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PIA of Kentucky Newsletter December, 2017
Dear Christi,
While this month's issue is packed with ideas for your agency to
tackle digital marketing, and make socialmedia work for you, PIAK
has been working on own digital presence, and we are very excited
toannounce that we'll soon be launching a brand new and improved
website for you!
As part of your sneak peek, the articles below will each linkyou
to a blog post on our new site. The PIAK blog will beconstantly
updated with news, peer-to-peer tips, expertadvice and all content
will be searchable. As our libraryconstantly grows, you'll be able
to quickly research and findinformation on the topics you want and
need to knowabout.
And our 2018 calendar of events is now live on our newsite so
you can start planning. See below, and check thenew features our
for yourself. Note: website registrationis required prior to
enrolling in any classes. You willreceive an email soon, with your
log-in information.
And watch for more on our new and exclusive CE Pass program, in
partnership with Kaplan, allowing youand your team unlimited online
CE credit for one low price.
There's a lot to share, so you'll be seeing much more in the
next few days, including instructions forregistering on the site,
and unlocking all the possibilities that we have in store for
you!
In This Issue
Quick Links
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PIAK Calendar
Join Our Mailing List
PIAK Membership
Cyber 101
Technology Trends for Building Business IN TODAY'S WORLD, being
a savvy marketer
absolutely requires embracing technology. Froman insurance
industry perspective, some of themost exciting developments are
those that arechanging the way insurers interact with
theircustomers. read article
To Text or Not to Text (Answer: Text)
PETER BENCHLEY'S NOVEL Jaws brought usthe popular quote, "Just
when you thought it wassafe to go back in the water..." When
preparingmarketing plans, many insurance agents ask aquestion along
these lines: "Is it safe to begin textmarketing?" read article
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Free Educational Websitefor Independent Agents
The National Association ofProfessional Insurance
Agents (PIA National) andits carrier council, The PIA
Partnership, have unveiled anew educational resource
for PIA members and agentsappointed by carriers
participating in The PIAPartnership.
The Cyber 101 website willhelp independent insurance
agents gain practicalknowledge about the cyber
risks faced by businesses aswell as the insurance
coverages that have evolvedto help protect those
businesses. This knowledgewill in turn help these agents
determine what cybercoverages to recommend totheir clients and
prospects.
Visit the Cyber 101
Website
In developing materials tohelp agents, The PIA
Partnership has drawn uponthe expertise of ABA
Insurance Services Inc.(ABAIS), a thought leader in
the world of cyber.
ABAIS and The PIAPartnership have identifiedseven key areas that
mayput small and mid-sized
businesses at risk. Theseinclude:
1. Fraudulent fundstransfers.
2. Extortion/ransomware.3. Social engineering.4. Business
interruption.5. Data breach/privacy.6. Network security.7. Website
media
liability.
Cyber 101
5 Web Design Best Practices for InsuranceAgencies
INSURANCE IS SOMETHING everyone needs.Unfortunately, marketers
in this field face two bigproblems: The product isn't sexy, and the
marketcouldn't be more crowded. So, what's yourdifferentiator? read
article
Holiday Light & Fire SafetyNEW CONSUMER-FRIENDLY INFO
PAPER.PIA presents the latest in our series ofcustomizable
materials for members to distributeto their clients. Download the
PDF, infographic,social media post or article to distribute or use
onyour blog or website. read article
Inforgraphic: Top Ten Digital Branding &Marketing Trends for
2017Data should be at the heart of your onlinestrategy! There's one
thing insurance executivescan bank on when it comes to their online
image:It requires thoughtful strategy. read article
Social Rules Once upon a time you'd go to your local coffee
shop and look around to see the majority ofpeople reading
newspapers or magazines.Today, when you go to that very same
coffeeshop and look around you've probably noticedthat very few
people are holding a newspaper ora magazine. read article
Social Media Guide for Insurance Why blog? Why Facebook? Why
LinkedIn? Why
are there so many social media options, andwhich should I use
for my agency? This guidegives you the "why" and "how-to" for the
socialmedia sites proven to have the most positiveimpact on an
agency's bottom line. readarticle
How to Leverage Online Client Reviews:InforgraphicIt used to be,
when consumers became frustratedwith a business or service, their
limited optionsincluded complaining to management orcontacting the
local Better BusinessBureau. read article
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In Every IssueE&O Risk Management Alert
Education - Upcoming KY eventsLatest NewsOur Partners
New Consumer-Friendly Info Paper
Just in Time for the Holidays: Exclusive Member Benefit!
Whether your clients haven't yet taken down their Halloween
decorations or they're assembling theirseventeenth gingerbread
house of this season, it's time for them to consider the safety
issues surroundingmany of their favorite winter holidays.
PIA National has prepared a new consumer-friendly info paper for
members to download, customize ifyou'd like, and share with your
clients in a number of formats.
PIA-branded PDFCustomizable PDF, for you to insert your agency
logo and/or contact informationInfographicSocial Media PostArticle
in copy/paste word format
back to top
E&O Loss Control Program
Every Agency Wants to Save Money
With Utica
When you meet any of the listed criteria, a 5% credit is applied
toyour base premium-up to a maximum of 10% credit. There is
nominimum premium threshold for an account to be eligible for
thecredit, which will be applied after the application of any
schedulerating modifiers. The criteria must be met every year for
thecredit to be continued.
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The Criteria:
Enactment of an annual exposure analysis programAt least 60% of
the agency staff achieve recognized designations - CIC, CISR, CPCU,
ACSR Attendance at an approved E&O seminar within the last 15
months or within first 30 days afterinception dateQualification by
size of agencyAll required staff attend an affiliate conducted
in-house E&O/Loss Prevention Seminar
Call Christi at PIA Kentucky 1-502-875-3888 to find out how you
can benefit from Utica's Errors &Omissions Loss Control
Program. PIA of Kentucky has chosen to represent Utica National as
our E&O carrier. Utica has provided Agents'E&O coverage
continuously for over 50 years, and they've constantly improved
their program to protectthe assets and reputation you have worked
so hard to build. And all PIAK members receive a 10%discount.
Get a Quick Premium Indicator now.
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EducationNew: 2018 Calendar of Events!
As part of our new look, we've transformed our event calendar
for the new year. Improved featuresinclude:
Search by Event Categories: just click on the linksfrom the
drop-down menu to easily find the type ofevent you're seeking.
Calendar View: click on the "Month View" link to viewevents on
the calendar v. a list.
Export to Your Calendar: easily track upcomingevents by
exporting them to your personal calendar.
NOTE: Website registration is required prior to enrolling
incourses. You will receive an email shortly with instructions.
If you need to enroll in a course now, please email
[email protected] and she will send you yourpersonal website
registration instructions.
Back to top
CISR Classes
Personal Residential Property January 23 ~ Lexington
Personal Auto Exposures January 24 ~ Paducah
Commercial Casualty I January 24 ~ Louisville
Personal Auto Exposures
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Source: FEMA News Photo
February 7 ~ Lexington
Personal Lines Miscellaneous February 20 ~ Louisville
Commercial Casualty I February 21 ~ Paducah
CIC Classes
Personal Lines January 24-26 ~ Louisville
Latest NewsTwo Injured, Buildings Damaged by Tornadoes in
Kentucky The National Weather Service says two people were hurt in
two moderate tornados inKentucky. The weather service says both
tornados touched down Saturday and wererated EF-1. The first
happened shortly before 3:30 p.m. CST in Beaver Dam, OhioCounty.
Shortly after 4:30 p.m. EST another tornado near Guston in Meade
Countytraveled nearly 2 miles with peak winds estimated between 100
and 105 mph (160-170 kph)... more
Statement by the National Association of Professional Insurance
Agents (PIA)on Tax Reform As Congress heads to a conference
committee to work out the differences between the House andSenate
tax reform bills, PIA encourages Congress to ensure the final bill
helps small business owners like PIAmembers, who own independent
insurance agencies... more
IRS Starts to Enforce Employer Mandate While Congress considers
tax legislation that might eliminate theAffordable Care Act's (ACA)
rule requiring most people get health insurance, the Internal
Revenue Service (IRS)has announced that, for the first time, it
will proceed to enforce the ACA mandate on employers...more
Download Latest Issue
Thank You to Our Sponsors!
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Sources for articles in this issue
Simple & Smart: 19 Budget-Friendly Marketing Ideas
" 5 Ways to Grow Your Business ", February 23, 2017, The Lead,
thinkadvisor.com " 11 ways for insurance agents & brokers to
win new business", by Jayleen Heft, April 27, 2017,
PropertyCasualty360.com " Insurance Journal's 101 Sales, Marketing
& Agency Management Ideas", September 5, 2017, nynewmarkets.com
"5 Budget-Friendly Ideas for Marketing Your Independent Insurance
Agency", May 9, 2017, insurancenoodle.com
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Professional Insurance Agents of KY | 502-875-3888 |
[email protected] | www.piaky.org
107 Consumer Lane Frankfort, KY 40601
Copyright © 2016. All Rights Reserved.
Professional Insurance Agents of KY, 107 Consumer Lane,
Frankfort, KY 40601
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