Listing and Marketing Consultation

Presented by Kevin W. Hanley, P.A. and Jennifer Hanley, REALTORS®

Keller Williams Realty Atlantic Partners4116 S 3rd StJacksonville Beach, Florida 32250904-422-7626 Kevin904-477-5278 Jennifer1-866-514-5157 Toll Free Faxwww.HanleyHomeTeam.com

Our Mission StatementWin-Win — or no dealIntegrity — do the right thingCommitment — in all thingsCommunication — seek first to understandCreativity — ideas before resultsCustomers — always come firstTeamwork — together everyone achieves moreTrust — starts with honesty Success — results through people

Key ObjectivesPricing — your home at the property’s fair market value.

Timing — in the desired time period.

Convenience — selling your home with the least amount of inconvenience.

Agency Relationship“Who Does Your Agent Work For?”

Single Agent (Fiduciary)

• Advises and Consults

• Educates and Guides

• Involved in Decision Process

• Uses Judgment and Experience

Transaction Broker• Delivers Information

• Tells and Sells

• Stays out of Process

• Follows the Rules and Procedures

Gary KellerChairman Of The Board

About KELLER WILLIAMS® Realty

• Founded in Austin, Texas, on October 18, 1983.

• KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people.

• Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation.

• “Most Innovative Real Estate Company” — Inman News.

• 72,794 + real estate consultants.

• 693 + offices in the U.S. and Canada.

• 3rd largest real estate company in North America (just passed Re/Max in 2009)

1. Communication. How important is regularcommunication with your real estate professional?What information is important to you? How oftendo you want to be contacted and what is yourpreferred way of staying in touch?2. Motivation. Why are you considering selling yourproperty at this time? How far along are you in thehomeselling process (just exploring the possibilityof selling, or definitely committed to putting yourproperty on the market)?3. Time frame. Is there a certain date by which thesale of this property needs to close? How flexibleare you on this time frame?4. Relocation assistance.Will you need informationor assistance in moving to a new area?5. Homeselling decisions. Are there any otherindividuals who will be involved in your propertysale decision? May I please have permission tospeak with them?6. Price. Do you have specific expectations as to theselling price of your property? If so, what do youbase this figure on? Do you anticipate a certainamount of net proceeds from this sale?7. Marketing Plan. Are there specific activities youexpect to see included in the marketing of yourproperty?8. Previous homeselling experience. Have you eversold a house before? If so, how many and howrecently?9. Positive experiences. What were the mostpositive features of your previous homesellingexperiences? If you have never sold a house before,what would help to make this a positiveexperience?10. Concerns.Were there any unsatisfactory featuresof your previous homeselling experiences thatyou hope to avoid this time? If you are selling yourfirst house, are there any problems or concernsyou are worried about?11. Expectations. What are your expectations of meas your real estate professional? What specificservices and support do you look forward toreceiving from me?

The following topics will help us understand what is most important to you in the sale of your property.

Each property has special features that may interest buyers. Please tell me about your house.

1. What do you feel are the most appealing features of this property?

2. What features does this property have that differentiate it from other similar properties?

3. What changes or enhancements would you suggest to make your property as salable as possible?

4. What do you regard as the most attractive features of the surrounding neighborhood ?

5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)?

6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?

Marketing Your Home

• Input your listing to MLS.

• Install nationally recognized sign.

• Provide information fliers; just listed direct mail; and uploaded listing to 40+ major websites

• Pricing Guidance.

• Prepare Advertising.

• Hold Broker/Public Open Houses.

• Give Feedback on showings.

• Guidance in staging your property

• Negotiate the agreement

• Explain the offer to you and answer your questions.

• Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you.

• Prepare an Estimate of Net Proceeds based on the proposed price and terms to help you make an informed decision.

• Negotiate through the buyer's agent, and handle possible counteroffers, to reach a final agreement that is favorable to you.

• Complete the transaction

• Explain to you in detail the steps that will lead to a successful closing

• Work with the buyer's broker, mortgage professional, title officer and others to help coordinate their activities and keep the transaction moving forward.

• Monitor progress of inspections, the buyer's loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing.

• Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

• Follow up after the sale closes

• Confirm that all of your real estate-related needs have been met, and provide information on service providers you may require.

• Offer relocation assistance, if moving to a new area.

Agent Our Respective Duties

Day 1 Day 2 Day 3 First Tuesday First Month (Saturday) First Month (Sunday)

Create marketing verbiage and add listing and preliminary photos into MLS

Meet with photographer/ videographer

Upload video to MLS and all 40+ real estate websites

Promote listing at office meeting/ caravan (if applicable)

Walk open house invitation door-to-door inviting neighbors

Open House 1-3pm

Put in Yard Sign

Replace preliminary photos with professional photos in MLS and all 40+ real estate websites

Try to schedule open house in connection with community garage sale

Install Lockbox (get extra key)

Create professional flyer and add flyers to flyer box on yard sign

Schedule first open house (and add to e-card/postcard)

Mail “Just Listed” Postcards

Send “Just Listed” ecards to agents (especially those who’ve sold in neighborhood in past)

Schedule photographer/videographer

Submit request for office caravan for following Tuesday (if applicable)

KW.comYahoo.com/realestateHanleyHomeTeam.comRealtor.comTrulia.comZillow.comWallStreetJournal.comJacksonville.comListingBook.comMultiple Listing ServiceRealEstateBook.comHomesAndLand.comMSN.comGoogle.comAOL.comComcast.netLivingChoices.comUniqueGlobalestates.comLuxuryHomes.comFL.Living.netNEFAR.comHomeGain.comNetZero.comHomes.comLuxuryLiving.comLycos.comBobVilla.comHGTV.comMoving.comExcite.comEarthlink.netHomeseekers.comDailyHerald.comChicagoSunTimes.comFBNewsLeader.comAltavista.comNewHomeSource.com/jacksonvilleSoutheasternEscapes.comCoastalLiving.comWaters-Edge.comFineHomes.comMyJaxChamber.comJaxNewMedia.comStAugustine.comExpandInJax.com1stCoastRealEstate.com

85% of buyers go to the 85% of buyers go to the internet before they meet internet before they meet with a real estate sales with a real estate sales professional, second only professional, second only to the yard sign.to the yard sign.

Where do you find Keller Where do you find Keller Williams Realty Listings Williams Realty Listings on the internet?on the internet?

HanleyHomeTeam.com

We offer Featured Listings on Realtor.com plus weekly traffic reports from Realtor.com, Trulia, and Listingbook.com

Ecards emailed to over 1400 area real estate agents.

Video Tours

• Complete all repairs and cleaning.

• “Stage” your home to be appealing.

• Hide valuables (also prescriptions).

• Keep marketing information out for prospective buyers.

• Call me if information is depleted.

• Leave premises for showings.

• Pen pets or take them with you.

• Be available to review with me the list price and condition of your property if it has not sold in a reasonable period of time

• Call me with any questions.

• Collect the business cards of real estate professionals who preview and show your home, and pass them on to me.

• Let me know of any change in the property’s condition that would need to be disclosed to potential buyers.

• Refer friends and acquaintances who might be interested in your property.

• Refuse to discuss terms with prospective buyers or their agents.

Client

Marketing Your HomeOur Respective Duties

These tips can help your house make the best impression, every time it is previewed by sales professionals or shown to prospective buyers:

Interior

Make beds; clean up dishes; empty wastebaskets.

Remove clutter throughout and put away toys.

Set out “show towels” in baths.

Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set a comfortable temperature.

Do quick vacuuming and dusting.

Arrange fresh flowers throughout.

Fire in fireplace (when appropriate).

Play soft background music.

Open drapes and shades; turn on lights

Exterior

Remove toys, newspapers, yard tools and other clutter.

Tidy up; pick up after pets.

Park vehicles in the garage or on the street; leave the driveway clear.

Add color with flowers and potted plants.

What You Do & Don’t ControlSeller Controls:

• Property Condition

• Availability for Showing

• Price

• Home Warranty

Seller Doesn’t Control:• Competition

• Buyer’s or Seller’s Market

• Interest Rates

• When The Perfect Buyer Walks Thru Door

Pricing MisconceptionsIt is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.

Buyers & Sellers Determine Value

The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.

WHATYOU PAID

WHATANOTHER

AGENTSAYS

WHATYOU NEED

WHATYOU

WANT

COSTTO REBUILD

TODAY

WHATYOUR

NEIGHBORSAYS

Selling Price Vs. Timing

• Timing is extremely important in the real estate market.

• A property attracts the most activity from the real estate community and potential buyers when it is first listed.

• It has the greatest opportunity to sell when it is new on the market.

WEEKS ON MARKET

ACTIVITY

1 2 3 4 5 6 7 8

Pricing Factors

As the triangle graph illustrates, more buyers purchase their properties at market value than

above market value. If you price your property at market value, you are exposing it to a much

greater percentage of prospective buyers and you are increasing your opportunity for a sale.

+15%

+10%

Market Value

-10%

-15%

10%

30%

60%

75%

90%

PERCENTAGE OF BUYERS

ASKING PRICE

IMPORTANCE OF INTELLIGENT PRICING

Focusing On ResultsThe proper balance of these factors will expedite your sale.

LOCATION

COMPETITION

TIMING

CONDITION

TERMS

PRICE

SOLD

We strive to make your real estate experience effortless, organized, and enjoyable! Our professional background includes owning two successful marketing companies and managing over 2,100 nationwide events drawing almost 4,000,000 people. With over 15 years of successful sales, business, and marketing experience we know how to get homes sold!

Experience:• Business Owner - Tradeshow Direction, Marketing, and Sales • Director of National Operations - MarketPro Shows, Inc. • Business Owner - Political Fundraising and Special Events • Marketing Manager, Canadian Division - America Online, Inc.

Awards & Designations:National Association of Realtors Florida Association of Realtors Northeast Florida Association of Realtors eCertified Prudential's Top of the Rock Sales Award (July 2007) Prudential's Top of the Rock Sales Award (October 2007) Prudential's Top of the Rock Transactions Award (October 2007) ROOKIE OF THE YEAR and a Top Producer – 2007Prudential Relocation – Certifications in Marketing Assistance

and Destination Services

Education:B.A., Texas State UniversityB.S., Purdue University, Krannert School of Management

Professional Qualifications

People are talking

about the Hanley Home Team..."SUCH AN INCREDIBLE MARKETING PROGRAM THAT OUR HOME SOLD IN 2 WEEKS.  THANKS A MILLION!"

- Mr. and Mrs. Doss, Jacksonville

"OUTSTANDING COMMUNICATION AND FOLLOW-UP!" - Mr. and Mrs. Jurgens, Atlantic Beach

"THE BEST AGENT I HAVE EVER MET...TOTALLY EASED OUR FEARS ABOUT USING AN AGENT AFTER A BAD EXPERIENCE IN THE PAST...TREATED US LIKE FAMILY AND ALWAYS HAD OUR BEST INTEREST AT HEART." - Mr. and Mrs. Comeaux, Orange Park

"WE HAD OUR HOME ON THE MARKET FOR 10 MONTHS BEFORE WE DECIDED TO SWITCH REALTORS.  FROM THAT MOMENT, JENNIFER HIT THE GROUND RUNNING.  SHE EXCEEDED ALL OUR EXPECTATIONS AND MOVED VERY QUICKLY IN DOING SO...WE WILL RECOMMEND JENNIFER...TO ANYONE AND EVERYONE WE CAN." - Mr. and Mrs. Jaindl, Ft. Caroline

"...VERY STRAIGHT FORWARD AND HONEST...THERE FOR THE CUSTOMER NOT JUST THE SALE." - Mr. and Mrs. Brooks, Ft. Caroline

"...PICKED [UP THE LISTING] AND FOUND A BUYER WITHIN 30 DAYS!" - Ms. Steiner, Triangle, VA

"WE COULD NOT HAVE PICKED A MORE PROFESSIONAL AND KNOWLEDGEABLE AGENT." - Mr. and Mrs. Stoffregen, Southside

"...TRULY HELPFUL, COURTEOUS, AND KIND.  WE DO APPRECIATE IT DEARLY." - Mr. and Mrs. Gualitieri, Orange Park

"KEVIN AND JENNIFER KEPT US VERY INFORMED AND WERE NICE TO WORK WITH!" - Mr. and Mrs. Carlson, Intracoastal West