiosk

Size140 x 140

pixels

Price (TL)

Advertisement on Kiosk

Size

Price (TL)

Promotion Tools Usable in Printed Materials of the Exhibition

18

Fuar Exhibition CatalogueEach year, YAPI - TURKEYBUILD ISTANBUL prepares exhibition catalogue in which the product, service, brand and identity information of the exhibitors appear, and it introduces these catalogue to sale during and after the exhibition. The catalogue in question is distributed to exhibitor company's, public institutions, university libraries, sector associations and unions, free of charge. Appearing in this sector guide, which appears in the archive of each sector professional, provides a unique opportunity for the promotion to last not only during the exhibition, but also throughout the year. Ads are delivered to YEM EXHIBITIONS on the dates and in conformity with the technical specifications set forth in the contract, in a manner recorded to the CD.

* The bookmark should have produced in drilled to 3 mm wide ribbon below the top edge up to 1 cm. In specified size and drilled bookmarks produced by the company and delivered to YEM EXHIBITIONS.

VAT is not included.

Advertisement In Price (TL) Size

Back Cover

Inside Back Cover

Inside Front Cover

Across from Inside Front Cover

Full Page (Right)

Full Page (Left)

Bookmark*

18

19

For YAPI – TURKEYBUILD Istanbul on

Exhibition Catalogue (Spine)Ads for the spine surface on the exhibition catalogue are accepted. By this means, your company logo will continue to attract attention throughout the year, even when the catalogue is at the shelf. Logo, with dimensions of 1 x 1,5 cm and it shall be delivered to YEM EXHIBITIONS on the dates and in conformity with the technical specifications set forth in the contract, in a manner recorded to the CD.

Visitor GuideAd UsageWithin the scope of YAPI TURKEYBUILD, a Visitor Guide is distributed to visitors, which enable them to easily reach their needs. Since the list of the participant companies is categorized according to the products, the services and the halls in which they appear, in the guide distributed free of charge, the guide is a practical and indispensable tool for the visitors. Your promotions appearing in the guide, significantly contribute you in getting better noticed throughout the exhibition and receiving more visitors.

Logo Usage

The advertisement

The

adve

rtis

emen

t

VAT is not included.

Price (TL/Logo)

Advertisement In Size Price (TL)

Back Cover

Interior

Price (TL)

Number of Copies 40.000


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