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H2O DRINKING WATER
A PUREST A PUREST DRINKING DRINKING
WATERWATER
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P RO P OSED BY:
Mahesh Bhangre 04
Manesh Ghodekar 17
Ameya Karandikar 20
Jayesh Solanki 52
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MARKETING MIX
P RODUCT MIXWhen a firm is startedits operation, usuallyit starts with one
product.Many firms start withone product butovertime they tend tomultiply their offerings.
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What lie behind this move are the intentionto grow and survive and a systematic plan
called the product mix strategy.It generally consists:Product LineIn our product class, i.e. mineral water class, we have two product viz. H2OP remium and H2O Gold.
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Product Shape
The bottle which contains H2O would be
cylindrical in shape. The shape would varyaccording to its size. It would have equidistantcurves on the bottle. The cap of premium bottlewould be in blue colour, while the extra premium
would be in golden colour.
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Product LabelThe product label for the premium bottle would
be blue in colour and the extra premium bottlewould have a golden label. P roduct label wouldcontain description of product, a brand name, acompany trade mark, ISI mark, price details,ingredients, manufacturing date, batch number of
production, expiry date, place of production,license number of the production house,marketing company name, etc.
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B rand NameThe process that is used to create a distinct
identity of the product is called branding and theoutcome of this process is creation of brand.A brand can be narrowly defined as a word,symbols or a letter or a group of all these, but a
brand is much more that an identification mark.Its in fact sellers promise to deliver a set of
benefits or attributes or satisfaction.
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Product SizeWe will be dealing in
product size like 500ml, 1 litre, 20 litres,and 12000 litrestankers.
Brand Name
Actual Quantit y
FreeQuant ity
Total Quantity
Prices
H2O 500 ml 100
ml
600 ml Rs.
10/ -
H2O 1000ml
200
ml1200ml
Rs.15/-
H2O
GO LD
1000
ml
NIL 1000
ml
Rs.1
8/-
H2O 20000
mlNIL 20000
mlRs.125/-
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2. PRICE MIX In a marketing exchange, price is the value whicha buyer passes on to the seller in lieu of the
product or services provided. Its one of theelements of marketing mix which seller mixeswith the other variables in order to achieve thedesired number of transaction with the customers.P rice is a crucial determinates of the fact whether the exchange between the buyer and seller wouldmaterialize or not.
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Pricing Strategiesprice skimming &
penetration pricing. Inthe price skimmingusing of a highintroductory price to
skim the cream of the demand.
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P rice Strategyprice skimming &
penetration pricing. Inthe price skimmingusing of a highintroductory price to
skim the cream of the demand.
Brand Name
Actual Quantit y
FreeQuant ity
Total Quantity
Prices
H2O 500 ml 100
ml
600 ml Rs.
10/ -
H2O 1000ml
200
ml1200ml
Rs.15/-
H2O
GOLD
1000ml
NIL 1000ml
Rs.18/-
H2O 20000
mlNIL 20000
mlRs.125/-
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Rebates
Sometimes, the product ismade available at special
prices less than original prices for a limited periodof time. This is usuallydone to clear off excess
inventory or to block competitive moves.
As our product is premium which willgoing to target higher and
upper middle class, theseclasses do not think aboutmoney, they think aboutquality. So there is noneed of giving rebates assuch.
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DiscountT hese are like pricepromotion in whichcertain percentage of price is reduces asdiscount from the listprice. Discounts aredirected at consumers toinduce them to buy orbuy more.
As we said the product is premium there is no needof giving discount. But if
later on it is necessarythen we will go to givethe discount like, 1 litre
bottle now at Rs. 15/ -instead of Rs.16/ - .
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2. PLACE MIX P lace in the context of marketing mix refersto a set of decision theneed to be taken inorder to make the
product available to
the customers for purchase andconsumption.
C hannel of Distribution
Sometimes the productsyou buy travel a longpath passing throughmany middlemen likewholesalers andretailers. H ere thedistribution system tobe indirect.
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We will have channel of
distribution as under.
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T rade Mark
Trade mark simply meansmark of a trade carried on
by the identified entity. Itusually is a sign, mark or symbol, word or words.Trade mark sets apart a
product from others in thecategories.
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T rade Mark
Trade mark simply means mark of a tradecarried on by the identified entity. It usuallyis a sign, mark or symbol, word or words.Trade mark sets apart a product from others
in the categories.
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Area No of Stockist Area No of Stockist
Rajasthan 4 G ujarat 3
Maharashtra 4 K arnataka 2
Kerala 1 G oa 1
Tamilnadu 2 Andhra Pradesh 2
Madhya Pradesh 2 Delhi 1
Punjab 1 Jammu & K ashmir 2
Uttar Pradesh 2 K olkata 3