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430 Student Services Building #1902 Berkeley, CA 94720-1902 Tel 1- 510-642-1405 Fax 1-510-643-6659 mba.haas.berkeley.edu The Berkeley MBA Full-time MBA Program 2010 NONDISCRIMINATION POLICY STATEMENT The University of California, in accordance with applicable federal and state law and University policy, prohibits discrimination, including harassment, on the basis of race, color, national origin, religion, sex, physical or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or status as a covered veteran (special disabled veteran, Vietnam-era veteran or any other veteran who served on active duty during a war or in a campaign or expedition for which a campaign badge has been authorized). This nondiscrimination policy covers admission, access, and treatment in University programs and activities. Inquiries may be directed as follows: Sex discrimination and sexual harassment: Nancy Chu, Title IX Compliance Officer, 1-510-643-7985. Disability discrimination and access: Ed Rogers, A.D.A./504 Compliance Officer, 1-510- 643-5116 (voice) or 1-510-642-3172 (TTY). Other inquiries may be directed to the Academic Compliance Office, 200 California Hall, #1500, 1-510-642-2795. CAMPUS SAFETY In accordance with the Jeanne Clery Act, the University maintains a reference guide of safety information and procedures, annual campus crime statistics, and emergency-disaster preparedness information. For a copy of this report, Safety Counts, call (510) 643- 6442, e-mail ucpolice@uclink.berkeley. edu, or write the Police Department Campus Safety Programs, University of California, Berkeley, Police Department, 1 Sproul Hall #1199, Berkeley, CA 94720- 1199. The report is also posted on the UC Berkeley Police Department web site. Because the faculty and admin- istration of the Haas School of Business are continually reviewing the MBA program to give its students the best possible educational experi- ence, the school reserves the right to change at any time any of its provisions, statements, policies, curricula, procedures, regulations, or fees. Important Contact Information Berkeley MBA Admissions Office 1-510-642-1405 mba.haas.berkeley.edu Haas Student Ambassadors 1-510-642-5610 hsa@haas.berkeley.edu Financial Aid for MBA Programs 1-510-643-0183 finaid@haas.berkeley.edu Bakar Computer Center 1-510-643-0433 haas.berkeley.edu/HCS Chetkovich Career Center 1-510-642-8124 haas.berkeley.edu/careercenter Long Business & Economics Library 1-510-642-0370 www.lib.berkeley.edu/BUSI Berkeley MBA Certificate Programs Certificate in Entrepreneurship 1-510-643-4592 erbland@haas.berkeley.edu Certificate in Global Management 1-510-643-4999 teunisse@haas.berkeley.edu Certificate in Health Management 1-510-643-1399 raube@haas.berkeley.edu Certificate in Management of Technology 1-510-643-1398 motadmin@haas.berkeley.edu Certificate in Real Estate 1-510-643-6105 creue@haas.berkeley.edu Haas Concurrent Degree Programs JD/MBA—Boalt Hall School of Law 1-510-642-2274 admissions@law.berkeley.edu JD/MBA—Hastings College of the Law 1-415-565-4623 admiss@uchastings.edu MBA/MA in International and Area Studies 1-510-643-4159 iasma@berkeley.edu MBA/MPH in Health Management 1-510-643-1399 raube@haas.berkeley.edu Other Haas Educational Programs Undergraduate Program 1-510-642-1421 www.haas.berkeley.edu/undergrad Evening & Weekend MBA Admissions 1-510-642-0292 ewmbaadm@haas.berkeley.edu Berkeley-Columbia Executive MBA Admissions 1-510-643-1046 emba@haas.berkeley.edu Master’s in Financial Engineering Program 1-510-642-4417 mfe@haas.berkeley.edu Ph.D. Program 1-510-642-1409 phdadms@haas.berkeley.edu Executive Education 1-877-UCB-EXEC executive@berkeley.edu University Contacts Graduate Division Admissions 1-510-642-7405 www.grad.berkeley.edu Child Care 1-510-642-1827 www.housing.berkeley.edu/child Housing 1-510-642-4108 www.housing.berkeley.edu International House 1-510-642-9470 ihouse.berkeley.edu Berkeley International Office 1-510-642-2818 internationaloffice.berkeley.edu Other Contacts Application haas.berkeley.edu/MBA/apply.html Federal Direct Loan Program www.ed.gov/DirectLoan Free Application for Federal Student Aid (FAFSA) www.fafsa.ed.gov Graduate Management Admissions Test (GMAT) www.mba.com Test of English as a Foreign Language (TOEFL) www.toefl.org International English Language Testing System (IELTS) www.ielts.org Find Haas on.... Visit: www.haas.berkeley.edu/ socialmedia Facebook Twitter iTunes Podcasts Blogs LinkedIn YouTube Video room flickr 360 Tour Printed on recycled paper July 2009 15,000 copies TheBerkeley MBA Full-time MBA Program 2010 Leading Through Innovation Leading Through Innovation The Berkeley MBA Full-Time Program 2010
Transcript
Page 1: Ha as Mba Brochure 10

430 Student Services Building #1902

Berkeley, CA 94720-1902

Tel 1-510-642-1405

Fax 1-510-643-6659

mba.haas.berkeley.edu

The Berkeley MBA Full-time MBA Program 2010

NONDISCRIMINATION POLICY STATEMENTThe University of California, in accordance with applicable federal and state law and University policy, prohibits discrimination, including harassment, on the basis of race, color, national origin, religion, sex, physical or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or status as a covered veteran (special disabled veteran, Vietnam-era veteran or any other veteran who served on active duty during a war or in a campaign or expedition for which a campaign badge has been authorized). This nondiscrimination policy covers admission, access, and treatment in University programs and activities.

Inquiries may be directed as follows: Sex discrimination and sexual harassment: Nancy Chu, Title IX Compliance Officer, 1-510-643-7985. Disability discrimination and access: Ed Rogers, A.D.A./504 Compliance Officer, 1-510-643-5116 (voice) or 1-510-642-3172 (TTY). Other inquiries may be directed to the Academic Compliance Office, 200 California Hall, #1500, 1-510-642-2795.

CAMPUS SAFETYIn accordance with the Jeanne Clery Act, the University maintains a reference guide of safety information and procedures, annual campus crime statistics, and emergency-disaster preparedness information. For a copy of this report, Safety Counts, call (510) 643-6442, e-mail [email protected], or write the Police Department Campus Safety Programs, University of California, Berkeley, Police Department, 1 Sproul Hall #1199, Berkeley, CA 94720-1199. The report is also posted on the UC Berkeley Police Department web site.

Because the faculty and admin-istration of the Haas School of Business are continually reviewing the MBA program to give its students the best possible educational experi-ence, the school reserves the right to change at any time any of its provisions, statements, policies, curricula, procedures, regulations, or fees.

Important Contact InformationBerkeley MBA Admissions Office 1-510-642-1405 mba.haas.berkeley.eduHaas Student Ambassadors 1-510-642-5610 [email protected] Aid for MBA Programs 1-510-643-0183 [email protected] Computer Center 1-510-643-0433 haas.berkeley.edu/HCSChetkovich Career Center 1-510-642-8124 haas.berkeley.edu/careercenterLong Business & Economics Library 1-510-642-0370 www.lib.berkeley.edu/BUSI

Berkeley MBA Certificate ProgramsCertificate in Entrepreneurship 1-510-643-4592 [email protected] in Global Management 1-510-643-4999 [email protected] in Health Management 1-510-643-1399 [email protected] in Management of Technology 1-510-643-1398 [email protected] in Real Estate 1-510-643-6105 [email protected]

Haas Concurrent Degree ProgramsJD/MBA—Boalt Hall School of Law 1-510-642-2274 [email protected]/MBA—Hastings College of the Law 1-415-565-4623 [email protected]/MA in International and Area Studies 1-510-643-4159 [email protected]/MPH in Health Management 1-510-643-1399 [email protected]

Other Haas Educational ProgramsUndergraduate Program 1-510-642-1421 www.haas.berkeley.edu/undergradEvening & Weekend MBA Admissions 1-510-642-0292 [email protected] Executive MBA Admissions 1-510-643-1046 [email protected]’s in Financial Engineering Program 1-510-642-4417 [email protected]. Program 1-510-642-1409 [email protected] Education 1-877-UCB-EXEC [email protected]

University ContactsGraduate Division Admissions 1-510-642-7405 www.grad.berkeley.eduChild Care 1-510-642-1827 www.housing.berkeley.edu/childHousing 1-510-642-4108 www.housing.berkeley.eduInternational House 1-510-642-9470 ihouse.berkeley.eduBerkeley International Office 1-510-642-2818 internationaloffice.berkeley.edu

Other ContactsApplication haas.berkeley.edu/MBA/apply.htmlFederal Direct Loan Program www.ed.gov/DirectLoanFree Application for Federal Student Aid (FAFSA) www.fafsa.ed.govGraduate Management Admissions Test (GMAT) www.mba.comTest of English as a Foreign Language (TOEFL) www.toefl.orgInternational English Language Testing System (IELTS) www.ielts.org

Find Haas on....

Visit: www.haas.berkeley.edu/ socialmedia

Facebook

Twitter

iTunes

Podcasts

Blogs

LinkedIn

YouTube

Video room

flickr

360 Tour

Printed on recycled paperJuly 200915,000 copies

The Berkeley MBA Full-time MBA Program 2010Leading Through Innovation

Leading Through Innovation The Berkeley MBA Full-Tim

e Program 2010

Page 2: Ha as Mba Brochure 10

Preparing You for Leadership and an

Full-time Program 2010 Haas School of Business 1

The Berkeley MBA Program prepares leaders who know how to put new ideas to work. Its rigorous general management education gives you the skill set to deliver innovation and growth to organizations. You discover how to seize opportunities, challenge conventional wisdom, and lead with creativity.

Integrated into the innovative business ecosystem of the San Francisco Bay Area, the Haas School excels in producing new ideas. Students can take advantage of opportunities across the University, a world-class research generator. Our entire culture is about fresh thinking. This is Berkeley, after all.

The Berkeley MBA Program develops you as a confident leader who looks beyond the status quo, puts fresh ideas to work, and makes a positive impact on society.

You will have opportunities to further your career, or launch a new one, as the program works with you to achieve your professional goals.

And you will be welcomed into an incredibly talented, diverse, involved, and collaborative community— an invaluable network you will be part of for life.

Contents2 Program6 Academics20 Place28 Community42 Careers48 Admissions51 Visit

Unlimited Future

Page 3: Ha as Mba Brochure 10

Full-time Program 2010 Haas School of Business 32 Haas School of Business Leading Through Innovation

L e A d i n g T H r o u g H i n n o V A T i o n

The Berkeley MBA Program is about developing distinctive leaders. Through a rigorous general management curriculum and innovative extracurricular learning experiences, you learn how to become a leader who can harness new ideas to create value for your firm. You learn how to drive growth to ensure your organization thrives. These qualities and skills, which Haas calls Leading Through Innovation, are valuable in the world marketplace, and offer you a career advantage.

Embracing Fresh IdeasLeading Through Innovation is definitely not just about developing new technologies. It is also about using your enhanced leadership skills to deliver strategic, operational, and organizational innovations. To succeed in today’s challenging global business environment, you must lead your organization to differentiate itself by implementing fresh ideas of all sorts. Here you master these skills.

This distinctive Berkeley MBA leadership approach is shaped by the people, place, and culture that comprise Haas and all of UC Berkeley:

• People: Along every dimension, Haas faculty, students, and staff are characterized by the high quality standards of their work, their exceptional talents and creativity, their intelligence, and their diversity of experience.

• Place: The San Francisco Bay Area is an unrivaled business ecosystem of innovation, entrepreneurship, and forward-moving change. Integrated into this ecosystem are UC Berkeley and Haas, which generate huge amounts of new knowledge and ideas through the pioneering work of faculty. And Haas has creatively linked its courses and programs across disciplines at Berkeley. Innovation is part of the ethos of this area, and you feel it every day at Haas.• Culture: Berkeley MBA students are molded by a unique Haas School culture that values confidence without attitude, not accepting the status quo, independent thinking coupled with collaborative action, and making a positive impact on the world.

Ryan Drake-Lee MBA 09Senior Associate McKinsey & Co. Atlanta, Georgia

internship:Summer Associate SunEdison San Francisco, California

Previous degree:BA, Economics and French Morehouse College, Georgia

Job prior to Haas:Senior Business Advisor TechnoServe Mpumalanga, South Africa

Being Logistics Manager of the 2008 Energy Symposium gave Ryan Drake-Lee plenty of access to the forefront of innovative technologies and ideas in the alternative energy and sustainability sectors, along with valuable opportunities to network with people deeply involved in the field.

opportunities to grow“Haas teaches people how to be independent-thinking leaders, capable of garnering widespread support for their ideas. The Haas curriculum gave me the flexibility to follow my personal interests in classes with real academic rigor.”

Broad exposure“Having spent a year working with TechnoServe, a business solutions non-profit organization, on economic develop-ment projects in South Africa, I came to Haas knowing I wanted to have an impact on macroeconomic issues. Haas offered lots of courses and electives to prepare me for that. Plus, the cross-registration opportunities we have with the law school and the Energy Resources Group broadened my exposure in a very beneficial way.”

Positive impact“I was fortunate to have Accounting Professor Nicole Bastian Johnson as my ‘thought partner’ on an independent study project with the McCullum Youth Court, which offers collaborative justice as an alternative to standard juvenile court for first-time offenders. I created an activity-based cost study and helped develop best practices that will enable the youth court to have a positive effect on larger numbers of at-risk youth.”

The Perfect Place“I enjoy sharing San Francisco, my hometown, with my classmates. The Bay Area has its own flavor, from our fascination with clean tech to our taste for slow food. It’s true that they do things differently in Northern California. There is a real community attitude here.”

Defined by People, Place, and Culture

Carrie Hurwitz MBA 09Manager, Corporate Strategy and Business Development McKesson Corporation San Francisco, California

internship:Marketing Intern McKesson Corporation San Francisco, California

Previous degree:BS, Biology University of Massachusetts at Amherst

Job prior to Haas:Oncology Program Manager Synta Pharmaceuticals Lexington, Massachusetts

Carrie Hurwitz came to Haas to round out her skill set. She left solidly grounded in strategy and business development, financial analysis, and the managerial skills needed for success. And, with her new job at McKesson, she is continuing to make the most of her background in science. “It is the best of both worlds,” she says.

“In some ways, being in business school is two years of being self-ish. However, Haas provides endless opportunities to give back while focusing on ourselves. Going to Vietnam through the International Business Development program to work with the World Wildlife Fund on an ecotourism project was one of the ways I was able to give back.”

Page 4: Ha as Mba Brochure 10

4 Haas School of Business Leading Through Innovation

L e A d i n g T H r o u g H i n n o V A T i o n

Of the major learning experiences that make up Leading Through Innovation in the Berkeley MBA Program, you will encounter about half of them in the classroom, and the other half you gain in other ways—through special extracurricular offerings, interactions with classmates and other people, and through your own initiatives.

Top-Caliber StudentsThe process actually starts with the careful selection of Berkeley MBA students, who have already demonstrated leadership and a spirit of innovation prior to their arrival. They have challenged convention, and they continually try to anticipate what’s coming next. They possess the independent, forward-looking thinking long associated with UC Berkeley. The culture of Leading Through Innovation at Haas reinforces these values, and the Bay Area’s creative, entrepreneurial energy provides unrivaled opportunities to test new ideas.

You begin in MBA orientation with an exploration of the school’s leadership approach and the innovation process. The core (required) part of the MBA curriculum covers the foundations of management and business, with an emphasis on developing leaders. A cutting-edge leadership course will develop your capacity to lead others by giving you an in-depth understanding of your own capabilities. You will also participate in experiential leadership exercises, read the latest advances in our understanding of leadership, and discuss cases offered by top leaders of organizations.

A Culture of LeadershipLearning how to lead at Haas involves more than motivational and people skills. You also learn how to set direction as a leader in your strategy course, and how to manage complex projects and enterprises in your operations course —both skills are critical to successful leadership. Finally, you are taught the lessons of “leading responsibly” through your coursework and out-of-class activities, such as the Haas-founded Global Social Venture Competition. All of this is backed by a strong school culture that actively promotes these values.

Cliff Dank MBA 08Consultant Monitor Group New York, New York

internship:Summer Associate Monitor Group Boston, Massachusetts

Previous degree:BA, English Johns Hopkins University, Maryland

Job prior to Haas:International Trader First New York Securities New York, New York

During his time at Haas, Cliff Dank found no shortage of leadership opportunities. In addition to serv-ing as a graduate student instructor in the Leadership and Leadership Communication classes, Dank served as the MBA Association president and co-founded the Leadership Club.

“Students should know from their first day here at Haas that questioning and challenging the status quo is how Haas does business. Sustaining any cultural movement in a place with as transient a population as a business school is tough. What Haas is doing is creating a culture among the students, the faculty, and the administration that recognizes and rewards innovation year after year. That is leadership.”

“Being at Haas is about preparing yourself to act on your passion. Haas is a place where you can test and clarify your wildest ideas and bring them to fruition.”

James Bender MBA 10internship: Cisco Strategic Services San Jose, California

Previous degree:BS, Computer Sciences US Naval Academy, Maryland

Job prior to Haas:US Naval Aviator United States Navy

James Bender is no stranger to leader-ship. As a carrier naval aviator, he had the lives and safety of 85 people in his hands. He has shared that leadership experience with his classmates, and in return, they have helped him learn to look at problems from a profit-and-loss perspective.

“Without question, I’ve enjoyed the Haas experience with truly exceptional and accomplished classmates. The admissions team does an amazing job of finding a diverse group of students with wide-ranging experiences.”

“The International Business Development (IBD) Program is a can’t-miss opportunity to break out of US business cultural norms and see firsthand how other cultural norms create differ-ent kinds of business challenges and potential solutions.”

Full-time Program 2010 Haas School of Business 5

Foundation for Leadership and Innovation

* Please note that offerings are subject to change based on scheduling and availability.

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The Berkeley MBA Leadership Development Series 2009-2010

Fresh thinking and leadership is encouraged everywhere at Haas, including the classroom. For example, Haas was one of the first business schools to pioneer the cross-disciplinary study of product design via the elective Managing the New Product Development Process. This popular elective, which has been taught by Senior Lecturer Sara Beckman for more than a decade, was among similar offerings that prompted BusinessWeek to name Haas one of the top design schools in the world. The culture of innovation is continually enriched by faculty who study at the frontiers of knowledge and bring their insights into the classroom.

Innovative Programs and SeminarsLeading Through Innovation also includes of a series of experiential programs and executive skills seminars. Among the former is the acclaimed Haas@Work, an applied innovation program that sends large teams of Berkeley MBA students to work with top executives at brand-name firms such as Disney and Panasonic.

The new Berkeley MBA Leadership Development Series will help you become a more effective leader through a collection of not-to-be-missed workshops delivered by well-known experts. The workshops, which are offered throughout the year, address leadership from three perspectives: self, team, and organization. For example, you can learn how to build your personal brand in Building Your Career, how to attract and retain talent in Building Great Teams, and how to maximize organizational savvy in Power and Influence.

Leading With Presence

The Art of Bragging

What Got You Here Won’t Get You There

Building Winning Teams

Build Your

Brand

Harnessing Your Full Potential

Heavy Hitter Sales

Power + Influence Organizational Savvy Decision Making

Tackling Tough Issues

Working Cross-Functionally

Attracting + Retaining Talent

Coaching for Optimal Performance

S P R I N G

Page 5: Ha as Mba Brochure 10

6 Haas School of Business Leading Through Innovation

A C A d e m i C S

Your Haas education is anchored in the fundamentals of general management and the latest theories and best practices in business—from accounting and finance to marketing and strategy. You build a basic framework in qualitative, quantitative, analytical, strategic, and problem solving skills. And the faculty improves and updates the program regularly to reflect fast changes in the business world.

The rigorous curriculum is rooted in the scientific disciplines of the university—economics, mathematics, social sciences such as psychology and sociology, and other areas. Faculty members who are experts in these fields apply them toward increasing our knowledge of successful management, leadership, human behavior, organizational performance, and economic and market functions. As a result, you not only gain knowledge about best business practices, but also learn about the fundamental principles behind them—the “how” and the “why.” The Berkeley MBA program is for individuals who like to think deeply and expand their understanding of the world.

The CoreThe Berkeley MBA curriculum consists of 12 required core courses that provide the analytical tools and essential knowledge to lead effectively. The core courses, which make up about 40 percent of a typical student’s course of study, are all taken in the first year and build upon one another. In nearly every core course, faculty members make significant use of team assignments and projects where students work together in small groups to learn.

ElectivesA central feature of the Berkeley MBA program is its level of flexibility that enables you to customize your studies according to your own goals. An impressive menu of original elective courses comprises 60 percent of the curriculum, meaning you begin to customize your own course of study in the first year of the program. You may choose from a wide variety of constantly evolving electives and dual degree offerings—from within the Haas School and from the wider university—as well as design courses of your own in conjunction with a faculty member. Last year students created courses such as Enterprise in Developing Economics and Managing Internet and Digital Media Products, as well as speaker series on the topics of education leadership and renewable energy.

Jacob Rios MBA 09Product Marketing Manager Leadership Rotation Program Sybase Inc. Dublin, California

internship:Product Manager Consorte Media San Francisco, California

Previous degree:BS, Electrical Engineering Rice University, Texas

Job prior to Haas:Management Consultant Accenture Chicago, Illinois; Austin, Texas; and Houston, Texas

Thousands of music festivals are held annually in the US, many of them unprofitable. Jacob Rios indulged his love of music and put what he learned in his Pricing class to use on a project for Another Planet, an event promoter. He and his team determined the optimal ticket prices for two Bay Area events: the Outside Lands Music & Arts and the Treasure Island Music festivals.

“I really appreciated the emphasis on teaching at Haas. Student feedback is listened to and taken seriously. I was surprised to find out how much I enjoyed the softer skills classes, like Organizational Behavior and Negotiations. I came from an engineering background, so those were new ground for me.”

Full-time Program 2010 Haas School of Business 7

Hinna Aftab MBA 10Previous degree:BS, Economics/Computer Science Lahore University of Management Sciences, Pakistan

Job prior to Haas:Assistant Manager, Performance Assessment Warid Telecom, Ltd. Lahore, Pakistan

Fulbright scholar and fashion industry enthusiast Hinna Aftab knows style when she sees it. She appreciates her classmates’ low-key, confident style and the collaborative culture at Haas. “People don’t hesitate to share and support each other,” she says.

A foundation for Success“My ultimate goal is to set up my own apparel brand in Pakistan. At Haas, I’m learning all of the general business and management skills I’ll need. I’m also starting to create a network of colleagues that will help me reach my dream.”

A Customizable Curriculum“Having completed the core curriculum, I can say it was difficult! But it was an outstanding preparation for the electives that will support my career goals. Haas gives us room to experiment, to choose and design our own path, whether that is a class project or an independent study course.”

Practical experience“The real-life experience is what makes classes like Entrepreneurship exciting. We created an actual business plan and pitched it to real VCs. What a great opportunity!”

Building Strong Leaders“No one can do everything on her own. Haas is giving me the skills I need to work well with my peers and to motivate the people who will report to me. Those skills are just as important as accounting and other subjects.”

Collaboration is Key“There is a healthy competition among Haas students. People want to get ahead, but they also are very generous about sharing opportuni-ties and helping others.”

A Rigorous, Flexible Curriculum

Top-ranked SpecialtiesIn 2009, US News & World Report ranked the following Haas School areas of study in the top ten nationally:

• Finance

• Management

• Marketing

• Entrepreneurship

• Nonprofit

• International

Page 6: Ha as Mba Brochure 10

8 Haas School of Business Leading Through Innovation

A C A d e m i C S

Learning Beyond the Classroom

Full-time Program 2010 Haas School of Business 9

Gaining hands-on exposure to real-world business situations is emphasized in the Berkeley MBA Program. Experiential field activities are an integral part of your innovative courses as well as in numerous out-of-classroom opportunities.

In Class and in the FieldOver 50 percent of full-time Berkeley MBA electives make use of hands-on projects in the field. This almost always means team projects —an important aspect of experiential learning. For example, the course Business Model Innovation sends groups of students to work with Silicon Valley firms to analyze how firms use innovation in different ways to gain industry leverage.

The innovative Social Sector Solutions course partners with the international consulting firm McKinsey & Co. to engage in major consulting projects for nonprofit organizations, such as the David Brower Center, the Graduate Theological Union in Berkeley, and the Opportunity Fund. Students work with senior leaders of the organizations and McKinsey consultants in offering plans, creative ideas, and solutions.

One of the Haas School’s most heralded experiential electives, International Business Development, sends more than 100 Berkeley MBA students to work in small teams with a variety of for-profit and nonprofit clients for three weeks each summer on consulting projects in various countries. For example, one team recently worked in the jungles of Borneo, Indonesia, helping farmers set up a viable business co-op that will allow them to pool the rattan they harvest and sell it to furniture manufacturers at a reasonable profit.

Applied Innovation OpportunitiesBeyond the course-related field activities is a plethora of programs, projects, student-organized conferences, case and business plan competitions, and numerous special events that challenge Berkeley MBA students to put their learning to work right away.

The school’s flagship applied innovation program is Haas@Work, which sends teams of Berkeley MBA students to work with top executives at major firms such as Cisco, Disney, Panasonic, Clorox, and Wells Fargo. In the program, you research a competitive challenge posed by the firm and develop potential innovative solutions during a three- to four-week program. The best ideas are selected by the firm’s executives, and student teams are then dispatched to implement the strongest solutions.

The Berkeley MBA Leadership Development Series brings top leadership experts to work with Berkeley MBA students in hands-on workshops and seminars.

Dozens of individual and team competitions challenge students to come up with solutions to real-world challenges. New competitions created by Berkeley MBA students last year included the Berkeley MBA Latin Business Challenge, and the Facebook Connect Case Competition.

A wide selection of popular annual conferences—all completely organized and led by students—gives you the opportunity to address top issues in a range of topic areas. The conferences include the >play Conference on digital media, the Finance Conference, the Diversity Conference, the Asia Business Conference, and the Women in Leadership Conference.

Finally, hundreds of business and thought leaders visit Haas each year to share their real-world experiences in classes and in special speaking events.

Global Business Global experience is an increasingly integral aspect of the Berkeley MBA experience. Global business is part of many courses, including courses with a specific focus on international topics, such as Global Strategy and Multinational Enterprises, and Doing Business in China. You are encouraged to take advantage of international opportunities, such as spending a semester abroad, attending international seminars, planning study trips to other countries during breaks, or serving as a consultant through the International Business Development program, which places students with organizations around the world for three-week projects.

Thaili Chi MBA 10internship:Global Equities Intern— Corporate Governance CalPERS Sacramento, California

Previous degree:BA, Business Economics and Chinese University of California, Los Angeles

Job prior to Haas:Investment Banking Analyst Deutsche Bank Hong Kong, China

The Haas international treks are designed to appeal to a wide range of students. But that left Thaili Chi thirsting for more real estate-specific experiences. So, as co-leader of the China trek, he arranged mini-treks to give students the chance to visit firms in their particular area of interest. That’s how he and other real estate students wound up visiting one of China’s biggest real estate developers and touring some of its sites.

“It was great to take my first real estate elective at the end of my first year. It provided a coherent framework for understanding how every step of the real estate investment process affects profitability. A class project gave my team the opportunity to apply our academic learning in a real-world situation by identifying a property and preparing plans for its development.”

“Haas has more real estate electives than most other business schools. Plus, being able to take classes at the law school and the school of architecture means that we learn every aspect of the business.”

Gaining Global ExperienceInternational Business Development (IBD) sends teams of Berkeley MBA students to work on consulting projects with a variety of clients around the world for three weeks each summer. In 2008, one group of students (pictured right) consulted with local corporations to study the viability of launching a top business school in Vietnam.

Haas@Work: Fresh Ideas in Action Haas@Work sends teams of Berkeley MBA students to global firms to research a competitive challenge posed by each firm and develop potential innovative solutions during a three- to four-week program. The best ideas are selected by the firm’s executives, and student teams are then dispatched to implement the strongest solutions. These are some of the companies that partnered with the Haas@Work program last year.

Page 7: Ha as Mba Brochure 10

10 Haas School of Business Leading Through Innovation

A C A d e m i C S

Full-time Program 2010 Haas School of Business 11

Through a rigorous general management curriculum and innovative learning experiences, you learn how to become a leader who can harness new ideas to create value for your firm. You learn how to drive growth to ensure your organization thrives. These qualities and skills, which Haas calls Leading Through Innovation, are valuable in the world marketplace, and offer you a career advantage.

Pre-TermPre-program Workshops & Orientation Week

Pre-enrollment Review Workshops (optional/late summer)Quantitative Methods Workshop: Two-week review of math, probability, statistics, accounting, and finance.Communications Workshop: Two-week refresher of business communication, oral communication, and writing skills.

Orientation Week: All students are welcomed to Haas during a required 5-day introduction to the program that includes curricular overviews, cohort activities, high-profile guest speakers, and an extensive introduction to leadership in the MBA curriculum.

Fall Electives

Some of the many electives typically offered in the fall semester of the second year include the following:•InvestmentStrategies and Styles•Negotiationsand Conflict Resolution•BusinessLaw•RealEstateFinance and Securitization•MarketingforHigh-Tech Entrepreneurs•TheBusinessof Nanotechnology•VentureCapitaland Private Equity•AdvancedHealthcareFinance•InnovationinServicesand Business Models•GlobalFinancialServices

Fall A & B The Core

Required Core Courses AW e e K S 1 - 8

•Data&Decisions•EconomicsforBusiness Decision Making (Microeconomics)•LeadingPeople

Career Management ConferenceW e e K 8

Two-day program of career planning workshops and exercises

Required Core Courses BW e e K S 9 - 1 5

•FinancialAccounting•IntroductiontoFinance•MarketingManagement•LeadershipCommunication

Winter Break Global Study Opportunities

This past winter, groups of students traveled to cities such as New York, Hong Kong, Tel Aviv, and Beijing on global study treks. In Israel, for example, students communicated with original ICQ investor Yossi Vardi and learned about undercover life from former Mossad Chief Ephraim Halevy.

Winter Break Global Study Opportunities

International experience is a key aspect of the Berkeley MBA program. There are several ways students can take advantage of The Haas School’s superb international offerings throughout the program, including the International Business Development program, study tours and treks, and study abroad programs. Last winter, for example, a group of students traveled to China to visit Google’s operations, as well as LVMH (Louis Vuitton Moët Hennessy).

Spring Electives

Some of the many electives typically offered in the spring semester of the second year include the following:•EnergyandEnvironmental Markets•MarketingResearch•RealEstateInvestmentand Market Analysis•ManagingInnovation and Change•GameTheoryand Business Decisions

Spring A & B The Core

Required Core Courses AW e e K S 1 - 8

•OperationalLeadership•Macroeconomicsinthe Global Economy

Required Core Courses BW e e K S 9 - 1 5

•EthicsandResponsibility in Business•StrategicLeadership

Summer Break Summer Internships

Students are encouraged to work with Career Services to secure summer internships at top global firms.

Students may also participate in the International Business Development (IBD) program, which sends teams of students around the world each summer to work on various projects for foreign corporations, organizations, and governments. This past year, students visited a variety of countries, including Brazil, Laos, El Salvador, Ghana, Gabon, South Africa, Saudi Arabia, and Finland.

The Core The MBA Program is anchored by 11 required, rigorous and integrated courses that promote a general-management perspective and that provide a framework for the more function-specific courses that follow. The first year of the program is divided into four quarters. Both the fall and the spring semesters contain two separate groups of courses, A and B.YearOne YearTwo

Electives You have great flexibility in choosing from a wide variety of electives and dual-degree offerings—from within the Haas School and from the wider university—as well as designing courses of your own in conjunction with a faculty member. Electives, which are introduced rapidly and are updated regularly, reflect the newest ideas, trends, and thinking in business.

For more information on the Berkeley MBA curriculum, including full course descriptions, please visit:mba.haas.berkeley.edu/academics/curriculum.html.

Curriculum Overview

Student-Initiated Elective Courses Student-initiated courses are a tradition at the Haas School. Every semester, the Berkeley MBA Program offers several courses that are initiated and run by students under faculty guidance. Typically, such courses focus on a specific theme or industry. Recent student-initiated courses include:

•SocialEntrepreneurship•LifeasanEntrepreneur•ThePrivateEquityDeal•RealEstateSpeakerSeries•Microfinance•CareersinMarketing•PrivatePhilanthropy•WineIndustry

•InvestmentSpeakerSeries•CareersinSports•CareersinConsulting•BiobusinessSpeakerSeries•ProductManagement•TopicsinTechnology•AlternativeEnergy Speaker Series

New in the Berkeley MBA Curriculum•The Berkeley mBA Leadership development Series— A new series of skills workshops to develop your core leadership skills•global management—Increased global experience opportunities around the world•Culminating Project—A summing up of what you have learned through completion of a real-world project

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Mapping Your Path to Success

Full-time Program 2010 Haas School of Business 13

Consulting Investment Banking Brand Management

Emma Rodgers MBA 09Associate McKinsey & Company San Francisco, California

internship:Summer Associate McKinsey & Company San Francisco, California

Previous degree:BA, English University of California, Los Angeles

Job prior to Haas:Brand Manager Warner Bros. Entertainment Burbank, California

In the summer of 2008, Emma Rodgers went from interviewing women in rural Zambia about their everyday lives and cooking habits on a consulting project for the Wildlife Conservation Society to a summer internship with McKinsey & Company. The summer was exhausting, but exhilarating, and she found herself putting the consulting skills learned in African villages to good use in San Francisco’s financial district.

“Haas made my transition from mar-keting into consulting possible. I really boosted my strategic-thinking and problem-solving skills while there. The rigorous, fast-paced core courses gave me a strong foundation, and the broad range of electives helped me drill down and strengthen my quanti-tative skills.”

“I came to Haas with a strong market-ing background. I crafted my electives to fill in the gaps that I’ll need as a management consultant: Corporate Finance, Financial Information Analysis and Financial Modeling, for example.”

Vasiliy Zhulin MBA 09Investment Banking Associate Barclays Capital New York, New York

internship:Investment Banking Summer Associate Lehman Brothers New York, New York

Previous degree:BS, Computer Science Stanford University, California

Job prior to Haas:Software Engineer, Client Advocate IBM San Jose, California

Vasiliy Zhulin entered Haas knowing he wanted to move away from technology, but didn’t know exactly where he wanted to end up. The information sessions orga-nized by the Career Center introduced him to a wealth of possibilities. It wasn’t long before he found himself gravitating to finance, specifically investment bank-ing, as the gateway to his new career.

“Putting together the Finance Club’s 2008 Wall Street Trek honed my leadership skills. And once we were in New York City, I was impressed by the welcome we received. It was a great opportunity to see the real Wall Street work environ-ment and get a feel for the sort of jobs available. We visited lots of banks, heard interesting presentations, and had lots of opportunities to network.”

“Taking an elective in Corporate Finance right before my summer internship was very helpful. And writing a business plan for my Behavioral Finance class was an excellent way to bridge the gap between finance theory and the practical applica-tion of those concepts.”

Vandita Lakhani MBA 09Associate Brand Manager PepsiCo Frito-Lay Dallas, Texas

internship:Marketing Intern Johnson & Johnson Neutrogena Los Angeles, California

Previous degree:BBA, Finance/Business University of Texas at Austin

Job prior to Haas:Equity Research Associate Morgan Stanley New York, New York

Taking her career from finance to brand management was a “drastic change” for Vandita Lakhani. Her team’s first-place finish in the Elite 8 Brand Management Case Competition and her participation in the Wake Forest Marketing Summit gave her real-world experience and a better sense of what brand management is all about.

“Haas fundamentally changed the way I think. I now look at problems, people and situations—personal and profes-sional—from many different angles, and look beyond the ordinary for ways to create solutions. My biggest take-away from Haas is that I am a much more strategic thinker.”

“Professor Rashi Glazer’s core class was my first exposure to marketing. He framed the subject in a totally dif-ferent way, especially for people who thought marketing wasn’t very impor-tant. He taught marketing as strategy, which had a big impact on a lot of my classmates, and me.”

fall 2007 MBA200C Leadership Communication

MBA200S Data and Decisions

MBA201A Economics for Business Decision Making

MBA205 Organizational Behavior

MBA205L Leadership

MBA206 Marketing Management

MBA294 Careers in Marketing

MBA294 Careers in Consulting

Spring 2008 MBA201B Macroeconomics in the Global Economy

MBA204 Operations Management

MBA207 Ethics and Responsibility in Business

MBA260 Consumer Behavior

MBA262 Brand Management and Strategy

MBA292T Strategic Corporate Social Responsibility

MBA299 Strategy

fall 2008 MBA252 Negotiations and Conflict Resolution

MBA261 Marketing Strategy

MBA267 Business to Business Marketing

MBA299M Marketing Strategy

Spring 2009 MBA224A Managerial Accounting

MBA237 Behavioral Finance

MBA265 Integrated Marketing Communications

MBA268B International Marketing

MBA269 Pricing

MBA294 Wine Industry Speaker Series

fall 2007 MBA200C Leadership Communication

MBA200S Data and Decisions

MBA201A Economics for Business Decision Making

MBA202 Financial Accounting

MBA203 Introduction to Finance

MBA205 Organizational Behavior

MBA205L Leadership

MBA206 Marketing Management

MBA294 Careers in Consulting

Spring 2008 MBA201B Macroeconomics in the Global Economy

MBA204 Operations Management

MBA207 Ethics and Responsibility in Business

MBA231 Corporate Finance

MBA236E Mergers and Acquisitions: A Practical Primer

MBA237 Financial Statement Modeling for Finance Careers

MBA299 Strategy

fall 2008 MBA222 Financial Information Analysis

MBA236B Investment Strategies and Styles

MBA236D Portfolio Management

MBA252 Negotiations and Conflict Resolution

MBA294 Private Equity Speaker Series

Spring 2009 MBA232 Financial Institutions and Markets

MBA237 Designing Financial Models That Work

MBA237 Behavioral Finance

MBA254 Power and Politics

MBA262 Brand Management and Strategy

fall 2007 MBA200C Leadership Communication

MBA200S Data and Decisions

MBA201A Economics for Business Decision Making

MBA202 Financial Accounting

MBA203 Introduction to Finance

MBA205 Organizational Behavior

MBA205L Leadership

MBA206 Marketing Management

MBA294 Careers in Consulting

Spring 2008 MBA201B Macroeconomics in the Global Economy

MBA204 Operations Management

MBA207 Ethics and Responsibility in Business

MBA237 Financial Statement Modeling for Finance Careers

MBA290A Introduction to Management of Technology

MBA298A International Business Development

MBA299 Strategy

fall 2008 MBA222 Financial Information Analysis

MBA224A Managerial Accounting

MBA261 Marketing Research

MBA290V Innovation and Entrepreneurship in Telecommunications and Media

MBA298B International Business Development

MBA299E Competitive and Corporate Strategy

Spring 2009 MBA231 Corporate Finance

MBA237 Designing Financial Models That Work

MBA252 Negotiations and Conflict Resolution

MBA269 Pricing

MBA295F Customer and Business Development in Hi-Tech Enterprise

With its comprehensive menu of innovative, specialized electives, the Berkeley MBA program is designed to provide you with a highly personalized experience. Regardless of whether you’re headed into finance or energy, to a Fortune 500 firm or a nonprofit organization, the MBA curriculum enables you to shape the scope of your education to fit your career goals. Here are just three examples of different paths Berkeley MBA students have taken to achieve success.

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Certificate Options and Areas of Interest

Full-time Program 2010 Haas School of Business 15

Global Management

With the continuing globalization of the economy, the need to think and compete internationally has become imperative. Nothing could be more illustrative of this point than the 80 students on 20 teams who were part of the Haas School’s acclaimed International Business Development (IBD) program in 2009. Slated to double in size in the next few years, the IBD program sends students around the world to consult for a variety of firms and organizations each year under the direction of Sebastian Teunissen, executive director of the Clausen Center for International Business and Policy.

IBD clients range from large multinationals to nonprofit organizations. During the first part of the year, student teams prepare a work plan in consultation with their clients and undertake background research and analysis while attending classes on related topics. From mid-May to mid-June, teams spend three weeks on location in their assigned country. Upon return to the Haas School, they carry out additional research to complete the assignment and present their work to the Haas community. In addition to the IBD course, Seminars in International Business (SIB) are offered each year in countries such as China, India, and Brazil.

The international emphasis of the Haas School is an integral part of its culture. Many Berkeley MBA students have lived, studied, or worked abroad, and over one-third of the full-time MBA students are international, representing over 40 countries. Many faculty members, too, are either originally from other countries, or have extensive international experience and contacts. The impact of this international diversity on the MBA program is enormous, adding varied perspectives to classroom discussions, team projects, and everyday interactions.

As a Berkeley MBA student,

you have the option to

earn a certificate in one of

five areas of study. These

certificates require a separate

application, and are earned

after you have completed a

designated group of courses.

Although the Berkeley MBA

program is delivered from

a general management

perspective, with business

fundamentals at its core, a

number of specialty areas

at the Haas School are top

ranked in the world and offer

you additional opportunities

for study.

Leading Expertise

International Consulting ProjectJason Topel and Jessica Lopatka (above) were part of a recent international Business development team that worked to improve the sustainability of a school nutritional program in Ghana.

Health Management

The Haas School and the School of Public Health have teamed up to prepare management leaders for the healthcare industry. Graduates specializing in healthcare typically receive multiple job offers from consulting firms, health insurance plans, managed care organizations, and pharmaceutical, biotech- nology, medical device, and diagnostic firms.

The program leverages California’s cutting-edge managed care, Internet, and biotechnology industries as laboratories for education and research. The program offers a joint MBA/MPH (Masters in Public Health) degree program, and a Certificate in Health Management. Leading UC

Berkeley academic researchers from both the business and public health schools, as well as prominent industry practitioners, teach in the program.

An active student club, Haas Healthcare and BioBusiness (H2B2) educates students on the multi-faceted nature of healthcare and biotechnology, and connects them with industry alumni and professionals, as well as with students from other associations and schools. Students in the program organize a hugely successful annual Business of Health Care Conference.

Symptoms of SuccessLaronne Faulkner, mBA 08, appreciates how the mBA/mPH program helped prepare him for his role as a lead business analyst for Blue Shield. “The two programs are seamlessly and thoroughly integrated,” he says. “The rigor of the program is outstanding. That benefits both students with a business background and those with mostly healthcare experience.”

Technology

In recognition of the pervasive impact of technology on business, the Berkeley MBA program provides you with an overview of technology management as well as the opportunity for specialization. The Haas School’s proximity to Silicon Valley strengthens its connections to the high-tech community. Faculty members frequently invite local executives to be guest lecturers in their courses and to partner with them in research projects. Student groups host special events, such as the daylong Berkeley Nanotechnology Forum and annual Digital Media Conference, and organize career-oriented activities with local firms.

The Haas School offers a technology specialization

through its Management of Technology (MOT) program. The program, which focuses on the set of management activities associated with bringing high-tech products to market, is a joint effort of the Haas School and the College of Engineering.

MOT has also become the most popular interdisciplinary program on the campus because it has successfully integrated business and technology education in classes that bring MBA students and engineering students together. Numerous Silicon Valley firms sponsor MOT projects every year in which teams of MBA and engineering students act as project consultants. Three MOT fellowship programs offer paid opportunities to about 25 students each year.

Interdisciplinary CollaborationBeing a student in the management of Technology (mOT) program “plugs you into Silicon Valley as quickly as possible,” says Gabriel Jinich, mBA 10. “The brilliance of the management of Technology Program is that it mimics, in an academic setting, how innovation happens. engineers come up with the idea, and business people figure out how to bring it to market.”

Certificate in Global ManagementThis certificate program allows you to demonstrate proficiency in the theory and application of global business and manage-ment principles. Requirements for the certificate fall into three areas: overseas experience, courses with international content, and a language requirement.

Certificate in Health ManagementThe certificate program prepares you for business leader-ship roles in the health services and health technology industries. Capitalizing on its location in one of the world’s most dynamic healthcare marketplaces and its proximity to the vibrant Bay Area biotechnology industry, this certificate program provides access to a range of courses in health management and collaborates with companies that offer internships, consulting engagements, current real-world case studies, guest speakers, and career opportunities.

Certificate in Management of Technology This certificate program, sponsored jointly by the business and engineering schools offers courses geared toward both technically and non-technically trained students. Business and engineering students share the classroom and learn from one another.

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Certificate Options and Areas of Interest

Full-time Program 2010 Haas School of Business 17

Real Estate

The Haas Real Estate program, consistently ranked among the nation’s best, combines a strong analytical focus with hands-on field experience. It prepares you for a broad range of career paths with firms such as real estate investment trusts, real estate operating companies, developers, financial institutions, investment banks, and consulting companies.

You focus on four areas of real estate—financial analysis, finance and securitization, development, and investment strategy. Real estate courses in the Berkeley MBA program combine lectures and case methods, student-initiated projects, and in-class work with leading real estate professionals. You can further develop your professional skills through internships, a CEO mentoring program, participation in the Real Estate Club, a powerfully effective

real estate career development program, ACRE, and extramural real estate development and finance competitions. A nationally recognized real estate research program ensures that the latest ideas and knowledge infuse Berkeley MBA courses.

Berkeley MBA students regularly compete in and win major regional and nationwide real estate competitions, including the Bank of America Low-Income Housing Challenge, the NAIOP Real Estate Challenge, the UT Austin Real Estate Finance Challenge, and the Urban Land Institute Gerald D. Hines Student Urban Design Competition.

Constructing Careers in Real Estatemillicent Anglin’s, mBA 08, work as a student with the San Francisco chapter of the Urban Land institute, as well as her participation in extracurricular activities, helped prepare her for her current career at Affordable Housing in Berkeley. “Being on the UT Austin Real estate challenge team was a great way to meet people and an opportunity to wrestle with a practical problem in the area that interested me,” she says.

Ranked #3 among business schools with a nonprofit specialty (U.S. News and World Report 2009), the Center for Nonprofit and Public Leadership inspires and prepares Haas students to use their skills in the social sector, produces alumni that contribute significantly to social sector solutions, and encourages collaboration and innovation within the social sector. The center offers a robust series of courses taught by a distinguished faculty of practitioners, researchers, and established leaders in the field. Topics include social entrepreneurship and social impact, board

governance and leadership, organizational strategy, and financial management. In addition, nonprofit and public issues and cases are integrated throughout the school’s core coursework and other electives.

The center also offers an array of hands-on field work opportunities that connect students with hundreds of nonprofit leaders and organizations. Experiential programs include Social Sector Solutions or S3, a course which deploys consultant teams of students with coaches from McKinsey & Company to work with select nonprofit organizations on high-impact, entrepreneurial ventures. The center’s annual Education Leadership Case Competition brings together teams from top business schools to present solutions to imminent education issues. The center also hosts the Schwab Charitable Philanthropy Speakers, bringing together Haas students, alumni, and philanthropic leaders to tackle cutting-edge social impact issues and best practices.

The center also prepares the future leaders of for-profit companies to participate actively as board members and supporters of nonprofit organizations. The Berkeley Board Fellows program places over 60 students on over 50 local nonprofit boards each year to serve the community and develop future board leaders.

Nonprofit Role ModelsNora Silver (above), director of the center for Nonprofit and Public Leadership, speaks with keynote speaker Leon Panetta, current director of the ciA and former chief of staff for President clinton, at the Haas Nonprofit and Public management Student-Alumni Leadership dinner.

Entrepreneurship

The San Francisco Bay Area has long been a hotbed for new business creation, and the Haas School remains one of the world’s leading centers for the study and practice of entrepreneurship. Through academic and experiential learning, the Berkeley MBA program offers its students the skills and knowledge to launch fast-growth, high-potential enterprises and teaches them how to start careers in the venture capital industry. Some Haas students begin their own firms even while in school or launch startups immediately after graduation.

At the center of these activities is the highly ranked Lester Center for Entrepreneurship and

Innovation, which emphasizes the integration of academic and experiential learning by bringing entrepreneurs and venture capitalists into the classroom. Among its many activities are two prominent business plan competitions—one global in reach—and the monthly Berkeley Entrepreneurs Forum that provides the opportunity to meet with venture capitalists, entrepreneurs, and business leaders. Just off campus is the Haas-affiliated Berkeley Entrepreneurship Laboratory, a business incubator which has room for up to eight startups launched by Haas students and alumni. The Lester Center’s classes, events, programs, and other activities are part of the UC Berkeley Venture Launchpad, a coordinated array of resources and experiences to help students interested in exploring entrepreneurship and innovation get the most out of their time on the Berkeley campus.

Innovative Business Plan CompetitionsThe $25,000 grand prize of the 2007 Global Social Venture competition was won by Kirsten Tobey and Kristin Richmond-Groos, both mBA 06. They co-founded Revolution Foods, a startup that serves healthy, mostly organic school lunches in primarily low-income Bay Area communities.

Corporate Responsibility

Launched in 2003, the Center for Responsible Business has made the Haas School of Business the preeminent educational institution for research, teaching, experiential learning, and community outreach in areas of Corporate Social Responsibility (CSR).

As a premier educational center bridging research, theory, and the practice of CSR, the center strives to educate all of its stakeholders on the roles and responsibilities of business in society. Topics such as strategic corporate responsibility, social investing, and metrics of sustainability are explored

in a robust series of programs and through research, teaching, and experiential learning projects.

Beyond the core curriculum, concentrated study is available through elective courses, including an innovative strategic CSR projects course in which student teams work directly with major firms, such as eBay, Brown-Forman and Deloitte.

The center hosts the Peterson Lecture Series, which draws top industry speakers, such as the chairman and CEO of Whole Foods, the whistleblower from Enron, and the senior vice president of sustainability at Wal-Mart. In addition, there is a wide variety of popular programs that enable students to experience the lessons of CSR first hand. The Haas Socially Responsible Investment Fund is the first-ever student-managed investment fund at a leading business school that uses CSR criteria as a screen for the fund’s portfolio. In collaboration with the College of Chemistry, the Sustainable Products & Solutions (SPS) Program, sponsored by Dow Chemical, creates a multi-disciplinary learning and research environment where the building blocks of sustainability are all considered simultaneously as new products and solutions are explored. The Moskowitz Research Program examines the foundations and trends in the socially responsible investing industry and issues the Moskowitz Prize, the only global award recognizing outstanding quantitative work on socially responsible investing.

Responsible Leadercenter for Responsible Business co-Faculty director Kellie A. mcelhaney (above) recently won the Faculty Pioneer Award for institutional Leadership for her innovative academic leadership in the cSR area.

Certificate in EntrepreneurshipLeveraging the Haas School’s proximity to Silicon Valley, this certificate integrates classroom and extracurricular activities. In addition to course requirements, you gain field experience either through an internship with a local entrepreneurial operation, or by completing a project that integrates fundamental business skills with a marketing or business plan for a venture of your own design.

Certificate in Real EstateThis certificate program shows potential employers that, in addition to having mastered the fundamental material in the MBA program, you have successfully mastered the management, development, and financing of real estate. Requirements include courses from related fields, such as architecture, law, public policy, and city planning.

Nonprofit and Public Leadership

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Concurrent Degree Options

The Haas School offers concurrent degree programs in areas of special interest to business professionals. Earning a dual degree offers Berkeley MBA graduates new levels of flexibility and proficiency for unique career opportunities both in the United States and abroad.

JD/MBA ProgramThe JD/MBA program provides you with a solid foundation in both law and management. Upon completion of this four-year program, you earn a Berkeley MBA degree as well as a JD degree through either UC Berkeley’s School of Law or UC Hastings College of the Law in San Francisco. Typically, you spend your first two years in law school and your third year in business school. During your fourth year, you take elective courses in both schools.

MBA/MPH Program in Health ManagementThe Haas School and the UC Berkeley School of Public Health work in partnership to train leaders in the rapidly expanding health management field. In the 2.5-year MBA/MPH program, you earn both the MBA and Masters of Public Health degrees. You take courses in both schools and complete a three-month internship in a health organization. The program prepares you for senior positions in health-related industries, including managed care and insurance, consulting, healthcare delivery, biotechnology, e-health, medical devices, and pharmaceuticals.

MBA/MA Program in International and Area StudiesThis three-year MBA/MA program allows you to broaden your knowledge of different regions or countries by taking internationally-oriented topical, language, and area study courses from departments and schools across UC Berkeley. You may focus on either a topic or an area. Topics include international or global issues, such as international trade and debt, investment strategy, global communications, environmental issues, or urban and regional development. Areas include major countries such as China, Japan, Russia, Germany, or Brazil, and regions such as the Middle East, Africa, or Southeast Asia.

Full-time Program 2010 Haas School of Business 19

Brad Kittredge MBA 09internship:Corporate Strategy and Business Development McKesson Corporation San Francisco, California

Previous degrees:BA, Psychology University of California, Berkeley

mA, international Affairs University of California, San Diego

Job prior to Haas:Senior Consultant Deloitte Consulting San Francisco, California

Brad Kittredge is working with Haas classmate Elise Singer and two students in the School of Information to build a Web-based marketplace to connect patients with doctors who are able to diagnose complex conditions. Their Haas entrepreneurship classes and workshops, the B-Plan and Global Social Venture competitions, and the resources of the Lester Center have been essential to their progress.

Permission to innovate“Haas has made me a better entrepreneur. It encouraged me to take chances and to understand that it is okay to fail.”

Cross-disciplinary expertise“The dual MBA/MPH degree gave me the broad understanding I need to succeed in my new choice of a career in the healthcare IT sector.”

Teamwork Yields Success“Leading Through Innovation means not being afraid to question assump-tions—your own or someone else’s. Part of leadership is knowing that you can’t do it all on your own. You need to be able to set a vision and organize a team to achieve it.”

A diverse faculty“The diversity of the students at Haas is well-matched by the diversity of the faculty. All students seem to find one or two professors who really resonate with them.”

A Tradition of Change Agents“It’s an honor to have been one of the six students selected as Brian Maxwell Fellows, named in memory of the Haas alumnus who was one of the founders of PowerBar. We are creating a community of people with a passion to use business as a vehi-cle for positive change in society. I’m inspired by all of the other Fellows.”

International Exchange ProgramsNothing compares to the experience of attending a foreign university and get-ting to know students in another country for an entire semester. Berkeley MBA students may embark on an international exchange program in the fall semester of their second year. They pay the normal Haas fees and may earn up to 12 units toward their MBA degree while abroad. In addition to semester-long exchange opportunities, students may earn academic credit through short-term international seminars held during semester breaks. Recent destinations include India, Brazil, Chile, and China. International exchange programs are offered in the following locations:

•LondonBusinessSchool(LBS), London, England

•L’EcoleDesHautesEtudes Commerciales (HEC), Jouy-en-Josas, France

•InstitutodeEstudiosSuperioresdela Empresa (IESE), Barcelona, Spain

•RotterdamSchoolofManagement (RSM), Rotterdam, The Netherlands

•ScuoladiDirezioneAziendale(SDA) Bocconi, Milan, Italy

•TheHongKongUniversityofScience and Technology (HKUST), Hong Kong, China

Haas and Columbia Offer Domestic Exchange ProgramThe Haas School and Columbia Business School offer an exchange program for MBA students in the fall of their second year. Haas exchange students have the opportunity to take advan-tage of Columbia’s proximity to Wall Street and the media and entertainment industries in New York, while Columbia students who come to Haas gain exposure to Silicon Valley’s technology industry, as well as west coast finance firms and other industries such as biotech. Up to three students from each school may participate each year.

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P L A C e

The Perfect LocationThe Haas School’s location in the San Francisco Bay Area is a profound asset, a business ecosystem of innovation and entrepreneurship that is unrivaled anywhere. And it defines the people we attract, the education we deliver, and the leaders we produce.

Widely recognized as the heart of the global technology industry, the birthplace of venture capital, and the center of the US wine market, the Bay Area is also the new hub for the up-and-coming clean energy and biotechnology industries. In addition to serving as a launch pad for some of the most successful recent startups—Google, Twitter, and eBay among them—the Bay Area is also home to a wide range of established Fortune 500 companies, as well as a long roster of firms—such as Charles Schwab, Gap, and Chevron—known for leadership and innovation outside of the technology space.

Once you arrive, you will quickly understand how the University of California, Berkeley—one of the world’s top universities—both shapes and is shaped by the forces of innovation in the Bay Area. This is a place that continues to move knowledge forward, looking for and embracing what comes next.

The first thing Sara Nelson did when she learned she had been accepted at Haas was make a dinner reservation at Chez Panisse—the world-renowned restaurant founded by chef Alice Waters. Only then did she make her plane reservations to get here in time for orientation. Naturally, Nelson viewed the Bay Area as the perfect place to help her embrace her love of food and wine, as she moves her career away from technology and toward the culinary scene.

“One project that I worked on as part of the Global Social Venture Competition brought together two of my interests: food and marketing. Two teachers launched Operation C.H.E.F., a pilot cooking and nutrition education summer camp. Subsequently, I teamed

up with a classmate, Dan Park, who had finance and consulting expertise, while I contributed marketing and sales experience. Together, we helped the founders create a business plan for future growth.”

“One of my International Business Development projects supported Elephant Pepper in Zambia, an organization that encourages farmers to plant chili peppers on the edges of their fields to reduce human/elephant conflict—apparently, elephants hate chili! My team developed an online marketing plan to sell their branded chili sauces to the US and European markets.”

Gonzalo Martinez de Azagra y de Miota chose to do his summer internship with the Star Wars team at LucasArts in San Francisco because he believes it will give him valu-able insights on managing project teams—insights he will need as he works with five classmates on IguanaB, a startup company designed to bring the “main

street” shopping experience to the Internet.

“Right away, Haas stood out as the right place for a person passionate about entrepreneurship. The location, close to Silicon Valley and San Francisco—and with important links to Asia—is ideal.”

“Apart from my personal affinity with the Star Wars world, it is reassuring to know that I am joining a company whose president, Darrell Rodriguez, is a Haas alum. As project manager for the Star Wars team, I will face the challenge of coordinating a multidisciplinary team of engineers, designers, artists, and business people. The opportunity to work for a company like LucasArts is what pushes many of us leave our old lives behind and come to Haas.”

“UC Berkeley with its great location and campus facilities is also ideal for people who are passion-ate about sports. The mild weather is particularly well suited for outdoor activities. Surfing, skiing, climbing and all sorts of outdoor activities are within easy reach, and the active nature of the student body ensures that you will have the chance to do anything that interests you.”

Sara Nelson MBA 10internship:Marketing Intern E.&J. Gallo Winery Modesto, California

Previous degree:BBA, Marketing and French University of Texas at Austin

Job prior to Haas:Online Brand Manager Dell Austin, Texas

Gonzalo Martinez de Azagra y de Miota MBA 10internship:Project Management Intern Star Wars Team LucasArts San Francisco, California

Previous degree:BSc, Economics London School of EconomicsMEng, Electrical & Electronic Engineering Imperial College, London

Job prior to Haas:Senior Consultant PricewaterhouseCoopers Bilbao, Spain

Full-time Program 2010 Haas School of Business 21

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Where Natural Beauty Meets Endless Opportunity

Full-time Program 2010 Haas School of Business 23

Few geographical areas in the world can meet, let alone beat, the Haas School’s central location in the San Francisco Bay Area. The Haas community is, in turn, profoundly shaped by its surroundings.

The Bay Area is home to an innovation ecosystem that is unequaled anywhere in the world. With its venture capital firms, established technology companies, and biotech and digital media industries thriving, the Bay Area marks one of the nation’s most unique confluxes of business centers. Many of the most dynamic names in business, from Charles Schwab to Google, call the region home.

The Perfect PlaygroundThe San Francisco Bay Area is also perennially designated the world’s most popular tourist destination—and for good reason. There is the area’s stunning natural beauty, its seductively benign weather, and its atmosphere charged with a worldly sophistication and a distinctive openness to new ways of thinking.

The Berkeley campus is perched on a hillside; its upper reaches are devoted to a vast nature preserve—excellent for a run or a contemplative walk with postcard views of San Francisco, the Golden Gate Bridge, and the Pacific Ocean beyond. Surrounding the campus is the city of Berkeley, the quintessential university town, and a legendary one. With its multitude of coffee houses, shops, churches, theaters, world-famous gourmet restaurants, charming neighborhoods, beautiful gardens, and some of the best bookstores anywhere, Berkeley is cosmopolitan, funky, friendly, relaxed, and always stimulating.

A Diversity of Scenery and IdeasThe city of San Francisco needs no introduction, since nearly everyone on the planet has either experienced its charms or seen it in countless films and television shows. Entertainment, culture, nightlife, shopping, sightseeing, architectural gems—San Francisco is the epitome of the world-class, open-minded city blessed with the best of everything.

Less than an hour north of Berkeley is the alluring wine country of Napa and Sonoma counties. The moody, breath-taking Pacific Ocean compels a visit to one of the many open beaches or picturesque seaside towns dotting the coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. The natural beauty of Yosemite National Park, with its exquisite glacier-carved valley of towering waterfalls and granite mountains, is only three hours from the campus, as is one of the country’s premier skiing destinations—Lake Tahoe.

Clockwise from top: Looking over the San Francisco Bay toward Berkeley (left) and Oakland (right) from downtown San Francisco; a Napa Valley vineyard; Oracle headquarters in Redwood Shores; The Pacific Ocean coastline off historic Highway 1; and the cliffs of El Capitan in Yosemite National Park.

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24 Haas School of Business Leading Through Innovation Full-time Program 2010 Haas School of Business 25

The Berkeley Experience

in addition to attending one of the premier business schools in the world, Haas students join the larger community at one of the most esteemed universities. The mission of the university of California is to excel in research, teaching, and public service. over the decades, this mission has developed a culture at uC Berkeley that stimulates greatness.

uC Berkeley’s global flavor and close proximity to Silicon Valley and downtown San francisco—the finance capital of the West Coast—provide unmatched opportunities. The Haas School encourages you to take advantage of all the university has to offer.

With the Berkeley mBA program, you earn a degree from a university whose name and reputation open doors around the globe.

Carlos Penzini MBA 07Consultant Boston Consulting Group San Francisco, California

Summer internship:Product Manager Amazon.com Mountain View, California

Previous degrees:BS, System Engineering Universidad Metropolitana Caracas, VenezuelaMS, Finance Institute of Advanced Studies in Administration (IESA) Caracas, Venezuela

Job prior to Haas:Founder and Managing Director TEBCA Caracas, Venezuela

Carlos Penzini and his family reveled in the cultural offerings available at Berkeley. Trading babysitting with Haas classmates, they enjoyed world-class performers at Zellerbach Auditorium on campus and were frequent visitors to the Lawrence Hall of Science. Having moved only across the Bay from Berkeley to San Francisco after graduation, the family is putting down roots in the place Penzini continues to believe is “the epicenter of innovation.”

“I have been following Silicon Valley on the news and in magazines ever since my child-hood. This is where the action is. I knew I had to be here.”

“As we were packing, my wife told herself that it would only be for two years. Then we could come home. Within a couple of weeks of our arrival at Berkeley, we knew we could happily stay here forever.”

“My wife was active in the Partners Club, and Haas Kids was great for my son. As first-year students, most of us were new to the area, so we made friends quickly.”

P L A C e

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26 Haas School of Business Leading Through Innovation

P L A C e

Bridges to UC Berkeley

Full-time Program 2010 Haas School of Business 27

Consistently ranked one of the top business schools in the country, the Haas School of Business has a solid reputation for quality and leadership. The business school at the University of California, Berkeley, was founded in 1898, making it the second oldest collegiate business school in the United States, and the first at a public university. Rank, reputation, and experience combine to offer Haas students a rich spectrum of quality resources, noteworthy events, and high-profile speakers.

A University Second to NoneThe Berkeley MBA program draws on the incredible breadth and depth of the University of California at Berkeley, whose graduate programs are consistently ranked among the best in the world, and whose undergraduate programs are among the most selective. The proof is in the university’s distinguished record of Nobel-level scholarship, constant innovation, a concern for the betterment of our world, and consistently high rankings of its schools and departments—the Haas School among them.

Since its founding in 1868, UC Berkeley has grown with the rapidly expanding population of California and has responded to the educational needs of the developing state. By the 1930s, research at UC Berkeley burgeoned in nuclear physics, chemistry, and

biology, leading to the development of the first cyclotron, the isolation of the human polio virus, and the discovery of all the artificial elements heavier than uranium, including Berkelium and Californium. Twenty members of the UC Berkeley faculty have been awarded Nobel prizes for these and subsequent achievements in science, literature, and economics. Today, according to the National Research Council, UC Berkeley ranks first nationally in the number of graduate programs in the top 10 in their fields. (In fact, 97% of the university’s programs made the top 10 list.)

Explore the OpportunitiesYou are encouraged to supplement business courses with graduate classes outside the business school in areas ranging from engineering, law, and urban planning to foreign languages, international area studies, and public policy. In addition, special interdisciplinary opportunities within the Berkeley community—such as the widely popular Management of Technology Program—enable you to learn from top experts in almost every field. Joint courses with students in law, engineering, information systems, and public health enhance the educational experience of many MBA students.

Colleges and SchoolsBerkeley MBA students have the opportunity to take electives at any of Berkeley’s renowned graduate departments.

•CollegeofChemistry

•SchoolofEducation

•CollegeofEngineering

•CollegeofEnvironmentalDesign

•SchoolofInformation

•SchoolofJournalism

•SchoolofLaw

•CollegeofLettersandScience

•CollegeofNaturalResources

•SchoolofOptometry

•SchoolofPublicHealth

•SchoolofPublicPolicy

•SchoolofSocialWelfare

UC Berkeley Academic and Faculty Distinctions •Ranksfirstnationallyinthenumber of graduate programs in the top 10 in their fields (National Research Council)

•TheonlyuniversitywithPhD programs ranked in the top five across all 15 categories in the 2006 edition of US News and World Report’s listing of top graduate schools

•Ranked#2inthenationinthe 2006 Washington Monthly College Rankings, based on three main criteria: performance as an engine of social mobility, research output, and promotion of a service ethic

•Theleadinginstitutioninawarding doctoral degrees to minorities and women

•20NobelPrizelaureates(including the late Haas Professor John Harsanyi)

•201AmericanAssociationforthe Advancement of Science Awards

•229AmericanAcademyofArtsand Sciences Awards

•76FulbrightScholars

•383GuggenheimFellows

•28MacArthurFellows

•85NationalAcademyof Engineering Awards

•131NationalAcademyof Sciences Awards

•14NationalMedalofScienceAwards

•92SloanFellows

•5WolfPrizes

•3PulitzerPrizes

•1NationalPoetLaureate

Founded in 1868Flagship campus of the University of California

33,933 students from 101 countries

23,863 undergraduate students

10,070 graduate students

1,953 faculty

Nearly 340 degree programs

Over 436,000 alumni worldwide

1,232 acre campus

UC Berkeley

The Business of CleanTechAs a Berkeley MBA student, you have the opportunity to work across disciplines with top thinkers on some of the world’s most cutting-edge projects. For example, Haas students involved in the Berkeley Energy and Resources Collaborative (BERC) have been working with scientists at Lawrence Berkeley National Laboratory on its new “CleanTech to Market” initiative. Students worked to evaluate the commercial viability of new technologies, such as a novel solar-chemical storage device, and the use of ionic liquids to pre-treat biomass for conversion to biofuel. Below: participants Dwight Crabtree, MBA 10, and Adam Lorimer, MBA 10, with researcher Black Simmons, VP of Deconstruction for the Joint BioEnergy Institute.

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Teck H. HoWilliam Halford, Jr. Family Chair in Marketing Director, Asia Business Center Member, Policy and Planning Committee Several Cheit Awards for Teaching, Haas School of Business

Courses taught:Pricing, Strategic Pricing, and Experimental Economics

Current research interests:B2B contract design, strategic international consulting, and trust building

industry experience:Autodesk, Boston Scientific, Campbell’s, eBay, HP, Quicklogic, Security Network of America

degrees:B.Eng., Electrical Engineering National University of SingaporeMSc, Computer and Information Science National University of SingaporeMA, Decision Sciences University of PennsylvaniaPhD, Decision Sciences University of Pennsylvania

Learning, according to Professor Teck Ho, is more “concrete when it is hands-on.” That’s why at least one in four of his class sessions is interactive. Using computer simulations and role-playing, his students engage in price wars and auctions, negotiate B2B contracts, and put themselves in the shoes of CEOs, marketing directors, suppliers, and retail partners.

Succeeding Together“The students here are very collaborative. For example, when two students are interviewing for the same position, the one who interviews first is likely to coach the second. They understand and value the ideas of group benefit and teamwork.”

finding the right Balance“Haas students are smart, confident, and balanced. They realize that if you focus solely on your career you risk burning out very quickly. They also are realistic about their future careers. This doesn’t mean they don’t have high expectations—they do. But they aren’t arrogant about how soon they will achieve them.”

Shared insights“A Haas professor is coach, cheerleader, and supporter for the students. For example, if a student comes to me for advice about the green, renewable energy sector—which I might not know too much about—I am happy to research the field and offer my insights. The faculty here cares about making a difference in the students’ lives.”

Haas School faculty members are explorers and discoverers, seeking new ideas and insights at the frontiers of knowledge. They are internationally recognized leaders in the study of the economic, social, political, and technological forces shaping global markets today.

Haas faculty members play an active role in national and international business communities, serving as consultants, board members, and speakers at major business conferences and seminars. They are in demand for key government positions, and they perform important interdisciplinary research with colleagues at Berkeley and at other top universities around the world. Rankings of academic reputation consistently place the Haas School faculty solidly in the top ten business schools worldwide.

Deep Insights for Turbulent TimesIn their search for new knowledge, Haas School professors go far beyond merely describing a management or business problem and its resolution. As members of a premier research university, Haas scholars seek the deeper answers to why things happen the way they do. They develop theoretical explanations in order to understand and predict future occurrences. These are among the tools that eventually help executives navigate confidently through even the most turbulent, changing times.

In fact, several Haas professors were key voices predicting and analyzing the recent economic turbulence. Professor Nancy Wallace’s research served as an early warning, determining that Wall Street banks and bond-rating agencies were underestimating the risk of many new mortgage- and asset-backed securities. Dwight Jaffee has done extensive research on the operations of Fannie Mae and Freddie Mac.

A Roster of LeadersSeveral faculty members are authors of widely used textbooks in marketing, economics, and management. Severin Borenstein is a nearly constant presence in the national media explaining the ups and downs of the nation’s energy markets. Michael Katz is a leading thinker and strategist in telecommunications policy. John Morgan and Teck Ho are actively utilizing behavioral and experimental economics to make advances in understanding strategic decision making. Jennifer Chatman is a top authority on organizational culture and post-merger integration. And David Teece is a widely sought expert in the field of innovation and knowledge management.

Influential Paper Takes Top HonorFinance professor Hayne Leland won the first-ever Stephen A. Ross Prize in 2008 from the Foundation for the Advancement of Research in Financial Economics (FARFE). Leland won the award for his 1994 Journal of Finance paper, “Corporate Debt Value, Bond Covenants, and Optimal Capital Structure.” Recognized as the field’s most influential paper of the past 15 years, it analyzed how firms determine the optimal mix of debt and equity to acquire funding at the lowest cost. The $100,000 Stephen A. Ross Prize was established last year by a consortium of finance academics and practitioners from around the world to be the preeminent award in financial economics.

Explorers in Search of New Ideas

More than 50 Years of Great Ideas The California Management Review (CMR), published by the Haas School, is one of the leading management journals of its kind, serving as a nexus between those who study management and those who practice it. CMR, which celebrated its 50th year in 2007, publishes research-based articles that address issues of cur-rent concern to managers.

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Passionate Scholars and Teachers

Full-time Program 2010 Haas School of Business 31

The cornerstone of the entire Berkeley MBA program is its distinguished faculty members and the high quality of their courses. At Haas, good teaching is a high priority. The best proof of this is from Berkeley MBA students themselves, who are asked to evaluate the teaching of their professors every semester. Over the past several years, about two-thirds of the Haas School faculty members have regularly earned the coveted “Club 6” status in their student evaluations—that is, their average ratings are 6 or higher on a 7-point scale.

Established Excellence in Teaching In the Berkeley MBA classroom, faculty members emphasize both theory and practice by using a variety of teaching methods. Case studies, seminars, simulations, guest speakers, and group projects all facilitate the learning process. Classroom learning is enhanced by numerous opportunities to apply the lessons to real-world situations. For example, some courses in marketing and entrepreneurship place teams of MBA and graduate engineering students together at Silicon Valley firms for hands-on consulting projects.

Haas professors regularly integrate their research findings into new course offerings and reassess the MBA curriculum to ensure its relevance in presenting current management issues. In their courses, Berkeley MBA students benefit by being among the first to learn of faculty discoveries and by studying first-hand with the inventors of new theories and principles for management practice.

Professional Faculty with Proven ExperienceThe MBA program also makes creative use of experienced practitioners from industry in its classes as adjunct professors and lecturers. For example, Wall Street veteran Peter Goodson, former partner of private equity firm Clayton, Dubilier & Rice, Inc., teaches the Mergers and Acquisitions course. In his Innovation and Entrepreneurship in Telecommunications and Media course, Dr. Reza Moazzami draws from his more than fifteen years of experience as an engineer, entrepreneur/CEO, investor, patent holder, and educator in the IT and communications industries.

Since 1898, Berkeley’s business school faculty members have played a strong role in state and federal government affairs. In 2009, Professor Laura Tyson was named to President Obama’s Economic Recovery Advisory Board. Previously, Tyson served as the chair of the National Economic Council under President Clinton. Professor Carl Shapiro recently joined the US Department of Justice as the chief economist in the department’s antitrust division. And professor and former dean Tom Campbell—a former US Congressman and director of finance for the State of California—announced his intention to run for governor of California in 2010.

John MorganGary and Sherron Kalbach Professor in EntrepreneurshipFounding Director, Experimental Social Science Laboratory (Xlab)Faculty Co-Director, Fisher Center for the Strategic Use of Information TechnologyAt Haas since 2002

Courses taught:Game Theory Approaches to Bargaining, Conflict, and Negotiations

Current research interests:E-commerce Organizational design Experimental economics

degrees:PhD and MA, Economics Pennsylvania State UniversityBS, Economics University of Pennsylvania

“My teaching style is conversational, exploratory, and interactive. I want students to feel that we’re on a journey to learn together. They’re curious and interesting, and they end up teaching me as much as I teach them.”

Sara L. BeckmanSenior LecturerWinner, University of California Distinguished Teaching Award 2001Several Cheit Awards for Teaching, Haas School of BusinessAt Haas since 1988

Courses taught:Managing the New Product Development ProcessOperations Management

Current research interests:Innovation and design managementOperations strategyEnvironmental supply chain management

industry experience:Hewlett-PackardBooz Allen Hamilton

degrees:PhD, Industrial Engineering and Engineering Management Stanford University, CaliforniaMS, Industrial Engineering and Engineering Management Stanford University, CaliforniaMS, Statistics Stanford University, CaliforniaBS, Industrial Engineering Stanford University, California

“All of my classes are highly interactive. I attempt to create a classroom environ-ment in which students feel comfortable asking ‘stupid’ questions, challenging one another and me directly, and sharing their own perspectives and stories.”

Pictured from left to right: Henry Chesbrough, author of two leading books on innovation, adjunct professor, and executive director of the Center for open innovation; Laura Kray, associate professor of management philosophy and values; Laura Tyson, professor of global management and former chair of the national economic Council under President Clinton; Sunil dutta, professor of accounting and international business; and nicolae gârleanu, assistant professor of finance.

The Center for Teaching Excellence

The Center for Teaching Excellence (CTE) promotes best practices in teaching and learning inside

and outside the classroom. Leveraging the experience and insights of veteran instructors, as well as a wide variety of instruc-tional tools and training resources, the CTE manages a full and continuous spectrum of activities and services to continually improve the way education is delivered throughout the Haas School.

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Berkeley MBA students arrive at Haas with solid academic backgrounds and test scores confirming they possess the intellectual capacity and stamina to meet the challenges of the academically demanding program. They also arrive having already distinguished themselves in their previous work experience, as well as in community activities and other outside endeavors.

Just as valuable as what they bring to the program, however, is what the program instills in them. The unique culture of the Berkeley MBA program produces a unique brand of leader, shaped by a common set of traits and ideals.

Leadership in Putting Fresh Ideas to WorkBerkeley MBA students are independent thinkers and leaders who strive to put fresh ideas to work. This high level of innovation and involvement is a staple of Haas culture, and leadership abilities are among the key attributes of Berkeley MBA students. Whether they are creating student-initiated elective classes in the MBA curriculum or launching school-wide events, students regularly lead the way in shaping the Full-time MBA Program. Last year alone, for example, students created five new elective courses and launched the first-ever Berkeley MBA Latin Business Challenge, a national case competition focused on Latin American and Hispanic business issues.

Challenging the Status QuoWhile teamwork and collaboration are essential aspects of the Berkeley MBA experience, Berkeley MBA students are also independent thinkers who challenge the status quo. They seek new solutions for old problems and possess the courage and confidence to ask tough questions and tackle difficult situations.

Confidence Without AttitudeBerkeley MBA students are known for their creativity, resourcefulness, intelligence, energy, and entrepreneurial drive. More distinctly, however, employers around the world recognize that Haas graduates value action over ego—they are strong, confident leaders with collaborative mindsets who seek out new, original ways of thinking.

Motivated to Make Positive Change in the WorldArun Sarin, Berkeley MBA 78 and former CEO of Vodafone, describes Haas graduates as “leaders with heart.” He believes this captures the essence of Berkeley MBAs: innovative leaders concerned about leaving the world a better place. This is evident in many ways—from the group of students working with the Lawrence Berkeley National Laboratory to market new clean technologies to the teams of students who traveled to Africa to help farmers grow food more sustainably as part of the International Business Development program.

Nick Jablonski MBA 10internship:Marketing Manager Intern Trilibis Mobile San Mateo, California

Previous degree:BS, Marketing and Television Syracuse University, New York

Job prior to Haas:Assistant Director, MediaVest Worldwide New York, New York

When he was looking at business schools, the Q@Haas Lesbian, Gay, Bisexual, and Transgender (LGBT) Admissions Workshop was a big influence on Nick Jablonski’s deci-sion to come to Haas. This year, as president of Q@Haas, Jablonski is taking seriously his responsibility to organize an event that will have the same positive effect on the next class of Berkeley MBA students.

“Diversity at Haas isn’t just some-thing written about in a brochure. We live it every day. We learn from it every day.”

“Leading a panel for the 2008 >play Digital Media Conference was a way for me to get involved in the school immediately. As the chair of the 2009 conference, I couldn’t be more excited to continue the tradition of presenting an event that brings together hundreds of Haas students and alumni and industry profession-als to discuss the latest in technology and media.”

Full-time Program 2010 Haas School of Business 33

Vivian Weng MBA 09Senior Associate McKinsey & Company Taipei, Taiwan

internship:Summer Associate Goldman Sachs Hong Kong, China

Previous degrees:BA, International Relations National Taiwan UniversityMA, International and Developmental Economics Yale University, Connecticut

Job prior to Haas:Business Analyst McKinsey & Company Taipei, Taiwan

Her desire to explore a wide range of career and leadership opportunities drew Vivian Weng to Haas. She also wanted to improve her ability to balance work demands with her personal life. Her Haas classes satisfied the first goal; painting classes during a semester spent in Paris put her on the path to achieving the second.

Talented Classmates“Haas taught me to be more patient and to broaden my vision. I got to know, worked with, and was inspired by people from so many different backgrounds. My classmates are always so willing to help me become a better person by sharing with me their perspectives and knowledge.”

True Leadership“Thanks to my experiences at Haas I realize that true leadership is not about what we say or do; rather, it’s about how we inspire others to act.”

new experiences“I had never worked with a non-profit organization until I did a class project to establish a performance management system. It gave me a safe place to explore and meet the challenges of working in a new envi-ronment and solving problems faced by non-profits in ways that matched the culture.”

exploring Your options“Haas offers a tremendous number of options and opportunities. This makes it an ideal place to explore your career choices. I attended presentations by all sorts of companies, from traditional investment banks to high-tech start-ups. In a marketing case competition, I worked on topics as different as a shaver and the iPhone.”

Future Business Leaders

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Toby Gardner MBA 10internship:Investment Analyst (Real Estate) CalPERS Sacramento, California

Previous degree:BS, Finance Curtin University of Technology, Australia

Previous job:Strategy & Special Projects Columbia Winds, LLC (Venture Capital) Portland, Oregon

Toby Gardner has kept busy pulling the curtain aside, writing candidly about his MBA experiences at Haas in his BusinessWeek MBA Journal. One of only nine worldwide MBA students selected to write for BusinessWeek, Gardner shares his personal insights to give prospective students a deeper understanding of MBA life at Haas.

diverse global Perspectives“As a BusinessWeek MBA Journal writer, I am privileged to share my experiences at Haas with all of those future Haas students out there in countries around the world. And they are everywhere. Imagine, at the beginning of the year, I sat around a conference table and discussed entrepreneurship with an Egyptian, Russian, Japanese, Indian, and an American. With over 30 countries represented among 240 classmates, I am always learning new things from my peers as well as my classes.”

Creative Leadership“An example of Haas students being given creative flexibility is the for-mation of the Haas Asian Business Association (HABA). We want to create a central communication line between the school and the Asian business community. Leading the Hong Kong Trek this year was another way to keep the Haas con-nection with Asia strong, to keep the focus on Haas as an international business school.”

gaining Knowledge, Building Confidence“The core curriculum gives you a clear and concise approach to solv-ing both qualitative and quantitative problems. It also gives you the confidence to recognize that your own opinions are valid.”

Solid Preparation“I’m looking to take my career in the opposite direction from many of my classmates: I’ve worked in the VC sector; now I want to move to asset management. Haas can give me the tools—in new disciplines and in new industries—to make that switch.”

Full-time Program 2010 Haas School of Business 35

At Haas, teamwork and collaboration yield great rewards. Students are members of a close-knit, supportive peer network that draws on both shared experiences and a diversity of ideas and backgrounds to build bonds that last a lifetime.

A Welcoming AtmosphereThe Haas School is home to a fascinating, vibrant community marked by a nonstop schedule of activities developed by and for students. The reason for this has to do with the personalities of the students themselves. Berkeley MBA students frequently speak of a welcoming atmosphere that encourages involvement.

Among the school’s greatest assets is the community of fellow students, who form a lifetime network of friends and professional contacts. The relatively small size of the MBA program (only 240 students enroll in each entering class) permits students to get to know all members of their class. Students represent a wide range of ethnic backgrounds, religious affiliations, and sexual orientations. About a third of the students are from outside the United States, representing more than 30 countries.

Going Above and BeyondAs a complement to their coursework, students get involved in clubs and community service. They organize major conferences, put together panels of executives, and assemble ski trips to nearby Sierra Nevada resorts. Students take advantage of the university’s wide range of public lectures, exhibitions, concerts, and conferences. Consumption Functions bring together the whole school for food, fun, and camaraderie.

UC Berkeley has a long tradition of social responsibility and a commitment to creating a better world. In keeping with that spirit, Berkeley MBA students get involved to make a difference. Almost the entire MBA class participates during the year in one of the many fun events that are a part of the Challenge for Charity—talent shows, charity auctions, and sports competitions that help raise money for the Special Olympics and other organizations. Many Berkeley MBA students volunteer as mentors for disadvantaged high school students through the Young Entrepreneurs at Haas (YEAH) program. Nearly 100 percent of these high school students go on to college, many to top schools.

The cooperative, team-oriented nature of the Berkeley MBA program encourages students to work together productively and harmoniously. Haas students are ambitious and driven to succeed, but they also understand the value of studying together and socializing together—and they always seem to do it in high gear. They embody the California mantra: work hard and play hard.

A Collaborative CultureStudent Profile: Class of 2011Applicant Pool & Class Size Applications Received 4064

Entering Class Size 240

Academic Profile

Average Undergrad GPA 3.59

Middle 80% GPA Range 3.35-3.81

Average GMAT 718

Middle 80% GMAT Range 680-760

Age Distribution

Median Age 28

Age Range 25-40

Diversity

International 30%

US Minorities 31%

Women 28%

Countries Represented 31

Professional Experience

Median Yrs Work Experience 5

Middle 80% Range of Yrs Work Experience 3-7

Select Undergraduate Majors

Engineering 27%

Business 24%

Economics 21%

Social Sciences 9%

Natural Sciences 6%

Humanities 5%

Computer Sciences 3%

Select Previous Industries

Consulting 32%

Financial Services 14%

Banking 13%

High Technology/Electronics 5%

Not-For-Profit/Government 5%

Consumer Products/Retail 4%

Healthcare/Pharma/Biotech 4%

Military 3%

Real Estate 3%

Computer-Related Services 2%

Energy 2%

Entertainment 2%

Telecommunications 2%

Transportation 2%

*As of August 6, 2009

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1 Learning from Warren Buffet—For a second time in two years, Berkeley MBA students conferred and dined with renowned investor and philanthropist Warren Buffet on a trip organized by the Haas Finance Club. During the two-hour Q&A session, Buffett fielded questions on then-President-Elect Barack Obama’s tax policy, current economic conditions, and pre-acquisition valuation.

2 facebook face-off—MBA students competed in the first-ever Haas School Facebook Case Competition, sponsored by the Berkeley Digital Media and Entertainment Club (DMEC) in October. Students were challenged to select a strategic partner for Facebook Connect, which allows users to “connect” their Facebook identity and friends to any site.

3 Haas Professors Talk Turmoil—Following Lehman Brothers’ collapse, and the AIG bailout, Haas School faculty organized a lineup of Dean’s Speaker Series events at which MBA students heard from faculty and other experts on the impact of the economic turmoil. Among the speakers to address conditions was Haas Professor Emeritus Janet Yellen, now president and CEO of the Federal Reserve Bank of San Francisco.

4 making the Case for manpower mexico—Berkeley MBA students from the Latin American and Hispanic Business Association teamed with Manpower Mexico to launch the inaugural Berkeley MBA Latin Business Challenge, which drew MBA students from six schools.

5 Annual orientation Week (o-Week)—The full-time MBA class of 2010 was greeted in August with inspiring O-Week words from Barbara Desoer, MBA 77, president of mortgage, home equity, and insurance services at Bank of America; World of Good CEO Priya Haji, MBA 03; Bob Haas, chairman emeritus of Levi Strauss & Co.; and IDEO General Manager Tom Kelley, MBA 83.

6 education Leadership Case Competition Takes on nation’s Toughest System—Children in the nation’s capital stood to benefit from a focus on human capital at the third annual Education Leadership Case Competition, held at Haas in February. Ten teams from top business schools applied themselves to the school system’s most difficult challenges.

7 Creating a Kinder, gentler Car—Tetsuya Kaida, founder and general manager of Toyota’s Business Revolution Corporate Value Project Department, discussed how Toyota is adapting to changing global trends in lifestyles, values, cultures, and emotions during a presentation organized by the Clausen Center for International Business and Policy.

8 >play’s disruptive debate generates Buzz— A capacity crowd examined how newcomers and established players are turning the communications industry on its ear at November’s >play conference on digital media. Biz Stone, co-founder of Twitter, and Shane Kim, corporate VP of strategy and business development for Microsoft’s Interactive Entertainment Business, delivered the keynote addresses.

9 Healthcare Conference explores integration—Keynote speakers Leonard D. Schaeffer, chairman of Surgical Care Affiliates and founding chairman of WellPoint; Paul H. Keckley, executive director of the Deloitte Center for Health Solutions; and Marc Owen, an executive vice president at McKesson, explored “The Impact of Integration” at the third annual event.

10 finance Conference faces Year of Turbulence—Finance professionals weighed in on weathering the storm during the second annual Berkeley Finance Conference. The attendees heard from keynote speakers Rohit Bhagat, global COO of Barclays Global Investors; Mark Zanoli, managing director at JP Morgan; and Aneta Marcheva Key, an associate principal at McKinsey & Co.

11 Young entrepreneurs at Haas (YeAH)—The Haas School’s YEAH program continues to offer entrepreneurial training to several hundred educationally disadvantaged local teenagers each year. Berkeley MBA mentors help YEAH participants prepare business plans, which are presented to a venture capital board each spring.

12 Past and Present Connect at Alumni event—More than 550 students and alumni turned out for the tenth annual Haas Alumni Network celebration in Silicon Valley, where designated alumni minglers shared their insights about 12 different professional fields.

13 Bringing good Things to Haas—Startups and venture capitalists aren’t the only ones innovating, according to Jeff Immelt, chairman and CEO of General Electric, who spoke to Haas students. Unlike some Silicon Valley venture capitalists, Immelt said he believes “good enough” technology, combined with scale, quality, and safety, will ultimately win out in the clean energy field.

14 uC Berkeley energy Symposium—The third annual event showcased cutting-edge solutions for business, science, and government under development across campus and at Lawrence Berkeley National Laboratory. Keynote speakers were Mary D. Nichols, chairwoman of the California Air Resources Board, and John Hofmeister, founder and CEO of Citizens for Affordable Energy and former president of Shell Oil.

Coming to Haas means joining a vibrant, thriving community of fellow students, alumni, staff, and faculty. From networking mixers to annual conferences, guest speakers to school-wide events, there’s always something happening at Haas. And, as a member of the active Berkeley MBA student community, you will have the opportunity to not only attend these stimulating and exciting activities, but also to participate in creating and planning them. Here is just a small sample of the many events and activities MBA students were a part of last year.

Berkeley Asia Business ConferenceBerkeley Business Plan CompetitionBerkeley Energy and Resources Collaborative (BERC)Berkeley Nanotechnology ClubBerkeley Net Impact ClubBerkeley Real Estate ClubBlack Business Students AssociationChallenge for Charity (C4C)Digital Media and Entertainment ClubEuropean Business ClubFinance ClubGlobal Social Venture CompetitionHaas Consulting ClubHaas Culinary ClubHaas Entrepreneurs AssociationHaas Healthcare AssociationHaas Leadership ClubHaas Partners Club Haas Soccer ClubHaas Technology ClubHaas Veterans ClubHaasWeek (student newspaper)Investment ClubJewish Business ClubLatin American & Hispanic Business AssociationMarketing ClubPacific Rim ClubQ@Haas (Gay, Lesbian, Bisexual and Transgender Community)Redwoods@HaasSouth Asian Business AssociationWine Industry ClubWomen in LeadershipYoung Entrepreneurs at Haas (YEAH)

MBA Student Groups: A Sampling

8 9 10

Community

2 31

5 6 7 12 13

A Dynamic

14

11 4

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38 Haas School of Business Leading Through Innovation

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Your Own Worldwide Network

Full-time Program 2010 Haas School of Business 39

From your first day as a Berkeley MBA student, you are able to leverage the power of one of the best professional networks on the planet. More than 32,000 Haas School graduates—and over 430,000 UC Berkeley graduates—are connected by a robust alumni network that includes career resources, online communities, and local alumni chapters in major cities around the globe.

Endless Networking OpportunitiesWhether in Shanghai, Santiago, London, or New York, you will have immediate access to local alumni who get together often to strengthen their personal and professional contacts at chapter and regional gatherings. In addition, a variety of online and in-person alumni groups and clubs formed around special interests—from biotech and real estate to business in greater China—can provide you with insights and contacts. • Alumni Chapters—With chapters in over 43 countries all over the world,

including more than 30 chapters in the US, there are, on average, Haas alumni events happening five out of seven days a week all over the world.

• Affinity/Industry Groups—Haas alumni have formed a variety of groups around certain affinities and industries (real estate, entrepreneurship, consulting, etc.) for networking and career opportunities.

• Student/Alumni Mixers—Active MBA students organize alumni mixer events. Last year, for example, “Dinner for 6” was a casual, small-group opportunity for students to interact with alumni in specific fields of interest. In addition, each semester the Haas School Alumni Relations Office hosts a major networking event for all MBA students and alumni in the Bay Area.

• Online Social Networks—Facebook and LinkedIn communities provide members of the network a convenient means of leveraging contacts and deepening their Haas affiliations.

•Networking Tools—Access to powerful online tools, including Haas@Cal, the Haas School’s exclusive online community, provides you the tools necessary to start your own blogs, group event calendars, group emails, and more. There is also access to a collection of more than 4,000 Haas alumni who have volunteered to be career advisors.

Lifetime Tools and ResourcesAs a graduate of the Berkeley MBA Program, you will not only continue to have full access to all networking tools, you will also enjoy a full menu of career services, as well as personal development and educational resources.• Lifetime Careers Resources—Access to job databases, resume services,

personal advising and coaching, and career workshop and webinars offered by the Career Center.

• Knowledge for Life—In addition to lifelong access to the Haas School’s Long Library and Factiva services, alumni are invited to audit specific courses in the fall and spring semesters

• Reunions—At your one-year anniversary and then every five years after that, you are welcomed back to Haas for Reunion Weekend where you will have the opportunity to socialize and reconnect with your fellow graduates, as well as share experiences and expertise with each other.

Arun Sarin MBA 78former Ceo Vodafone group Plc London, united Kingdom

Arun Sarin has built a legacy as a strategist, operations genius, and visionary at the forefront of the wireless industry. Sarin was appointed head of London-based Vodafone, the world’s second largest cell phone company, in 2003, serving as CEO for five years.

As someone who has devoted much of his career to linking people together, Sarin believes in the power of connections, including those found through the Haas alumni network, which he calls “very supportive,” adding, “It is part of coming to Haas: it will help to propel your career in time.” As an alumnus, Sarin still comes to Haas and often makes time to share his wisdom with current students.

About business, Sarin says, “It is not about money, greed, and power. It is about doing something bigger than yourself.” He notes that under his leadership, Vodafone did business in 27 countries around the world and had 150 million customers. Being a responsible business leader is tremendously important to Sarin. In fact, he believes, “The key difference between Haas and any other business school is Haas produces leaders with a heart—leaders who are going to leave the world a better place.”

Paul Otellini MBA 74Ceo intel Corporation Santa Clara, California

According to Paul Otellini, “The biggest sin is to stay heads-down when the world is changing.” In 2005, Otellini became the fifth chief executive officer of Intel Corporation—a convincing indicator of personal achievement and professional distinction.

His promotion came after more than 30 remarkably successful years at Intel. “I stayed because I never ceased to learn or to have a new oppor-tunity to grow,” he says. “We went from startup to the largest semicon-ductor manufacturer in the world while I was working here. It’s pretty hard to beat that in any other place.”

When asked to reflect on the attributes of a successful corporate leader, he underscores a few: “I think one must possess relevant competence in one’s industry and firm. And the ability to manage well is a prerequisite for leadership.” He adds, “At least in a high-tech company, one needs to be close to one’s products and customers.”

Barbara J. Desoer MBA 77President Bank of America Home Loans & insurance Charlotte, north Carolina

Barbara Desoer is president of Bank of America Home Loans & Insurance. She oversees a home loans business that accounts for about 20 percent of the US mortgage origination market, with a $2 trillion servicing portfolio serving nearly 14 million custom-ers. She also oversees the bank’s home equity business and insurance services organization, which is the world’s largest provider of loan pro-tection products.

In 2006 and 2007, US Banker named Desoer one of the “25 Most Power-ful Women in Banking.” Desoer’s

broad mandate—one that covers technology connecting Bank of America with its approximately 53 million consumer households, as well as ensuring that critical operations function reliably and efficiently to the satisfaction of the bank’s customers—requires strong technical, analytical, and strategic skills. Desoer says she was drawn to Haas because the school provided her with a comprehensive education in these core areas.

She says her time at Haas has helped her throughout her career by giving her both an analytical foundation and early leadership experience. “The MBA program provided me with a foundation of technical skills which I have applied in various roles throughout my career,” she says. “Team projects in the program helped me understand group dynamics such as leadership, compromise, and how to more effectively work as a team.”

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John Riccitiello BS 81Chief executive officer electronic Arts, inc. redwood City, California

After graduating from Berkeley, John Riccitiello traveled the world, moving up the corporate ladder from his first job with Clorox, where he relocated to Dusseldorf,

to a post as group marketing director with Pepsi in Cypress, and then to the United Kingdom as CEO of Sara Lee’s worldwide bakery division. Riccitiello returned to the Bay Area to head EA, a $3 billion video game publisher that produces blockbuster games such as Madden NFL and The Sims.

Kathryn Hall MBA 08Vintner HALL Wines St. Helena, California

Accomplished attorney and businesswoman, Kathryn Hall returned to Napa Valley in 2001 after serving four years as the United States Ambassador

to Austria. By 2005, her Napa Valley winery, HALL Wines, was growing at a brisk pace. Hall’s latest undertaking was a 120,000 square-foot expansion project designed by legendary archi-tect Frank Gehry—a green-certified, state-of-the-art building meeting a number of environmentally sustainable construction standards.

Peter Kontes MBA 74Chairman emeritus & Co-founder marakon Associates new York, new York

Peter Kontes is a co-founder and chairman emeritus of Marakon Associates, described by Fortune magazine as one of the “elite half dozen” strategy consult-

ing firms in the world. He has advised top management of some of the world’s best-known companies, and has broad industry experience in financial services, branded consumer products, retailing, and manufacturing. A leading authority on managing large companies to achieve superior value growth, he has authored a number of publications and co-authored The Value Imperative.

Yossi Bachar MBA 85, PhD 87former director general israel ministry of finance Tel Aviv, israel

“UC Berkeley was the first place in which I felt I was under pressure to study hard,” says Yossi Bachar. “During my first ten weeks at Berkeley, I studied more than in

all of my undergraduate studies put together.” Enduring Berkeley’s rigors gave Bachar confidence years later when the Israeli government tapped him to address the near-total control the five largest Israeli banks had over the nation’s capital market. As director general of the Finance Ministry, Bachar helped jumpstart the Israeli economy by opening the markets to new banks.

Maura O’Neill MBA 04Chief of Staff uS Sen. maria Cantwell Washington, d.C.

After starting three companies and helping a classmate build a Web 2.0 textbook company, Maura O’Neill’s career took a sharp turn when she became chief of staff

to US Sen. Maria Cantwell, a Washington State Democrat whom O’Neill has known since 1992. As Cantwell’s top aide, O’Neill organized Senate hearings on oil prices and is leading the charge on clean energy tax incentives.

Paul Rice MBA 96President and Ceo Transfair uSA oakland, California

Paul Rice realized that his Fair Trade Certified label would succeed after coffee giant Starbucks signed on. When Dunkin’ Donuts followed three years later, he knew Fair Trade, once

scoffed at by corporate skeptics, had hit the big time. “This concept of great-tasting products that also make a difference in the world is something that works even with mainstream consumers,”says Rice, who is CEO of TransFair USA, which certifies and promotes fair trade products, including coffee, tea, bananas, and chocolates.

Ann Hsu MBA 98Ceo of China operations rivalWatch Shanghai, China

Just two years out of business school, Ann Hsu co-founded an Internet start-up called RivalWatch that gath-ers data about online retailers. She helped

guide it safely through the tech bust and then returned to China to open a new RivalWatch office in Shanghai. “It’s much harder to start a company in China,” Hsu says. “But I had a lot of good friends who were invaluable in helping me to lay the groundwork and recruit people.”

Greg Greeley MBA 98Vice President of european retail Amazon europe Luxembourg

Greg Greeley left Sun Microsystems for Amazon.com in 1999 because of the online retailer’s commitment to customer satisfac-tion. Now Amazon’s vice president of European

retail, Greeley runs retail and marketing operations for Amazon.co.uk, Amazon.de., and Amazon.fr. Greeley is always focused on what comes next: “The future will bring many opportunities for authors, musicians, filmmakers, and content pro-viders, as wells as for other companies offering their products online and for the billions of people who want to consume media in old and new ways,” he says.

Don Wurster MBA 80President national indemnity Company omaha, nebraska

A quarter century ago, Don Wurster left San Francisco for a job at an insurance company owned by Warren Buf-fett’s conglomerate Berkshire Hathaway in Omaha. Head of

National Indemnity Company since 1989, Wurster credits Haas with helping him develop accounting and analytical skills that have made it easier to negotiate the uncertain world of insurance, where execs often don’t learn how their under-writing decisions will “work out” until several years later.

Cathie Lesjak MBA 86Chief financial officer Hewlett-Packard Palo Alto, California

Hewlett-Packard’s core management philosophy, which recognizes that employees are a company’s most valuable resource, helped create a steady stream of new challenges for Cathie Lesjak as she worked her way up from treasury analyst to chief financial officer at the storied Silicon Valley giant. “The skills and knowledge that I gained at Haas—my understanding of how to price and manage risk—play a role in almost all my decision making,” she says.

Your Own Worldwide Network

40 Haas School of Business Leading Through Innovation Full-time Program 2010 Haas School of Business 41

John Woolard MBA 97Ceo BrightSource oakland, California

John Woolard brings more than two decades of experience in the energy technology sector to his role as CEO of BrightSource, one of the world’s new leading companies in the movement to solar energy. As head of BrightSource, Woolard helped broker recent deals with Southern California Edison and Pacific Gas & Electric to provide more than 2,200 megawatts of clean solar power. The company was named a 2009 Technology Pioneer by the World Economic Forum in recognition of efforts to make solar energy cost competitive with fossil fuels. It was the only solar company among 34 winners, which were honored for their involvement in the development of life-changing technology innovation.

Stuart Bernstein BS 85managing director and Partner financial institutions equity markets group goldman Sachs new York, new York

Stuart Bernstein is head of Financial Institu-tions Capital Markets at Goldman, Sachs & Co., the firm he joined after graduating from Haas in 1985. Last year, he executed the $20 billion IPO for Visa, the largest IPO in US history, as well as several multibillion-dollar offerings for institutions such as General Electric, Washington Mutual, Wachovia, National City, and Goldman Sachs. The Banker magazine named Goldman Sachs “Most Innovative in Initial Public Offerings” for the Visa transaction.

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Andre Calcada Bastos MBA 03 (far left)Manager McKinsey & Company London, United Kingdom

Previous degree:Aerospace Engineering Instituto Superior Tecnico, Portugal

“The Berkeley MBA curriculum is very flexible, which was an advantage for me since I wanted to focus on subject matters where my background was weaker or where I wanted to develop a deeper level of knowledge. The knowledge I acquired allowed me to better understand and apply what could have otherwise been ‘dumb’ frameworks to client situations.”

“The Haas community was, most of all, collegial and tight knit. I had heard of this and purposefully sought this kind of atmosphere, as I was looking for a very different experience from what other schools might offer. Students spent a lot of time together outside of class and academ-ics: travelling, sports, or just socializing.”

Emily Bolton MBA 05 (middle left)Associate Director Social Finance London, United Kingdom

internship:Farber Intern REDF (formally the Roberts Enterprise Development Fund)

Previous degree:BA, Natural Sciences Cambridge University, United Kingdom

“I chose the Berkeley MBA because of its track record in enabling leaders to apply business management and investment approaches to solve complex social problems. I was not disap-pointed. Berkeley gave me the foundation of theoretical frameworks and practical experience I needed to build a career in this sector.”

“Without doubt, Berkeley has been catalytic in my career and has enabled me to do a job I am passionate about and that is driving meaningful change in society.”

Maria Dahl MBA 01 (middle right)Vice President, Oncology Portfolio Management IPSEN London, United Kingdom

internship: Business Development Chiron Corporation

Previous degrees: Ph.D, Tumor Immunology Imperial Cancer Research Fund University College LondonMSc. Chemical Engineering Technical University Denmark

“The Career Center has a unique knowledge of the needs of a broad range of industries not only in the Bay Area but also nation-ally and internationally. For me this was very valuable in terms of understanding what opportunities might be suit-able for my background and interests.”

“When I was at Haas I started the Biotech Club which orga-nized events with speakers from the pharmaceutical and biotech industry, I was also co-chair of the business plan competition—through this role I got to know the biotech start-up Somagenics. I have been an external advisor to them ever since.”

Sanchit Suri MBA 07 (far right)Associate JP Morgan Chase & Co. London, United Kingdom

Previous degree:B. Technology Indian Institute of Technology Delhi, India

“Once you have obtained the basics through the core curriculum, nothing at Haas is set in stone. You have the opportunity to put together a class list that works for you, one that allows you to really dig into an area that interests you.”

“Being involved with groups like the Finance Club and the Consulting Club was a good supplement to my classes. They were forums to continue discussions and interpret what is going on in the business world.”

Full-time Program 2010 Haas School of Business 43

Opening Doors to Future Success

When the world’s most selective organizations seek new talent, they turn to Haas. The school’s key location and deep ties to global firms will provide you with the tools and connections you need to launch the next stage of your career.

Top financial institutions, consulting firms, consumer products manufacturers, and technology companies are among those firms that hire Haas graduates as interns and full-time employees. employers seek out Berkeley mBA students because they demonstrate not only a mastery of powerful quantitative and management tools, but also a solid understanding of best practices for the changing technological, global, and human dimensions of business. Because the school’s culture produces innovative leaders, Haas is widely recognized as one of the most desirable schools at which to recruit.

42 Haas School of Business Leading Through Innovation

Haas Alumni in London

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Building Your Career

The Haas School’s highly regarded reputation in the business community and its location in the heart of the San Francisco Bay Area provide Berkeley MBA graduates with an ideal gateway to many of the world’s most selective organizations across a variety of industries.The Haas School provides you with access to employers through multiple channels. On-campus interviews and corporate presentations are popular forums for presenting oneself to a prospective employer. The Haas School’s MBA Career Services facilitates hundreds of on-campus interview opportunities for positions spanning the globe and over a thousand electronic job postings specifically targeting Berkeley MBA students each year. In addition, you are given the opportunity to interact with hiring managers and recruiters in more informal ways, including industry firm nights, career panels, corporate visits, alumni mixers, and job fairs.

A Personal Approach If your career goal is to work for a firm or industry that doesn’t recruit on campus, the Career Center staff can help you devise and execute a strategy for a customized job search. The school’s small MBA class size allows career advisors to offer a personalized, hands-on approach to your career search.

The goal of the Chetkovich Career Center is to provide you with resources and opportunities to successfully match your skills and interests with an employer. The center’s experienced staff provides you with a wide range of personalized services, including help with individual career planning, clarifying career directions, resume writing, and interview preparation.

The center plans workshops, panels, networking events, and receptions specific to all phases of the career search. It also organizes on- and off-campus

recruiting activities and job fairs. The staff provide you with valuable resources and indispensable tools to conduct successful career searches while in school and throughout your lifetime.

Leonardo Calenda di Tavani MBA 09Equities Research Intern JMP Securities, LLC San Francisco, California

internship:Summer Intern Oliver Wyman São Paulo, Brazil

Previous degree:MS, Economics IBMEC, BrazilBS, Economics Pontificia Universidade Catolica, Brazil

Job prior to Haas:Senior Analyst, Corporate Finance MMX Mining and Metals Rio de Janeiro, Brazil

Leonardo Calenda di Tavani’s IBD experience was truly international. His four-person team included stu-dents from Brazil, Japan, India, and the US working on a project for a Finnish government department in Helsinki. He put that adventure in cross-cultural business practices to work immediately in his summer internship position.

“Having an MBA gives you so many career opportunities. The friendly, skilled people in the Career Center helped me understand which posi-tions would be the best fit and helped me polish my interview skills to get one of them.”

“Haas makes the adjustment easy for international students from the very start. There are people to help you and your family. That made a big dif-ference for me and my wife, and now, for our five-month-old baby.”

Full-time Program 2010 Haas School of Business 45

Berkeley MBA Class of 2009 Full-time Employment Report*

Berkeley MBA Class of 2010 Summer Internship Report*

Top full-time employersA.T. Kearney, Inc.

Adobe Systems

Amazon

Boston Consulting Group

Deloitte Consulting, LLP

Genentech, Inc.

McKesson Corporation

McKinsey & Company

PricewaterhouseCoopers, LLP

Symantec Corporation

Top internship employersAbbott Laboratories Amazon Apple Bloom Energy British Telecom (BT) Chevron Deloitte Education Pioneers Genentech, Inc. LucasArts McKinsey & Company Microsoft Yahoo!

Median Salary: $110,000 Mean Salary: $110,000Median Signing Bonus: $20,000 Mean Signing Bonus: $20,825

Median Monthly Salary: $6,083Mean Monthly Salary: $5,839(based on a 10-week internship)

internships by industry:employment by industry:

employment by function: internships by function:

*All information as of August 1, 2009

2009 Fulltime employment 2010 summer Internship

Consulting 31.2%

Technology 26.1%

Financial Services 13.8%

Energy 4.4%

Bio/Pharma/Health/MedDevices 9.4%

Consumer Products/Retail 5.1%

Education/Govt/Nonprofit 3.6%

Widely Diversified Manufacturing 2.2%

Entertainment 1.4%

Real Estate 1.4%

Other 1.4%

2009 Fulltime employment 2010 summer Internship

Consulting 34.8%

Marketing 19.6%

Finance 14.5%

Real Estate 2.2%Leadership/

Rotational Program 4.3%

Business Development 11.6%

General Management 9.4%

Other 3.6%

2009 Fulltime employment 2010 summer Internship

Marketing 28.8%

Finance 22.2%

Consulting 16.7%

Real Estate 2.0%

Other 8.6%

General Management 14.6%

Business Development 7.1%

The Berkeley MBA Program was ranked #4 nationwide by recruiters in a 2008 BusinessWeek survey.

2009 Fulltime employment 2010 summer Internship

Technology 27.1%

Financial Services 16.4%

Real Estate 3.3%

Entertainment 3.7%

Consumer Products/Retail 7.0%

Widely Diversified Manufacturing 2.3%

Consulting 8.9%

Energy 8.4%

Other 2.8%

Bio/Pharma/Health/MedDevices 10.3%

Education/Govt/Nonprofit 9.8%

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46 Haas School of Business Leading Through Innovation

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Supporting You from Planning to PursuitWhile you are in the Berkeley MBA program, you will learn how to manage a successful career and prepare yourself to secure the job you want after graduation. The Chetkovich Career Center combines highly personalized services, quality programs, and state-of-the-art tools to assist you in thinking strategically about your career objectives and to offer you a structured approach to tackling the job market.

Accessible Career ExpertsThe Career Center also offers a broad range of services from experienced advisors, coaches, managers, and practitioners at all stages of the career planning process. • Career Advisors—Experienced professionals help you determine your career

goals, develop your skills, and structure and implement an effective job search.

• Account Managers—Senior-level account managers maintain hundreds of relationships with companies. The center also has an account manager in New York, focused on maximizing opportunities for students with East Coast firms.

•MBA Career Coaches—A select group of experienced second-year MBA students mentor first-year students through the interview and career search processes.

Extensive Training Programs and ActivitiesThe Career Center offers a full schedule of diverse programs and activities to prepare you for success.• Career Management Conference—Accelerate your preparations for the job

search process during an intensive, two-day conference during your first year.

• Premium Programs—A series of workshops and seminars taught by industry and leadership development experts is designed to give you an advantage in interview preparation and a head start on career success.

• Case and Interview Preparation—Firms such as JP Morgan, Goldman Sachs, Clorox, Bain, and McKinsey & Co. are invited into the classroom to train students how to apply their classroom skills in the interview room.

• Job Search Teams—An intensive six-week program that utilizes teamwork and Haas expertise helps you quickly launch a strong job search in your chosen field.

• Corporate Visits and Tech Treks—The Career Center helps organize special visits by Berkeley MBA students to various organizations around the world.

• Specific Industry Programs—A diverse set of activities and events tailored to specific industries, such as the Analyzing Careers in Real Estate Program (ACRE) or the Investment Banking Fellows Program, which both partner students with relevant alumni.

Tools that Make a DifferenceBerkeley MBA students have access to some of the best online job search and career resources available.• CareerNet—The school’s state-of-the-art student careers website enables you

to stay on top of the job market by providing instant access to career tools, as well as employer and event information.

• Virtual Interview Coaching—A custom tool that enables you to review model responses to common interview questions, review critical components of a case interview, and solicit coaching and feedback from a consultant.

Alex de Winter MBA 09Associate Mohr Davidow Ventures Menlo Park, California

internship:Summer Intern Mohr Davidow Ventures Menlo Park, California

Previous degrees:BS, Chemistry/English Amherst College, MassachusettsPhD, Chemistry Stanford University, California

Job prior to Haas:Senior Scientist Pacific Biosciences Menlo Park, California

After a satisfying career in bench science, Alex de Winter will apply what he learned at Haas about the “business behind science” to his job in venture capital.

“I love taking classes taught by people who have practical experience in what I want to do after graduation. People like Jessica Hoover, former VP of Business Development at Chiron, who taught Business Development in Biotech. We learned about deal-making, joint partnerships, mergers, and acquisitions from someone who has done all of that.”

“Being a Haas Venture Fellow was an invaluable opportunity to look at and experience both sides of the VC equation in real time. I listened to my fellow students from the Entrepreneurship class pitch their ideas. In the Venture Capital Investment Competition, real VCs critiqued my performance. I got the best of both worlds.”

Full-time Program 2010 Haas School of Business 47

Selected companies and organizations that participated in on-campus recruit-ing and/or hired a Berkeley MBA during the 2008-2009 school year.

Recent Recruiters of Berkeley MBAs

20th Century Fox2Wire3V SourceOne CapitalA.T. Kearney, Inc.Abbott LaboratoriesAccurate Solar PowerActivisionAcumen FundAdobe SystemsAdvisor Software, Inc.Agilent Technologies, Inc.Agora PartnershipsAirsetAlexander Group , Inc., TheAlexandria Real Estate Equities, Inc.Alphabet EnergyAlvarez & MarsalAmazonAmgenAnalysis GroupAnimotionAppleApplied BiosystemsApplied MaterialsAshokaAspire Public SchoolsAT&TAurora BiofuelsAutodesk, Inc.Bain & CompanyBarclays Capital Barclays Global InvestorsBarclays WealthBarker Pacific GroupBasis Holdings LLCBay Hills CapitalBearingPoint, Inc.BenetechBertelsmannBertram CapitalBetter PlaceBillShrinkBloom EnergyBlu Skye Sustainability ConsultingBlue Shield of CaliforniaBooz & CompanyBoston Consulting GroupBoston ScientificBrandes Investment PartnersBridgespan GroupBright Power, Inc.BrightstormBritish American Tobacco CompanyBrocade Communications Inc.BT (British Telecommunications)BTSCalifornia Public Employees Retirement System (CalPERS)Cambridge Associates, LLCCapgeminiCBS InteractiveCharles Schwab

Chartis Group, TheChevron Corporation CICCCIM GroupCisco SystemsCiti Claremont Creek VenturesClorox Company, TheCommunity Energy Services CorporationCommunity Markets for ConservationCoral Reef AllianceCornerstone ResearchCowen and Company, LLCCreative Artists AgencyCredit SuisseDel Monte FoodsDeloitte Consulting LLPDeNA GlobalDeutsche BankDeutsche Post World NetDFJ DragonFund ChinaDimensional Fund AdvisorsDolby Laboratories, Inc.Dow Chemical CompanyDriptechDraper Richards Foundation, TheE.&J. Gallo WineryeBay Inc.Education Pioneers, Inc.EdufireEli Lilly and CompanyEmerson Human CapitalEndeavor Global, Inc.EnermixEnvironmental Defense FundEPS CorpErnst & Young LLPExtend HealthFacebookFBR Capital MarketsFidelity Franklin Templeton InvestmentsFreddie MacFreeWheelFSG Social Impact AdvisorsFUDEMGap, Inc.GartnerGates FoundationGazillionGCA Savvian AdvisorsGenentech, Inc.General Electric CompanyGilead SciencesGlobal Citizen YearGoldman Sachs GoogleGSM Association’s Development FundHaas School of BusinessHarris Williams & Co.Henkel/Dial Corp.

Hewlett-PackardHiring Org.Horizon Wind Energy LLC (SI)Houlihan Lokey Horvart Org.HPHSBC HoldingsHumana Inc.IBMIGInfosys ConsultingInfosys Technologies Ltd.IntelInternational Finance Corporation (IFC)Intuitive SurgicalIQ EnginesITT CorporationIvelich StoneIVG AGJ. Moore PartnersJavelin Venture PartnersJefferies & CompanyJMA Ventures Johnson & JohnsonJohnson & Johnson / InternationalJohnson & Johnson / LifeScanJohnson & Johnson / NeutrogenaJordan, Edmiston Group, Inc., TheJP Morgan Kaiser PermanenteKatzenbach Partners LLCKaufman Hall & AssociatesKeystone Strategy, LLCKirkland and Ellis, LLPKLA-TencorKurt Salmon & AssociatesLab126Lazard Freres & CoLegend Holding CapitalLEK ConsultingLevi Strauss & Co.Life TechnologiesLOLAppsLos Alamos National LaboratoryLucasArtsLunascape, Inc.Lux CapitalMagooshMarketBridgeMatarozzi Pelsinger BuildersMassMutual Financial GroupMattel, Inc.McKesson CorporationMcKinsey & CompanyMedtronicMeltwater GroupMerrill LynchMethod Products Inc.Microsoft CorporationMiller Buckfire & CoMint SoftwareMohr DavidowMonitor Group

Moody’s Investors ServiceMorgan Stanley MozillaMubadala Development CompanyNavigenics, Inc.NetAppNielsen MobileNomura Norcob Capital Management, LLCNorthPoint Financial GroupNVIDIA CorporationOC&C Strategy ConsultantsOnyx PharmaceuticalsOpportunity FundOptiSolarOverstock.comPacific-10 ConferencePanasonicParnassus InvestmentsParthenon Group, ThePassport Capital, LLCPATH (Program for Appropriate Technology in Health)PepsicoPerella Weinberg PartnersPG&EPixarPlan VivoPresident Bakery Public Company, Ltd.PricewaterhouseCoopers, LLPProject FROGProject RoverPRTM (Pittiglio Rabin Todd & McGrath)Prudential Capital GroupPwC AdvisoryQualcomm, IncRBC Capital MarketsRC Gardner DevelopmentRealization TechnologiesRealNetworksREDFRedwood RenewablesRenewable FundingRobert Bosch GmbHRobert W. Baird & Co.RocheRockland Capital Energy Investments, LLCRPO Management ConsultantsRSF Social FinanceRussell Reynolds AssociatesRutberg & Company, LLCSalesforce.comSamsung SAPSatyam Computer ServicesSecurity Global InvestorsSempra EnergySerious MaterialsSeven Hills Partners LLCShell Exploration and Production

Serious MaterialsSiam Cement Public Company LimitedSimon-Kucher & Partners SolyndraSony Corporation of AmericaSouthern California Edison (SCE)Spinal ModulationSt. John Knits Inc.Starwood Capital Group LLCSun MicrosystemsSunPower CorporationSutter HealthSybaseSymantec CorporationSystech EnvironmentalTea CollectionTelegraph Hill Partners (THP)The Draper Richards FoundationThe Jordan, Edmiston Group, Inc.The North FaceThe Parthenon GroupThenticTherapeutic Research CenterTishman SpeyerT-MobileTrilibis MobileTurnHere, Inc.UBSUC Regents, Office of the TreasurerUCSF, Program on Reproductive Health and the EnvironmentUnileverUniversity of California, BerkeleyUniversity of California, Office of the PresidentURS CorporationVisa Inc.VMwareWalt Disney Company, TheWellington Management Company, LLPWells Fargo BankWipro TechnologiesWoori BankWorldco CompanyWPP GroupXilinx, Inc.Yahoo!ZS AssociatesZuora

Bold: Hired Haas

Berkeley MBA graduates use Career Services to find jobs all over the world. Recent alumni working in New York include Juan De Yturbe, MBA 08, Merrill Lynch; Alex Jeffers, MBA 05, Macquarie Capital; Tanya Brara Shah, MBA 04, BCG; and Rob Koerner, MBA 05, L’Oreal.

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Each fall, the Full-time MBA Program enrolls 240 bright, diverse, and creative future business leaders. We admit candidates with solid professional experience and leadership potential who come from a wide variety of industries and backgrounds. We seek candidates who possess the Berkeley values of confidence without attitude and a willingness to look beyond the status quo.

Candidates should apply online at mba.haas.berkeley.edu. Please read the application instructions carefully. In addition, be sure to review the admissions podcasts and blogs for helpful application tips.

Professional ExperienceThe quality of an MBA program is immeasurably enhanced by the real-world business experience that students bring to the classroom. For this reason, most of our students have two or more years of full-time professional work experience following the completion of their undergraduate degree. More important, however, is the richness of that experience. When reviewing applications, we are interested in the progression and milestones of your career, as well as your supervisor’s assessment of your value as an employee and potential as a leader.

Academic AptitudeCandidates may apply if they hold the equivalent of a four-year US bachelor’s degree and have not obtained an MBA or comparable degree from another institution. In reviewing your transcripts, we take into account your choice of coursework, the rigor of your undergraduate major, the competitiveness of your academic institutions, and your grade point average (GPA). Although we do not have a minimum requirement, a GPA of B (3.0) or better is generally the standard for serious consideration.

The curriculum at Haas includes courses that have a qualitative focus and others that are more analytical and quantitative. All applicants should have completed, at a minimum, a college-level mathematics or statistics course. The Admissions Committee looks carefully at quantitative proficiency when making its admissions decisions.

Apply to the Berkeley MBA Program

The Haas School of Business is named to honor Walter A. Haas Sr., a 1910 graduate of the school and president of San Francisco-based Levi Strauss & Co. from 1928 to 1955. The gift naming the building was donated by his wife, Elise Stern Haas (a great-niece of founder Levi Strauss), and three of his children. The Haas family still maintains control of the firm today.

T H e B e r K e L e Y m B A

ExamsThe GMAT is required for all applicants. Applicants who received their university degrees in countries other than the US, the UK, Australia, or English-speaking Canada are also required to take the TOEFL or IELTS exams. Residence in the US or US citizenship does not waive the requirement for the English language exam. Please visit mba.haas.berkeley.edu for test requirements and more information.

Letters of RecommendationWe require two letters of recommendation and prefer that at least one come from a current employer. Select individuals with whom you have had considerable professional interaction, such as your supervisor or a major client. Your letter writers should be able to attest to your value as an employee, your professional accomplishments, and your personal qualities and interpersonal skills in an organizational context. For this reason, we strongly discourage academic references. Recommendations from co-workers, someone you have supervised, relatives, or personal and family friends are inappropriate and can be detrimental to the review of your application.

InterviewsThe Admissions Committee conducts interviews of applicants by invitation only, and we ask that you please refrain from contacting us to request an interview. Interviews are offered both on-campus and in cities around the world.

Admission to Concurrent Degree ProgramsThree joint degree programs are available for full-time MBA students, including an MBA/MPH, JD/MBA, and MBA/MA in International Area Studies. Candidates for the MBA/MPH Program must complete the MBA application and apply by the normal MBA application deadlines; applicants for the JD/

MBA must apply to the MBA program and the law school separately, and applicants for the MBA/MA may add the International Area Studies program during the first year of study.

Berkeley mBA investment Banking fellows ProgramThe Berkeley MBA Investment Banking Fellows Program sup-ports and encourages talented students to pursue careers in investment banking. This pro-gram, funded by the CJ White Scholarship Fund, awards scholarships to a select group of full-time Berkeley MBA students each year who have demonstrated a commitment to the field. In addition to receiv-ing specialized career counsel-ing and a subsidy for school-organized visits to investment banking firms in New York or overseas, student fellows are also paired with experienced mentors in the investment banking community.

Admissions deadlinesApplication Submitted by: decision posted by:Round 1 Oct. 20, 2009 Jan. 27, 2010Round 2 Dec. 10, 2009 March 17, 2010Round 3 Feb. 2, 2010 April 28, 2010Round 4 March 10, 2010 May 19, 2010

48 Haas School of Business Leading Through Innovation Full-time Program 2010 Haas School of Business 49

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Costs and Financial Aid

The Berkeley MBA program has one of the most reasonable tuition and fee structures of any top MBA program. Almost 70 percent of Haas students receive some form of financial assistance, including scholarships and loans.

Educational CostsEach year the Financial Aid Office estimates the average costs for a graduate student during the nine-month academic year, which include tuition, required fees, and estimates for living expenses, books, and supplies. These estimates (see chart on left) are the basis for determining financial aid eligibility and supplemental loan borrowing limits. Because the living expense estimates are averages for all UC Berkeley graduate students, actual costs—especially housing—may be higher.

California ResidencyIn many cases, US citizens or permanent residents may qualify for California residency by their second year of graduate school. We strongly recommend that students pursue this, as it can significantly reduce their student fees (by an estimated $9,200 in 2009-10).

Financial AidFederal financial aid, in the form of loans, is available for MBA students who are either US citizens or permanent residents. To apply, file the Free Application for Federal Student Aid (FAFSA) at www.fafsa.ed.gov any time after January 1st. You should apply for aid before you are admitted to Haas!

ScholarshipsIn 2009-2010, the Haas School awarded over $2.6 million in scholarships to domestic and international students. Listed below are some of the most significant scholarship awards available for full-time MBA students. For a complete list, visit www.haas.berkeley.edu/mba/finaid/ScholarshipEnter.htm.

Haas merit Scholarships are awarded for either half or full tuition for both years of study in the full-time program. They are awarded by the Admissions Committee, and no additional application is required.

Haas Achievement Awards are also awarded for either half or full tuition for both years of study, and recognize individuals who have achieved success in spite of significant economic, educational, health-related, or other challenges. Achievement Awards require submission of a separate application after admission to the program.

CJ White grants provide full and half tuition awards for incoming students who are pursuing careers in financial services, with a preference for investment banking.

Student LoansMost MBA students finance a portion of their education through the Federal Direct Loan Program: a federally funded, non-credit-based loan program. Up to $20,500 may be borrowed annually through a combination of subsidized and unsubsidized loan funds. The Direct Loan is a fixed-rate loan, with an interest rate of 6.8 percent. Students wanting to borrow more than $20,500 can also utilize one of the supplemental credit-based loan programs. The Federal Direct Loan Program is only open to US citizens and permanent residents.

InstructorshipsMany graduate student instructorships are available to second-year students in several fields. Graduate Student Instructors (GSIs) receive reduced tuition as well as a monthly stipend. Approximately 28 percent of the second-year full-time MBA students served as GSIs in 2008-09. You should apply for these positions in the spring of your first year of studies.

LRAPThe Haas School is pleased to be one of the few top business schools to offer a loan repayment assistance program (LRAP). The LRAP is designed to provide financial support to recent graduates of the MBA program who are employed in the public or nonprofit sectors (where salaries are typically lower). Students working in not-for-profit or government positions and earning $80,000 per year or less can apply to be reimbursed for student loan payments for a maximum period of ten years.

Financial Assistance for International StudentsInternational students are eligible for all Haas-administered scholarships and Haas Achievement Awards. Please note, however, that only a limited number of students are chosen for these.

Most international students will be responsible for paying the entire cost of attendance for both years of study, and should plan carefully to ensure adequate financial resources.

Brian L. maxwell fellows ProgramThe Brian L. Maxwell Fellows Program supports Berkeley MBA students who exhibit an entrepreneurial nature and a willingness to take a chance on new ideas and innovations. Students selected as Fellows receive full tuition and fees, and become part of a fellowship network with other recipients. The program was established by Jennifer maxwell, BS 88 (nutrition), in honor of her late husband, PowerBar co-founder Brian maxwell, BA 75.

2009–2010 Fees and Costsfinancial Aid office nine-month Budget

Total Fees Estimate for California residents $35,893 (including health insurance)*

Total Fees Estimate for nonresidents $45,093 (including health insurance and tuition)

estimated Living expenses(Estimated by the Financial Aid Office. Based on nine months.)

Housing and Utilities $10,431

Food $5,054

Books and Supplies $2,500

Personal $1,920

Transportation $2,821

Subtotal, Estimated Living Expenses $20,226

Total Estimated Expenses for California Residents $58,619

Total Estimated Expenses for Nonresidents $67,819

*Please note that student health insurance does not include spouse or dependents. That coverage must be purchased separately. Refer to http://www.uhs.berkeley.edu/Students/ insurance/families.shtml.

Note: 2010-2011 registration fees and estimated living expenses are expected to rise.

Full-time Program 2010 Haas School of Business 51

T H e B e r K e L e Y m B A

Visit to Learn More

The best way to know what it’s really like to be a Berkeley MBA student is to come visit, meet some students and faculty, and observe a class. Visiting gives you the chance to learn more about the Haas culture and community, and to check out the facilities. We strongly encourage this investment of your time because we know that it can help you decide if the program is a good fit for you. For details on how we make it easy for you to explore Haas, visit mba.haas.berkeley.edu/visitation.html.

For those who can’t make it to campus, the Full-time MBA Admissions office also sponsors off-campus information sessions and participates in MBA Fairs around the world. You’ll hear from school representatives and, in some sessions, students and recent alumni. To learn about upcoming events in your area, visit mba.haas.berkeley.edu/events.html. Online, you can also post a question for admissions staff and participate in chats hosted by MBA admissions throughout the year.

Haas Student AmbassadorsWe are the Haas Student Ambassadors (HSA), the student voice within the Full-time MBA Admissions Office. We offer unique, real-life perspectives about being enrolled in the Berkeley MBA program. Specifically, our mission is to ensure that all prospective students’ contact with Haas is informative, positive, and as interactive as possible. During the school year, we host a daily information session, Monday through Friday, from 1:00 to 2:00 p.m. A member of the admissions committee is present for a portion of these sessions to answer admissions-related questions. Prior to the information session, you can enjoy an hour-long lunch with current students. To participate, meet in the MBA Admissions Office at 11:45 a.m. Additionally, with 72 hours advance notice, we are happy to coordinate classroom visits for prospective students.

HSA also conducts interviews and coordinates events for admitted applicants. We look forward to assisting you in all stages of the application process and welcome your questions by phone, e-mail, or in person.

Haas School AdministrationRichard Lyons, Dean

James Lincoln, Associate Dean for Academic AffairsJennifer Chizuk, Senior Assistant Dean and Chief Operating OfficerJay Stowsky, Senior Assistant Dean for InstructionAlice Kubler, Assistant Dean for Budget and OperationsRichard Kurovsky, Executive Director, Marketing & Communications

full-time mBA Program StaffJulia Min, Executive DirectorAbby Scott, Director, MBA Career Services Dan Sullivan, Director of Academic AffairsAmy Hornstein, Director of Student AffairsKate Blumberg, Student Services Coordinator

mBA Admissions and financial AidPeter Johnson, Director of Admissionsdebi fidler, Director of Financial AidKatherine Andre, Admissions Advisor Jeff Cowgill, Operations ManagerLee Forgue, Admissions SpecialistStephanie Fujii, Senior Associate Director of AdmissionsKara Hayman, Assistant Director of AdmissionsCindy Jennings-Millette, Associate Director of AdmissionsCorinne Kang, Associate Director of AdmissionsPamela Maestas, Receptionist/Interview CoordinatorVina Nguyen, Admissions/Financial Aid SpecialistDaniel Roddick, Assistant Director of Financial AidWendell Tull,Assistant Director of Admissions

(510) 642-5610 | [email protected] | mba.haas.berkeley.edu/visitation.html

50 Haas School of Business Leading Through Innovation

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From the Dean

Berkeley-Haas is the kind of place that sets minds alight, and sets lives on a brighter course. I encourage you to learn more about its benefits for your future career success.

You will soon discover that while this business school provides the requisite rigorous general management

foundation of a top business school, it also offers much more. Berkeley-Haas is about the independent thinking that differentiates UC Berkeley from others. It is about the pioneering research and teaching of our faculty and the innovative leadership of our students and alumni.

Berkeley-Haas has always been a good fit for individuals who have strong leadership potential and who want to learn how to put fresh ideas to work in their organizations. This combination of skills is what we call Leading Through Innovation. This has been happening here naturally for many years. We see many of our alumni whose careers embody this approach to leadership. Now we are actively reshaping our Berkeley MBA curriculum and expanding our extracurricular options so that all students may experience what it means to be a Berkeley-Haas leader.

The Berkeley MBA is about community—and the kind of esprit de corps that this fosters. We believe that great leadership starts with strong values, such as questioning the status quo, leading without attitude, and leading responsibly. And Berkeley-Haas people tend to commit themselves to larger causes that have a positive impact on the world.

This is a school that is proactively increasing its reach and excellence—striving to change the world for the better through its people, ideas, and culture. It is an exciting time to be here. Please come and visit to see for yourself.

Sincerely Yours,

Richard LyonsBank of America Dean and Professor


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