1© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Launch
Larry Schessel
Sr. Manager, Cisco
H.323 Forum Leadership Team
May 14, 2002
222© 2001, Cisco Systems, Inc. All rights reserved.
Agenda – H.323 Forum Launch
Tuesday, 5/14/02
• H.323 Forum Overview – Larry Schessel, Cisco Systems
• ITU SG-16 Status – Simao Campos, Counselor, ITU-T SG 16
• View from an H.323 Service Provider – Chaim Fried, Wireone Communications
Wednesday, 5/15/02
• Working Session (website, conference, interoperability/certification)
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Experiment MarketExuberance
Reality SustainableGrowth
VoIP Market Stages
VoIPPorts
TimeH.323 is hereSIP/MGCP are here
444© 2001, Cisco Systems, Inc. All rights reserved.
Where is the Market Today?
Protocols:
• H.323 maturing scalable, reliable, mostly positioned in backbone
approximately 90% of existing ports
• MGCP introduced at edge “standard” protocol between softswitch and endpoint
• SIP in late experimental stage driven by promise of enhanced services
potential positioning in backbone and access
No clear protocol “winner”future networks will be multi-protocol
555© 2001, Cisco Systems, Inc. All rights reserved.
Where is the Market Today?(continued)
Service Providers:
• H.323 networks over-built during “Market Exuberance” period
• Now looking for customers/services to drive minutes
• Mostly focused on wholesale and managed services
• Just beginning to consider broadband access replacement (H.323, MGCP and SIP)
Enterprises:
• Beginning PBX replacement with IP-PBX / Voice/Data consolidation
• Desktop video conferencing beginning to take hold
• Holds promise of traffic to Service Providers’ H.323 networks
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Where is the Market Today?(continued)
Equipment Vendors:
• Full line of VoIP gateway products
• Softswitches maturing (incl. GK and proxies)
• Only basic accounting/management/provisioning
• Mixed partner models
• Viewed as network “solution” owner
Application Vendors:
• Many interesting applications but few successes
• No coordinated/standard method to bring applications to market
777© 2001, Cisco Systems, Inc. All rights reserved.
PSTN
GK
Carrier-AInfrastructure
Zone
PSTNCarrier-A
Partner App
Carrier / ASP
Carrier / ASP
GK
HP-OCMC
Carrier / ASP
Carrier / ASP
Unified Communication
PSTN
Carrier-BH323LRQ
What Do H.323 Networks Look Like?
888© 2001, Cisco Systems, Inc. All rights reserved.
PSTN
GK
Carrier-AInfrastructure
Zone
PSTNCarrier-A
GK
Partner App
HP-OCMC
Carrier / ASP
Carrier / ASP
Carrier / ASP
Unified Communication
PSTN
Carrier-BCarrier / ASP
Carrier / ASP
IP-PBX
Carrier / ASP
Carrier / ASP
SIP Network
Carrier / ASP
Carrier / ASP
MGCP Network
It’s a Network of Networks: A Multi-Service Internet
H323LRQ
SIPInvite
How Are Networks Evolving?
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What Can Be Improved?
• 90% of existing VoIP networks are H.323-based and yet no “neutral” forum exists to collect/disperse accurate information
• Market getting stuck in Market Exuberance effect by SIP/MGCP marketing when H.323-based solutions are available
• Neutral Forum can level playing field so that market doesn’t get stuck in the protocol hype but rather focuses on applications
101010© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Goals
Provide forum to promote H.323 protocol
H.323 Forum provides:• Protocol Education
white papers
tutorials
presentations
user groups
• Business / Product Education on-line and through conferences successful business models and market conditions
existing / planned product descriptions and contacts
application descriptions
• Training, certification, and interoperability testing
Give the market confidence that H.323 is a deployable technology
111111© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Specifics
• Identity managed under IMTC to simplify accounting
accessible through own website with links to/from IMTC and ITU (http://www.h323forum.org)
own recognized logo
• Management leadership team consisting of IMTC board members, ITU representative, and other H.323 Forum members
monthly open planning sessions / quarterly leadership meeting
report into IMTC board
• Membership IMTTC membership now includes H.323 Forum membership
Lower priced H.323 Forum-only membership for H.323 Forum-only participation
Important to involve educational institutions / non-profit centers
121212© 2001, Cisco Systems, Inc. All rights reserved.
Industry-Wide Benefits (open for discussion)
• H.323 Forum website access
• Email list access
• company links on product/services web-page
• H.323-related news/events
• planning sessions participation
• on-line conferences participation
131313© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Membership Benefits (open for discussion)
• Enhanced H.323 Forum website access
• Enhanced product/services links
• H.323 Forum conference attendance
• H.323 Forum certification program participation
• IMTC events participation (fee-based)
• Assignment to Leadership Team (vote-based)
141414© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Charter
• Website technical / marketing information
company / product links
system integrator links / service provider links
interoperability links
discussion groups
• H.323 Forum conference technical sessions (protocol status, issues, etc.)
marketing sessions (facts, figures, trends, products)
SI / SP sessions (networks, applications)
Interoperability sessions
• Equipment certification
• Strategic press releases
• Organized representation at other conferences
151515© 2001, Cisco Systems, Inc. All rights reserved.
http://www.h323forum.org
• Current Content Products and Services
Standards
White Papers
Links
FAQs
H.323 Forum Mailing List
Meeting Minutes and Presentations
161616© 2001, Cisco Systems, Inc. All rights reserved.
http://www.h323forum.org (continued)
• Future Content
H.323 Getting Started
Discussion Groups
Application Corner
Developer Zone
Newsletter
Certification Requirements / Program
171717© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Conferences
• On-Line Conferences 3-4 per year / 1-2 hour duration
specific topic of industry interest
H.323 video-based preferred
broadcast and/or interactive
• Annual H.323 Forum Conference 1 per year / 2-3 day duration
varied topics (technical, marketing, SP, etc.)
possibly synchronized with other events
181818© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Certification Considerations
• Costs – Inexpensive to H323 Forum (including development, execution, and maintainance)
• Liability – Minimal H.323 Forum liability
• Publicity – Must gain industry recognition
• Benefit to Client – Certification measurements, network interop versus component interop, protocol/solution confidence
• Benefit to Vendor – Product visibility, measurement/certification, increased sales
191919© 2001, Cisco Systems, Inc. All rights reserved.
Component Interop …
Multi-VendorApplication
Servers
Multi-VendorSignaling
Controllers
GKGK
MGCPCall
Agent SIPSvr
Multi-VendorVoIP Gateways
V
V
V
V
V
V
Multi-VendorIP Endpoints
202020© 2001, Cisco Systems, Inc. All rights reserved.
… versus Network Interop
VV
VVV
V
SignalingControllers
ApplicationServers
OAM&PServers
Multi-ServicePacket Network
Multi-ServiceIP Endpoints
Product line of VoIP Gateways
And don’t forget:• QOS• Security• Firewall / NAT• Performance
• Scalability• Reliability• Manageability• Upgradeability
212121© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Certification Plans
• Define model network configurations
• Define measurable set of requirements per model network, measurement scheme, and certification levels (Service Provider participation critical)
• Provide process by which companies can Self-certify themselves against model networks
Certify together with other companies
Certify through 3rd party for a fee
• Advertise certification criteria and member certification levels attained
222222© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Certification Next Steps
• Certification requirements team forming Service Providers: ITXC, WireOne, iBASIS (BT and FT unconfirmed)
Vendors: Nextone, Polycom, RADVISION, Ridgeway, Siemens AG, and Cisco
Other companies welcome
• Personal team goals: Level 1 certification requirements – July, 2002
Level 2 certification requirements – September, 2002
First certification event 4Q’02
232323© 2001, Cisco Systems, Inc. All rights reserved.
H.323 Forum Next Steps
• Planning session next two days – Participate!!• Website live: http://www.h323forum.org
• Join Email List: <mailto:[email protected]> Announcements:
• press
• planning meetings
• conferences
• certification events
• technical discussion Meeting Minutes
242424© 2001, Cisco Systems, Inc. All rights reserved.
Thank-You!
3… 2… 1…
Launch!